看完李佳琦的直播，咱们盘点了17条让人上头的直播话术
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“所有女生，你们准备好了么？3、2、1，链接来喽！”</strong> </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0274400c6ed24a7bb8052cfec4c2fb78~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=Yk6LZySVmY40Ilr8nxMRChGfgU0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦一句话，在双十一之际，让全网女生在他的淘宝直播间里上了头。 前几天，#所有女生#，这句李佳琦经典口头禅<span style="color: black;">更加是</span>一下冲上了<span style="color: black;">博客</span>热搜榜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不少人<span style="color: black;">暗示</span>，他一喊“所有女生”，自己就想掏出钱包，完全<span style="color: black;">掌控</span>不住买买买的冲动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦的直播间<span style="color: black;">到底</span>有什么样的“魔力”？ <span style="color: black;">咱们</span>看了数场李佳琦的“魔鬼直播”，盘点了他的直播话术。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f33eb4b65f51421683a46ca8097f0c51~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=x7XJtxlu56eG1eTjM7nYSAVbkqI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">状况</span>下，李佳琦直播3-6个小时，全程语速较快，音量大，音调高，始终保持充满激情的亢奋状态。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/64914ebab23a4615bd888a2b41d75f3b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=SEkT8ZiM40nPTeLNHoDAzbd8VAQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“OMG”</strong> 是李佳琦<span style="color: black;">第1</span>个出圈的“标识”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年春节<span style="color: black;">时期</span>，“Oh my god”在抖音成功出圈，让<span style="color: black;">更加多</span>人<span style="color: black;">晓得</span>了李佳琦和“淘宝主播”的存在。 试色口红时，李佳琦总是用“Oh my god！ 这<span style="color: black;">亦</span>太好看了吧”来<span style="color: black;">叫作</span>赞口红的颜色。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34b26891d0dd4310a54f7c7669b5e577~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=%2Fw3j3xmV6ej37qYvYm56J54wjVg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提起李佳琦，就要说一句<strong style="color: blue;">“买它！</strong> <strong style="color: blue;">”</strong> 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 简单却极具引导性的两个字， 尤其是接在“Oh mygod！”等<span style="color: black;">心情</span><span style="color: black;">剧烈</span>的句子后面，<span style="color: black;">更易</span><span style="color: black;">快速</span>激起观众的消费欲望。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6bb17290cf7e4ec086dc3a05837a4543~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=s6jHGaL3I3kVB0OvKrZZDsoXpOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“所有女生”</strong> ，李佳琦最新出圈口头禅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他在直播中用“所有女生”<span style="color: black;">做为</span>统<span style="color: black;">叫作</span>词，一下子就抓住了观众的<span style="color: black;">重视</span>力。 有网友评论说，每到<span style="color: black;">此时</span>候<span style="color: black;">乃至</span>还想喊个“到！ ”。 <span style="color: black;">另外</span>，他还会<span style="color: black;">叫作</span>呼直播间观众为<strong style="color: blue;">“MM们”</strong>，让许多观众感到舒服又亲切。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/915fb5298a56498eb333ab308a1b0ce5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=SmOE61zr6aTFYh%2BQ0oDPMeCsVss%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦有能力用几句话就打消观众对<span style="color: black;">制品</span>的顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 他的直播中，经常<span style="color: black;">运用</span><strong style="color: blue;">“这款<span style="color: black;">制品</span>之前<span style="color: black;">咱们</span>在抖音<span style="color: black;">已然</span>卖了10万套”、“我卖之前旗舰店<span style="color: black;">已然</span><span style="color: black;">营销</span>2万份了”“安瓶我只<span style="color: black;">举荐</span>这一个品牌，其他品牌给我再多钱我<span style="color: black;">亦</span>不推”</strong>这一类描述来衬托<span style="color: black;">制品</span>之优秀，给观众们吃下“定心丸”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2992f7985cdb4bbe8b671443554296dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=mhXUovJ0LqI%2Fe%2Fl0we9qyDh3djs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦会<span style="color: black;">持续</span>重复强调直播间的价格<span style="color: black;">优良</span>，<strong style="color: blue;">“免费赠送”、“X折”</strong>等重点词会被数次<span style="color: black;">说到</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比较差价时，他会将<span style="color: black;">制品</span>平时价格和直播间价格列在<span style="color: black;">一块</span>，直观对比。 在这次双十一预售直播中，他<span style="color: black;">更加是</span><span style="color: black;">始终</span>强调“佳琦直播间优惠”，告诉观众<span style="color: black;">这儿</span><span style="color: black;">便是</span>最低价格。