干货｜跨境电商中的平常翻译技巧及注意事项
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SGUlcC5UMwFa3JnhFcnCe3HevpRFScIANFASpG8qObWr2CBOChUgnNhazT3jHaCR9sb5KbHuvNGN97u1YPIUpg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上期小译酱帮<span style="color: black;">大众</span>整理了<span style="color: black;">有些</span>电商运营行业的术语知识（点击下方链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">想要从事跨境电商？先<span style="color: black;">认识</span>这些术语干货！</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>新东方直播<span style="color: black;">火热</span>出圈，“中关村周杰伦”董宇辉<span style="color: black;">连续</span>刷屏。双语直播带货？英语还<span style="color: black;">能够</span><span style="color: black;">这般</span>学？除了在国内的电商直播间，或许你<span style="color: black;">亦</span><span style="color: black;">能够</span>试一试跨境电商。今天小译酱就带<span style="color: black;">大众</span>浅浅“入门”一下跨境电商行业吧～</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/SGUlcC5UMwGT0hN8zicdaUNmhDtvfibrFN9cAq1SbCQkx0JHCkfD2KiaWXxicZts1RiaQb75l0R3Cptd7p4HLPHsV7Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01. 跨境电商词汇</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商英语用词明白易懂、简洁达意、语言平实，因<span style="color: black;">触及</span>国际贸易、计算机、<span style="color: black;">宣传</span>、金融、法律等<span style="color: black;">行业</span>，常常<span style="color: black;">显现</span>专业性较强的英文词汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：default bid 默认竞价;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">custom bond 海关<span style="color: black;">保准</span>金;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">bullet point 商品要点;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">returnless refund 不退货商品退款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除去专业性较强的词汇外，跨境电商英语中还有相当多的普通词汇用作专业词汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：</span><span style="color: black;">review 评论; traffic 流量; visiblity <span style="color: black;">揭发</span>率; copy 文案; follow 关注; live 直播等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，为节省篇幅，跨境电商词汇常常<span style="color: black;">选取</span>采用缩略语的形式。<span style="color: black;">例如</span>美国亚马逊平台中的"Q&A"（<span style="color: black;">制品</span>问答）是英语中"Question and Answer"的缩略语，意为<span style="color: black;">制品</span>详情页面的<span style="color: black;">制品</span>问答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商英语缩略词<span style="color: black;">平常</span>缩略方式有：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▶️ 截取部分单词，如;Info信息;merch商品;Intro简介;promo促销;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶️ <span style="color: black;">字母或数字谐音，如∶U指你;O2O指线上到线下的<span style="color: black;">商场</span>模式;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▶️ 符号缩略，如∶S即美元;%即百分比;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▶️ 首字母缩略，如∶EIN指Exporter Identification Number，出口商识别码;FAQ指Frequently Asked Questions，<span style="color: black;">平常</span>问题解答;SEO指Search engine optimization，搜索引擎优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02. 跨境电商句子</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SGUlcC5UMwGT0hN8zicdaUNmhDtvfibrFNedRFVmBicMiaSb6GdianhhnQicibsrSmmRNjd8Sf8miajmCJKuwbiaOG2SbgA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商文本，在句式上趋向于较多<span style="color: black;">运用</span>主动结构。以强调<span style="color: black;">包含</span>交易双方、平台运营方、第三方服务商等跨境电商各方的主体性，实现交际动态功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：You will enjoy 40% off for the entire shop</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您将享受全场6折的优惠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的还有祈使句型，多用于语气渲染、信息强调等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：Dont miss out the best price of the year!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">千万不要<span style="color: black;">错失</span>全年最低价!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在进行平台规则介绍时，文本用语较为正式，表达<span style="color: black;">知道</span><span style="color: black;">详细</span>，以约束用户<span style="color: black;">行径</span>、规避法律<span style="color: black;">危害</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，与其他行业英语相比，跨境电商英语很少<span style="color: black;">触及</span>长难句，句式结构相对简单清晰，便于阅读，从而<span style="color: black;">加强</span>工作效率。<span style="color: black;">例如</span>下面的例子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：Ads selected to compete in the auction must first have keywords that match the search and meet a m inimum relevance criteria.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">被选中参竞拍的<span style="color: black;">宣传</span><span style="color: black;">首要</span><span style="color: black;">必要</span>有与搜索相匹配的关键词，并且符合最低<span style="color: black;">关联</span>性标准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">03. 跨境电商翻译的技巧</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▶️ <span style="color: black;"><strong style="color: blue;">采用译后编辑的模式</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对跨境电商的翻译，最重要的是要翻译准确。准确性是衡量跨境电商翻译质量的<span style="color: black;">重点</span>标准。但在现实中，跨境电商企业在对<span style="color: black;">关联</span>资料进行翻译时，时常会<span style="color: black;">显现</span>翻译用词<span style="color: black;">欠妥</span>的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">导致</span>此类问题的<span style="color: black;">原由</span>，<span style="color: black;">重点</span>是部分电商企业为了压缩制作成本，会依据"百度翻译"等自动翻译工具制作<span style="color: black;">制品</span>介绍等内容，结果<span style="color: black;">引起</span>跨境电商翻译的准确性受到影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，跨境电商企业在进行翻译时，<span style="color: black;">广泛</span>会采用<span style="color: black;">设备</span>翻译的模式。