个人怎么样做好外贸独立站、独立站的推广方式
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一转眼，又是新的一年了。闲来无事，休闲之余分享<span style="color: black;">有些</span><span style="color: black;">数年</span>来自己做独立站经验：</p>早年，凡是做跨境电商的。十之八九在Amazon、AliExpress 、Ebay、wish等电商平台上做过“倒爷”，利用国内外信息差，短短几年赚了不少，<span style="color: black;">都数</span>人<span style="color: black;">经过</span>跨境电商平台赚取到“<span style="color: black;">第1</span>桶金”。然而<span style="color: black;">此刻</span>，这些平台卖家近两年日子过得越发艰难，同质化、利润薄、竞争大、流量贵这几个平台固有的<span style="color: black;">坏处</span>病让<span style="color: black;">她们</span><span style="color: black;">常常</span>是“赔本赚吆喝”
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a54de24c9ea4a0a9a24e2f78de4518b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=%2BoS2ndh1uXNH6BYeFJfChzQntHk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">穷思则变，为弱化平台<span style="color: black;">坏处</span>病对<span style="color: black;">自己</span><span style="color: black;">营销</span>的不良影响，越来越多外贸人<span style="color: black;">选取</span>去搭建自己的外贸独立站，<span style="color: black;">这般</span>既<span style="color: black;">能够</span>从电商平台上吸收客户，又<span style="color: black;">能够</span>有自己独立的网站<span style="color: black;">途径</span>去吸引部分搜索得来的客户。<span style="color: black;">日前</span>，<span style="color: black;">非常多</span>外贸<span style="color: black;">伴侣</span>都会<span style="color: black;">这般</span>做，有了自己独立的网站后，会介绍给老客户来网站上购买<span style="color: black;">制品</span>，加强老客户对自己的粘性。二来，<span style="color: black;">亦</span>会引导新客户到<span style="color: black;">她们</span>网站下单，除去了平台的<span style="color: black;">花费</span>，<span style="color: black;">也</span><span style="color: black;">创立</span>了自己的品牌形象，利于<span style="color: black;">长时间</span>交易。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，大<span style="color: black;">都数</span>跨境人都秉承着：独立站只适合<span style="color: black;">数年</span>跨境平台老手、<span style="color: black;">也</span><span style="color: black;">或</span>认为平台都运营不起来，独立站更<span style="color: black;">不消</span>尝试！这种固守尘封的理念早已根深蒂固</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实不尽然，万事无绝对！谁<span style="color: black;">亦</span><span style="color: black;">不可</span>说：同一个人平台做失败了，独立站就<span style="color: black;">必定</span><span style="color: black;">不可</span>做起来？这种<span style="color: black;">规律</span>思维压根不成立，两者<span style="color: black;">无</span>因果关系！<span style="color: black;">否则</span>怎么有句话说得好：东方不亮，西方亮，思路决定出路</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/acdfd50cfd5942c2822a0e9edc6a83a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=DF958vQ%2BsYmb9gRrjtV40REVtv0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">打铁还得<span style="color: black;">自己</span>硬！关键还得看<span style="color: black;">自己</span>，<span style="color: black;">是不是</span>勇于尝试？没试过怎么<span style="color: black;">晓得</span>行不行？做平台，你要和千千万万的人竞争，鹤立鸡群，从万千人之中脱颖而出，这很难，拼资本、拼团队、拼价格……靠的是硬实力————资金实力</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做独立站，你要和自己竞争，拼自己、拼脑力、拼能力、拼<span style="color: black;">制品</span>……靠的是自己————头脑</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">亦</span>并非<span style="color: black;">必定</span>要有<span style="color: black;">浑厚</span>的资金去投入的<span style="color: black;">宣传</span>里。而<span style="color: black;">哪些</span>容易复制的行业势必会打价格战，<span style="color: black;">火速</span>又不行，快速走向下坡路——这<span style="color: black;">亦</span>是<span style="color: black;">日前</span>三方平台的<span style="color: black;">状况</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，从某种<span style="color: black;">方向</span>看待问题，独立站某些点上要比三方平台更具<span style="color: black;">优良</span>，关键在于你有<span style="color: black;">无</span>能力把握住！