论坛 › 台湾 › 怎么样快速复刻快手竞品优秀直播间，适合各个赛道启盘

wloe2gf 发表于 2024-7-20 10:06:59

怎么样快速复刻快手竞品优秀直播间，适合各个赛道启盘

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/2l6gJ9piatzsiavqxlBItewStNBhRaqA6d59sWThjFod4SQGoibofjf9dOOaLtWhj1hu7gMzP0x5CMicu94qYOMpoA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费流量的获取比免费流量简单么？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">圈友<span style="color: black;"><strong style="color: blue;">@天堂地狱</strong></span> 入局负债赛道三个月45万GMV，<span style="color: black;">她们</span>团队之<span style="color: black;">因此</span>启盘这么快的<span style="color: black;">原由</span>之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是在快手投流上探索出了一套模式，复盘下来，这套<span style="color: black;">办法</span>适合于各个赛道。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">磁力智投的特性，在他感觉更倾向于卖用户变现，下沉人群的刚需类<span style="color: black;">或</span>伪刚需类。</p>高客单低成本的咨询行业，<span style="color: black;">或</span>高复购行业都有机会在快手做。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主打一个信息差+可包装类行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天要分享他在快手投流的模式，经过他的验证，确实有效，<span style="color: black;">期盼</span>能对你有所<span style="color: black;">帮忙</span>~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">00</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">前言</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快手直播投流获客，是<span style="color: black;">咱们</span>去做这个负债项目的<span style="color: black;">第1</span>个流量<span style="color: black;">途径</span>，确定项<span style="color: black;">日前</span>，<span style="color: black;">咱们</span>针对项目对标<span style="color: black;">机构</span>做<span style="color: black;">有些</span>调研。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">调研结果如下：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对标<span style="color: black;">机构</span>规模：直播间6个，成交人员20个，月营收200-300万，毛利润约30%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>对标后的<span style="color: black;">目的</span>：三人小组，一个季度内做到对标<span style="color: black;">机构</span>1成<span style="color: black;">上下</span>的营收，且<span style="color: black;">连续</span>稳定。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对标<span style="color: black;">机构</span>对标<span style="color: black;">机构</span>的核心盈利<span style="color: black;">原因</span>是哪个：<span style="color: black;">咱们</span><span style="color: black;">是不是</span>具备模仿的<span style="color: black;">要求</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息</span><span style="color: black;">，技术，管理，资源，人才，模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span>确定是<strong style="color: blue;">信息差+模式</strong>，<span style="color: black;">况且</span>行业比较新，属于<span style="color: black;">能够</span>模仿的类型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拆解对标<span style="color: black;">机构</span>的核心盈利点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息差：行业推广的局限性（全平台禁直播），快手平台的特性（快手<span style="color: black;">非常多</span>行业投流<span style="color: black;">就可</span>直播，该行业<span style="color: black;">亦</span>是）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">模式：用相对固定且有效的直播内容，推广投流，获取流量，<span style="color: black;">而后</span>复制成功的直播间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">找到蓝海冷门行业的流量爆发点后，必然追求短期内放大。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">短期内放大必然是低成本，可复制的模式。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">低成本可复制的模式必然<span style="color: black;">能够</span>模仿。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>以上调研，<span style="color: black;">咱们</span>用以下<span style="color: black;">方法</span>，三人小组，单直播获客，月营收大约做到了15万<span style="color: black;">上下</span>，毛利润约50%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>算8成完成<span style="color: black;">目的</span>，<span style="color: black;">倘若</span>资源足够的话相信成绩会更好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">全部</span>过程给我一个想法，这次的项目价值远远不止于营收收益。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是<span style="color: black;">非常多</span>项目都<span style="color: black;">能够</span>用这套<span style="color: black;">办法</span>拉去快速搭建自己的直播间的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我把过程做一个复盘，<span style="color: black;">期盼</span>对淘金的<span style="color: black;">伴侣</span>有所<span style="color: black;">帮忙</span>，<span style="color: black;">同期</span>以后自己做新项目的时间<span style="color: black;">亦</span><span style="color: black;">能够</span>拿来再用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">01</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">复刻什么样的直播</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跳过一应的繁琐操作，磁力智投推流直接拿结果，拿线索做私域。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单明了，说白了<span style="color: black;">便是</span>买流量，只要线索价格<span style="color: black;">恰当</span>，就<span style="color: black;">能够</span><span style="color: black;">海量</span>获客。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而直播间投流本质上是属于内容投流，打造好最合适的内容（<span style="color: black;">能够</span>钩的住<span style="color: black;">目的</span>客户的直播脚本）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>拿买相对的人群包流量去过就好，内容适合人群包了，留下的人（转化率）自然就高了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对，<span style="color: black;">规律</span><span style="color: black;">便是</span>这么简单，下面<span style="color: black;">咱们</span>讲细节怎么做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">02</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">快手投流的特殊性</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先讲一个知识点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">始终</span>都忽略了快手这个磁力智投平台，可能是业绩压力，<span style="color: black;">亦</span>可能其他<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快手平台对付费流量相当的来者不拒，<span style="color: black;">非常多</span>平台<span style="color: black;">不可</span>播的，快手<span style="color: black;">能够</span>播，<span style="color: black;">非常多</span>平台<span style="color: black;">不可</span>投的快手<span style="color: black;">能够</span>投。