网店买的“小黄帽”防晒霜是假货,“一件代发”的商家需要担责吗?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面的这款防晒霜</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相信许多爱美的女士都用过</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅从照片来看</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">晓得</span>哪个是真,哪个是假吗❓</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">点击查看</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/2c168f70bbf64536a6e1237a7e615d7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722577305&x-signature=ACuHboomRTIecDnL6uieJ1kiR2c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">真假对比</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">01</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">瓶身正面的图案交界处,正品严丝合缝,被诉侵权商品粗糙;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">02</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">被诉侵权商品背面数字标识印刷字体和格式与正品不一致;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">03</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">被诉侵权商品瓶盖内的防伪标识的数字为斜体,正品数字为竖直;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">04</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">二者瓶身存在色差。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今在网络平台上</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>人<span style="color: black;">选取</span>“一件代发”的模式<span style="color: black;">营销</span><span style="color: black;">制品</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自以为无库存就能稳赚不赔</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即使出问题<span style="color: black;">亦</span>不需担责</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">殊不知<span style="color: black;">最后</span>“赔了夫人又折兵”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>今天的这起案子</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/45c4d7c4779a4af7b67c2ff2bb739363~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722577305&x-signature=yYAPWD%2BoQ%2FyL3adLdQw0PGTraJM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">本期主讲法官</strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d71fdb853004abfaf3aeb40ed876752~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722577305&x-signature=oGEUFCdaEQIHl8MIIPN8OwILy1Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">/ 许扬 /</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">西安碑林区法院综合审判庭副庭长</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">案情简介</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原告某<span style="color: black;">打扮</span>品<span style="color: black;">机构</span>是“<strong style="color: blue;">MISTINE</strong>”商标的权利人,<span style="color: black;">发掘</span>被告未经原告授权许可,在天猫购物平台其经营的网店内<span style="color: black;">营销</span>假冒原告“<strong style="color: blue;">MISTINE</strong>”商标的小黄帽防晒霜。被告某贸易<span style="color: black;">机构</span>辩<span style="color: black;">叫作</span>,其<span style="color: black;">营销</span>的案涉商品是从“1688”平台上下单后由“1688”平台直发给消费者,并提交了其与“1688”商户的聊天记录、购买记录、海关报关单等证据,由此主张合法<span style="color: black;">源自</span>抗辩。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">法院判决</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">碑林法院经审理后认为,被告在其天猫网店内<span style="color: black;">营销</span>带有原告“MISTINE”商标标识的商品,被控侵权商品与原告注册商标核定<span style="color: black;">运用</span>的商品属于同一种商品,被告未经许可<span style="color: black;">营销</span>侵害原告注册商标专用权的商品,侵害原告的注册商标专用权,应当承担侵权责任。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>被告主张的合法<span style="color: black;">源自</span>抗辩,<span style="color: black;">因为</span>案涉商品的正品售价为69元,被告采购价格为20余元,进货和<span style="color: black;">营销</span>价格差异<span style="color: black;">很强</span>,被告<span style="color: black;">做为</span><span style="color: black;">打扮</span>品经营者应当具备<span style="color: black;">必定</span>的注<span style="color: black;">道理</span>务,且其提交的海关报关单日期早于被控侵权<span style="color: black;">制品</span>记载的生产日期,<span style="color: black;">不可</span>证明系被控侵权<span style="color: black;">制品</span>的合法手续,被告<span style="color: black;">亦</span><span style="color: black;">没法</span><span style="color: black;">供给</span>案涉商品在1688平台上的下单记录,故被告存在审查疏忽,<span style="color: black;">针对</span>案涉商品<span style="color: black;">营销</span><span style="color: black;">拥有</span>主观过错,其合法<span style="color: black;">源自</span>抗辩<span style="color: black;">不可</span>成立。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">遂判决被告停止侵权,并赔偿原告经济损失和维权<span style="color: black;">恰当</span>支出共计40000元。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dfb71d9a4f6d46f19aadea8b575495d5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722577305&x-signature=Oqe%2BwWNzY%2F7Y4CDMGOsauB10cZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着互联网和电商行业的发展,无货源开店即“一件代发”的<span style="color: black;">商场</span>模式<span style="color: black;">亦</span>应运而生。