跨境小课堂 | 跨境电商独立站是什么？为么要做独立站？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站在近两年被推上风口，<span style="color: black;">非常多</span>人跟风涌入赛道，但并不<span style="color: black;">晓得</span>做独立网站的<span style="color: black;">基本</span><span style="color: black;">原由</span>是什么？<span style="color: black;">为何</span>跨境电商要做独立站？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天分享这篇<span style="color: black;">文案</span>，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>正在建站或想要建站的<span style="color: black;">伴侣</span>们<span style="color: black;">创立</span>起对独立站的优劣势、<span style="color: black;">将来</span>发展空间的一个基本认知，做到不踩坑、不试错，<span style="color: black;">看清</span>楚再<span style="color: black;">起始</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">作为</span>跨境电商新方向</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着跨境电商第三方平台平台红利越来越少，经营<span style="color: black;">危害</span>的<span style="color: black;">持续</span><span style="color: black;">增多</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>的国内品牌和卖家<span style="color: black;">再也不</span>仅依赖于第三方平台，<span style="color: black;">起始</span>转向品牌独立站，<span style="color: black;">选取</span>多<span style="color: black;">途径</span><span style="color: black;">同期</span>布局。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面是亚马逊、eBay、速卖通等跨境电商平台<span style="color: black;">商场</span>环境已非常成熟，经<span style="color: black;">太多</span>年发展成功<span style="color: black;">累积</span>了一批<span style="color: black;">优秀</span>的卖家，<span style="color: black;">因此</span>在当下卖家想要在第三方平台上捞到<span style="color: black;">第1</span>桶金早已不是<span style="color: black;">那样</span>容易，更不要说<span style="color: black;">创立</span>品牌了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面是卖家在第三方平台上做营销活动，需要受到平台众多规则的限制，而为了<span style="color: black;">提高</span>转化做的优惠促销，<span style="color: black;">明显</span>的却是平台的价值，<span style="color: black;">针对</span><span style="color: black;">提高</span>卖家品牌的美誉度并<span style="color: black;">无</span>很大的助益。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>卖家<span style="color: black;">倘若</span>想<span style="color: black;">提高</span>转化和品牌口碑，那就必须要深耕精细化运营，而打造独立站，</span></strong><span style="color: black;">既能<span style="color: black;">帮忙</span>卖家直面消费者、降本提效、有利于打造品牌形象的特点，<span style="color: black;">亦</span><span style="color: black;">能够</span>让商家定制<span style="color: black;">更加多</span>个性化的营销方式，加速沉淀忠诚消费者。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/5c8d52376a8e45fe80854d54d329e31c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=MSYR%2Fav2nhvUtEKXRxjV8B75hBU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这方面做得最好的，<span style="color: black;">便是</span>海外家喻户晓的快时尚电商品牌平台SHEIN，从成立之初就瞄准了海外市场，并且在大<span style="color: black;">都数</span>中国商家及品牌还在深耕亚马逊、eBay等第三方平台时，SHEIN就率先<span style="color: black;">选取</span>了开设独立站，将自己的电商网站品牌化。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ef1efffc83564d3aa28c3ccf3da39d67~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=ZogevljwFOzjOO6bSwXt3xwPWhM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从去年<span style="color: black;">起始</span>，SHEIN已经多次超越亚马逊，<span style="color: black;">作为</span><span style="color: black;">全世界</span>下载量最多的购物应用。</span><strong style="color: blue;"><span style="color: black;">SHEIN的成功，让其<span style="color: black;">作为</span>了无数品牌争相效仿的对象，开设跨境电商独立站，复制SHEIN发展路径<span style="color: black;">作为</span>了新的风口！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独立站的定义和<span style="color: black;">归类</span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">指的是</span>在电商<span style="color: black;">行业</span>中自己<span style="color: black;">持有</span></span><strong style="color: blue;"><span style="color: black;">独立的域名、空间、页面</span></strong><span style="color: black;">的网站，<span style="color: black;">经过</span>网站<span style="color: black;">能够</span>进行商品线上推广、<span style="color: black;">营销</span>、售后等一系列交易和服务，而非<span style="color: black;">经过</span>第三方网站拖拽<span style="color: black;">或</span>自动生成的网站。