这两个营销变现案例，能够让你在将来几年收益无穷
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019 年<span style="color: black;">已然</span>没几个月了，人却感觉更迷茫了，不<span style="color: black;">晓得</span>今年到底该做些什么！看了<span style="color: black;">非常多</span>，还是无从下手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，<span style="color: black;">非常多</span>事情都是万变不离其宗，操作互联网项目<span style="color: black;">亦</span>是如此，永远是：<strong style="color: blue;"><span style="color: black;">制品</span>+流量+变现。</strong>选一个适合自己的<span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">便是</span>做流量，有了流量加上完美的话术，<span style="color: black;">挣钱</span><span style="color: black;">便是</span>水到渠成的事了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，说起来<span style="color: black;">好似</span>很简单，真正能做到的<span style="color: black;">无</span>几个，就选<span style="color: black;">制品</span>这一项最基本的<span style="color: black;">过程</span>，将80%的人难住了。<span style="color: black;">非常多</span>人跑来问我：请问我能做什么<span style="color: black;">制品</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对不起，我<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>。你能做什么<span style="color: black;">制品</span><span style="color: black;">仅有</span>你自己<span style="color: black;">晓得</span>，而我最多只能告诉你的是：做自己<span style="color: black;">熟练</span>的、<span style="color: black;">善于</span>的、身边就有的、感兴趣的<span style="color: black;">制品</span>。<span style="color: black;">详细</span>的就要靠你自己去挖掘了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，有人做小吃招商培训、有人做<span style="color: black;">地区</span>特产、有人做美妆、有人做减肥<span style="color: black;">制品</span>、<span style="color: black;">乃至</span>有人做虚拟<span style="color: black;">制品</span>、知识付费等等，这些<span style="color: black;">行业</span>做好了个个都很<span style="color: black;">挣钱</span>，就看你<span style="color: black;">善于</span>呢个<span style="color: black;">行业</span>、能做好呢个<span style="color: black;">行业</span>咯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，今天要给<span style="color: black;">大众</span>分享的并不是让你<span style="color: black;">怎样</span>选<span style="color: black;">制品</span>，而是想跟<span style="color: black;">大众</span>分享一下引流变现方面的技巧，这才是<span style="color: black;">挣钱</span>的关键所在。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>在<span style="color: black;">咱们</span>正式<span style="color: black;">起始</span>分享之前，想给说一句：<strong style="color: blue;"><span style="color: black;">挣钱</span>都是需要付出的，<span style="color: black;">例如</span>脑力、体力<span style="color: black;">或</span>金钱，<span style="color: black;">倘若</span>你脑子好使，就用脑子<span style="color: black;">挣钱</span>，多学习多思考，<span style="color: black;">倘若</span>你有一把力气，就去工地搬搬砖<span style="color: black;">一样</span><span style="color: black;">亦</span>能赚到钱，既不想动脑子、又不想干体力，那就看你有<span style="color: black;">无</span>金钱投资了，用钱<span style="color: black;">挣钱</span>最<span style="color: black;">容易</span>，<span style="color: black;">倘若</span>你一无所有，还想<span style="color: black;">容易</span>躺赚，我的<span style="color: black;">意见</span><span style="color: black;">便是</span>洗洗睡吧，梦里什么都有</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流其实<span style="color: black;">便是</span><span style="color: black;">咱们</span>经常所说的营销，<strong style="color: blue;">营销有线下营销和线上营销</strong>，今天<span style="color: black;">咱们</span>就以中小学培训<span style="color: black;">公司</span>为案例，跟<span style="color: black;">大众</span>分享一下<span style="color: black;">怎样</span>做好营销。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a80984b678944d1fb60b9cff8deca9f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=mnu8v2lpn4woqtWJnyFisG7JBFc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">相关</span>这方面的培训，我刚毕业<span style="color: black;">第1</span>次创业<span style="color: black;">便是</span>做这个项目的，可惜那个时候什么都不懂，<span style="color: black;">因此</span>以失败而告终。<span style="color: black;">不外</span>在这个过程中，我<span style="color: black;">亦</span>获取了<span style="color: black;">非常多</span>营销方面的经验，为我以后的创业之路减少了<span style="color: black;">非常多</span>弯路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">做为</span>一家初创的培训<span style="color: black;">公司</span>，该<span style="color: black;">怎样</span>获取<span style="color: black;">第1</span>批种子用户呢？</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1、</span>线下营销：</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下营销<span style="color: black;">亦</span><span style="color: black;">便是</span>地推了，<span style="color: black;">咱们</span>看一个别人地推的案例吧：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在一个小学门口，众多家长围着校门等待<span style="color: black;">孩儿</span>们放学，人群中有一堆18 寸小熊拉杆箱，小熊拉杆箱旁边立着一个X 展架，上面很醒目的写着一句<span style="color: black;">宣传</span>词：<strong style="color: blue;">100 元听<span style="color: black;">一月</span>课程，还送价值168 元拉杆箱！