l14107cb 发表于 2024-7-25 23:58:44

小份菜引领新“食”尚,不仅如此,它正做为餐饮业的一道“必要菜”


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/iaZFq6TzxR7ZMDoZFtvXKJBWUsjtGpesZT7LKLw4q0ZicvZDzgfbTIJQcLzqstBSozs1AuyfMJeia04SGR34oTQnw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iaZFq6TzxR7ZMDoZFtvXKJBWUsjtGpesZlLHnWAhCGMCKzVQRD3ib847KRjdCaEMjInibmR9YEc6hqHFvC8kGLyUA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">温馨提示:</span></strong></span><span style="color: black;"><strong style="color: blue;">本文约3994字,烧脑时间10分钟,筷玩思维记者赵娜写</strong><strong style="color: blue;">于武汉。</strong></span></p><span style="color: black;">市场监管总局于2021年联合商务部、文化和旅游部印发了《关于以标准化促进餐饮节约反对餐饮浪费的意见》,近年来先后发布了《餐饮业供应链管理指南》、《外卖餐品信息描述规范》等4项国家标准,并将制止餐饮浪费<span style="color: black;">需求</span>纳入旅游民宿、旅游度假区等<span style="color: black;">关联</span>国家标准。</span><span style="color: black;">下一步,<span style="color: black;">市场监管</span>总局将继续推动机关食堂反食品浪费、绿色外卖、中央厨房等国家标准制修订,<span style="color: black;">持续</span>健全节约型餐饮标准体系,在全社会营造“浪费可耻、节约为荣”的消费新风尚。</span><span style="color: black;">和此前短期爆火的“社区食堂”<span style="color: black;">同样</span>,近期“小份菜”的热度<span style="color: black;">能够</span>说<span style="color: black;">一样</span>是政策的产物,基于此,<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>预料到,这一热度或将随着政策关注度的下降而快速退热。</span><span style="color: black;">与社区食堂类似,小份菜<span style="color: black;">一样</span>是一种道德上的倡导(节约),但两者更为重要的却是经济价值上的差异。在筷玩思维(www.kwthink.cn)看来,<span style="color: black;">咱们</span>应该从经营改革的<span style="color: black;">方向</span>来看小份菜,而不只是毫无自我<span style="color: black;">认识</span>地追逐热点。</span><span style="color: black;"><span style="color: black;">详细</span>到小份菜这个概念,它的价值和改革<span style="color: black;">优良</span>都很<span style="color: black;">显著</span>:小份菜不会受限于某一个单一的品类范畴,<span style="color: black;">亦</span>不会受限于某一种固定的表达形式,在价值获取方面,几乎<span style="color: black;">全部</span>餐饮业都<span style="color: black;">能够</span>躬身入局。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKE4Ht9JhFwPY1PessDF415RyHQI2BwvRSMB0tzUlvdMsm0iby2XM4cSvg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">✔</span></span></span></span></span></span></span>从小碗菜到小份菜,两者形式相近而<span style="color: black;">规律</span><span style="color: black;">区别</span></strong><span style="color: black;">说起小份菜,大<span style="color: black;">都数</span>人会先想到小碗菜,典型品类是湖南的浏阳蒸菜,<span style="color: black;">据述</span>浏阳蒸菜是客家人在逃离兵灾而不得已创立的<span style="color: black;">膳食</span>形式,之后<span style="color: black;">她们</span>流亡到浏阳,与当地<span style="color: black;">膳食</span>结合后才诞生了浏阳蒸菜这一品类。当然<span style="color: black;">是不是</span>真的如此,<span style="color: black;">况且</span>当时的浏阳蒸菜与今天的浏阳蒸菜又有<span style="color: black;">那些</span>差异,这些就难以考证了。</span><span style="color: black;">从关系来看,<span style="color: black;">膳食</span>发展属于人类<span style="color: black;">行径</span>及文化的产物,<span style="color: black;">一般</span>与族群的流动<span style="color: black;">相关</span>,而依托于族群之外的人群经济<span style="color: black;">爱好</span>,一个品类<span style="color: black;">才可</span>走向远方。简单说<span style="color: black;">便是</span>客家人逃难产生了蒸菜的必要性,自此进入浏阳后,借用当地食材加上<span style="color: black;">地区</span>耕作习惯,浏阳蒸菜才得以留存下来,而随着之后浏阳人在全国开餐饮店,得到浏阳人、湖南人以及其它<span style="color: black;">地区</span>人的认可后,浏阳蒸菜才有了今天的名号。