速度保藏！全方位解密直播带货实用技巧及话术模板
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/OEWs6lZict3r0mNMqWYlxvaCsW5t9SvDzfTg1nUSERUNgUMb7P5BN6RiccibpaMutmaia9neg70Sicw0PYdRQC2ZK3Q/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">在上篇<span style="color: black;">文案</span></span><a style="color: black;"><strong style="color: blue;"><span style="color: black;">一份完整的直播带货策划<span style="color: black;">方法</span>怎么写？这5点是关键！</span></strong></a><span style="color: black;">中，<span style="color: black;">大众</span><span style="color: black;">针对</span>直播脚本策划有了<span style="color: black;">基本</span>的<span style="color: black;">认识</span>，<span style="color: black;">那样</span>这篇<span style="color: black;">文案</span><span style="color: black;">咱们</span>就为<span style="color: black;">大众</span>总结<span style="color: black;">有些</span>常用的<strong style="color: blue;"><span style="color: black;">直播带货话术技巧</span></strong>。</span></h2><strong style="color: blue;">1</strong><span style="color: black;"><strong style="color: blue;">热场话术</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">热场造气氛，互动留用户</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自我介绍</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>直播的开场，<span style="color: black;">经过</span>有<span style="color: black;">特殊</span>的自我介绍树立良好的形象，<span style="color: black;">加强</span>人设加深用户印象，给用户好的观感，<strong style="color: blue;">不仅有利于直播的后续转化，还有利于个人IP的打造和<span style="color: black;">公司</span>品牌的宣传。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">>>以职业教育<span style="color: black;">公司</span>的直播为例，讲师会在每一场直播前，介绍自己是XX教育<span style="color: black;">公司</span>的消防小王子/一建讲师颜值担当等人设。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备考用户一听到这些人设名字，就会<span style="color: black;">晓得</span>是哪个教育<span style="color: black;">公司</span>的，<span style="color: black;">乃至</span>是用户自己传播起讲师的人设名字，起到为<span style="color: black;">公司</span>宣传的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">热场话术</strong></p><span style="color: black;">与粉丝打招呼，并简单介绍直播活动内容和福利预告。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">福利<span style="color: black;">引诱</span></strong></p><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>福利<span style="color: black;">通知</span>用户能带给<span style="color: black;">她们</span>什么样的好处，<span style="color: black;">制品</span>优惠、抽奖福利、免单福利等等。</span><strong style="color: blue;">（可在直播开头、中间、结尾设置多轮福利）</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用<span style="color: black;">各样</span>福利、抽奖活动，<span style="color: black;">好处</span>政策留住观众和意向客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">非常多</span>主播在每场直播开头都是那句，“话不多说，<span style="color: black;">咱们</span>先来抽波奖。〞</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不只是在直播开头，想要留人，各种福利，<span style="color: black;">例如</span>限量1元 （9.9元）包邮秒杀、送小礼物、3折促销、买二送二等<span style="color: black;">好处</span>的政策，都<span style="color: black;">必须</span>贯穿全场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大概5-10分钟重复提醒一次，用福利来留住直播间的粉丝。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>直播间<span style="color: black;">一直</span>的会有新进的粉丝，你前面讲过的福利，<span style="color: black;">倘若</span>不重复表达，后进的新粉丝就没办法留住。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击复习：</span><span style="color: black;"><a style="color: black;"><strong style="color: blue;">百万带货主播的5步万能直播话术！（附抖音</strong></a><strong style="color: blue;">违禁词大全）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话术参考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“直播间的粉丝宝宝们，12点整的时候<span style="color: black;">咱们</span>就<span style="color: black;">起始</span>抽免单了啊！还<span style="color: black;">无</span>点关注的宝宝上方点个关注，加入<span style="color: black;">咱们</span>的粉丝团，12点整就<span style="color: black;">能够</span>参与抽免单了，还<span style="color: black;">能够</span>去找<span style="color: black;">咱们</span>的客服小姐姐去领10元优恵券”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">>>话术举例：</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/xCZH9MuVGMLFEYVCfPdDBhhH8VrvjdF5vXOpAs7e9GQKdSXqWPiccLcrt7sRW46d1xhIU16KicGCa0e6Hj6xHXRw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销</span>话术</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商品怎么样，主播细细讲；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">中间说好处，下单不迷路。