论坛 › 吉林 › 卖创可贴的独立站有多火？细分市场热销多国，小众品类年收千万！

nykek5i 发表于 2024-7-29 16:10:54

卖创可贴的独立站有多火？细分市场热销多国，小众品类年收千万！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，随着出海形式<span style="color: black;">持续</span>变化，越来越多品类正在以品牌化模式出海。受海外消费者审美和购买偏好影响，中国小众品类商品在海外越来越受欢迎，带来卖家无限商机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">但小众商品同质化现象严重，<span style="color: black;">那样</span>卖家该<span style="color: black;">怎样</span>将小众<span style="color: black;">制品</span>在海外市场做细、做精？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，Shoptop以Welly品牌为例，来<span style="color: black;">瞧瞧</span>创可贴<span style="color: black;">做为</span>小众<span style="color: black;">制品</span><span style="color: black;">怎样</span>在海外市场打开知名度与热度？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/8d0c832bb9534ae7b6485dae3c32fe9a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=2Ci%2BiKMbXQAcVHMJEKOXJheoWa8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>MRFR数据<span style="color: black;">表示</span>，2022年<span style="color: black;">全世界</span>创可贴市场规模价值35亿美元，预计将从2023年的36.3亿美元增长到2032年的</span><strong style="color: blue;"><span style="color: black;">49.3亿美元</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着消费者时尚审美的更新，为创可贴市场<span style="color: black;">亦</span>带来了<span style="color: black;">必定</span>增长。Welly正是抓住了这一<span style="color: black;">机会</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在2019年，Welly创始人Eric Ryan从2019年<span style="color: black;">起始</span>就<span style="color: black;">起始</span>了创可贴生意。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ceb8cfeb7de74b638df29400cc47a4f7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=mrOz4G1JF3SyK9T56ivnveGNRJk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别于传统印象，Welly创可贴<span style="color: black;">不仅</span>是局限于普通的养伤疗愈的<span style="color: black;">功效</span>，用创始人的话<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">Welly<span style="color: black;">更加是</span>一种时尚姿态的展现</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实在成立Welly创可贴品牌之前，Eric Ryan还创立了个护品牌 Method以及维生素软糖品牌Olly，虽<span style="color: black;">而后</span>续接连被联合利华收购，但这<span style="color: black;">亦</span>恰恰说明了Eric Ryan</span><strong style="color: blue;"><span style="color: black;">犀利的市场洞察力正在准确地拿捏当代消费者<span style="color: black;">需要</span></span></strong><span style="color: black;">。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8cb0a99dd7dc484285bc6f75cadd5821~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=r%2BIXif3%2BRWqQ24fn38XdzHR09d8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：meglewis</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回归到Welly创可贴的发家史，Eric Ryan贯穿着从“线下+线上”相结合的运营模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起初，<span style="color: black;">做为</span>新兴小众品牌，Eric Ryan认为Welly创可贴需要一个<span style="color: black;">很强</span>的平台并线下与消<span style="color: black;">花费</span>户零距离接触，<span style="color: black;">因此</span>，Welly</span><strong style="color: blue;"><span style="color: black;">与美国大型零售商Target进行独家合作</span></strong><span style="color: black;">，不仅线下售卖Welly<span style="color: black;">各样</span><span style="color: black;">制品</span>，还将创可贴同步到Target线上平台售卖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">前期主打线下<span style="color: black;">途径</span></span></strong><span style="color: black;">的Welly，</span><strong style="color: blue;"><span style="color: black;">仅仅一年<span style="color: black;">营销</span>额就达到了1000万美元的业绩</span></strong><span style="color: black;">。<span style="color: black;">这里</span><span style="color: black;">基本</span>上，Welly便继续</span><strong style="color: blue;"><span style="color: black;">扩充<span style="color: black;">制品</span><span style="color: black;">营销</span><span style="color: black;">途径</span></span></strong><span style="color: black;">，接连入驻了</span><strong style="color: blue;"><span style="color: black;">其他大型线下零售商超及线上平台</span></strong><span style="color: black;">。