开卖冒菜！自救的海底捞还有多少“招”？
<span style="color: black;"></span><span style="color: black;"></span><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptGkzYOibxiaDnQu5r3bmx8Okk5R0lNuvIMNibRwsGOp6cpMCvTadz1T0iawKZmxHO4vyibm7ZibvgyCoDibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/9RgJ4eYlMCC4wZmCry9Cz71UqGdjT6OAPrnrBXpjMEIJQuGTxLpckzQlcfIdXYxHwj3uYaFaGO2TYp0t1UqKyA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">从摆摊到卖冒菜，海底捞自救<span style="color: black;">背面</span>……</span><span style="color: black;"><span style="color: black;">餐企老板内参 张心笛 | 文</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptGebubvku7a5sY4cE9kbiaUTEaFZ59hLIchLggZ7TO3oG78uAdKttX1BNekAy8YgTOyo2zfyRjBmHg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">海底捞卖冒菜，人均不到30元</strong></p><span style="color: black;">海底捞卖冒菜了！</span><span style="color: black;">疫情多点散发，<span style="color: black;">伴同</span>着北京、上海、郑州的“堂食限制”，海底捞<span style="color: black;">起始</span>了一波自救。摆摊卖早餐、卖<span style="color: black;">果蔬</span>、卖盒饭、卖饺子、卖小龙虾……<span style="color: black;">乃至</span>有网友<span style="color: black;">发掘</span>，海底捞<span style="color: black;">起始</span>卖上了冒菜。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMapcwyptERTc9N0waHZuvibkrfjINtI04SHcJ2FHicMKZ65TPiagLdSaVmP5F2JLndy7BDKBmyyXftAGgSib8nbA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">事实上，追溯到2020年，关于冒菜<span style="color: black;">制品</span>，就已在小部分海底捞门店尝试推出，<span style="color: black;">重点</span>菜品聚焦在虾滑冒菜、巴沙鱼冒菜等。而此次，<span style="color: black;">包含</span>北京、河南、江西、江苏、浙江等多地门店均已将冒菜<span style="color: black;">做为</span>上新菜单售卖。</span><span style="color: black;">这<span style="color: black;">寓意</span>着，<strong style="color: blue;">以疫情为原点，海底捞的“冒菜行动”，将正式从个性化门店试点，向着全国性门店推进。</strong></span><span style="color: black;">内参君赶紧打开手机看了看，<span style="color: black;">日前</span>，海底捞冒菜在汤底上分为麻辣和<span style="color: black;">西红柿</span>两种，在种类上则有精品肥牛、巴沙鱼、麻辣滑牛、素菜冒菜等多种<span style="color: black;">选取</span>，<span style="color: black;">触及</span>食材超20种。</span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptERTc9N0waHZuvibkrfjINtIsJJibeUXzBiaiaIx6E3C8vpNNeVfCjfxZgWWrCSSlIjO0gcicdGBiappG7g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
</strong></span><span style="color: black;">单人冒菜套餐价格在22-30元不等，外卖<span style="color: black;">能够</span><span style="color: black;">经过</span>“捞点好货”及门店<span style="color: black;">微X</span>群下单，<span style="color: black;">同期</span>支持门店自提。</span><span style="color: black;">但如同喜忧参半的现实形势般，海底捞冒菜的口碑<span style="color: black;">亦</span>随着种草打卡，在网友心里两极分化。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptERTc9N0waHZuvibkrfjINtIu6iaLothic6nPAHGB4SBMPlZXMt34tnUCSOrgtrMKIQicOGicWYiccibUNrQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">有网友<span style="color: black;">暗示</span>，“抱着尝试的<span style="color: black;">心理</span>点了冒菜，只能感叹海底捞还是海底捞！赠送<span style="color: black;">果蔬</span>小菜小吃一应俱全。汤浓，量足，配送快。”</span><span style="color: black;"><span style="color: black;">亦</span>有网友在社交平台发布拔草心得，“味道<span style="color: black;">通常</span>，试新需<span style="color: black;">小心</span>，自取26，外卖起送78。”</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptGebubvku7a5sY4cE9kbiaUT46alOZgGrWtTRd50fyuNochQXBIQVkateQuuNNdDzGFYInnCVPLKgA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">海底捞“立体式自救”<span style="color: black;">背面</span>……</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在突发且带有<span style="color: black;">必定</span>不<span style="color: black;">平衡</span>性的疫情影响下，<strong style="color: blue;"><span style="color: black;">针对</span>餐饮企业而言，单纯<span style="color: black;">处理</span>堂食暂停问题、发力外卖并不是本质，从全局出发，系统性思考<span style="color: black;">怎样</span>实现供应、<span style="color: black;">怎样</span><span style="color: black;">处理</span>特殊<span style="color: black;">状况</span>产生地的多元需求才是根源。