通俗来讲，咱<span style="color: black;">能够</span>把它想像成一个官网，只<span style="color: black;">不外</span><span style="color: black;">这里</span><span style="color: black;">基本</span>上加入了电商功能。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f4001c97c7ca4e3d94279cb44e7c642e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=KTyjtfN4OmLxDUH3Di95fMwCYR4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，市面上的独立站建站系统有三类：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">· 全自主<span style="color: black;">研发</span>。</span></strong><span style="color: black;">此类网站建设需要<span style="color: black;">关联</span>专业人员进行网页建设与代码书写，所消耗的人力、财力资本非常高，<span style="color: black;">针对</span>中小商户<span style="color: black;">来讲</span>不<span style="color: black;">意见</span>自主<span style="color: black;">开发</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">· 基于开源软件建设的独立站。</span></strong><span style="color: black;"><span style="color: black;">日前</span>市面上存在可供<span style="color: black;">选取</span>的开源软件有 Magento、WordPress 和 WooCommerce 等。该类网站充分利用了开源的特点，<span style="color: black;">供给</span>了<span style="color: black;">关联</span>的代码库的<span style="color: black;">研发</span>，容易和第三方应用系统无缝连接，能够满足大部分<span style="color: black;">关联</span>运营者所期待的<span style="color: black;">需求</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">· 基于 SaaS 系统<span style="color: black;">研发</span>的独立站。</span></strong><span style="color: black;">该类独立站是<span style="color: black;">日前</span>最<span style="color: black;">广泛</span><span style="color: black;">运用</span>的。例如：Shopify、店匠Shoplazza 等都属于该类建站平台。此类独立站后台操作<span style="color: black;">方便</span>，<span style="color: black;">运用</span>率较为普及，<span style="color: black;">同期</span>与部分社交平台有合作，有利于推广，是大<span style="color: black;">都数</span>商户<span style="color: black;">选取</span>的系统。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独立站的<span style="color: black;">优良</span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且相比平台<span style="color: black;">来讲</span>，独立站还有这些好处：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、摆脱价格战</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">纵观<span style="color: black;">全部</span>跨境电商环境，绝大部分中小企业都在价格战中苦苦挣扎。平台入门门槛低，众多卖家涌入，同行之间跟卖严重、普货泛滥、<span style="color: black;">制品</span>同质化<span style="color: black;">状况</span>剧烈。当<span style="color: black;">制品</span>这个核心竞争力下降，为了能有销量，卖家只能被卷入激烈价格战中，利润大幅度缩水。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而独立站是独立于任何平台，<span style="color: black;">供给</span>给卖家所有权、自由地营销推广、<span style="color: black;">创立</span>品牌的营销网站。搭建独立站能<span style="color: black;">创立</span>品牌，产生的品牌溢价<span style="color: black;">能够</span>抵抗激烈的价格战，<span style="color: black;">能够</span>摆脱价格漩涡。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/720642babddd4553a91d6355d68c0517~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=pW6fezIJDd5jQscmndEPcgHZxjM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、获取免费的<span style="color: black;">海量</span>的流量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当跨境平台的流量红利期过去，流量成本渐高，再者流量被头部卖家垄断，中小型卖家很难吃到蛋糕。流量<span style="color: black;">做为</span>跨境电商的命脉，<span style="color: black;">处理</span>这一困境对跨境卖家事半功倍。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站卖家<span style="color: black;">能够</span><span style="color: black;">持有</span>独立站所有权和运营自主权，但需要完全靠自己在站外引流。引流<span style="color: black;">途径</span>虽然多且广，<span style="color: black;">例如</span>社交<span style="color: black;">媒介</span>、搜索引擎、论坛等，但实操上会让大部分卖家不知<span style="color: black;">怎样</span>下手。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">能够</span>将站外流量导入站内，和买家<span style="color: black;">创立</span>直接联系，<span style="color: black;">从而</span>沉淀自己的用户群，是一砖一瓦地构建自己的私域流量池。