</span><span style="color: black;">在经济<span style="color: black;">道理</span>上,起到决定性<span style="color: black;">功效</span>的<span style="color: black;">常常</span>是“外圈人/<span style="color: black;">外区</span>人”,<span style="color: black;">针对</span>一个新生事物,<span style="color: black;">倘若</span><span style="color: black;">不可</span>被<span style="color: black;">外区</span>人传播并<span style="color: black;">爱好</span>,这个产物的经济价值是非常微弱的。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">PS:<span style="color: black;">例如</span>牛瘪,又名“百草汤”,这是一种用牛胃及牛小肠未完全消化的草食制作的口味食品,它非常小众,除了黔东南当地,<span style="color: black;">外区</span>人很难接受,<span style="color: black;">因此</span>它的经济价值是非常低的(<span style="color: black;">包含</span>北京的豆汁等)。</strong></span></p><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>确定的是,浏阳蒸菜之<span style="color: black;">因此</span>是今天的小碗,<span style="color: black;">重点</span>还是经济需求对品类的改革,<span style="color: black;">由于</span>蒸锅是固定的,而为了一锅<span style="color: black;">能够</span>蒸<span style="color: black;">更加多</span>的菜品,小碗是最经济的,<span style="color: black;">由于</span>小碗<span style="color: black;">能够</span><span style="color: black;">保准</span>蒸的菜数量足够多,这<span style="color: black;">思虑</span>的不是总份量,相反,小碗越多,<span style="color: black;">导致</span>的间隙就越多,总份量是趋于更少的(<span style="color: black;">思虑</span>到碗的立方弧形),但小碗能<span style="color: black;">保准</span><span style="color: black;">能够</span>服务的客人数量<span style="color: black;">更加多</span>,<span style="color: black;">况且</span>用小碗,还<span style="color: black;">能够</span><span style="color: black;">保准</span>份量和烹饪上的标准化。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKEwAIMPOwBJf2yNgA2qcSKnZoKycCp7W2XagCzuIL7ficMdQgAs1KAeAA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">另外</span>,小碗在过去<span style="color: black;">亦</span><span style="color: black;">寓意</span>着份量更少,份量少<span style="color: black;">亦</span>就更便宜,这<span style="color: black;">一样</span>给浏阳蒸菜做了快餐的定调,<span style="color: black;">亦</span><span style="color: black;">便是</span>基于这一点,浏阳蒸菜<span style="color: black;">火速</span>速实现了<span style="color: black;">公众</span>化发展。</span><span style="color: black;">十<span style="color: black;">数年</span>来,人们<span style="color: black;">针对</span>浏阳蒸菜的态度早已<span style="color: black;">出现</span>了变化,早前是省吃俭用,不到十块钱的人均客单价就<span style="color: black;">能够</span>进去消费,而今天则是多元<span style="color: black;">选取</span>,过去是花4-15元点1-3个小碗菜外加米饭,<span style="color: black;">此刻</span>是花费10-45元点2-5个小碗,节俭不是新消费群体的核心需求,在<span style="color: black;">尽可能</span>划算的<span style="color: black;">状况</span>下多吃一点<span style="color: black;">区别</span>的菜品才是。</span><span style="color: black;">从形式来看,小碗菜属于小份菜,但小份菜并不完全等于小碗菜,两者对比,小碗菜的<span style="color: black;">规律</span>很简单,一份<span style="color: black;">便是</span>小碗,而小份菜则是<span style="color: black;">针对</span>大菜的改革,从大菜到小菜、从大碗到小碗、从全份到半份。</span><span style="color: black;">在这一<span style="color: black;">规律</span>下,小份菜和小碗菜<span style="color: black;">能够</span>说是毫无关系的,<span style="color: black;">例如</span>在<span style="color: black;">有些</span>餐厅,你明明点了小份菜,门店还是给你用大盘子装(除了外卖,外卖是大菜大装、小菜小装,秉承经济适用原则),大盘子是告诉顾客,大份是什么份量,倡导顾客点大份,但这<span style="color: black;">亦</span>可见有些餐厅<span style="color: black;">针对</span>小份菜的理解<span style="color: black;">不足</span>深入。