一个靠团队资本、一个靠脑力技巧，<span style="color: black;">怎样</span><span style="color: black;">选取</span>在于<span style="color: black;">自己</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">言归正传！<span style="color: black;">那样</span>，个人<span style="color: black;">怎样</span>做好外贸独立站，都有<span style="color: black;">那些</span>问题点？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">问题一：<span style="color: black;">怎样</span><span style="color: black;">选取</span>搭建独立站平台</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>认说Shopify、店匠等一众saas独立站好：傻瓜式建站，操作简单，人云<span style="color: black;">也</span>云!<span style="color: black;">日前</span>市面<span style="color: black;">非常多</span>不良培训<span style="color: black;">公司</span>半桶水，<span style="color: black;">可靠</span>的极少，<span style="color: black;">乃至</span>部分Shopify都没运营过的人，会<span style="color: black;">教育</span>员?我相信但凡<span style="color: black;">做为</span>一名资深独立站卖家，<span style="color: black;">包含</span>自己<span style="color: black;">亦</span>运营独立站<span style="color: black;">亦</span>快4年，绝对不会<span style="color: black;">运用</span>Shopity、店匠、Shopyy这类saas模式建站推广，为他人打工做嫁衣！而是会采用开源式建站模式</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>?</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从事情本质分析：Shopify采用月租金方式，本质上讲Shopify店铺不是你们的，是shopity<span style="color: black;">机构</span>租给卖家!源码和数据托管在别人平台，稍微有点侵权类<span style="color: black;">制品</span>、<span style="color: black;">或</span>擦边球性质压根<span style="color: black;">没法</span>在上面<span style="color: black;">营销</span>，和平台<span style="color: black;">同样</span><span style="color: black;">招数</span>说封就封!独立站、独立站，<span style="color: black;">仅有</span>真正属于自己的网站才叫独立站，<span style="color: black;">否则</span>和做第三方平台有区别吗?交易费是Shopily最致命的缺点，<span style="color: black;">倘若</span>用Magento, Zencart开源式来<span style="color: black;">做为</span>建站程序，完全<span style="color: black;">无</span>交易<span style="color: black;">花费</span>，<span style="color: black;">运用</span>这两者是100%免费的。做独立站，源码数据掌控在自己手里才是王道</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从利益<span style="color: black;">方向</span>分析：给你们算笔账，<span style="color: black;">每一个</span>月shopify的租金虽然看起来<span style="color: black;">每一个</span>月的<span style="color: black;">花费</span>很便宜($29/月、$79/月、$299/月)，但除了<span style="color: black;">基本</span>的月费外，网站的模板及应用插件，都是需要额外付费购买的。并且每笔订单抽取2%的佣金，<span style="color: black;">实质</span>上要支出的<span style="color: black;">花费</span>远远不止29美金!说实话挺坑的，<span style="color: black;">招数</span>新手卖家!</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子：假如你<span style="color: black;">一月</span>有办法做到10000美金营业额!<span style="color: black;">每一个</span>月就得交给Shopify$29租金+$200订单佣金+<span style="color: black;">各样</span>插件<span style="color: black;">花费</span>，保底花费1633!一年2w的<span style="color: black;">花费</span>交上去! Shopify又不是类似亚马逊三方平台，本身不自带流量属性，店铺引流还需卖家自已推广!这不是把新手当冤大头吗?交这些<span style="color: black;">花费</span>不是坑人吗?这笔<span style="color: black;">花费</span>花的不冤吗?当然，你或许会说: Shopify各类插件、应用会完善<span style="color: black;">有些</span>，但这些在Magento、Zencart这类开源式建站上都能实现。Magento, Zencart订单无佣金、无隐形<span style="color: black;">花费</span>，它不比Shopify香吗?即便自己不懂技术搭建，最简单的外包给<span style="color: black;">可靠</span><span style="color: black;">机构</span>，永久性<span style="color: black;">花费</span>付清!这花费的金额和Shopify比起来，天差地别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">意见</span>新手卖家多<span style="color: black;">认识</span>、多<span style="color: black;">瞧瞧</span>，切记<span style="color: black;">茫然</span>跟风，人云<span style="color: black;">也</span>云!