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带货型直播<span style="color: black;">最后</span>是为了完成<span style="color: black;">营销</span>，<span style="color: black;">因此</span><span style="color: black;">营销</span>话术<span style="color: black;">重点</span>是<span style="color: black;">经过</span>专业的<span style="color: black;">制品</span>介绍，让用户<span style="color: black;">针对</span>出售的商品有更深入的<span style="color: black;">认识</span>，在满足用户需求的<span style="color: black;">基本</span>上，从<span style="color: black;">制品</span>的内容<span style="color: black;">优良</span>、价格<span style="color: black;">优良</span>、背书<span style="color: black;">优良</span>等方面吸引用户，<span style="color: black;">最后</span>促进成单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">专题</span>引入</strong></p><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>直播<span style="color: black;">制品</span>、直播内容<span style="color: black;">或</span>实时热点引入<span style="color: black;">专题</span>，<span style="color: black;">亦</span>是为之后宣传课程、资料等<span style="color: black;">制品</span>做铺垫。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>介绍</strong></p><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>介绍的好坏直接影响转化率。</span><span style="color: black;">所以</span><span style="color: black;">主播</span><span style="color: black;"><span style="color: black;">必定</span>要对课程内容<span style="color: black;">或</span>资料内容<span style="color: black;">非常</span><span style="color: black;">认识</span></span><span style="color: black;">，还要<span style="color: black;">包含</span><span style="color: black;">制品</span><span style="color: black;">优良</span>、大咖背书、历史销量、用户<span style="color: black;">评估</span>等等。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">逼单话术</strong></p><span style="color: black;">为了缩短用户下单的决策时间，<span style="color: black;">能够</span>采用逼单小技巧，如价格逼单、发货逼单、库存逼单和服务逼单。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，尤其是在线教育和知识付费行业，主播的专业度影响用户的信任度，<span style="color: black;">经过</span>专业术语的讲解<span style="color: black;">能够</span>打消用户的顾虑，提升用户的信任，促进成交；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还<span style="color: black;">能够</span>利用价格锚点，在优惠力度上大力宣传，刺激用户下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>粉丝宝宝在下单时会犹豫，这个时候主播就<span style="color: black;">必须</span><span style="color: black;">运用</span>追单话术，刺激用户下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>整理了<span style="color: black;">有些</span>常用的追单话术，分享给<span style="color: black;">伴侣</span>们：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、 集美们，活动虽然结束了，<span style="color: black;">然则</span><span style="color: black;">此刻</span>还<span style="color: black;">能够</span>下单哦，优惠券还能用哦!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、数量有限，<span style="color: black;">倘若</span>你看中了<span style="color: black;">必定</span>要及时下单哦，马上就要卖完了哦！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、抢到<span style="color: black;">便是</span>赚到，秒杀单品数量有限！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、先付先得、最后2分钟！最后2分钟</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、活动马上结束了，要下单的<span style="color: black;">伴侣</span>们抓紧咯!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">追单话术的关键<span style="color: black;">便是</span>：你要营造抢购的氛围，让观众认为，<span style="color: black;">此刻</span>不买就再<span style="color: black;">亦</span>买不到这么便直的了，<span style="color: black;">此刻</span>不买就<span style="color: black;">无</span>机会了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">催单话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">催单<span style="color: black;">便是</span>要给用户紧迫感。</span><span style="color: black;">限时限量、展示<span style="color: black;">营销</span>量、<span style="color: black;">即时</span><span style="color: black;">颁布</span>剩余库存</span><span style="color: black;">都<span style="color: black;">能够</span>给用户一种“<span style="color: black;">错失</span>就会<span style="color: black;">懊悔</span>”的感觉</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">主播催单有两个关键点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、吊足用户胃口，找准<span style="color: black;">机会</span>宣布价格，让用户觉得“物超所值”。