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>做的负债行业，<span style="color: black;">例如</span>异地社保，<span style="color: black;">例如</span>退税，<span style="color: black;">乃至</span>去年有播竞彩足球的，<span style="color: black;">况且</span>直接<span style="color: black;">能够</span><span style="color: black;">转</span>加微。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年<span style="color: black;">非常多</span>行业<span style="color: black;">不可</span>直接<span style="color: black;">转</span><span style="color: black;">微X</span>，就换<span style="color: black;">成为了</span>留线索。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些你在抖音的监管下，是<span style="color: black;">不可</span>想象的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>磁力智投近几年的特性，个人感觉更趋向于卖客户变现，平台压力<span style="color: black;">亦</span>很大呀，你给钱，就<span style="color: black;">能够</span>来用你的方式来换获客。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下沉人群的刚需类<span style="color: black;">或</span>伪刚需类，高客单低成本的咨询行业，<span style="color: black;">或</span>高复购行业都有机会在快手做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主打一个信息差+可包装类行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">03</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">搭建投流直播间</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">账号认证蓝V</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是账号认证，在快手直播，<span style="color: black;">非常多</span>行业是<span style="color: black;">必须</span>认证的，<span style="color: black;">亦</span>算变相<span style="color: black;">守护</span>费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这点和小红书很像，<span style="color: black;">无</span>认证过的账号那是举步维艰啊，任何的违规，哪怕写错个字都不行。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认证过的账号只要<span style="color: black;">不外</span>分，平台都默许了，这点很重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">挂靠资质，挂上小铃铛，<span style="color: black;">得到</span><span style="color: black;">宣传</span>后台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：小铃铛类似抖音的小风车，<span style="color: black;">能够</span>挂上小程序组建，实现<span style="color: black;">转</span><span style="color: black;">微X</span>，留<span style="color: black;">tel</span>线索，在线咨询等功能。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/2l6gJ9piatzsiavqxlBItewStNBhRaqA6dK8Cy2iaMtJwKGy02UApCsibTvlBbxV1xswHpKnwBMF95QIgosM80liceg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新号0粉，想要挂上小铃铛组建，只能挂靠有资质的<span style="color: black;">机构</span>，<span style="color: black;">而后</span><span style="color: black;">她们</span>给你开后台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你充值就<span style="color: black;">能够</span>了，<span style="color: black;">这儿</span>就不细讲了，外面有<span style="color: black;">非常多</span>服务商做这个，快手这块的服务商基本上都是河北的。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/2l6gJ9piatzsiavqxlBItewStNBhRaqA6dGnszM0AOZMSGbDImhV3LicXaj7qXTia99NcsT12CgwAGpibo1ya1ic88Gg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小铃铛绑定，制作落地页对接运营等市场规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拿到后台以后服务商会<span style="color: black;">帮助</span>你做好小铃铛<span style="color: black;">转</span>，落地页等，<span style="color: black;">倘若</span>你不会运营<span style="color: black;">她们</span><span style="color: black;">亦</span>会给你安排运营。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>你冲值<span style="color: black;">她们</span>都有赚返点的，服务什么的都还好，跟小红书聚光<span style="color: black;">同样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>所有平台的代运营，都会给到你市场最新的投放<span style="color: black;">方法</span>，以及人群包搭建计划等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>运营要<span style="color: black;">尽可能</span>自己跟，一味交给运营是会踩坑的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">她们</span>尽快的<span style="color: black;">认识</span>行业信息，行业玩法和行业平均成本，毕竟<span style="color: black;">她们</span><span style="color: black;">能够</span>最快拿到行业的<span style="color: black;">基本</span>信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">宣传</span>计划搭建和运营，我后面会讲<span style="color: black;">有些</span>，<span style="color: black;">不外</span>，一个是<span style="color: black;">咱们</span>这套做法对投放能力<span style="color: black;">需求</span>不高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">便是</span>咱们这篇核心讲的是复刻，关于<span style="color: black;">宣传</span>投放方面内容，<span style="color: black;">尽可能</span>不<span style="color: black;">增多</span>篇幅的前提下，讲到哪里是哪里。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场价的话，<span style="color: black;">倘若</span>是<span style="color: black;">宣传</span>户，小铃铛是免费的，<span style="color: black;">需求</span>是5000起充（<span style="color: black;">然则</span><span style="color: black;">能够</span>谈到2000），<span style="color: black;">同期</span><span style="color: black;">倘若</span>消耗不掉<span style="color: black;">能够</span><span style="color: black;">需求</span>退款。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">能够</span><span style="color: black;">需求</span>2000起冲，<span style="color: black;">然则</span><span style="color: black;">倘若</span>确定自己<span style="color: black;">能够</span>消耗的掉，又<span style="color: black;">无</span>资金压力的话，<span style="color: black;">意见</span>直接冲5000。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>你服务的对接的人提成拿到了，服务<span style="color: black;">亦</span>就会上心了，咱们<span style="color: black;">亦</span>没多花钱。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/2l6gJ9piatzsiavqxlBItewStNBhRaqA6dWVVgyZFJ2Pe54ns1NEj7Qu9IIkR3qpVcNnKCFglGaffg0WjUET3vOg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>，一个用户点击小铃铛，就<span style="color: black;">能够</span>留<span style="color: black;">微X</span>或者<span style="color: black;">tel</span>的直播间就搭建好了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流程<span style="color: black;">亦</span>很简单，新账号直接蓝认证V600，挂靠资质，磁力智投，<span style="color: black;">宣传</span>充值2000-5000起。