会逆袭吗？两次摆摊血亏的记者，今晚要去武林夜市“最后一战”
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摆一个摊好难！经历这三天两次摆摊败北的实战，让<span style="color: black;">咱们</span>都有了切身的体会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的同事童静波感慨，做手机链是兴趣<span style="color: black;">兴趣</span>，但要摆摊售卖要考量的现实<span style="color: black;">原因</span><span style="color: black;">非常多</span><span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q3.itc.cn/q_70/images03/20240713/15aeb4a01e8942a3a9887c50f40a922e.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">潮<span style="color: black;">资讯</span>吉祥物潮奔奔<span style="color: black;">亦</span>会跟着<span style="color: black;">咱们</span>出摊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在和<span style="color: black;">有些</span>资深摆摊人的<span style="color: black;">交流</span>学习中，<span style="color: black;">咱们</span>进行了复盘：<span style="color: black;"><strong style="color: blue;">合适的场地、匹配的客群、契合的商品、热情的交流，对摆摊<span style="color: black;">来讲</span>缺一不可。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">考虑到手机链的<span style="color: black;">目的</span>人群是<span style="color: black;">青年</span>小姐姐，为此，<span style="color: black;">咱们</span>决定再战一次：这次锁定了更加潮流时尚的武林夜市，时间就在<span style="color: black;"><strong style="color: blue;">人流量最大的周六<span style="color: black;">夜晚</span>，当天杭州天气并不炙热，有利于出摊。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从龙游路和武林路交叉口的喜士多便利店为起点，向武林路上走几步，就能看到<span style="color: black;">咱们</span>的摊位，有花车，长度一米五<span style="color: black;">上下</span>，具备充分展示的<span style="color: black;">要求</span>。<span style="color: black;">咱们</span>的点对面是“暴打柠檬茶”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q7.itc.cn/q_70/images03/20240713/85f53d0d6b454cd1927f23a00d846be9.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前去武林夜市踩点。</span><span style="color: black;">章然摄</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个点，是武林夜市负责人<span style="color: black;">尤其</span>帮<span style="color: black;">咱们</span>寻找并敲定下来的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q3.itc.cn/q_70/images03/20240713/7770526d86794a7099a57dbcec623d86.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">武林夜市摊位地点 章然摄</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">听闻记者的摆摊惨败经历，他<span style="color: black;">亦</span>传授了<span style="color: black;">有些</span>经验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“武林夜市近400家摊位，平常客流量一天有6-8万人，周末<span style="color: black;">能够</span>达到10万人，节假日15万人以上，基本上每家摊位的生意都不会太差。”这位负责人说，一方面，<span style="color: black;">她们</span>在宏观调控，引导摊位业态有序竞争，“譬如美甲等摊位，<span style="color: black;">咱们</span>会<span style="color: black;">掌控</span>总量，<span style="color: black;">倘若</span>摊位太多，人流量<span style="color: black;">不足</span>分。<span style="color: black;">另一</span>一方面，对每家摊位的生意好坏，<span style="color: black;">亦</span>做到心中有数。想要摆摊生意好，<span style="color: black;">选取</span>出摊的地点很重要，管理规范的夜市，黄金摊位，这些前提<span style="color: black;">要求</span>满足，自然能让摆摊事半功倍。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是摊位业态有讲究。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“小吃比较赚钱，但我更看好文创、手工<span style="color: black;">制品</span>的<span style="color: black;">很久</span>生命力，但文创手工要有创新点，<span style="color: black;">才可</span>吸引<span style="color: black;">青年</span>人来。”负责人说，<span style="color: black;">此刻</span><span style="color: black;">青年</span>人越来越看重参与式消费、体验式消费、沉浸式消费，这些消费模式<span style="color: black;">必须</span>有创新的摊位业态去支撑。<span style="color: black;">另外</span>，是<span style="color: black;">制品</span><span style="color: black;">摆设</span><span style="color: black;">部署</span>、主动营销、先沟通后买卖……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q5.itc.cn/q_70/images03/20240713/46129819373b4964b13477faf10f93f6.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机链很闪，都是我同事童静波纯手工做的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q6.itc.cn/q_70/images03/20240713/1c435d608ab34c8eb71d9a2b115fbba2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各样</span>颜色<span style="color: black;">各样</span>款式的手机链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q0.itc.cn/q_70/images03/20240713/85dce2982c174ae39046da1062ee483f.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家秀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“摆摊<span style="color: black;">不易</span>的，武林夜市几乎每一个摊主都有自己的独门<span style="color: black;">存活</span>之道，否则就会被淘汰。”负责人<span style="color: black;">暗示</span>，近年来，武林夜市<span style="color: black;">逐步</span>变成一个打卡景点，流量<span style="color: black;">逐步</span>上涨，<span style="color: black;">非常多</span>人来武林夜市是为了寻求一份<span style="color: black;">心情</span>价值，“帅哥美女、喝茶聊天、放松心情，并不完全是冲着<span style="color: black;">制品</span>来。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，武林夜市<span style="color: black;">亦</span>在寻求改变和突破，“记者摆摊的位置在武林夜市2.0区块，<span style="color: black;">这儿</span>的市集吸纳越来越多的原创品牌，经常做品牌快闪的活动，更潮更<span style="color: black;">青年</span>。而原创手机链，正符合市集的定位，相信周六能有不错的‘战绩’。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记者细心记下了“生意经”，<span style="color: black;">根据</span><span style="color: black;">意见</span>，<span style="color: black;">起始</span>准备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q1.itc.cn/q_70/images03/20240713/050afc35d59143409080fd762c8cf9e4.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周六摆摊准备的手机链款式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要一条，摆摊选址要<span style="color: black;">按照</span><span style="color: black;">制品</span><span style="color: black;">特殊</span><span style="color: black;">精细</span>定位人群。武林夜市游客多，<span style="color: black;">青年</span>人多，手机链款式上偏爱更加时尚的水晶款，以及<span style="color: black;">能够</span>一链多用的挎包款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在摆摊时，要充满热情，吆喝<span style="color: black;">制品</span>、和顾客互动都是促进成交的关键。</span></strong><span style="color: black;">这次，<span style="color: black;">咱们</span>要打破冷冰冰的摊位<span style="color: black;">营销</span>模式，<span style="color: black;">增多</span>现场互动环节，尝试让顾客自己挑选色系和珠珠，进行现场制作，烘托人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>逛摊的<span style="color: black;">青年</span>人<span style="color: black;">爱好</span>打卡，更注重体验的过程。<span style="color: black;">尽可能</span>在现场手工制作，并产生互动，<span style="color: black;">能够</span>让摊位保持人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">气氛组<span style="color: black;">亦</span>很重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周六<span style="color: black;">夜晚</span>，<span style="color: black;">咱们</span>邀请了“金牌<span style="color: black;">营销</span>”同事前来助阵，还有潮<span style="color: black;">资讯</span>吉祥物潮奔奔玩偶作手机链展示模特。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对照这些经验干货，<span style="color: black;">调节</span>策略后能否一战成名？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎<span style="color: black;">大众</span>今晚6点到9点，来武林夜市偶遇吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">潮<span style="color: black;">资讯</span></span><span style="color: black;">记者 章然 方力</span></p>
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