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aac81db2ff28493e9e6ad5a47f0a2205~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=UmjvdbV5LPmOwOYl%2Fp0Z6P8zNww%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦会用<strong style="color: blue;">“自用款”</strong>来为<span style="color: black;">制品</span>做担保。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 为了证明<span style="color: black;">制品</span>真的好用，他会<span style="color: black;">运用</span>类似<strong style="color: blue;">“佳琦<span style="color: black;">始终</span>在用的<span style="color: black;">制品</span>”、“我<span style="color: black;">已然</span>用了10盒了，出差<span style="color: black;">亦</span>天天带着”</strong><span style="color: black;">这般</span>的表述。 有时，李佳琦还会在直播间现场下单购买。 这次双十一预售直播中，他便<span style="color: black;">就地</span>下单购入了一台芝华仕沙发。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dc172f73bd6e4879bfa180d4116dde0f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=fdvbus9ce2ZGYK6ys%2B6boZKFkR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3c21fc6729d347669cc9e276b04ce0b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=qtpBg90S95%2Fkeu97dfq67nHJX74%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦经常能给出美妆、护肤等<span style="color: black;">行业</span>的专业消费意见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 美妆BA出身的李佳琦，<span style="color: black;">针对</span>美妆护肤<span style="color: black;">制品</span><span style="color: black;">非常</span><span style="color: black;">熟练</span>。 在<span style="color: black;">举荐</span><span style="color: black;">制品</span>时，李佳琦不仅会<span style="color: black;">指点</span>粉丝<span style="color: black;">怎样</span><span style="color: black;">按照</span>自己的<span style="color: black;">状况</span><span style="color: black;">选取</span>，还会从一个<span style="color: black;">制品</span>出发、做同类别<span style="color: black;">制品</span>大讲解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 这次双十一预售直播，<span style="color: black;">由于</span>阿玛尼气垫一个单品，他将囤的<span style="color: black;">所有</span>气垫拿出，挑选自己最<span style="color: black;">举荐</span>的几个单品分别讲解。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f016db200aa8408880034252151652c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=AYT4SdZHCYe2tz0%2F6X74glqFMGg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5714d9ff6c6946879fac51954b58ace4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=Q5ax%2B2At8kHQDBGXG1tB87tj3OM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦经常用明星效应为<span style="color: black;">制品</span>造势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当播报单品是当红明星代言或是同款时，他会在<span style="color: black;">第1</span>时间向观众<span style="color: black;">说到</span>这一信息。 10月20日播植村秀粉霜时，他介绍<span style="color: black;">制品</span>的<span style="color: black;">第1</span>句话<span style="color: black;">便是</span><strong style="color: blue;">“王一博粉丝在不在？</strong> <strong style="color: blue;">”</strong> ，成功<span style="color: black;">导致</span>追星<span style="color: black;">女子</span>们的<span style="color: black;">重视</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ff400a115bfe426b956bac8187f69476~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=Zonsf0bYIhQqEfRWXGckzfGvmW4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦<span style="color: black;">善于</span>引导和<span style="color: black;">掌控</span><span style="color: black;">营销</span>的节奏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">通常</span><span style="color: black;">状况</span>下，他会<span style="color: black;">掌控</span>每次上架<span style="color: black;">制品</span>的数量，将一款<span style="color: black;">制品</span>分为3-4次上架，每次被抢完后再补货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>李佳琦<span style="color: black;">亦</span>会随时更新播报<span style="color: black;">制品</span>库存，<strong style="color: blue;">“卖完了”、 “最后5000套，MM们赶快抢”“抢完就没了”</strong>等表述，<span style="color: black;">乃至</span>还会直播余下库存<strong style="color: blue;">“500、300、100……没了”</strong>，给观众带来抢货的紧张感。 </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4830ae7b1db140b6a3e142dc93b867da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=5h5cz6LTlw6ZD7KheWXMuBagJYM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">李佳琦不会劝观众<span style="color: black;">茫然</span>购买所有<span style="color: black;">制品</span>，</strong> 他会告诉观众这个<span style="color: black;">制品</span>适合的人群，<span style="color: black;">亦</span>会强调有些<span style="color: black;">制品</span>不<span style="color: black;">必须</span>买太多，或是一部分人群不适合购入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当一个链接中<span style="color: black;">包括</span>多个<span style="color: black;">制品</span>选项时，<span style="color: black;">例如</span><span style="color: black;">区别</span>色号的口红、腮红等，他会挑选出<strong style="color: blue;">“李佳琦<span style="color: black;">举荐</span>”</strong>的色号，有时会告诉观众“只<span style="color: black;">必须</span>入这2个色号，其他不<span style="color: black;">必须</span>买”，<span style="color: black;">亦</span>正<span style="color: black;">由于</span><span style="color: black;">这般</span>，“李佳琦<span style="color: black;">举荐</span>”让观众感觉客观且可信。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a7797de5606441429099f3697cbb52b8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=EBrptzAQs4e1QyK7xZkmlsc2Oj0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播时，李佳琦每隔几分钟时间就会重复一次<strong style="color: blue;">“<span style="color: black;">爱好</span>佳琦<span style="color: black;">能够</span>多多关注<span style="color: black;">咱们</span>的直播间”</strong>，引导观众关注。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2809e3ad113c4f0eb8be4f3b30271783~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=C0scDHhVlIJVGdL6jNxzloxu3Lo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦与观众的每一次互动，都会说一句<strong style="color: blue;">“谢谢你们的支持”</strong>，表达对粉丝的感谢。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/af0bf4c1299b47a68e3a8bd3f988aa70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=a4CDShDTihVFaSUgxl24UAuti4Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播过程中，李佳琦会<span style="color: black;">持续</span><strong style="color: blue;">向观众更新补货信息和购买链接</strong>，提醒一<span style="color: black;">起始</span><span style="color: black;">无</span>抢到的观众前去购买。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a9040513d37949c4bb2a68812c8c28c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=wsSNul%2BQWUQJSxqMug2KnqLToKI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦会随时对观众的直播评论作出反应，并积极做出互动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>论是<span style="color: black;">制品</span><span style="color: black;">关联</span>问题、优惠券、购买方式，还是观众的神奇小问题，都会立即解答。前几天，有 观众对优惠问出“真的假的”时，李佳琦<span style="color: black;">快速</span><span style="color: black;">暗示</span>“当然是真的，我骗你干嘛”。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/29ec23ae31a349d48693cc03e2e7dc3d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=vp8B5tlf3SBCD%2BU3xfA1N%2FjAAxA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦会分享直播花絮小故事，<span style="color: black;">例如</span><span style="color: black;">怎么样</span>从<span style="color: black;">制品</span>的老板处拿到<strong style="color: blue;">“全网最低价”</strong>，<span style="color: black;">同期</span><span style="color: black;">暗示</span>“以后再<span style="color: black;">亦</span>不会有<span style="color: black;">这般</span>的价格”，既生动又向观众传递了关键信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2442e154adc348289aceb98f501d457e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=aqHemfKl21TK%2BDcacJYjhgqlPp4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李佳琦偶尔会表现出“幽默”的有趣一面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 双十一预售直播时，其中一个<span style="color: black;">制品</span>的库存是13万件，李佳琦对观众开玩笑<span style="color: black;">暗示</span><strong style="color: blue;">“<span style="color: black;">倘若</span>这个抢不到，就<span style="color: black;">能够</span>直接睡了，其他应该<span style="color: black;">亦</span>抢不到”</strong>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 雅顿粉胶售空时，李佳琦告诉观众<strong style="color: blue;">“粉胶<span style="color: black;">已然</span>告别双十一了”</strong>，还唱了一首《再见》送给它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这些话术助攻下，“所有女生”都成功被吸引进李佳琦的直播间。据淘宝直播页面<span style="color: black;">表示</span>，<strong style="color: blue;">10月20日，李佳琦直播间观看数达到3112.55万，并一度跃居“巅峰主播”榜单实时<span style="color: black;">第1</span></strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c2c16d18a97547f0a866ba6f31060eda~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543388&x-signature=mnbstsk51VrD0hcSL%2Ft0rU%2FLMug%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像今天<span style="color: black;">咱们</span>看到有人说，<strong style="color: blue;">双十一<span style="color: black;">时期</span>逛直播，就像过年回娘家，总要带点什么走。</strong>你有<span style="color: black;">无</span>在李佳琦的直播间“剁过手”？ 又是<span style="color: black;">那些</span>话术直接戳中你的呢？</p>
</div>
期待楼主的下一次分享！” 你的见解真是独到，让我受益良多。 谷歌外链发布 http://www.fok120.com/ 我赞同你的看法，你的智慧让人佩服，谢谢分享。
页:
[1]