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“一件代发”<span style="color: black;">指的是</span>零售商在<span style="color: black;">制品</span><span style="color: black;">营销</span>的过程中不需要库存商品,而是将买家的订单和物流信息直接传输给供应商,由供应商将商品直接快递给买家。这种经营模式下,经营者很容易<span style="color: black;">忽略</span>对<span style="color: black;">制品</span><span style="color: black;">源自</span>合法性的审查,认为只要自己能说明商品的<span style="color: black;">源自</span>就无须承担赔偿责任。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">按照</span>商标法律规定,经营者主张合法<span style="color: black;">源自</span>抗辩应该从客观和主观两方面证明,一是客观上被诉侵权<span style="color: black;">营销</span>者<span style="color: black;">营销</span>的商品<span style="color: black;">拥有</span><span style="color: black;">知道</span><span style="color: black;">源自</span>且合法,二是主观上应当证明自己<span style="color: black;">无</span>过错,已具备<span style="color: black;">恰当</span>的注<span style="color: black;">道理</span>务,二者缺一不可。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">这里</span>提醒经营者应当审查供应商和<span style="color: black;">制品</span>制造商的合法资质,<span style="color: black;">需求</span>其<span style="color: black;">供给</span>生产、<span style="color: black;">营销</span>以及商品上<span style="color: black;">运用</span>的商标、专利等授权文件,留存交易合同、发票等凭证。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>消费者,在购买商品时<span style="color: black;">亦</span>要<span style="color: black;">尽可能</span><span style="color: black;">选取</span>官方网店下单,在第三方店铺购买时,<span style="color: black;">重视</span>商品价格<span style="color: black;">是不是</span>存在不<span style="color: black;">恰当</span>的低价,<span style="color: black;">能够</span><span style="color: black;">需求</span>卖家出具<span style="color: black;">制品</span>报告、授权证书等证明文件,收到货物后从包装、颜色、做工来辨别商品的真伪。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1376eadc34a2424bb552ac27b89bbe15~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722577305&x-signature=HpilkOhgEUyoVQDRowjspMFFxAk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">《中华人民共和国商标法》第五十七条</strong>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有下列<span style="color: black;">行径</span>之一的,均属侵犯注册商标专用权:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(一)未<span style="color: black;">做生意</span>标注册人的许可,在同一种商品上<span style="color: black;">运用</span>与其注册商标相同的商标的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(二)未<span style="color: black;">做生意</span>标注册人的许可,在同一种商品上<span style="color: black;">运用</span>与其注册商标近似的商标,<span style="color: black;">或</span>在类似商品上<span style="color: black;">运用</span>与其注册商标相同<span style="color: black;">或</span>近似的商标,容易<span style="color: black;">引起</span>混淆的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(三)<span style="color: black;">营销</span>侵犯注册商标专用权的商品的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(四)伪造、擅自制造他人注册商标标识<span style="color: black;">或</span><span style="color: black;">营销</span>伪造、擅自制造的注册商标标识的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(五)未<span style="color: black;">做生意</span>标注册人同意,更换其注册商标并将该更换商标的商品又投入市场的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(六)故意为侵犯他人商标专用权<span style="color: black;">行径</span><span style="color: black;">供给</span>便利<span style="color: black;">要求</span>,<span style="color: black;">帮忙</span>他人实施侵犯商标专用权<span style="color: black;">行径</span>的;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(七)给他人的注册商标专用权<span style="color: black;">导致</span>其他损害的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">《中华人民共和国商标法》第六十三条<span style="color: black;">第1</span>款</strong>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">侵犯商标专用权的赔偿数额,<span style="color: black;">根据</span>权利人因被侵权所受到的<span style="color: black;">实质</span>损失确定;<span style="color: black;">实质</span>损失难以确定的,<span style="color: black;">能够</span><span style="color: black;">根据</span>侵权人因侵权所<span style="color: black;">得到</span>的利益确定;权利人的损失<span style="color: black;">或</span>侵权人<span style="color: black;">得到</span>的利益难以确定的,参照该商标许可<span style="color: black;">运用</span>费的倍数<span style="color: black;">恰当</span>确定。对恶意侵犯商标专用权,情节严重的,<span style="color: black;">能够</span>在<span style="color: black;">根据</span><span style="color: black;">以上</span><span style="color: black;">办法</span>确定数额的一倍以上五倍以下确定赔偿数额。赔偿数额应当<span style="color: black;">包含</span>权利人为制止侵权<span style="color: black;">行径</span>所支付的<span style="color: black;">恰当</span>开支。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">《中华人民共和国商标法》第六十四条第二款</strong>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">营销</span>不<span style="color: black;">晓得</span>是侵犯注册商标专用权的商品,能证明该商品是自己合法取得并说明<span style="color: black;">供给</span>者的,不承担赔偿责任。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">源自</span>:西安中院</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">编辑:尚恩</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">审核:姚启明</strong></span></p>
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