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内参君盘点了一波海底捞的自救，可谓“各式打法齐上阵”：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">>>><span style="color: black;">首要</span>是快速反应，上线外卖</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一晚上</span>之间，北京70余家门店开通自提、外送。海底捞北京万柳店经理杨云晓<span style="color: black;">暗示</span>，“除正在运行的自有外送业务外，海底捞<span style="color: black;">亦</span><span style="color: black;">增多</span>了与美团、饿了么等第三方外卖平台合作，<span style="color: black;">保证</span>居民用餐。”</span></p><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMapcwyptERTc9N0waHZuvibkrfjINtIQOoOcwmhSoJqSgOJVbNm0Q1EDyK1FohkZv8EsQFonR4DjTAcfsU7gw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">>>>其次是有啥卖啥，足够接地气</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，海底捞还关注周边社区用餐和生活采购需求，临时增设了便民小集市，售卖<span style="color: black;">鲜嫩</span>蔬果、肉蛋、自热小火锅、底料等<span style="color: black;">制品</span>；在即食就餐需求上，海底捞北京各门店推出了早餐、午餐（冒菜及盒饭简餐）等服务。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMapcwyptERTc9N0waHZuvibkrfjINtIq03ZeeTw0LHSFqxkYyuaiadfRAiabX2OZbbHBImuiagS6DibRbuCy2glOw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在北京西红门荟聚店门口货架上，葡萄、黄瓜、菠萝、西瓜等一应俱全，<span style="color: black;">乃至</span>连米面粮油<span style="color: black;">亦</span>在货架上<span style="color: black;">起始</span>“摆摊”售卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptERTc9N0waHZuvibkrfjINtIic8pXGVlnRqSHhEmicTN7GekVdMiaEljC7B6xNYJu41sZW63vHWAeSXyQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">>>>放下身段，流动餐车都上阵了！</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某个早晨，内参君遇到海底捞的流动式早餐，两名员工一路来回吆喝，见人就说“<span style="color: black;">馒头</span>、豆浆、现炸的油条……”顺便还售卖海底捞的小龙虾，售价为39.9元一盒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">风格很接地气，<span style="color: black;">然则</span>不得不说很实用。在北京“0堂食”的五月，海底捞放下身段，售卖早餐，属实<span style="color: black;">很难</span>。</span></p><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptERTc9N0waHZuvibkrfjINtIecgialnEJjWAKicI3k5f6ArxS5NEJR8BxbKolfkKXpjLVicMBnMf7TVwg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">>>>副牌<span style="color: black;">制品</span>齐发力，立体式打法更灵活</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中关村店引入了海底捞快餐品牌“十八汆“的<span style="color: black;">制品</span>，<span style="color: black;">例如</span><span style="color: black;">番茄</span>鸡蛋盖饭/面、<span style="color: black;">马铃薯</span>牛肉饭、回锅肉盖饭/面等，五一<span style="color: black;">时期</span>日销量最高达到400余份。</span></p><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptERTc9N0waHZuvibkrfjINtI97Yibyl9pjT2MdZEtBHa9ibYmMC1qKAsdqqUqfVuXuGtBk8asPEeIKvw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，冒菜的上新，<span style="color: black;">亦</span>是海底捞“早有谋划”的结果。从早前的“U鼎冒菜”，到部分门店的试水。关键时刻，得以用立体式打法发力，<span style="color: black;">制品</span>之间相互<span style="color: black;">协同</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从供应链、<span style="color: black;">开发</span>等多重体系的<span style="color: black;">基本</span>资源，到扩展、收购符合规划的品类，打造<span style="color: black;">自己</span>餐饮副牌，海底捞的一步步动作已然<span style="color: black;">作为</span><span style="color: black;">危险</span>下的<span style="color: black;">隐匿</span><span style="color: black;">贮存</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptGebubvku7a5sY4cE9kbiaUTsFXMMMWCNvJzp5jlf8zvtC52tCySfHwo1giaHw0rbwJBp9KbDAEXblA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">危险</span>面前，躺平还是自救？