而独立站承接的私域流量在后期的运营营销中能<span style="color: black;">持续</span>触达<span style="color: black;">累积</span>的消费者，让买家返回独立站浏览购买，从而<span style="color: black;">加强</span>复购率，这是不需要再付费的，<span style="color: black;">潜能</span>巨大的流量模式。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a6fd793e169d45cc98cd7df438aded1b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=BXJTsaeDi4HGqlTqBYc9CGdAmds%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、转型必经之路</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上面说到的是流量为王，下面说的是品牌为王。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">将来</span>跨境电商，品牌是必然。独立站<span style="color: black;">做为</span>品牌的载体，是跨境电商行业转型升级的必经之路。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站赛道上，除了跨境卖家，还有传统外贸工厂，<span style="color: black;">她们</span>是用独立站开拓新<span style="color: black;">途径</span>，转型升级的<span style="color: black;">表率</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近些年，传统外贸工厂在互联网和疫情的冲击下，大单难寻，订单碎片化、业务扩张<span style="color: black;">非常</span>困难，搭建独立站是<span style="color: black;">她们</span>从线下转为线上，拓展新市场、新<span style="color: black;">途径</span>，实现转型的一个重要通路。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b9e8327a29944bfea1a46f17cb560c82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=I3vvdDg%2FCvGrbVK%2FRIXbxYBLjfY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独立站与第三方平台的区别</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.定义</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站是<span style="color: black;">拥有</span><span style="color: black;">营销</span>功能的官方网站，商户<span style="color: black;">创立</span>自己独立的网站商店进行运营<span style="color: black;">营销</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台模式<span style="color: black;">便是</span>品牌入驻亚马逊、eBay、速卖通、Wish 等第三方电商平台进行<span style="color: black;">营销</span>， 类似于国内的电商平台淘宝、京东。当商户在亚马逊等国外第三方平台售卖<span style="color: black;">制品</span>时，不论是个人商户还是品牌方都必须以平台的通用形式展示。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.定位</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的买家目的更关注品牌，而平台模式更注重“卖货”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.引流方式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站运营除了选品，引流至关重要。<span style="color: black;">通常</span><span style="color: black;">来讲</span>独立站商户需要自己<span style="color: black;">把握</span> Facebook、Google、TikTok 等核心引流技能，<span style="color: black;">不外</span><span style="color: black;">此刻</span> SaaS <span style="color: black;">制品</span>越来越智能化，选品和引流都能<span style="color: black;">经过</span><span style="color: black;">制品</span><span style="color: black;">处理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台模式其运营核心会依据平台算法排名、流量、客户体验及绩效管理而有所变化。平台算法决定了<span style="color: black;">制品</span>的排名，符合算法<span style="color: black;">需求</span>的<span style="color: black;">制品</span>排名会<span style="color: black;">提升</span>。<span style="color: black;">同期</span>，排名越靠前<span style="color: black;">制品</span>流量越大，<span style="color: black;">通常</span>转化效果<span style="color: black;">亦</span>就越好，这跟国内电商<span style="color: black;">规律</span> 一致，<span style="color: black;">况且</span>平台公域流量获取越来越贵。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8f0b5d2039944c899d6f6960929e4a63~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=KC9cwZ97CTCsR3%2BAxRTizOddaBo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.服务对象</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站与跨境电商平台服务对象有很大差异。