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/95318bc26afd415f8ca6750e644100ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=07ZF4uc6%2Fwdxw41N0JuSBW%2Br6Y8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：谷歌</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">截止</span><span style="color: black;">日前</span>，其<span style="color: black;">制品</span>依旧在</span><strong style="color: blue;"><span style="color: black;">Walmart、Target、instacart、Amazon</span></strong><span style="color: black;">等平台售卖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管如此，创始人Eric Ryan<span style="color: black;">始终</span>保持着将新品线上时，先投入线下零售商超与同步在线零售网站，让消费者<span style="color: black;">第1</span>步接触和<span style="color: black;">认识</span>Welly是在线下体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着品牌的逐步发展与扩大，Welly除了入驻第三方电商平台外，还</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>品牌独立站</span></strong><span style="color: black;">，<span style="color: black;">经过</span>多样<span style="color: black;">途径</span>，<span style="color: black;">加强</span>Welly品牌在市场的影响力与销量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，Welly品牌到底<span style="color: black;">为么</span>能如此热销？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f9700da16cb145d7a387c02b87fd76e6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=VokFuqqT0yp4SWt8ja%2BtEfwVOJA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>DTC品牌，小众品类该<span style="color: black;">怎样</span>传递品牌价值，实现价值外延？</span><strong style="color: blue;"><span style="color: black;">重新定义，将传统行业或物品进行重新解构，是重要的途径之一</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly恰恰如此。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1d766f26b3574e8bb230fdbb1f2f604c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=9I8tGGXoc5uKWGExuJ13BQ%2BLyTE%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数年</span>来，Welly品牌<span style="color: black;">始终</span>贯彻着“We believe in the power of play”的观念，在创始人Eric Ryan眼中，Welly<span style="color: black;">不仅</span>是一种普通的急救医疗物品，<span style="color: black;">更加是</span>一个</span><strong style="color: blue;"><span style="color: black;">极富有<span style="color: black;">心情</span>价值和时尚色彩的装饰品</span></strong><span style="color: black;">，<span style="color: black;">能够</span>丰富用户的生活与内心。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly<span style="color: black;">始终</span>在</span><strong style="color: blue;"><span style="color: black;">用行动传递品牌文化与价值</span></strong><span style="color: black;">。“将小伤看成是<span style="color: black;">奋斗</span>生活的奖杯”，区别于传统印象的创可贴，Welly将创可贴“医疗必需品”变成“时尚生活想要品”，装饰着每位消费者多彩的生活。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bdb06c79466f4b5eb0c2e0d4d8c215ea~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=LQpmhFSUr7tdjq9Tmkg0WKXHDI8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：meglewis</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly从一<span style="color: black;">起始</span>就将品牌受众定位为年幼儿童、Z世代<span style="color: black;">青年</span>用户，并</span><strong style="color: blue;"><span style="color: black;">针对该群体<span style="color: black;">特殊</span>化运营</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span>材料上，Welly精心挑选</span><strong style="color: blue;"><span style="color: black;">高质量原料</span></strong><span style="color: black;">，保持其<span style="color: black;">制品</span></span><strong style="color: blue;"><span style="color: black;">耐用性与粘固性</span></strong><span style="color: black;">的<span style="color: black;">同期</span>，还<span style="color: black;">非常</span><span style="color: black;">留意</span><span style="color: black;">制品</span>与人体皮肤接触的舒适度，避免过敏。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，Welly创可贴更吸引用户的亮点在于它的</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>与包装设计</span></strong><span style="color: black;">，足够<span style="color: black;">拥有</span><span style="color: black;">特殊</span>化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dce39b010b8b473988bd5f2da6795846~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=ASKmeTuTl1r%2FG995jN94%2BfXFfnc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以浓烈鲜明的色彩碰撞，带给视觉冲击感</span></strong><span style="color: black;">，吸引儿童及<span style="color: black;">青年</span>人感兴趣，个性化的图案、时尚的色调、</span><strong style="color: blue;"><span style="color: black;">针对<span style="color: black;">区别</span>部位创造多样化造型</span></strong><span style="color: black;">，对消费者<span style="color: black;">来讲</span>都充满<span style="color: black;">鲜嫩</span>感和<span style="color: black;">需要</span>，适合<span style="color: black;">区别</span><span style="color: black;">青年</span>层用户<span style="color: black;">运用</span>，尤其是对儿童与Z世代消费群体。