不<span style="color: black;">认识</span>就<span style="color: black;">选取</span><span style="color: black;">有些</span><span style="color: black;">尤其</span>热的平台，其实并不<span style="color: black;">必定</span>适合自己，适合自己的才是最好的!</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/402d9c0fd37043f083abec0e53104d48~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=5%2B%2FMLLaD2nopgTzNzNJygVGaii8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">问题二：独立站<span style="color: black;">怎样</span>选品？</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">咱们</span>独立站圈内都流行一句话：3分靠运营，7分靠选品。由此可知，选品<span style="color: black;">针对</span>你所面对市场<span style="color: black;">营销</span>独立站的重要性。大部分人认为最大的难点是运营引流，恰恰相反，独立站最大的难点是选品。<span style="color: black;">选取</span>正确的<span style="color: black;">制品</span>等于成功了一大半，反之则然，任你运行能力极强，<span style="color: black;">亦</span>无济于事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，独立站选品应秉承：非实力卖家<span style="color: black;">尽可能</span>避免<span style="color: black;">营销</span>红海类<span style="color: black;">制品</span>的原则（实力、硬核卖家请忽略）。如：母婴类、3c电子类、衣服、鞋、包等。<span style="color: black;">选取</span>这类<span style="color: black;">制品</span>做独立站无疑相当于地狱级的开局，比做平台还难！<span style="color: black;">为何</span>这么说？这类<span style="color: black;">制品</span>在平台上早已泛滥成灾、随处可见，<span style="color: black;">选取</span>红海<span style="color: black;">制品</span>在独立站上<span style="color: black;">营销</span>，毫无<span style="color: black;">优良</span>可言，卖家需要<span style="color: black;">海量</span>资金投入<span style="color: black;">宣传</span>推广、顶级运营团队运行、极度优化的供应链。关键一点：大部分外国客户购买此类<span style="color: black;">制品</span>，<span style="color: black;">亦</span>只会认准跨境第三方权威平台购买。<span style="color: black;">因此呢</span>，独立站<span style="color: black;">营销</span>此类<span style="color: black;">制品</span>只适合实力企业（塑造<span style="color: black;">自己</span>品牌）、工厂（自家<span style="color: black;">制品</span>）、顶级大卖。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fe13c96d7c514557a0353f4e1cb317a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=DACL4P68tEm1RD%2FOwQJJkGZoicw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span><span style="color: black;">非常多</span>外贸人说：独立站非常难，压根不适合小白卖家！其实独立站并非难如登天，只是<span style="color: black;">非常多</span>人压根不<span style="color: black;">晓得</span>自己<span style="color: black;">选取</span>地狱难度开局，这运营起来能不难吗？</p>那<span style="color: black;">怎样</span>选品呢？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中小卖家应<span style="color: black;">按照</span><span style="color: black;">自己</span>资源<span style="color: black;">选取</span>从蓝海类目<span style="color: black;">制品</span><span style="color: black;">或</span>擦边球、仿牌类目<span style="color: black;">制品</span>入手。<span style="color: black;">这儿</span>分析下两者：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①蓝海类目<span style="color: black;">制品</span>。这类<span style="color: black;">制品</span>受众群体少，竞争力度小。大卖看不上或极<span style="color: black;">少许</span>人在<span style="color: black;">营销</span>。但不<span style="color: black;">寓意</span><span style="color: black;">不可</span><span style="color: black;">营销</span>。冷门<span style="color: black;">制品</span>做得好，<span style="color: black;">亦</span>能闯出一片天。但这类这类<span style="color: black;">制品</span>做好后，容易被市场复制，<span style="color: black;">短期</span>内会再次沦为红海<span style="color: black;">制品</span>。需要卖家快速抢占先机</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②仿牌类目<span style="color: black;">制品</span>。这类暴利灰色行业在国内早已司空见惯，和<span style="color: black;">咱们</span>息息<span style="color: black;">关联</span>。