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKEbQGQWck9J2MkPuagcOK4myDpJibxiad9J1RU3DghMMIe1o9GhbyYiaokQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">✔</span></span></span></span></span></span></span><span style="color: black;">无</span>品类和形式限制,小份菜早已实现全餐饮化</strong><span style="color: black;">海底捞的半份(小份)<span style="color: black;">规律</span>是半价,以外卖为例,捞派鸭肠整份200克的售价是44元,半份则是100克、售价22元,但<span style="color: black;">实质</span><span style="color: black;">亦</span>不是所有菜品都<span style="color: black;">这般</span>,<span style="color: black;">例如</span>捞派豆花,整份6块售价28元,半份4块售价14元,似乎有的半份反而比整份划算。</span><span style="color: black;">但<span style="color: black;">亦</span>有网友评测<span style="color: black;">发掘</span>,有的半份半价反而更少,<span style="color: black;">例如</span>脆骨羔羊整份23片,半份则<span style="color: black;">仅有</span>10片(不排除单店问题,<span style="color: black;">亦</span>不排除10片的重量是达标的),<span style="color: black;">或</span>说,海底捞的半份<span style="color: black;">规律</span>并不是完全统一的。</span><span style="color: black;">在比萨品类,它的小份<span style="color: black;">规律</span>有两种形式,分别是小尺寸、双拼,从外卖订单量来看,双拼的销量<span style="color: black;">更加多</span>,即使双拼的价格要高于同尺寸的单品。</span><span style="color: black;">水饺的玩法比较多元,有的门店推出<span style="color: black;">整家</span>福混合口味,价格不变<span style="color: black;">或</span><span style="color: black;">必须</span>加价,但无论变与不变,混入了便宜的饺子,总体还是更贵的(<span style="color: black;">倘若</span>不变,价格是按加入<span style="color: black;">制品</span>的最高价格来算的)。还有的门店推出了大中小三个款式,以上海的老北京饺子馆为例,门店在菜单上标明了饺子的数量,小份10个售价18元,中份13个售价22元,大份16个售价25元,<span style="color: black;">规律</span>比较有趣,小份最不划算,越大份越便宜(<span style="color: black;">规律</span>和可乐类似,容量越大越便宜)。</span><span style="color: black;">酒吧<span style="color: black;">能够</span>对酒进行拆分,顾客<span style="color: black;">倘若</span>不想点一整瓶的酒,<span style="color: black;">亦</span><span style="color: black;">能够</span>点一杯来品鉴,但从份量来看,一杯更贵,总体还是一整瓶更划算。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKE516tjMwGAlO9tMSVmzNJMKMjjiavzvDJQnmcfjGJ9ouI3DzeqibQDnoQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">火锅、粤菜、凉菜这些品类<span style="color: black;">亦</span>早有小份的玩法,只<span style="color: black;">不外</span>目的不是变小,而是变多,形式是拼盘,以凉菜为例,毛豆10元一份,花生10元一份,毛豆花生套餐12元,大<span style="color: black;">都数</span>人会加2元点一份,而不是花20元点2份,节省下来的钱<span style="color: black;">能够</span>点<span style="color: black;">更加多</span>其它的菜。</span><span style="color: black;">再<span style="color: black;">例如</span>火锅的蔬菜拼盘、海鲜拼盘、牛肉拼盘、卤味拼盘,贵一点,顾客吃得<span style="color: black;">更加多</span>。还有招牌九宫格,一单<span style="color: black;">能够</span>吃到九个<span style="color: black;">区别</span>的菜,顾客<span style="color: black;">亦</span>愿意为此多花点钱。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKEGHhwldGk143H7GqP0ZQMm23Nv1UIp3OoP3bE7cVtL9dd9KFFiaGEE2Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">炒菜<span style="color: black;">亦</span>有半份的玩法,<span style="color: black;">例如</span>鱼香肉丝整份25元,小份要16元,可见商家还是想引导顾客点整份的。</span><span style="color: black;">烤鸭的小份是半只,小大董的烤鸭整只售价209元,半只119元,守柴炉整只烤鸭98元,半份68元,烤鸭的<span style="color: black;">规律</span>和炒菜、水饺<span style="color: black;">同样</span>,商家还是更愿意卖整份的(<span style="color: black;">然则</span>卖半份、小份<span style="color: black;">亦</span>很<span style="color: black;">挣钱</span>)。</span><span style="color: black;">玩小份菜规格最高的<span style="color: black;">便是</span>高端餐饮以及日料了,高端餐饮的出品大<span style="color: black;">大都是</span>按一两口来算,而日料无论是卷、刺身、手握、汤、小吃、饭,单品基本<span style="color: black;">亦</span>是非常小而美,一两口就能吃完。