</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/38e81600e2d14c968dfb69b8cd324c05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=qXrtoNf%2BjkZCZIWLeqElbePLVjE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众人围绕着这个不大的小摊位七嘴八舌的咨询，X 展架旁边<span style="color: black;">亦</span>有两个小丫头忙着给众人解释活动的内容和规则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、100 元听<span style="color: black;">一月</span>的体验课，现场缴纳，可开收据（"听<span style="color: black;">一月</span>体验课"，听起来非常有<span style="color: black;">引诱</span>力；“可开收据"，打消家长的”付款后对方不认账怎么办“的疑虑。）；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、立即领走价值168 元的18 寸小熊拉杆箱一个（地推现场<span style="color: black;">已然</span>摆了几十个18 寸的拉杆箱，你交完100 元钱，立刻就<span style="color: black;">能够</span>领走拉杆箱。）。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">……</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>这种营销效果有<span style="color: black;">无</span>？我只能说做谁做谁<span style="color: black;">晓得</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">咱们</span>拆开来分析一下吧：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、地推地点选在小学门口，时间<span style="color: black;">选取</span>在上学和放学接送的时间段。非常<span style="color: black;">精细</span>的客流，就像<span style="color: black;">非常多</span>做少儿编程教育，原版书体验的<span style="color: black;">公司</span><span style="color: black;">选取</span>在学而思和新东方的门口<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、这个拉杆箱到底值多少钱呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你直接搜索京东，价格是100 多块，肯定超过你缴纳的100 元。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/120b70a2ad664232bad295547302a95b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=Hj9h6Upuq4gacS2hFC35QYRlQ4Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再来看下阿里巴巴的报价。同款18 寸拉杆箱报价48 元，见下图：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a608bcaf19f4d0c9dbe848ab4683a6d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=wWbzsKHgoYd3fn%2BAdKfqpGcEGV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你没看错，这个拉杆箱<span style="color: black;">倘若</span>你订购80 个以上，只要48 元。这<span style="color: black;">便是</span><span style="color: black;">营销</span><span style="color: black;">途径</span>之间巨大的价格差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、赠送的拉杆箱是儿童行李箱<span style="color: black;">孩儿</span>看着这个<span style="color: black;">美丽</span>的行李箱，会不会找家长要？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、对家长<span style="color: black;">或</span>机构而言，划算不划算？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对用户<span style="color: black;">来讲</span></strong>：100 元= 1 个月体验课+1 个价值168 元拉杆箱，很划算（<span style="color: black;">最少</span>看起来）对<span style="color: black;">公司</span><span style="color: black;">来讲</span>：成本：1 个月体验课（可能是每周一堂，4 堂课），以及48 元拉杆箱。收获：1 个<span style="color: black;">精细</span>客户。<strong style="color: blue;">怎么样？</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2、</span>线上营销</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">线上营销，无非<span style="color: black;">便是</span>利用现有的<span style="color: black;">有些</span>大平台吸引前期的种子用户，<span style="color: black;">而后</span><span style="color: black;">经过</span>裂变的手段<span style="color: black;">快速</span>营销，最后<span style="color: black;">便是</span><span style="color: black;">经过</span>话术成交。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>这些种子用户<span style="color: black;">咱们</span><span style="color: black;">怎样</span>获取呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>去加QQ 群、<span style="color: black;">微X</span>群、贴吧、抖音、自<span style="color: black;">媒介</span>平台等等，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>地推获取一部分人群。<span style="color: black;">一样</span><span style="color: black;">咱们</span>以上面这家培训<span style="color: black;">公司</span>为案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本地的宝妈群、家长群我想只要你想办法，应该还是能加到的吧，实在不行找身边的七大姑八大姨<span style="color: black;">举荐</span>，<span style="color: black;">亦</span>能加几个群了，<span style="color: black;">例如</span>你加了<span style="color: black;">非常多</span>宝妈群，进群之后很群主套套近乎，<span style="color: black;">而后</span>群里扔几个红包，顺势做个<span style="color: black;">专题</span>互动，<span style="color: black;">例如</span>：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be156fc99d874701935286eb2d087dc6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=zpdfNA6e2jCJFZt5kkXJfI8vza0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c5432a71c2834f8a8e5363a8af95baef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=feAMRgITwviiQJhB%2FWUP%2F4GTQWc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c8b4bbda45d4aa88c0cf46b590008a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=2pWseopdSY7PsSo5eon3G9Ol5Sk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7865eb7fa3324845a7773785d17f7eea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=RJqUThnWswGLwRWRDyXj5k%2FvE6g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>看明白了吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">便是</span>“1 元换11 元”的互动促销活动，限时收1 元订金，大促当天买满100 立减11 元。