<span style="color: black;">日前</span>跨境电商<span style="color: black;">重点</span>有两种类型的商户一种是供应链商户，另一种流量型商户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>供应链商户<span style="color: black;">来讲</span>，它的<span style="color: black;">优良</span>在于<span style="color: black;">持有</span>丰富、<span style="color: black;">优秀</span>的供应链资源，这使其能够<span style="color: black;">供给</span>比其他商户更有性价比的货源，但缺点是<span style="color: black;">非常多</span>商户并<span style="color: black;">无</span>自己的品牌，<span style="color: black;">针对</span>这种商户<span style="color: black;">来讲</span><span style="color: black;">经过</span>亚马逊等大平台来扩充销量就比较有<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相对而言，流量型商户的特点在于其<span style="color: black;">持有</span>强大的用户影响力，凭借这些流量资源对接供应链，<span style="color: black;">能够</span>更好地放大品牌影响力，易于走独立站模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从长远来看，独立站模式与平台模式两者将维持<span style="color: black;">长时间</span>共存的态势，<span style="color: black;">非常多</span>跨境电商有着一个误区，那<span style="color: black;">便是</span>独立站与第三方平台是有矛盾的，是竞争关系，其实这是完全不对的。</span><strong style="color: blue;"><span style="color: black;">二者“双轨”发展，就如同“两条腿”<span style="color: black;">同样</span><span style="color: black;">能够</span>让跨境电商运营的更加稳定，业务拓展<span style="color: black;">亦</span>更为<span style="color: black;">方便</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就过去<span style="color: black;">许多</span>跨境电商案例来看，</span><strong style="color: blue;"><span style="color: black;">一个有野心的跨境电商绝不会满足于单一的依赖第三方平台来<span style="color: black;">营销</span>货物，而是会想着自己“开<span style="color: black;">机构</span>”——打造自己的品牌、扩大品牌知名度、引流并发展属于自己的私域流量，于是<span style="color: black;">创立</span>独立站就自然而然了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">怎样</span>运营？</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然啦，和前期创业会有<span style="color: black;">非常多</span>困难一个道理，跨境电商独立站成立之初在运营上<span style="color: black;">亦</span>并<span style="color: black;">不易</span>，它就如同一个小树苗，需要跨境电商细心运营，<span style="color: black;">才可</span>成长为参天大树。<span style="color: black;">怎样</span>做呢？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7c76f18bb17b4e3abccbd08ac65e5a99~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823574&x-signature=wdbQrrcPgla5b%2BeyZ6Jp1BuddWU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、去其他社交平台给自己的独立站打<span style="color: black;">宣传</span></span></strong><span style="color: black;">，<span style="color: black;">例如</span>说YouTube、Facebook、谷歌等都是用户基数很大的社交平台，跨境电商<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>独立站特点（<span style="color: black;">例如</span>说<span style="color: black;">制品</span>属性）来<span style="color: black;">选取</span>合适的平台，合适的板块去引流。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、优化独立站，</span></strong><span style="color: black;"><span style="color: black;">尽可能</span>把独立站页面做的有个性、有<span style="color: black;">特殊</span>，在能吸引顾客的<span style="color: black;">同期</span>，凸显<span style="color: black;">自己</span>品牌的调性，<span style="color: black;">另一</span>把独立站各个端口做的流畅<span style="color: black;">有些</span>，<span style="color: black;">加强</span>客户购物体验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">平常</span>做好独立站<span style="color: black;">守护</span></span></strong><span style="color: black;">，<span style="color: black;">例如</span>说<span style="color: black;">发掘</span>bug要<span style="color: black;">即时</span>修复，<span style="color: black;">按照</span>客户的反馈来<span style="color: black;">调节</span>与完善网站服务等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">结 语</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">状况</span>下，不<span style="color: black;">意见</span>小型跨境电商做独立站，<span style="color: black;">由于</span>独立站对技术、域名、空间、海外服务器、界面设计、支付收款通道都有较高的<span style="color: black;">需求</span>，需要跨境卖家投入<span style="color: black;">海量</span>的资金与时间成本。<span style="color: black;">因此呢</span>小型跨境电商还是老老实实的在第三方平台运营比较好。<span style="color: black;">不外</span>，</span><strong style="color: blue;"><span style="color: black;">跨境电商运营一段时间，具备了丰富的经验以及资金后，则<span style="color: black;">能够</span>打造并充分利用跨境电商独立站，以此来<span style="color: black;">得到</span>业务的长足增长。</span></strong></span></p>
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