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">04</span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有效</span>复刻直播内容</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实所有想要去做直播获客的<span style="color: black;">伴侣</span>，并不是<span style="color: black;">由于</span>不<span style="color: black;">晓得</span>怎么投放，<span style="color: black;">或</span>怎么花钱，而不去做，毕竟是花钱嘛，<span style="color: black;">许多</span>人等着教你。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最大的问题其实是，不<span style="color: black;">晓得</span>怎么直播，怎么播才有效果，怎么播<span style="color: black;">才可</span>拿到结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这套<span style="color: black;">办法</span>是我摸索了几个月的经验总结，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">非常多</span>懂行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>不懂这个行业怎么直播的老板们快速打造出一套属于自己的直播体系，和直播人才培养体系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">找到对标竞对的“内容超级价值点”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想办法提炼出对标同行直播过程中的“超级价值点”，<span style="color: black;">能够</span>是话术，<span style="color: black;">亦</span><span style="color: black;">能够</span>是问答，</span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>是动作<span style="color: black;">或</span>场景，更好的是以上这些的<span style="color: black;">协同</span>做出来的“内容”。</span></p><span style="color: black;"><span style="color: black;">那些</span>内容<span style="color: black;">能够</span>抓住你多看一会？</span><span style="color: black;"><span style="color: black;">那些</span>内容<span style="color: black;">能够</span>让<span style="color: black;">目的</span>属性的用户感兴趣？</span><span style="color: black;"><span style="color: black;">那些</span>内容<span style="color: black;">能够</span><span style="color: black;">一块</span>我<span style="color: black;">亦</span>问一下的欲望？</span><span style="color: black;"><span style="color: black;">那些</span>内容<span style="color: black;">能够</span>让观众<span style="color: black;">根据</span>你的意愿去操作直播间高价值动作，让直播数据飞起？</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些内容，<span style="color: black;">无</span>一线做过直播的<span style="color: black;">伴侣</span><span style="color: black;">必定</span>都不<span style="color: black;">晓得</span>怎么做，就算<span style="color: black;">晓得</span>怎么做，<span style="color: black;">亦</span><span style="color: black;">必须</span>耗费<span style="color: black;">海量</span>的时间精力做试错。（凭什么你一下就能做出超级内容？）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而只要你对行业有<span style="color: black;">基本</span>的理解，<span style="color: black;">晓得</span>什么内容好，什么内容<span style="color: black;">欠好</span>，<span style="color: black;">认识</span>这个内容是在get的用户的哪一个点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>用复刻的方式就能快速做出一场直播脚本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">此刻</span>重新做一套完整脚本，大概只<span style="color: black;">必须</span>三天的时间，大概十几个小时的工作时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">理学</span>复刻直播内容的细节流程操作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">理学</span>复刻同行直播内容？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人去做学习别人直播间<span style="color: black;">便是</span>去死命看，一蹲俩小时，我<span style="color: black;">起始</span><span style="color: black;">亦</span>是<span style="color: black;">这般</span>，在同行直播间玩命看。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奈何自己不是天才，<span style="color: black;">无</span>过目忘的本事，看的时间觉得了然，关了直播又忘记了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>我想了一个办法，录下来，想暂停暂停，想倒退倒退，想怎么看就怎么看，<span style="color: black;">根据</span>这个<span style="color: black;">办法</span>，效率不止翻三倍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">准备工具：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">录屏工具，我<span style="color: black;">这儿</span>用EV录屏。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">剪辑工具，<span style="color: black;">举荐</span>剪映。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">闲置电脑一台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步: 超级简单</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找到你认为播的最好的竞对直播间，分享直播间到<span style="color: black;">微X</span>，<span style="color: black;">而后</span>电脑打开链接，<span style="color: black;">起始</span>录屏就好，2-3个小时回来<span style="color: black;">瞧瞧</span>下播没就好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>要<span style="color: black;">重视</span>分享后<span style="color: black;">非常多</span>时间是默认静音的，记得<span style="color: black;">调节</span>，不要问我<span style="color: black;">为何</span><span style="color: black;">晓得</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>还有一个小技巧，分享后看到的是竞对这场直播到<span style="color: black;">此刻</span>的观看人数，<span style="color: black;">这儿</span>可以推测出<span style="color: black;">非常多</span>数据。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/2l6gJ9piatzsiavqxlBItewStNBhRaqA6dy8tndbKoQBR3jdGTH37jLsEVr2S8bSTpjHu35Jzf9pEqeg635RrrZQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二步：剪辑，分离字幕和视频，拿到完整的直播稿</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把录好的视频导入剪映剪辑，</span><span style="color: black;">录屏<span style="color: black;">通常</span>都比较长，分割成一小时<span style="color: black;">上下</span>一个。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">否则</span>比较卡，<span style="color: black;">而后</span>识别字幕导出，导出<span style="color: black;">这儿</span>记得两点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个是记得要连字幕文本<span style="color: black;">一块</span>导出</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个是导出的时间选最小的清晰度，<span style="color: black;">否则</span>一个视频稿一个小时,很浪费时间</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/2l6gJ9piatzsiavqxlBItewStNBhRaqA6da9QHd0UUeq6oML40CnrRLo4ovtecRzB9N4wJ1QBkeJaJobtJSfOsVg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span><span style="color: black;">得到</span>一个有字幕录像视频+一套文字字幕。