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">✔</span></span></span></span></span></span></span><span style="color: black;">针对</span>小份菜<span style="color: black;">来讲</span>,客户语言是便宜,商家语言是利润和流量</strong><span style="color: black;">从<span style="color: black;">以上</span>案例可见,尽管小份确实是<span style="color: black;">能够</span>让顾客花更少的钱,但小份的核心并不是便宜,除了商家是在做福利以外(小份更便宜,这类<span style="color: black;">能够</span>认为是福利),大部分小份的价格其实是更贵的,用商家的语言来表达<span style="color: black;">便是</span>小份的利润更高(<span style="color: black;">思虑</span>到客单和人效等成本,这是必然的)。</span><span style="color: black;">以水饺为例,<span style="color: black;">针对</span>煮10个水饺和煮20个水饺<span style="color: black;">来讲</span>,除了水饺的成本更低外(数量少了),两者花费的人效是<span style="color: black;">一样</span>的,我们进一步来看,10个饺子和20个饺子可能是2倍的价格关系,但<span style="color: black;">实质</span>煮10个饺子的成本更高,<span style="color: black;">亦</span><span style="color: black;">便是</span>人效更低、顾客人均更低<span style="color: black;">引起</span>的利润更低,为了<span style="color: black;">平衡</span>这一点,商家只能上调小份的价格以<span style="color: black;">加强</span>小份的利润。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKEJduoEqpA0dWDS7OqB2hSib1IPcyPTy5MrsI3d2thbggrpQSv8pHf7NA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">在顾客思维上,顾客点了小份的餐品,一方面是试探看好<span style="color: black;">欠好</span>吃,另一方面是<span style="color: black;">能够</span>用“省”出来的钱点<span style="color: black;">更加多</span>其它的<span style="color: black;">制品</span>,<span style="color: black;">例如</span>点两份<span style="color: black;">区别</span>的水饺,<span style="color: black;">或</span>再点一份凉菜、小吃,再加个汤。从这个<span style="color: black;">方向</span>来看,小份的形式和内容<span style="color: black;">必须</span>设计,<span style="color: black;">不可</span>让顾客点一份太少,而点两份又太多,商家要<span style="color: black;">思虑</span>到菜品的搭配,<span style="color: black;">或</span><span style="color: black;">能够</span>直接推出小份套餐。</span><span style="color: black;">在流量方面,小份<span style="color: black;">能够</span>降低顾客的防备心理,<span style="color: black;">例如</span>有的饺子馆按“两”来卖,一两饺子5个,售价从6-15元不等,看到个位数的售价,尽管并不划算<span style="color: black;">亦</span><span style="color: black;">不方便</span>宜,但顾客的心理压力确实会小<span style="color: black;">有些</span>。</span><span style="color: black;">平台数据<span style="color: black;">亦</span><span style="color: black;">能够</span>说明小份菜的价值,<span style="color: black;">例如</span>美团有90万商家<span style="color: black;">供给</span>了超560万<span style="color: black;">区别</span>款式的小份菜,<span style="color: black;">包含</span>小份的汤、小吃、米饭等。</span><span style="color: black;"><span style="color: black;">能够</span>看到,小份菜<span style="color: black;">针对</span>主客关系<span style="color: black;">来讲</span>,它既照顾了商家的流量和利润,还<span style="color: black;">思虑</span>到了顾客的钱包和胃容量,还有尝鲜的<span style="color: black;">爱好</span>。非常<span style="color: black;">显著</span>,小份菜不仅是一种形式,它<span style="color: black;">更加是</span>一种商家服务能力的<span style="color: black;">表现</span>,<span style="color: black;">乃至</span><span style="color: black;">能够</span>说,小份菜还是一种基于客户服务的思维方式。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">✔</span></span></span></span></span></span></span>结语</strong><span style="color: black;">在<span style="color: black;">文案</span>的最后,<span style="color: black;">咱们</span>再来总结并讨论关于小份菜的形式、内涵及外延。</span><span style="color: black;"><span style="color: black;">详细</span>看来,小份的形式很广,从份量减半到双拼、多拼、九宫格不等,其内涵有的是在做福利,<span style="color: black;">例如</span>外卖平台0.1元-3元不等的试吃<span style="color: black;">制品</span>,<span style="color: black;">亦</span>有的是在做尝鲜,<span style="color: black;">例如</span>份量减半、价格减半的常规玩法,还有的则是客户服务,<span style="color: black;">例如</span>比萨的双拼,又<span style="color: black;">例如</span>烧烤的单人套餐等。