大到某泰汽车(模仿保时捷)、某讯<span style="color: black;">机构</span>(<span style="color: black;">始终</span>在模仿，从未被超越)等重量级<span style="color: black;">机构</span>，小到莆田鞋子、华强北手机等，几乎各行各业逃离不了模仿的影子!这类<span style="color: black;">制品</span>在第三方平台禁止<span style="color: black;">营销</span>，国外有市场，老外有<span style="color: black;">需要</span>。一个仿牌手表、包的订单利润基本<span style="color: black;">掌控</span>在600+,<span style="color: black;">因此呢</span>只要你有<span style="color: black;">途径</span>、有<span style="color: black;">办法</span>、有资源，能<span style="color: black;">处理</span>仿牌行业技术上的难点，<span style="color: black;">选取</span>这类<span style="color: black;">制品</span>运营独立站的成功率无疑是最高的，<span style="color: black;">无</span>之一</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上这两种类目<span style="color: black;">制品</span>，客户接受度高、竞争少，运营独立站的成功率自然而然高出许多。<span style="color: black;">尤其</span>是<span style="color: black;">选取</span>第二种<span style="color: black;">制品</span>，是做独立站成功率最高的<span style="color: black;">制品</span>，<span style="color: black;">无</span>之一。<span style="color: black;">由于</span>，这类<span style="color: black;">制品</span>特殊，本身自带流量属性。<span style="color: black;">因此呢</span>，这两类<span style="color: black;">制品</span>做得好，<span style="color: black;">亦</span>能在<span style="color: black;">日前</span>竞争日益激烈的跨境时代夹缝求生，完成个人咸鱼翻身。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选品总结：中小卖家独立站选品应往以上这两种类目的<span style="color: black;">制品</span><span style="color: black;">挨近</span>！<span style="color: black;">营销</span>平台上极少、<span style="color: black;">或</span><span style="color: black;">无</span>的，才是正确的选品方向！</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3685929986b14b27a2aed2264eeb5445~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=IB43v0v2lIQOSGbELUjlBVa3xDY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">问题三：独立站推广<span style="color: black;">办法</span>（不做<span style="color: black;">仔细</span>介绍，非三言两语讲得完，以下就笼统列举<span style="color: black;">有些</span>）</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一：海外网红</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">付出极小的代价，或许能获取巨大的<span style="color: black;">报答</span>。<span style="color: black;">日前</span>独立站<span style="color: black;">经过</span>网红的推广<span style="color: black;">途径</span>还是主流手段之一，可行性较高。<span style="color: black;">同期</span>， 更重要的是，大<span style="color: black;">都数</span>海外网红会<span style="color: black;">同期</span>在多个社交平台上同步更新，并且<span style="color: black;">一般</span>会有等量级的粉丝群，这就非常有利多方面、多<span style="color: black;">途径</span>的展示<span style="color: black;">咱们</span>独立站的<span style="color: black;">制品</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/88178590e1094c7fbb26b2b5de8a8a4b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=NmIgLJFnLxjOj16F9rggmrL27Ts%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>社交<span style="color: black;">媒介</span><span style="color: black;">途径</span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海外社交<span style="color: black;">媒介</span>平台有<span style="color: black;">非常多</span>，非常适用于独立站的推广。<span style="color: black;">每一个</span>社交平台都有相<span style="color: black;">针对</span>的特点，<span style="color: black;">这儿</span>不做<span style="color: black;">仔细</span>介绍，但不管哪个社交平台，都万变不离其宗，引流方式<span style="color: black;">包括</span>以下这些：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. <span style="color: black;">宣传</span>投放</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">制品</span><span style="color: black;">经过</span>在社交平台上投放展示，<span style="color: black;">跟踪</span>用户关注的兴趣偏好，<span style="color: black;">而后</span>在用户刷到时，在主页、帖子等进行相应的<span style="color: black;">制品</span><span style="color: black;">宣传</span><span style="color: black;">移植</span>，从而达到推广→转化的过程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.