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">起始</span>准备工作完成，下面<span style="color: black;">起始</span>是重点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2l6gJ9piatzuanW2mmfu7icibSnxp5pABOWRRsP0AogJ3EPoOXc93nCIxnpJPrvqJ7PEfwmlGsgY2otWAUs69Bw2w/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">05</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">提炼高价值话术</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提炼多套话术，<span style="color: black;">做为</span>自己的填充自己直播的直播素材的流程，</span><span style="color: black;">先</span><span style="color: black;">看一遍，把整场直播有价值的<span style="color: black;">地区</span><span style="color: black;">所有</span>提炼出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的<span style="color: black;">办法</span>是，<span style="color: black;">第1</span>遍只看，为了节省时间我开1.5倍速。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感觉这段是有用话术就对照文字，</span><span style="color: black;">并且做好记录，</span><span style="color: black;"><span style="color: black;">而后</span>跳过这一段，<span style="color: black;">而后</span>继续看，继续备注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这是我一遍看，一边整理做记录，找到价值点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一分钟<span style="color: black;">上下</span>标记下来，<span style="color: black;">而后</span>直接跳过这段话术，继续找价值点，废话就1.5倍过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的方式2小时的视频我用30分钟就<span style="color: black;">能够</span>标记完，把同行的视频<span style="color: black;">所有</span>都整理出来，<span style="color: black;">亦</span>就最多20个小时的内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所有</span>整理成草稿出来，去下重<span style="color: black;">亦</span><span style="color: black;">无</span>用多少时间，</span><span style="color: black;"><span style="color: black;">倘若</span>用看的，起码要看80个小时<span style="color: black;">亦</span>不<span style="color: black;">必定</span>都记得住。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后把标记的内容话术<span style="color: black;">所有</span>整理出来，确定话术的目的，重点，表达形式并备注，<span style="color: black;">而后</span>把这个话术改成适合我的话术。（这个过程中<span style="color: black;">能够</span>尝试自己优化）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">OK，一套针对行业问题，大约5-10分钟的话术<span style="color: black;">火速</span>就完<span style="color: black;">成为了</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">状况</span>下一场直播<span style="color: black;">必须</span>20套话术<span style="color: black;">上下</span>，大概从50套话术里面筛选。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，最<span style="color: black;">繁杂</span>的课程直播，打造专家IP的直播，<span style="color: black;">亦</span>只<span style="color: black;">必须</span>直播小白用以上的方式做50套话术<span style="color: black;">罢了</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">便是</span>练习和琢磨，这套话术<span style="color: black;">怎样</span><span style="color: black;">运用</span><span style="color: black;">能够</span>发挥最大的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是很简单？<span style="color: black;">为何</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制作整理直播话术素材的万能公式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制作直播脚本的过程中我<span style="color: black;">发掘</span>了一个做素材的万能公式，<span style="color: black;">非常多</span>行业都<span style="color: black;">能够</span>用这一套公式做素材，非常好用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">脚本素材的万能公式：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1个词+10个字一句话+100个字案例+1000个字的故事+一个清晰展示客户痛点问题的问答=直播超级价值点。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">能够</span>达成吸引感兴趣<span style="color: black;">目的</span>观看，留存，互动，提问，转化等目的，<span style="color: black;">加强</span>直播间价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个词：好的直播间<span style="color: black;">必定</span>会提炼出多个<span style="color: black;">尤其</span>能吸引<span style="color: black;">目的</span>用户的词，<span style="color: black;">而后</span>重复强调，这个在心理学上叫重复效应。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>创业的“月入过万”，<span style="color: black;">例如</span>GPT的“<span style="color: black;">将来</span>已来”，<span style="color: black;">例如</span>“不懂蓝海，别做电商”，负债行业的“减免” “延期，分期”，“只还本金结清”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对应一个10个字的一句话：一个词<span style="color: black;">必定</span><span style="color: black;">不可</span>表达出完整的意思，那就要<span style="color: black;">按照</span>这个词延伸出一句能解释清楚，且极具吸引力的套话。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，延期政策延伸出的<span style="color: black;">便是</span>: 延期<span style="color: black;">时期</span>,一毛钱<span style="color: black;">不消</span>还，不会被催收，不会被诉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">或</span>，<span style="color: black;">非常多</span>平台都是<span style="color: black;">能够</span>减免结清的，有些平台还有打折结清的政策，<span style="color: black;">便是</span>只<span style="color: black;">必须</span>还本金的0-7折。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪怕在做的不懂这个行业，是不是这个<span style="color: black;">能够</span>抓住你不要走，听一听？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>词对应一句套话。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对应一个100个字的案例：<span style="color: black;">按照</span>这句话，要有相对应的案例和材料<span style="color: black;">做为</span>佐证，<span style="color: black;">这般</span><span style="color: black;">才可</span>让观众信服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几分钟<span style="color: black;">能够</span>讲完，且有道理，后面用户才愿意继续听。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面是顺手找的材料：</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对应一个1000个字的故事：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个佐证都会备用一个或多个故事，<span style="color: black;">增多</span>直播的故事性，<span style="color: black;">同期</span>还能丰富<span style="color: black;">更加多</span>内容，让用户认可主播，主动留下联系方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手头<span style="color: black;">无</span>其他行业案例，就用负债行业举例：某某某，欠了4W多，平台给他打三折，还吓他。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得亏他有我<span style="color: black;">微X</span>号，先问了我下，我给他出<span style="color: black;">方法</span>，1折不到就能结清，省了一W多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，这个故事本身很长，很生动。