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在儿童眼中，Welly创可贴是</span><strong style="color: blue;"><span style="color: black;">「Bravery Badge 勇敢徽章」</span></strong><span style="color: black;">，而在<span style="color: black;">青年</span>消费者眼中，Welly创可贴正是时尚的装饰，潮流的标签。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ab862cd30aaf4428a6e2bdb20b21ccf8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=9QMoRO91kEq1xInvry0j2lu8%2Bsw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div><span style="color: black;">Shoptop品牌出海专家在沙龙讲座中分享：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着竞争的<span style="color: black;">持续</span>加剧，想<span style="color: black;">经过</span>单一的<span style="color: black;">制品</span><span style="color: black;">或</span><span style="color: black;">制品</span>线覆盖到<span style="color: black;">全部</span>市场已近乎于不可能，为应对行业的不确定性与消费者多样化<span style="color: black;">爱好</span>，</span><strong style="color: blue;"><span style="color: black;">极致单品<span style="color: black;">基本</span>上，扩大<span style="color: black;">制品</span>品类<span style="color: black;">非常</span>重要</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly<span style="color: black;">始终</span>从</span><strong style="color: blue;"><span style="color: black;">创可贴、绷带、抗菌湿巾、痘痘贴到全套急救箱</span></strong><span style="color: black;">，多样化品牌<span style="color: black;">制品</span>，尽可能满足<span style="color: black;">数年</span>龄层<span style="color: black;">区别</span>消费者的<span style="color: black;">运用</span><span style="color: black;">需要</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/64e7017daff745b0959e68e91900882c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=VnipuHcqgUG%2FlT%2BUsBflbkEg65s%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">与受众用户产生价值共鸣，<span style="color: black;">提高</span>品牌的情感价值和社会<span style="color: black;">道理</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的DTC品牌，<span style="color: black;">亦</span>需要品牌人设，</span><strong style="color: blue;"><span style="color: black;">塑造一个好的形象</span></strong><span style="color: black;">，有益于品牌价值传递。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly品牌<span style="color: black;">始终</span></span><strong style="color: blue;"><span style="color: black;">致力于公益事业</span></strong><span style="color: black;">，为</span><strong style="color: blue;"><span style="color: black;">红十字会捐赠绷带</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">组织welly服务日</span></strong><span style="color: black;">等公益活动，<span style="color: black;">帮忙</span><span style="color: black;">更加多</span>需要救助的人，<span style="color: black;">提高</span>正面影响力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，Welly深知消费者对环保可<span style="color: black;">连续</span>发展的<span style="color: black;">注重</span>，</span><strong style="color: blue;"><span style="color: black;">采用100%可回收材料</span></strong><span style="color: black;">，减少对环境污染的影响，<span style="color: black;">加强</span>用户对品牌的好感与复购。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/95d9509399704f6f88523a09e6b26602~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=fTT7w8zqycrRso6oyCfF1FFXXMU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅在<span style="color: black;">制品</span>上打造差异化<span style="color: black;">特殊</span>，Welly品牌营销<span style="color: black;">更加是</span>“别具一格”。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/381cc328806f4c589e6795687d3a8497~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=aJMzEWUd8rcKK7l8mI%2FriViKWRc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Welly</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在独立站内，Welly</span><strong style="color: blue;"><span style="color: black;">专设“<span style="color: black;">资讯</span>”板块</span></strong><span style="color: black;">，将CBS NEWS、TODAY、ONE37PM等知名<span style="color: black;">资讯</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>的Welly<span style="color: black;">制品</span><span style="color: black;">关联</span>信息展示出来，一方面<span style="color: black;">得到</span>权威<span style="color: black;">资讯</span>认证的<span style="color: black;">制品</span>更具说服力和宣传力，另一方面能进一步<span style="color: black;">提高</span>品牌价值和影响力。