</span><span style="color: black;">但这些只是常态,在经营改革的<span style="color: black;">方向</span>,<span style="color: black;">咱们</span>还看到了品类的三个变种:</span><span style="color: black;">1)、大菜的主食化,<span style="color: black;">例如</span>从多人的烤鱼到单人的烤鱼,再到烤鱼饭。除了烤鱼,在日料,从蒲烧鳗鱼到小份的蒲烧鳗鱼饭,在烧烤,有烤肉品牌在外卖推出的烤肉饭。</span><span style="color: black;">2)、大菜的小吃化/零食化,<span style="color: black;">例如</span>从一整份的炸酥肉到炸酥肉小吃,<span style="color: black;">包含</span>热卤品牌从卤味大菜到卤味小吃拼盘(<span style="color: black;">包含</span>热卤饭)。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7YXsoUE8WCuDWlBeCTA7icKEb04VJneetrOn91Mg0L1zvC9L2pWPOGIhpcQ3yfomdpEOWCg0zJozFA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">3)、大菜的汤品化,以火锅为例,猪肚鸡火锅、椰子鸡火锅<span style="color: black;">能够</span>变成小份的猪肚鸡汤和小份的椰子鸡汤,再加个米饭,就<span style="color: black;">成为了</span>一餐饭。其它品类<span style="color: black;">一样</span>玩法的还有肥肠鸡、水煮鱼、水煮肉等,顾客还<span style="color: black;">能够</span>在菜品里面加入其它的肉类<span style="color: black;">或</span>蔬菜。</span><span style="color: black;">综述可见,小份菜并不是单一的形式,而是<span style="color: black;">加强</span>利润和流量的手段,它<span style="color: black;">更加是</span>品牌服务形式和服务能力的呈现。</span><span style="color: black;">在筷玩思维看来,小份菜<span style="color: black;">无</span>固定的品类限制,<span style="color: black;">亦</span><span style="color: black;">无</span>固定的形式限制,<span style="color: black;">能够</span>说全餐饮品类都<span style="color: black;">能够</span><span style="color: black;">思虑</span>小份菜的玩法与改革。总之,这是一个对顾客和品牌发展都有利的方向,其内涵并<span style="color: black;">不仅</span>是政策上的节约,关于小份菜<span style="color: black;">怎样</span>赋能品牌发展,餐饮人<span style="color: black;">能够</span>多加<span style="color: black;">科研</span>和深度思考。</span><span style="color: black;"><strong style="color: blue;">2023筷玩思维内容营销(<span style="color: black;">宣传</span>投放)执行报价已于近期施行新版本,有<span style="color: black;">宣传</span>投放和内容营销需求的客户可与宋女士(<span style="color: black;">微X</span>:</strong><strong style="color: blue;">kwthink2016)<span style="color: black;">详细</span>洽谈和沟通,期待与您携手共赢。</strong></span><span style="color: black;"><strong style="color: blue;">官宣:筷玩思维启用“筷帮”品牌,正式推出会员成长体系。筷帮是什么?筷帮是筷玩思维面向全平台累计300余万粉丝推出的以资源导入为核心的会员服务品牌,旨在借助一系列的专属组合特权与您<span style="color: black;">创立</span>更<span style="color: black;">长时间</span>的双赢关系,全方位<span style="color: black;">提高</span>和丰富您在筷玩思维全体系内可享受到的<span style="color: black;">陪同</span>式成长体验。</strong></span><span style="color: black;"><strong style="color: blue;">喜大普奔、限时特惠!<span style="color: black;">此刻</span><span style="color: black;">作为</span>筷玩思维会员仅需298元/年,太划算啦!!点击下方“阅读原文”即刻购买“筷玩思维成长会员”吧,无筷帮、不老铁!</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/iaZFq6TzxR7YhuSOgbckCCMnBEM4OSl93nhPZs3gOXRXcFu27kygnfLjSs8nBDjkaVdH7H1nDW3Niaydv4gMWPiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7aFY58sUnqIa4lydbEF30F5MmvklJQEibibxoaiazdE68IcJUGVFkxS22jwlicMvGiaCje8YWl5CtQrJGw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7aFY58sUnqIa4lydbEF30F5lY3JE9yUptmhebN3nfIjn5GjV4iafXVhibVDhhsjvuVEWiaO3DXJ5H68A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaZFq6TzxR7aFY58sUnqIa4lydbEF30F5dftHAaGibGb3WVFHM0avlt8Bw3ZoKKxoAZjTnEcAgsWpWyBb2uX9TEg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
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查看完整版本: 小份菜引领新“食”尚,不仅如此,它正做为餐饮业的一道“必要菜”