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，对应一个清晰展示客户痛点问题的问答：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说直白点<span style="color: black;">便是</span>，<span style="color: black;">倘若</span>你<span style="color: black;">期盼</span>教育你的客户养成问问题的习惯，就要自己问自己答，来带动<span style="color: black;">她们</span>，这点任何行业任何平台屡试不爽。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自问自答还有一个好处<span style="color: black;">便是</span>，你<span style="color: black;">能够</span><span style="color: black;">掌控</span>问题，<span style="color: black;">乃至</span><span style="color: black;">能够</span>达到，问了问题，就展示了营销答案的结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>算是一种境界。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">一般人</span>会问：老师，跨境电商怎么做？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高级问题是：老师，<span style="color: black;">她们</span>说跨境电商<span style="color: black;">亦</span><span style="color: black;">能够</span>一件代发，<span style="color: black;">况且</span>平台负责帮你把货运到国外，<span style="color: black;">不消</span>什么成本就能做，能讲讲细节吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">一般人</span>会问：老师，讲讲建行呗。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高级问题是：老师我建行卡4W，逾期5个月了，<span style="color: black;">期盼</span>协商分60期还，减免掉以后得利息，<span style="color: black;">能够</span>协商的到吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题即是答案。。。。。。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">方法</span>做出20套，哪怕全程自问自答都能撑起来一场高价值的直播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">每日</span>反过来倒过去，在合适的时间，穿插着<span style="color: black;">运用</span><span style="color: black;">便是</span>，哪怕你直播间就五个人，<span style="color: black;">亦</span>绝对不会冷场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">总结：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业痛点的一个核心词（标签），一句话（<span style="color: black;">拥有</span>吸引力解释），一个案例（图文讲解），一个故事（故事性和埋钩子）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一套问答话术（问题即是答案） *20 +<span style="color: black;">有效</span>的引流话术*10=一场直播用不完的直播素材。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而做出以上这些所有这些内容，<span style="color: black;">亦</span>只<span style="color: black;">必须</span>从20个小时<span style="color: black;">上下</span>的竞品视频中去。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提炼，学习，模仿，抄袭，复制粘贴</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>觉得哪个词顺眼就用哪个词，总之足够简单，<span style="color: black;">大众</span>都能学会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整理出这套<span style="color: black;">规律</span>以后我<span style="color: black;">发掘</span>我看直播的视角都变了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">发掘</span>直播间万事皆可剧本，剧本皆可复制。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有问答型的直播间必然有拖，这就跟淘宝测评<span style="color: black;">同样</span>，是基操。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>振振有词那个直播间，<span style="color: black;">大众</span><span style="color: black;">必定</span>会奇怪<span style="color: black;">为何</span>主播<span style="color: black;">这儿</span>这么多有趣的段子，主播还临场反应<span style="color: black;">有效</span>从不翻车？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>再带入我上面讲的思考的话，是不是就通顺了？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>这<span style="color: black;">亦</span><span style="color: black;">便是</span>教育粉丝的一个过程，等粉丝的互动都往这个方向走了，问的<span style="color: black;">熟悉</span>了，答的<span style="color: black;">亦</span>就熟练了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">06</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">直播时的重点</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站在主播的<span style="color: black;">方向</span><span style="color: black;">怎样</span>做好一场推流直播，</span><span style="color: black;">好，有了素材以后，最后的问题来了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播过程怎么<span style="color: black;">运用</span>这些素材最<span style="color: black;">有效</span>？</span><span style="color: black;"><span style="color: black;">怎样</span>把这些<span style="color: black;">有效</span>的<span style="color: black;">方法</span>复制到新主播身上？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要做好场控，尽可能的达成直播<span style="color: black;">目的</span>，</span><span style="color: black;">达成<span style="color: black;">哪些</span><span style="color: black;">目的</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>看下一个直播间基本数据判断标准。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>是付费推流，说白了<span style="color: black;">便是</span>花钱买客户，<span style="color: black;">因此</span>会简单<span style="color: black;">非常多</span>，<span style="color: black;">咱们</span>不<span style="color: black;">必须</span>关注太多点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要拉好几个核心指标，这场直播就会有不错的效果，</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>把留人和互动做为重点 。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">第1</span><span style="color: black;">目的</span><span style="color: black;">便是</span>，<strong style="color: blue;">留下潜在客户→<span style="color: black;">而后</span>才是互动→引导留线索。