超市怎么样快速引爆客流量？让新顾客和老顾客都满意的话术！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有个大型的超市，每年到夏天8-9月份的时候，这家超市都会策划一场活动，一年一场，<span style="color: black;">已然</span><span style="color: black;">连续</span><span style="color: black;">非常多</span>年了，<span style="color: black;">况且</span>每年都是人气爆满，就跟淘宝双11疯抢的那种感觉似的，顾客都开车过来抢<span style="color: black;">制品</span>，更疯狂的是，有的人竟然抢一车<span style="color: black;">制品</span>回去，到底策划的是一场什么类型的活动呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实非常简单：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，包装打造鱼饵，<span style="color: black;">例如</span>，卫生纸，原价几十块钱，活动<span style="color: black;">时期</span>九块九，有的品牌<span style="color: black;">乃至</span>价格更低，当然不是就一两款卫生纸搞活动，而是几乎所有的卫生纸品牌基本上都有活动，<span style="color: black;">况且</span>力度都不小。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了卫生纸以外，还有<span style="color: black;">有些</span>要换季的服装等，都有很大的优惠力度，当然还有<span style="color: black;">有些</span>其他的<span style="color: black;">制品</span>，就<span style="color: black;">经过</span><span style="color: black;">这般</span>一个简单的鱼饵打造策略，就能够实现快速引爆超市的人气，<span style="color: black;">况且</span>每年都爆满，有<span style="color: black;">非常多</span>顾客买一车卫生纸回家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526702989248c304cf5087~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538253&x-signature=u5L6%2BqjsAB%2Bl7fS3RCC3d2LLIUU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然在鱼饵上面赚不到钱，<span style="color: black;">然则</span><span style="color: black;">海量</span>的人流量进店以后，是不是会有顾客购买其他的<span style="color: black;">制品</span>，超市能够靠其他的<span style="color: black;">制品</span><span style="color: black;">挣钱</span>，除此以外，<span style="color: black;">便是</span><span style="color: black;">海量</span>的现金流，大型超市给供货商结帐，是周期性的结帐，<span style="color: black;">那样</span>活动<span style="color: black;">时期</span>就会形成<span style="color: black;">海量</span>的现金流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实做大型超市、利润很低，大型超市基本都是靠现金流和供货商入场费<span style="color: black;">挣钱</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703227141571fb631dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538253&x-signature=AbAy82gsTw8EJOufp9vo7jLJX58%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像类似超市这种店铺，老<span style="color: black;">大众</span>生活中经常需要购买的<span style="color: black;">制品</span>，这类店非常容易策划引爆店铺人气的<span style="color: black;">方法</span>，<span style="color: black;">制品</span>本身价格都不高，再设计<span style="color: black;">必定</span>比例的优惠折扣，<span style="color: black;">便是</span>很好的鱼饵<span style="color: black;">制品</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想要人气爆的快，优惠折扣的<span style="color: black;">制品</span>就要多<span style="color: black;">有些</span>，全场<span style="color: black;">制品</span>都要有优惠折扣，跟一两款有优惠折扣引爆店铺人气的效果肯定不<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，任何策略都是有<span style="color: black;">要求</span>的.并不是所有超市套用这套<span style="color: black;">方法</span>，都能够成功，有一类超市就不行，什么样的超市不行呢？<span style="color: black;">便是</span><span style="color: black;">制品</span>跟对手相比<span style="color: black;">无</span>一点<span style="color: black;">优良</span>的，<span style="color: black;">这般</span>的就不行，这家超市之<span style="color: black;">因此</span>能够快速引爆店铺人气，<span style="color: black;">由于</span>在当地是最大的超市，<span style="color: black;">制品</span>过关。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实体店生意，表象是互联网和竞争对手的冲击，其核心<span style="color: black;">原由</span>却是时代发展太快，而大<span style="color: black;">都数</span>生意经营者<span style="color: black;">自己</span>的思维实力太弱所<span style="color: black;">引起</span>的！再不学习，注定会越来越难！</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">实体店管理：让新顾客和老顾客都满意的话术！</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾客是<span style="color: black;">咱们</span>的<span style="color: black;">第1</span>要义，不管是新顾客还是老顾客，都是店铺的重要资源，<span style="color: black;">那样</span>，面对新顾客和老顾客，<span style="color: black;">咱们</span>应该怎么接待<span style="color: black;">才可</span><span style="color: black;">赢得</span>好感，带来业绩呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面对老顾客</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703250061dc73133abf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538253&x-signature=v%2F1AexjZrcM2XpWdLhTEA7ahEPw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对1：您好，欢迎光临！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平淡地对待老顾客，和对待新顾客<span style="color: black;">无</span>什幺区别，会让老顾客感到很失落，<span style="color: black;">衰退</span>再次购买的热情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对2：李小姐，好久没来了呀，今天打算买什么呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表述太过直接，<span style="color: black;">好似</span>双方之间除了交易，<span style="color: black;">无</span>别的关系，很难让导购和老顾客的关系升温。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对3：李小姐，您来啦，请随便<span style="color: black;">瞧瞧</span>，有需要的时候叫我。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表述太过随意，<span style="color: black;">不足</span>热情，会让老顾客感觉受到了怠慢，<span style="color: black;">做为</span>老顾客，她们<span style="color: black;">常常</span><span style="color: black;">期盼</span>比其他顾客得到<span style="color: black;">更加多</span>的关注和<span style="color: black;">注重</span>，<span style="color: black;">期盼</span>在店里找到归属感，而<span style="color: black;">不仅</span>只是购买<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，导购<span style="color: black;">不可</span>用对待新顾客的方式对待老顾客，而要有区别，给予<span style="color: black;">更加多</span>的关爱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的来讲，对待老顾客的方式，一方而要把她们当成最尊贵的客人，另一方而要将她们当作亲近的好友。