m5k1umn 发表于 2024-7-20 23:14:55

直播卖农制品有哪些办法和窍门?这份“实操手册”请查收!


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/je9icxwc91eLIpKUxuQ9JzeOmibKPOcl9fsl6fVxECtmibjwupXarQcMrP9ybzemIlW4Llia58ic4Xn9d45R2jobCQw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/je9icxwc91eJjIIKnnCRYbAVwibTz9uyGibI1rkTFo7RVFAXxcLYUNK7FOVnTJKRIiaQ8QzaOd1Ar5bibchmT3H7Ztg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp; 受疫情影响,网络直播卖货<span style="color: black;">作为</span>了<span style="color: black;">营销</span><span style="color: black;">制品</span>,尤其是农<span style="color: black;">制品</span>的绝好办法。开个直播间,能直观地为<span style="color: black;">大众</span>介绍、<span style="color: black;">营销</span>农<span style="color: black;">制品</span>,直接连接了生产端和消费端。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; &nbsp; <span style="color: black;">那样</span>,农民网络直播卖农<span style="color: black;">制品</span>,<span style="color: black;">怎么样</span>播效果更好?什么样的画面更吸引消费者?又该<span style="color: black;">怎样</span><span style="color: black;">选取</span>直播平台?</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFEN7Ta9uicy4XaEClID4tibN8CXoMibkIVuVLNDQ3rLpMxwmInSoXLuMK1QQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本期嘉宾</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaIECuohJDFJDCYkJiazGHR17edERxEibq6p544Zv9s3sYTia3vGjfzbITdRcGRMMGEPQOq8ULw87wkkUOUOM0c6w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李志起</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">北京市工商联副主席对外经济贸易大学国际商学院MBA导师</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播与网店<span style="color: black;">营销</span>有什么区别?</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">1</span><span style="color: black;">网络直播实时性强</span><span style="color: black;">网络直播中所见即所得,顾客看到的都是最真实的<span style="color: black;">第1</span>手信息,实时性超越了距离限制,<span style="color: black;">乃至</span>超越了<span style="color: black;">途径</span><span style="color: black;">阻碍</span>。直播把<span style="color: black;">制品</span>和服务直接推到了消费者面前,这种实时的冲击力远超过静态展示<span style="color: black;">或</span>事后浏览。</span><span style="color: black;">2</span><span style="color: black;"><span style="color: black;">网络直播带有温度</span></span><span style="color: black;">直播<span style="color: black;">其中</span>是有服务的,它不是一个冷冰冰的<span style="color: black;">制品</span>展示,<span style="color: black;">或</span>一个简单的图文说明。直播的主播在<span style="color: black;">其中</span>发挥了<span style="color: black;">尤其</span>重要的<span style="color: black;">功效</span>,像李佳琦<span style="color: black;">这般</span>的主播,他能把握消费者的心理,对<span style="color: black;">制品</span>的介绍非常的<span style="color: black;">精细</span>,换句话说,直播的主播是一个<span style="color: black;">尤其</span>好的导购,而<span style="color: black;">通常</span>线下<span style="color: black;">营销</span><span style="color: black;">或</span>传统的电商,它<span style="color: black;">无</span><span style="color: black;">这般</span>的沟通引导服务。</span><span style="color: black;"><strong style="color: blue;">3</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp; &nbsp;网络直播互动性更好</span></strong></span><span style="color: black;">在直播中<span style="color: black;">大众</span><span style="color: black;">能够</span>随时交流,随时提问,商家会收集客户对<span style="color: black;">制品</span>反映的问题,<span style="color: black;">而后</span>在<span style="color: black;">这儿</span>面<span style="color: black;">发掘</span>消费者的兴趣,测试出来<span style="color: black;">大众</span>感兴趣的内容,随之商家就能非常快地去<span style="color: black;">调节</span>商品介绍的内容。这些就注定了直播<span style="color: black;">营销</span>比传统的线下门店<span style="color: black;">营销</span>和电商更有<span style="color: black;">引诱</span>力,<span style="color: black;">亦</span>更加生动活泼。</span><span style="color: black;">4</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网络直播可多<span style="color: black;">方向</span>展现<span style="color: black;">制品</span>魅力</span></strong></span><span style="color: black;">一个好的农<span style="color: black;">制品</span>本身不仅有内容,还有<span style="color: black;">非常多</span>的情感和温度,<span style="color: black;">因此</span>在农<span style="color: black;">制品</span>的直播中,<span style="color: black;">咱们</span>要丰富其中的内涵。<span style="color: black;">例如</span>在直播过程中<span style="color: black;">咱们</span><span style="color: black;">能够</span>展示农<span style="color: black;">制品</span>的生长环境,把<span style="color: black;">大众</span>在经营过程中的<span style="color: black;">奋斗</span>和农民对它的匠心表现出来。农<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">必定</span><span style="color: black;">不可</span>就<span style="color: black;">制品</span>说<span style="color: black;">制品</span>,<span style="color: black;">大众</span>应该多<span style="color: black;">方向</span>地去展示<span style="color: black;">制品</span>魅力。