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转换成<span style="color: black;">咱们</span>的直播脚本<span style="color: black;">便是</span>，主播只要熟记<span style="color: black;">咱们</span>的多套脚本，<span style="color: black;">而后</span>判断好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么时间讲留人的脚本，什么时间讲互动的脚本，什么时间讲引流脚本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业的不同，脚本的内容肯定就不<span style="color: black;">同样</span>，<span style="color: black;">大众</span>理解<span style="color: black;">规律</span>就好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展开篇幅太长，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>讲一个场控的小<span style="color: black;">方法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>回答同一个问题，在<span style="color: black;">区别</span>的直播间人数的<span style="color: black;">状况</span>下，回答问题的思路是不<span style="color: black;">同样</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">此刻</span>直播间人少，个位数，<span style="color: black;">那样</span>你回答问题应该是一对一的，抓住这个用户，互动出他最大的价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最好能成交<span style="color: black;">或</span>是留线索，<span style="color: black;">这般</span>哪怕个位数的直播间，在做好了数个<span style="color: black;">这般</span>的观众的数据以后，<span style="color: black;">亦</span>会<span style="color: black;">火速</span>起量的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">此刻</span>直播间几十个人，那你回答问题的方向就要把针对性去掉，加<span style="color: black;">有些</span>引导类的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吸引其</span><span style="color: black;">他人的兴趣和提问，看似讲给一个人的其实是让<span style="color: black;">关联</span>的所有人听的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>直播间几</span><span style="color: black;">百个人，回答问题的方向就要再扩大了，<span style="color: black;">乃至</span>问题问题的人都会有点感觉答非所问。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>成功的把问题带到了一个广泛性的，适合<span style="color: black;">公众</span>的问题去了，并且引出<span style="color: black;">更加多</span>的共鸣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举这个小例子，我想表达的意思是：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">咱们</span>做了优秀的直播脚本，<span style="color: black;">然则</span><span style="color: black;">亦</span>不要<span style="color: black;">茫然</span>照搬直播脚本，<span style="color: black;">这般</span>的直播效果会更好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播是一个现实场景，很难一个公式用到底，<span style="color: black;">然则</span>搞清楚以上的<span style="color: black;">规律</span>，<span style="color: black;">大众</span>直播中就<span style="color: black;">能够</span>举一反三了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后再分享一个培养新主播培养的小窍门：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把方以上法给<span style="color: black;">她们</span>，让<span style="color: black;">她们</span>自己去做素材，亲测自己的做一遍素材比背三遍还要效果好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我招聘主播都会给一套<span style="color: black;">基本</span>的话术去背，<span style="color: black;">而后</span>复盘的时间<span style="color: black;">需求</span>和<span style="color: black;">帮助</span>他找出自己缺少的素材。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>不<span style="color: black;">恰当</span>的素材，自己去做一套出来，<span style="color: black;">常常</span>自己做出来的，都是讲的最好的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">07</span></strong></strong></span><span style="color: black;"><strong style="color: blue;">快手磁力智投<span style="color: black;">宣传</span>投放</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才讲到了后台，<span style="color: black;">然则</span><span style="color: black;">始终</span><span style="color: black;">无</span>讲投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原由</span>是<span style="color: black;">倘若</span>你要做投放，大部分问题你开户的运营都能帮你<span style="color: black;">处理</span>，真的展开讲估计要再开一篇了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>我<span style="color: black;">尽可能</span>简单讲<span style="color: black;">有些</span>我认为<span style="color: black;">必须</span><span style="color: black;">重视</span>的点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>圈友对<span style="color: black;">宣传</span>投放会有莫名的敬畏，<span style="color: black;">亦</span>确实，毕竟花钱如流水，产生敬畏是应该的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">无</span>必要过于敬畏，<span style="color: black;">认识</span>好以下几点，<span style="color: black;">非常多</span>平台的推流都是<span style="color: black;">能够</span>试试的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟<span style="color: black;">此刻</span><span style="color: black;">宣传</span>推流属于各行业的泛应用了，<span style="color: black;">基本</span>且免费的信息有<span style="color: black;">非常多</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span>平台的<span style="color: black;">宣传</span>特性和价值</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的行业在这个平台<span style="color: black;">通常</span>以什么形式推<span style="color: black;">宣传</span>最有效？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这点去看竞对，<span style="color: black;">而后</span>再去找服务商的运营<span style="color: black;">或</span><span style="color: black;">营销</span>白嫖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的行业最有效的模式市场平均获客成本是多少？市场最优成本是多少？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平均获客成本，找服务商给你<span style="color: black;">她们</span>平均和最低数据，结合这个数据观察同行的直播间，<span style="color: black;">能够</span>算出一个大概的最优成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>平均和最低成本差异很大，说明同行有特殊技巧，找到<span style="color: black;">或</span>部分找到这些技巧你就<span style="color: black;">必定</span>能玩的比较舒服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>人群包的定位，<span style="color: black;">例如</span>关键词的筛选，<span style="color: black;">例如</span>主播能力和直播间权重。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>差异不大说明<span style="color: black;">大众</span>玩法都差不多，<span style="color: black;">能够</span>判断<span style="color: black;">将来</span>市场必然会很卷。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何平台都<span style="color: black;">能够</span>用以上方式做一个初步的调研。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">宣传</span>后台，简单做一个定位</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，任何<span style="color: black;">宣传</span>平台都不要<span style="color: black;">茫然</span>的交给服务商代运营。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我的<span style="color: black;">办法</span>是<span style="color: black;">经过</span>与<span style="color: black;">她们</span>和合作运营账号，<span style="color: black;">而后</span>学习该平台的<span style="color: black;">宣传</span>知识。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一边让运营<span style="color: black;">帮忙</span>/<span style="color: black;">帮助</span>你工作，一边学习的<span style="color: black;">同期</span><span style="color: black;">认识</span>和把控运营节奏。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">文案</span>里<span style="color: black;">欠好</span>细讲，讲起来又是一堂课，我简单讲几个我接触新平台<span style="color: black;">宣传</span>后台会先关注<span style="color: black;">认识</span>什么。