免费方式</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如：小组营销、主页营销、软文营销等等……</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/da8b9388fea147559b7e9fd0ce4be4a0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=9Qu77QpjCuQj92R52Z3NqwXDQwA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">三: SEO优化</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个自建站的引流成功<span style="color: black;">包括</span><span style="color: black;">非常多</span><span style="color: black;">原因</span>，<span style="color: black;">包含</span>网站架构、服务器、内容、SEO做好等一系列工作<span style="color: black;">才可</span>在优化上争取<span style="color: black;">必定</span>的<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在SEO界里内容为王，外链为皇。<span style="color: black;">非常多</span>人都只去做外链，而忽略了内容。影响排名的重要<span style="color: black;">原因</span><span style="color: black;">更加多</span>的是网站内容，可收录页面。在内，页面的标题非常重要，<span style="color: black;">咱们</span>既<span style="color: black;">不可</span>堆砌关键词，<span style="color: black;">亦</span><span style="color: black;">不可</span>填写些毫无<span style="color: black;">关联</span>的。在外，<span style="color: black;">咱们</span>要<span style="color: black;">海量</span>发布高质量外链，做到遍地开花!</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4511dc7f88874e1fbf17309b1398c909~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=StTWZStQH1zJSqcosOUfU468uAM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">四：内容展示</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>网站<span style="color: black;">制品</span>写些<span style="color: black;">关联</span><span style="color: black;">制品</span>的介绍，行业趋势<span style="color: black;">资讯</span>，<span style="color: black;">制品</span>评测、软文<span style="color: black;">移植</span>等信息性<span style="color: black;">文案</span>，之后再<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>平台，论坛，电子邮件等方式推广展示，从而<span style="color: black;">最后</span>将流量引导独立站。其中<span style="color: black;">增多</span><span style="color: black;">制品</span>页面流量的最有效<span style="color: black;">办法</span>是创建并推广博客帖子等内容</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5106b5997f634bc69d0ccd6632906c35~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=3mQNWYSrPNzQ1D7SRimbVfQZsiQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">五：短视频、直播方式</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近年来短视频、直播带货等新的方式迎来“喷井式”发展，海外市场<span style="color: black;">也</span>是如此。越来越多卖家<span style="color: black;">认识</span>到这种新模式视频方式肯定会带来巨大的红利。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e7189e184b046f384c3290555f0f80a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823322&x-signature=nsWOGaNtK%2Bl6EV%2B9acPTjTOHxA4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">结尾总结：实力玩家<span style="color: black;">宣传</span>为主，请随意!非实力卖家花费时间做免费引流，少量<span style="color: black;">宣传</span>辅助，慢慢稳定发展进入轨道。总之推广方式千奇百种，只要思想不滑坡，<span style="color: black;">办法</span>总比问题多!<span style="color: black;">制品</span>、模式、方式对，相信都能收获一份不错的成绩。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上是<span style="color: black;">自己</span><span style="color: black;">做为</span>一名<span style="color: black;">数年</span>独立站卖家的<span style="color: black;">有些</span>经验，有说得<span style="color: black;">欠好</span>、有欠缺的<span style="color: black;">地区</span>欢迎指正。</span></span></p>
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