</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">疫情<span style="color: black;">危险</span>下，各有各道，<span style="color: black;">存活</span>重于一切。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相较于头部品牌们的快速响应，积极自救，<span style="color: black;">更加多</span>小品牌、<span style="color: black;">夫妇</span>店，则<span style="color: black;">选取</span>了直接闭店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>小企业而言，与其<span style="color: black;">经过</span>摆摊等低能的形式自救，不如闭店最大限度上减少人力成本、资源损耗等带来的额外支出。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而从头部品牌视角出发，在<span style="color: black;">存活</span>外，似乎肩上还有更重的担子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杨云晓<span style="color: black;">暗示</span>，“疫情<span style="color: black;">针对</span><span style="color: black;">咱们</span>而言<span style="color: black;">亦</span>是一种考验，倒逼<span style="color: black;">咱们</span>进行创新<span style="color: black;">持续</span>适应市场需求，<span style="color: black;">同期</span>发挥<span style="color: black;">自己</span>职能承担起<span style="color: black;">更加多</span>社会责任，这种立体式创新打法使<span style="color: black;">咱们</span>面对挑战更具底气。<span style="color: black;">长时间</span>来看，随着疫情防控工作的推进，纾困政策发挥<span style="color: black;">功效</span>，以及消费需求后续地回暖，企业的发展韧性将<span style="color: black;">连续</span>显现。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">疫情的几度席卷，扰得人心动荡。何时终止、<span style="color: black;">是不是</span>反复，到如今都尚未有所<span style="color: black;">结论</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但在<span style="color: black;">结论</span>来临前，积极自救求生，或许是大<span style="color: black;">都数</span>餐饮同行人<span style="color: black;">必须</span>细致琢磨的<span style="color: black;">独一</span>出路。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/Lkic8vlYy0iamx9t97DVIolq1sIYhGI8CKk22OEyOFRJ5g2LUQMj8tJj6SoO7RGPhOeb6dcvWghUUY3xo8MmgMsw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">轮值主编｜史凯 视觉｜张劲影</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMapcwyptERTc9N0waHZuvibkrfjINtI6pbadHEomiagTF68nPMrl7gaM9UAeFTk5eqTyV8icrk828VKZ6CLWKUA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wtMapcwyptGIT0IrbIBbJAAvAnX6cccFrvkdQWqKM5fdkSKuz8KsEp4YJ2Cyac6ibIlBBK7NMiavD8PG15mlnpUA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wtMapcwyptEYtwKYuMuNlAetEXdxsc2kdQy7etg7F5ZM9uQel1zKGicQGYoy7MJcG4LDrA4H2XjweGhp4VROL6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商务合作：</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真真 18501116172（同<span style="color: black;">微X</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">栗军 18501115972（同<span style="color: black;">微X</span>）</span></p><strong style="color: blue;"><span style="color: black;">转载联系：</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">内参小秘书 neicanmishu</span>（<span style="color: black;">微X</span>号）</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">投稿邮箱：</span></strong></span><span style="color: black;">nctougao@watcn.cn</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/Lkic8vlYy0ianqX8ric69H3oGgSO4Omk69ktrXvg5IMygdxZXw7ZqSCCFZrvicDKV7eiaYn7FaKPUN8mBJkBXXmPRog/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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“板凳”（第三个回帖的人）
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