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">宣传</span>后台内容超多，前期关注几个重点其实就<span style="color: black;">能够</span>了。</span><span style="color: black;">(这些我<span style="color: black;">包含</span>小红书聚光等其他平台<span style="color: black;">亦</span>都是<span style="color: black;">这般</span>做的)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">学习<span style="color: black;">宣传</span>计划搭建</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先去<span style="color: black;">认识</span>下你要在这个平台搭建<span style="color: black;">宣传</span>计划的<span style="color: black;">重点</span>模式，<span style="color: black;">乃至</span>是<span style="color: black;">独一</span>模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先<span style="color: black;">科研</span>好这个，不要分心其他，</span><span style="color: black;"><span style="color: black;">这儿</span>运营会给你<span style="color: black;">举荐</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>投磁力智投<span style="color: black;">便是</span>，直播间/粉丝推广+<span style="color: black;">成人</span>群包的固定方式（一个类型的通投）</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定搭建计划中的设置，<span style="color: black;">那些</span>是固定的，<span style="color: black;">哪些</span>是<span style="color: black;">必须</span><span style="color: black;">调节</span>的，这些记下来就好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">火速</span>就能学会的，至于可<span style="color: black;">调节</span>的选项，后面<span style="color: black;">认识</span>了其他就<span style="color: black;">能够</span>判断了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">学习看<span style="color: black;">宣传</span>计划数据</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学<span style="color: black;">宣传</span>要先学习看数据，还是那句话，要<span style="color: black;">晓得</span>好坏，<span style="color: black;">才可</span>挑出好的东西吸收。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分平台<span style="color: black;">宣传</span>数据展示<span style="color: black;">这儿</span>选项都<span style="color: black;">非常多</span>，正常<span style="color: black;">状况</span>我就只看几个核心数据做判断就好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几个<span style="color: black;">重点</span>数据达标，<span style="color: black;">通常</span><span style="color: black;">目的</span>数据就不会太差。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的行业，我自己看后台的话，只关注<span style="color: black;">揭发</span>和<span style="color: black;">行径</span>数比，和<strong style="color: blue;">平均<span style="color: black;">行径</span>单价</strong>（理解为有效点击）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：<span style="color: black;">通常</span>平均<span style="color: black;">行径</span>单价较高的话（6块以上），<span style="color: black;">目的</span>结果表单单价大概<span style="color: black;">亦</span>不会太好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>平均<span style="color: black;">行径</span>单价较低的话（5块以下），哪怕表单提交很高，我<span style="color: black;">亦</span>会再跑几百块钱<span style="color: black;">瞧瞧</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">时刻学习<span style="color: black;">认识</span>行业在该平台最新的玩法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多留意后台更新，改版，业内玩法变化，这些都是<span style="color: black;">必要</span>，不要等运营给你讲。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主动去问，去打听，<span style="color: black;">同期</span>多联系几个，毕竟<span style="color: black;">她们</span>团队天天都在做这个。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多去<span style="color: black;">瞧瞧</span>竞品直播间的新玩法，有问题就记录下来，去问运营，不问白<span style="color: black;">不消</span>啊，不<span style="color: black;">晓得</span>就去给我打听啊。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记得你是老板，多做点老板该做的事情。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别人家的落地页<span style="color: black;">为何</span><span style="color: black;">能够</span>留<span style="color: black;">微X</span>，<span style="color: black;">咱们</span>的只能客户留<span style="color: black;">tel</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">瞧瞧</span>这家，<span style="color: black;">她们</span>算不算<span style="color: black;">咱们</span>业内做的比较好的？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>怎么做<span style="color: black;">才可</span>尽可能的追上<span style="color: black;">她们</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几天获客成本有点高，你什么时间有空咱们约个时间<span style="color: black;">tel</span>聊一会？到时间给我<span style="color: black;">有些</span><span style="color: black;">意见</span>，嗯，<span style="color: black;">便是</span>这个问题，聊之前你提前准备准备。</span></p><span style="color: black;"><span style="color: black;">倘若</span>要讲<span style="color: black;">宣传</span>投放，这要讲的多了去，<span style="color: black;">乃至</span>我的这方面的知识<span style="color: black;">贮存</span>都还不足以教别人。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">此刻</span>大环境下，各个平台的直客，代理商，服务商都是基操标配。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那相当于免费给你招一个运营，只要你投，<span style="color: black;">不消</span>管都行。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>其实本质上是不<span style="color: black;">必须</span><span style="color: black;">咱们</span>对<span style="color: black;">宣传</span>做太多<span style="color: black;">科研</span>，只要有行业红利，怼<span style="color: black;">便是</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">亦</span>强调一下，<span style="color: black;">必定</span><span style="color: black;">不可</span>完全撒开手，毕竟免费给你的运营都是60分的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span>在<span style="color: black;">她们</span>知识<span style="color: black;">基本</span>上做加分，做把控，做<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的<span style="color: black;">办法</span>其实很简前面<span style="color: black;">亦</span>说过：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间/粉丝推广+<span style="color: black;">成人</span>群包的固定方式（一个类型的通投）解释下<span style="color: black;">便是</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">做一套最大化留人的脚本：</span></strong><span