但不管<span style="color: black;">设备</span>翻译技术有多么先进，都很难达到人工翻译的水准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>外国消费者<span style="color: black;">来讲</span>，<span style="color: black;">她们</span>并不<span style="color: black;">认识</span>汉语拼音的原则，<span style="color: black;">因此呢</span><span style="color: black;">运用</span>拼音名<span style="color: black;">叫作</span><span style="color: black;">做为</span><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>翻译，只会让人觉得一头雾水。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">跨境电商行业的翻译<span style="color: black;">拥有</span>高度的专业性，<span style="color: black;">必须</span>结合行业的特点、语境来确定意思</span></strong><span style="color: black;">。假如完全采用<span style="color: black;">设备</span>翻译，<span style="color: black;">因为</span><span style="color: black;">设备</span>不具备跨境电商行业的知识，就有可能在翻译时<span style="color: black;">显现</span>错误。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：“account”在普通英文中译为“计算”；而在跨境电商行业中<span style="color: black;">一般</span>译为“账户、客户”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">类似的翻译错误不仅会影响消费者的购物体验，<span style="color: black;">同期</span><span style="color: black;">亦</span>会给顾客<span style="color: black;">导致</span>店铺不专业的印象，<span style="color: black;">针对</span>这种<span style="color: black;">机构</span>，消费者在购买上<span style="color: black;">亦</span>会比较<span style="color: black;">小心</span>，担心<span style="color: black;">显现</span>售后问题。<span style="color: black;">有害</span>于店铺的长远发展。<span style="color: black;">因此呢</span>，<span style="color: black;">必须</span>在跨境电商翻译中<span style="color: black;">运用</span>译后编辑的模式，<span style="color: black;">这般</span><span style="color: black;">不仅</span><span style="color: black;">能够</span><span style="color: black;">加强</span>翻译效率，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">保准</span>翻译的准确性。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SGUlcC5UMwGT0hN8zicdaUNmhDtvfibrFNyiczVsgV7pQRl6MAQiaym8wD2XCyGiaFNGq61DPicUWntygOtKwd6Fgq0A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▶️ <span style="color: black;"><strong style="color: blue;"><span style="color: black;">按照</span>平台规则进行翻译</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商平台上的消费者<span style="color: black;">重点</span><span style="color: black;">经过</span><strong style="color: blue;">关键词进行搜索</strong>，<span style="color: black;">因此</span>跨境电商的翻译，<span style="color: black;">能够</span>直接影响到商品在平台上的销量。<span style="color: black;">然则</span>，跨境电商翻译<span style="color: black;">同期</span><span style="color: black;">亦</span>要遵守平台的规则，<span style="color: black;">小心</span>地<span style="color: black;">选取</span>标题的关键词，<span style="color: black;">例如</span>说 iphone 手机壳，<span style="color: black;">倘若</span>不假思索地<span style="color: black;">经过</span><span style="color: black;">设备</span>进行直译，<span style="color: black;">那样</span>很容易被平台判定为侵权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又<span style="color: black;">由于</span>跨境电商竞争激烈，<span style="color: black;">因此</span>在翻译时，<strong style="color: blue;">最好能够<span style="color: black;">选择</span>人们所关注的热门词汇</strong>。假如是雨伞的<span style="color: black;">营销</span>卖家，<span style="color: black;">倘若</span><span style="color: black;">仅在</span>标题里<span style="color: black;">暗示</span>是umbrella，<span style="color: black;">这般</span>的翻译未免过于平淡。在电商平台上，有成千上万家企业在<span style="color: black;">营销</span>雨伞，只是简单的<span style="color: black;">运用</span><span style="color: black;">设备</span>翻译，<span style="color: black;">无</span>办法<span style="color: black;">表现</span>出自己<span style="color: black;">制品</span>的<span style="color: black;">特殊</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电商的最大特性之一，<span style="color: black;">便是</span><strong style="color: blue;">以内容引导消费</strong>，商品标题或许将会影响<span style="color: black;">全部</span>商品的<span style="color: black;">营销</span>额<span style="color: black;">体积</span>，在翻译时，就要为商品销量<span style="color: black;">思虑</span>，在遵守平台规则的前提下，制造一个<span style="color: black;">拥有</span>影响力和引导力的商品标题。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SGUlcC5UMwGT0hN8zicdaUNmhDtvfibrFNIDMaGOARczYguaTibD47bxmdz0OaZFiaOib5gxgSjYIWeuhu4X9ia4uN0w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，本期分享就到<span style="color: black;">这儿</span>啦！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">｜部分内容整理自网络（侵删）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">往期干货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">外刊精读 | 唐山打人<span style="color: black;">诱发</span>众怒，<span style="color: black;">咱们</span>该<span style="color: black;">怎样</span>应对暴力？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">想要从事跨境电商？先<span style="color: black;">认识</span>这些术语干货！</a></p><a style="color: black;">什么？“人民币”的英文缩写并不是RMB！</a><a style="color: black;">经常挂在嘴边的“OK”，你<span style="color: black;">晓得</span>它的全<span style="color: black;">叫作</span>是什么吗？</a><a style="color: black;">“谐音梗是要扣钱的”，你<span style="color: black;">晓得</span>英语中的“谐</a>音梗”吗？<a style="color: black;">外刊精读 | 马斯克将恢复特朗普账号，“发推狂魔”会回归吗？</a><a style="color: black;">超市里的“试吃”英语是“free eat”吗？</a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SGUlcC5UMwE6iaNaCHdibRebCpYJrXrZiceaGicMrLuO0YegF1sMdX2C9ecPg5LzlicxGqOrLglj2ZScelGfjVkic5yw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/SGUlcC5UMwE6iaNaCHdibRebCpYJrXrZicePwC75994RgMp1rbeSsYAqQxaP5IcXNrdhysoRz80818MtKJbS9FMQg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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