这才是老顾客<span style="color: black;">期盼</span>在店里得到的，<span style="color: black;">仅有</span>这方面的情感得到满足后，她们才有可能重复购买，<span style="color: black;">作为</span>最忠实的顾客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购：</strong>李小姐，欢迎光临！好久没见您了，还是这么<span style="color: black;">美丽</span>。对了您上次说想买××衣服，<span style="color: black;">此刻</span>到货了，您要不要试试？……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评</strong>：记得老顾客的姓名及上次购物时提出的<span style="color: black;">需要</span>，会使老顾客充分感受到自己被<span style="color: black;">注重</span>，而适度的赞美会让老顾客心情更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购：</strong>李小姐，欢迎光临！好久没见到您了，皮肤真的越来越好了，今天想买点什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评：</strong>记得老顾客的姓名，对导购<span style="color: black;">来讲</span>是起码的<span style="color: black;">需求</span>。<span style="color: black;">同期</span>，<span style="color: black;">由于</span>是再次打交道，导购<span style="color: black;">能够</span>更热络些，像<span style="color: black;">伴侣</span><span style="color: black;">同样</span>和她寒喧，并赞美她，而再次推<span style="color: black;">制品</span>时，不要太急迫，<span style="color: black;">能够</span>在寒喧过后进行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>对方<span style="color: black;">暗示</span>这次来<span style="color: black;">无</span>购买计划，只是来<span style="color: black;">瞧瞧</span>，导购切不可表现出不快<span style="color: black;">心情</span>，而是要继续热情对待老顾客，让老顾客在店内感觉到归属感，从而<span style="color: black;">作为</span>更忠诚的顾客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购：</strong>当导购正在为顾客A服务，<span style="color: black;">此时</span>老顾客B进店了。导购对顾客A说对不起，请稍等，我马上就来。<span style="color: black;">而后</span>一边走向老顾客B一边大声说：李小姐，您可来了，好久不见您了。接着<span style="color: black;">步行到</span>老顾客B身边小声说：您随意挑选一下，我招呼完那位客人马上过来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评：</strong>尽管导购在忙碌中，仍然对老顾客热情有加，并<span style="color: black;">经过</span>小声的说话方式<span style="color: black;">创立</span>与老顾客的亲密感，<span style="color: black;">这般</span>更能培养顾客对导购的信任感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703106359e55664d125~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538253&x-signature=ToYwFu6nQHHUlcqBWiycQvFRHGs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面对新顾客</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703080371143df51e6b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538253&x-signature=ctd2xpv16HoI3AlEc4HaU78sqDA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>初次见面的顾客，导购<span style="color: black;">怎样</span>立即<span style="color: black;">得到</span>她的好感？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、塑造专业形象；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">重视</span>顾客的<span style="color: black;">心情</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、给顾客良好的外观印象；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、要记住顾客的名字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>赢顾客不等于成交</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推销的<span style="color: black;">最后</span>目地在于成交，不在说赢顾客，不要对顾客提出的任何问题、想法、都抱着要说赢顾客，<span style="color: black;">才可</span>说服顾客的心理，记住，嘴巴要永远在耳朵后面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>对顾客的类型分析及对策</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾客的类型千万种，服务方式因人而异，<span style="color: black;">所说</span>“知已知彼”“百战百胜”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.节俭型顾客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点：爱讨价还价，选东西很仔细，爱占便宜，<span style="color: black;">始终</span>问价钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策：推广时以强调服装优点为主，<span style="color: black;">选取</span>时价格较便宜<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.虚荣型顾客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点：<span style="color: black;">爱好</span>吹虚自己的成就，穿着时髦，受听别人赞美。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策：<span style="color: black;">尽可能</span>投其所好，强调<span style="color: black;">制品</span>新颖，<span style="color: black;">导致</span>她的<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.自负型顾客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点：穿着打扮引人<span style="color: black;">重视</span>，<span style="color: black;">爱好</span>谈论自己，<span style="color: black;">爱好</span>聊天。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策：假装崇拜她，把<span style="color: black;">专题</span>捡过来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.固执型顾客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点：主观<span style="color: black;">认识</span>强<span style="color: black;">很难</span>动摇，有<span style="color: black;">知道</span>购买意愿，不愿接受别人意见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策：<span style="color: black;">尽可能</span>满足其意愿，反驳她时<span style="color: black;">尽可能</span>委婉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.苛求型顾客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点：<span style="color: black;">爱好</span>吹毛求疵，<span style="color: black;">很难</span>被说服，<span style="color: black;">爱好</span>自己<span style="color: black;">把握</span>情势，<span style="color: black;">一般</span>这类顾客穿着打扮都很讲究。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策：抓住她的<span style="color: black;">需要</span>，介绍<span style="color: black;">有些</span>价值较高的<span style="color: black;">制品</span>。</p>
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