<span style="color: black;">能够</span>用来营销所有<span style="color: black;">制品</span>，与商场超市、电商平台惯用的“1 元抵11 元”促销或“以1 元价格出售面值11 元”的购物卡类似，但仔细推敲，更隐蔽更高级更好玩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">1、</span>常规的“1 元抵11 元”或“1 元卖11 元购物卡”，你发到<span style="color: black;">伴侣</span>圈，肯定石沉大海，<span style="color: black;">无</span>任何吸引力；而“1 元换11 元”<span style="color: black;">全部</span>促销活动只强调“以少换多”，绝不露出半点<span style="color: black;">制品</span>或价格信息， 使得人们只<span style="color: black;">重视</span>到“能占到的便宜”，而忽略11 元的<span style="color: black;">实质</span><span style="color: black;">运用</span><span style="color: black;">要求</span>，<span style="color: black;">因此</span>能<span style="color: black;">诱发</span><span style="color: black;">伴侣</span>圈互动，激活僵尸粉交付订金参与其中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">2、</span>当<span style="color: black;">非常多</span>人<span style="color: black;">由于</span>忽略未知<span style="color: black;">危害</span>而转1 元预定，试图占个便宜的时候，<span style="color: black;">她们</span>很可能会<span style="color: black;">由于</span>“沉没成本”再次买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：<span style="color: black;">咱们</span>花30 块买了张电影票，看了20 分钟实在看不下去了，<span style="color: black;">然则</span>一想<span style="color: black;">已然</span>花了30 块，不看完就“亏”了，<span style="color: black;">因此</span><span style="color: black;">选取</span>继续看完。现实中，<span style="color: black;">咱们</span>经常<span style="color: black;">由于</span>过去产生的不可逆转的“沉没成本”而影响当下决策。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你付了1 元订金，<span style="color: black;">不消</span><span style="color: black;">好似</span>亏了，<span style="color: black;">因此</span>大促当天，你多半会去主动<span style="color: black;">认识</span>一下11 元到底怎么用；<span style="color: black;">倘若</span>恰好商家的<span style="color: black;">制品</span>又用的上，大<span style="color: black;">都数</span>人可能直接就买了，反正<span style="color: black;">亦</span>不贵…</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面给<span style="color: black;">大众</span>几张图去做做参考吧：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c0df98eea39e48a3b83bdacc0b0c2998~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=lHwGVMSl%2FwnF9u6wVMrhvn%2F511E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a947be0441624ddbb04b18babba15a82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=SZvjzdQoZ7D0IIVgcHQi%2FSjE1qA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实在群里面营销之外，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈的营销，同样给<span style="color: black;">大众</span>几张截图做参考：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a5409217bfd2419d8e2c48b02dceca28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=TsagkFMpZSaLSulliy4rs%2FTAoM8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6cdeb8f59c244ef38c72fa8af4d7e51d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538788&x-signature=e6dO1%2BleakHI2z3cWIQkfpePFfE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是<span style="color: black;">博主</span>给<span style="color: black;">大众</span>整理的营销思路，反正<span style="color: black;">博主</span>觉得挺受用的，分享给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span><span style="color: black;">亦</span>有所启发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注明：<span style="color: black;">博主</span>只是聊聊<span style="color: black;">有些</span><span style="color: black;">平常</span>，可见<span style="color: black;">或</span>有趣项目的思路，给你的脑袋<span style="color: black;">供给</span><span style="color: black;">有些</span>视野跟<span style="color: black;">方向</span>，揭幕<span style="color: black;">有些</span>可见与不可见项目<span style="color: black;">背面</span>的<span style="color: black;">奥密</span>。实战有<span style="color: black;">危害</span>，投资需<span style="color: black;">小心</span>。部分<span style="color: black;">照片</span>及资源均来自互联网，如有侵权请联系<span style="color: black;">咱们</span>删除。</p>
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感谢你的精彩评论，带给我新的思考角度。 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
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