style="color: black;">复刻多个同行，挑选高价值内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个讲话不念经，有<span style="color: black;">心情</span>，<span style="color: black;">能够</span>有<span style="color: black;">必定</span>场控的主播：</span></strong><span style="color: black;">最基本的<span style="color: black;">需求</span>，能应聘<span style="color: black;">通常</span>都做得到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直接投相对准确的人群包：</span></strong><span style="color: black;"><span style="color: black;">例如</span>负债行业，我<span style="color: black;">便是</span>把金融<span style="color: black;">危害</span>人群，借贷需求人群，等等打了一个大几千万的人群包，几乎属于行业通投了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说非常简单就<span style="color: black;">能够</span>直播拿流量了，<span style="color: black;">况且</span>是<span style="color: black;">非常多</span>行业（接受获客成本100+<span style="color: black;">上下</span>的行业）都<span style="color: black;">能够</span><span style="color: black;">这般</span>做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关于<span style="color: black;">宣传</span>出价</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">刚才</span>接触，对代运营推的运营又不是太<span style="color: black;">熟练</span>的话，<span style="color: black;">能够</span>借鉴一下这个经验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>讲下我对<span style="color: black;">怎样</span>出价的理解：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>电商平台在内的任何平台，你去推<span style="color: black;">宣传</span>的时间，<span style="color: black;">必定</span>是带着运营目的去推<span style="color: black;">宣传</span>的，这个目的大概率<span style="color: black;">不可</span>直接是成交<span style="color: black;">或</span>卖<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>借用我之前课程里的一个<span style="color: black;">规律</span>，<strong style="color: blue;"><span style="color: black;">宣传</span>≠成交</strong>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">清晰你现<span style="color: black;">周期</span>的目的，再去去判断<span style="color: black;">宣传</span>的出价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的目的是破冰刷人群标签：哪怕亏点不重要，跑到2-5倍的预期获客成本<span style="color: black;">亦</span>能接受。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的目的是起量：1.5倍以上的预期获客成本肯定就要叫停。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的目的是低成本测<span style="color: black;">海量</span><span style="color: black;">区别</span>人群计划：1倍以上的计划，基本上都不留了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">按照</span>你的目的，你的可选<span style="color: black;">宣传</span>出价方式<span style="color: black;">最后</span><span style="color: black;">亦</span><span style="color: black;">仅有</span>两个方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我叫做，高开低走，和低开高走，下图用的以前课程中的素材，<span style="color: black;">不外</span><span style="color: black;">规律</span>是<span style="color: black;">同样</span>的。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">规律</span><span style="color: black;">实质</span>应用到跟运营打交道的时候，我会先跟运营约开一个沟通会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>我会强调对新平台不<span style="color: black;">认识</span>，<span style="color: black;">需求</span>前期不要太猛，能<span style="color: black;">不可</span>才用低开高走的方式跑<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>先用低价去走做测试，拿到想要的结果后，再<span style="color: black;">按照</span>效果<span style="color: black;">而后</span>慢慢加量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>运营会讲咱们<span style="color: black;">此刻</span><span style="color: black;">已然</span>是成熟的模式了，不<span style="color: black;">必须</span>测试了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>我会<span style="color: black;">需求</span>运营给我讲清楚<span style="color: black;">此刻</span>模式的<span style="color: black;">规律</span>，以及预期结果，和起量时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期消耗的阈值，<span style="color: black;">每一个</span>消耗节点的阈值，大致的获客成本区间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>运营这些都给你讲的都比较满意清晰，那就<span style="color: black;">能够</span>放开给<span style="color: black;">她们</span>去跑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>只<span style="color: black;">必须</span>关注跑出的结果<span style="color: black;">是不是</span>符合运营之前会上所讲的<span style="color: black;">就可</span>，尤其是消耗阈值，<span style="color: black;">倘若</span>不符合要<span style="color: black;">第1</span>时间给你出<span style="color: black;">方法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>有些运营<span style="color: black;">不可</span>清晰的讲出模式，<span style="color: black;">那样</span>我就会<span style="color: black;">需求</span>他和我<span style="color: black;">一块</span><span style="color: black;">科研</span>计划，<span style="color: black;">科研</span>跑法，<span style="color: black;">而后</span>用低价低成本的<span style="color: black;">办法</span>去做测试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过程中运营是要出大力，且赚不到多少钱的，<span style="color: black;">因此</span>他<span style="color: black;">必要</span>快速拿出结果<span style="color: black;">才可</span>从我<span style="color: black;">这儿</span>拿到收益。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>以上两点都做不到，尤其是那种工作时间内找不到人的，我就会放弃与这个运营<span style="color: black;">或</span><span style="color: black;">公司</span>合作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后感谢圈友<span style="color: black;"><strong style="color: blue;">@天堂地狱</strong></span>的分享，<span style="color: black;">大众</span><span style="color: black;">倘若</span>对“快手投流”<span style="color: black;">关联</span>感兴趣，想链接大佬交流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你还<span style="color: black;">无</span>加入星球，</span><span style="color: black;">能够</span>关注公众号后，扫码添加多多，加入淘金之路星球，查看<span style="color: black;">更加多</span>的<span style="color: black;">挣钱</span>信息，链接数万圈友交流项目。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

星☆雨 发表于 2024-9-8 03:05:36

期待更新、坐等、迫不及待等。

nykek5i 发表于 2024-9-29 16:35:36

对于这个问题，我有不同的看法...

nqkk58 发表于 2024-10-8 13:40:12

外贸B2B平台有哪些？

j8typz 发表于 前天 15:52

顶楼主，说得太好了！

查看完整版本: 怎么样快速复刻快手竞品优秀直播间，适合各个赛道启盘