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENjoJSBurJnNMIsu91rUJ12wrVWBJL66H0POAibuV5RvDvYdY1hRdT1BQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短视频+直播 效果好!</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">短视频和直播相当于一个人的左手和右手,双方起到互补的<span style="color: black;">功效</span>。</span><span style="color: black;"><strong style="color: blue;">直播<span style="color: black;">能够</span><span style="color: black;">供给</span>实时的冲击力,短视频<span style="color: black;">能够</span>浓缩<span style="color: black;">非常多</span>要素和场景。</strong></span><span style="color: black;"><span style="color: black;">例如</span>李子柒的短视频人气很旺,视频虽然<span style="color: black;">仅有</span>3-5分钟,<span style="color: black;">然则</span>其中浓缩了四季,从播种、收获到制作美食的<span style="color: black;">全部</span>过程。这是一个点、线、面的关系。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>在直播过程中,把现场感的体验做好,<span style="color: black;">同期</span><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>用短视频,以及<span style="color: black;">微X</span>公众号图文的方式,展示农<span style="color: black;">制品</span>诞生的<span style="color: black;">全部</span>过程,能让消费者真正地看到农<span style="color: black;">制品</span><span style="color: black;">背面</span>的<span style="color: black;">不易</span>,<span style="color: black;">这般</span>的组合效果会很好。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENUbSlnPoLspFstxQ7icFibwmagoQdW42iaxDQhDG1s4gE8ukm6vzTPrInw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“留量”比“流量”更重要</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">由于</span>农<span style="color: black;">制品</span>的直播是以<span style="color: black;">营销</span>为目的,消费者的购买欲是最重要的。过去<span style="color: black;">咱们</span>追求的是“流量”,<span style="color: black;">此刻</span><span style="color: black;">咱们</span>追求的是“留量”,一字之差就说明了直播过程中<span style="color: black;">第1</span>分钟、<span style="color: black;">第1</span>个<span style="color: black;">周期</span>说什么非常重要。</span><span style="color: black;"><strong style="color: blue;">主播要站在消费者的<span style="color: black;">方向</span>去打动他,让他愿意听下去。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>的价值点<span style="color: black;">必定</span>要在做直播之前就想好,用<span style="color: black;">各样</span>手法把它展现出来</strong></span><span style="color: black;">,<span style="color: black;">这般</span><span style="color: black;">才可</span>最大程度地留住<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>顾客,留住随意进来看直播的消费者。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENnKHvXpvvu0f6Cd5YFDtm9WSRODf7AnMpnKRJibiavkxk6I52Rklpa6Ow/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小心</span><span style="color: black;">选取</span>平台 适合最重要</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">各样</span>直播平台、短视频的平台<span style="color: black;">持续</span>涌现,<span style="color: black;">区别</span>平台在<span style="color: black;">奋斗</span>做出自己的<span style="color: black;">特殊</span>。像“小红书”的<span style="color: black;">目的</span>对准城市中产阶级以上的人群,“抖音”<span style="color: black;">更加多</span>的偏娱乐,“快手”偏向三四线以下的城市。</span><span style="color: black;">从业者要先<span style="color: black;">认识</span>直播行业、视频<span style="color: black;">媒介</span>平台的<span style="color: black;">区别</span>定位,<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span><span style="color: black;">特殊</span>进行市场细分,找准适合自己的平台。</span><span style="color: black;"><strong style="color: blue;">有个捷径</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; 如今,直播带货,尤其是网红带货,<span style="color: black;">作为</span>了电商的新风口。<span style="color: black;">倘若</span>您<span style="color: black;">亦</span>想尝试<span style="color: black;">经过</span>网络<span style="color: black;">营销</span>农<span style="color: black;">制品</span>,不如先从做一名观众<span style="color: black;">起始</span>!去听,去看,去学习,找到适合自己的平台和定位,<span style="color: black;">而后</span>再<span style="color: black;">起始</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/je9icxwc91eKrXauvibj5jW5Hbtx4TkpdpnLxj3hDFnLhNpLutlrFiaeicxSSyCVOq73AiclHR1eF0t8W9BV9bWExwQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/je9icxwc91eKrXauvibj5jW5Hbtx4TkpdpuoO6DUkb8ISUvnAFA4V5LwxHO1ErC9bWq6Zsb1WLR4ia9n81Q4nG6mw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>:中国乡村之声<span style="color: black;">微X</span>公众号</p>
    <span style="color: black;">实习编辑:</span><span style="color: black;">张&nbsp; &nbsp;静</span>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhJou9CCpqmibD6ldgHL2ONAnycCV5yOcv7NiccibzQb5oMWLVmYhwK6jQaSapdQNKVoTAePYIKqmmicA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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流星的美 发表于 2024-8-26 03:38:30

大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。

7wu1wm0 发表于 2024-10-2 22:57:37

我深受你的启发,你的话语是我前进的动力。

nykek5i 发表于 2024-10-15 23:52:22

“BS”(鄙视的缩写)‌
页: [1]
查看完整版本: 直播卖农制品有哪些办法和窍门?这份“实操手册”请查收!