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f43903c061594207aff3aa51ce889483~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=HdijlOHgbEgqTbHICxSVnUNKqpA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：similarweb</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据similarweb数据<span style="color: black;">表示</span>，Welly独立站</span><strong style="color: blue;"><span style="color: black;">有42.53%直接流量</span></strong><span style="color: black;">、自然搜索流量占比</span><strong style="color: blue;"><span style="color: black;">48.03%</span></strong><span style="color: black;">、社交流量占4.69%、展示<span style="color: black;">宣传</span>仅占0.17%，由此可见Welly</span><strong style="color: blue;"><span style="color: black;">自然流量占比非常大</span></strong><span style="color: black;">，品牌SEO布局<span style="color: black;">非常</span>成功。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全<span style="color: black;">途径</span>引流是加速DTC品牌增长的关键。</span></strong><span style="color: black;">针对<span style="color: black;">区别</span>的社媒平台用户，Welly差异化品牌营销<span style="color: black;">方法</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0b8c1977dfbd46e8834f27e9d7973c0b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=allHphcAlrzkKcrvpy7Z5Qj7AIk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：TikTok</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以TikTok为例，用户多为<span style="color: black;">青年</span>的女性用户，Welly在TikTok上发布许多创可贴及其他<span style="color: black;">制品</span><span style="color: black;">运用</span>视频、<span style="color: black;">制品</span>开箱展示等吸引用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，Welly以真实用户的动态视频呈现</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>的多样性、<span style="color: black;">制品</span><span style="color: black;">运用</span>效果，<span style="color: black;">剧烈</span>的视觉和正面痛点<span style="color: black;">回复</span></span></strong><span style="color: black;">，收获许多<span style="color: black;">精细</span>感兴趣用户，<span style="color: black;">加强</span>了Welly品牌<span style="color: black;">揭发</span>与销量。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6edaa87b0cf74796abbce311e15d1e8f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826094&amp;x-signature=2mHWYK3yzDSUrkZHHNoAgyGfWxQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Facebook</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Welly品牌在Facebook上<span style="color: black;">持有</span>1.4万粉丝，区别于在TikTok上的营销策略<span style="color: black;">区别</span>的是，Welly在Facebook<span style="color: black;">重点</span>发布新<span style="color: black;">制品</span>上线图或<span style="color: black;">制品</span>活动动态，维持品牌<span style="color: black;">揭发</span>与流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于Facebook上男性用户<span style="color: black;">占多数</span>，Welly的</span><strong style="color: blue;"><span style="color: black;">品牌活动或<span style="color: black;">制品</span>功能<span style="color: black;">功效</span></span></strong><span style="color: black;">的描述偏好，</span><strong style="color: blue;"><span style="color: black;">从实用性上吸引男性群体关注</span></strong><span style="color: black;">，达成转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在最后</span></strong></p><span style="color: black;">其实，Welly<span style="color: black;">做为</span>小众冷门<span style="color: black;">制品</span>成功并非偶然，<span style="color: black;">更加是</span>源于其对市场空缺及消费者<span style="color: black;">需要</span>的实时洞察，灵活<span style="color: black;">调节</span>运营思维与策略，<span style="color: black;">才可</span>引领品牌走在行业前端。<a style="color: black;">#独立站营销#</a><a style="color: black;">#跨境电商#</a><a style="color: black;">#外贸独立站运营#</a></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*本文部分数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，如有侵权请联系删除。</span></p>

m5k1umn 发表于 2024-10-14 07:23:47

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

nykek5i 发表于 2024-10-20 19:05:31

我深受你的启发，你的话语是我前进的动力。

查看完整版本: 卖创可贴的独立站有多火？细分市场热销多国，小众品类年收千万！