</p>2、强调促销政策，<span style="color: black;">包含</span>限时折扣、现金返还、随机免单、抽奖免单等，让用户热情达到最高点，催促用户集中下单。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">下面给<span style="color: black;">大众</span>分享一个30分钟催单话术：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">0-5分钟，吸引观众眼球，勾起用户好奇心；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5-7分钟，利用<span style="color: black;">各样</span>抽奖活动，利用好政策留住观众和意向客户；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7-12分钟，<span style="color: black;">经过</span>对<span style="color: black;">制品</span>解说以及亲身试用来锁住客户；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16-22分钟，从<span style="color: black;">制品</span>的各方面来与竞品对比，凸显自己<span style="color: black;">制品</span>的<span style="color: black;">优良</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">22-27分钟，再次强调促销政策，进一步催促用户下单。</p>最后三分钟，反复提醒用户下单，并营造出抢购的氛围，迫<span style="color: black;">运用</span>户下单。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">>>话术举例：</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/xCZH9MuVGMLFEYVCfPdDBhhH8VrvjdF53MuH25iciaEM2XbdukPJXEKwDscrffqxqkmTsKXd6wIhAozPz4OfZq6Q/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
</strong><span style="color: black;"><strong style="color: blue;">互动话术</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">互动并引导，粉丝跑不了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在直播售卖课程时<strong style="color: blue;">，跟粉丝的互动是<span style="color: black;">必须</span>贯穿<span style="color: black;">全部</span>直播流程的。</strong><span style="color: black;">由于</span>并非所有的粉丝都是从直播<span style="color: black;">起始</span>就进入直播间的，中间断断续续<span style="color: black;">持续</span>有人进入；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>并非所有的粉丝都<span style="color: black;">认识</span>直播的内容和玩法，<span style="color: black;">因此呢</span>为了更好地让粉丝快速<span style="color: black;">认识</span>直播内容，把粉丝留在直播间，<span style="color: black;">亦</span>为了直播间的活跃度以及转化率，互动话术是必不可少的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了最<span style="color: black;">基本</span>的与粉丝<strong style="color: blue;">打招呼互动，求关注互动</strong>外，<span style="color: black;">咱们</span>还<span style="color: black;">供给</span>了几种互动小技巧，分别是<strong style="color: blue;">解答式互动、<span style="color: black;">选取</span>式互动、刷屏式互动、感谢式互动。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">解答式互动</strong></p><span style="color: black;">从评论中<span style="color: black;">选择</span>粉丝提出的问题，<span style="color: black;">帮忙</span>粉丝<span style="color: black;">处理</span>与<span style="color: black;">制品</span><span style="color: black;">或</span>直播<span style="color: black;">关联</span>的疑惑，从而促进转化。</span><span style="color: black;">例如粉丝在评论中提问：</span><span style="color: black;">这套课程<span style="color: black;">包括</span>几节课？</span><span style="color: black;">几号链接下单购买？</span><span style="color: black;">怎么关注直播间？</span><span style="color: black;">……<span style="color: black;">即时</span>回复粉丝提问。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">刷屏式互动</strong></p><span style="color: black;">刷屏<span style="color: black;">做为</span>一种用户参与直播互动的方式，门槛很低，<span style="color: black;">然则</span>又非常能<span style="color: black;">表现</span>直播间的活跃度。</span><span style="color: black;"><span style="color: black;">平常</span></span><span style="color: black;">弹幕截屏抽奖</span><span style="color: black;">，用户发送主播指定口令内容，评论区刷屏后，主播截屏抽取幸运用户。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">感谢式互动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>在以下几种<span style="color: black;">状况</span>时，<span style="color: black;">必须</span>感谢粉丝的支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）<span style="color: black;">刚才</span>开播，感谢新老粉丝的捧场；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）关注直播账号；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）刷礼物；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4）打赏，<span style="color: black;">尤其</span>是打赏排名榜的前三；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5）直播即将结束，下播前感谢粉丝的支持。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>直播间的人数不多，遇到上面的<span style="color: black;">状况</span>，最好是逐一打招呼以及感谢粉丝的支持和认可；<span style="color: black;">倘若</span>直播间粉丝数量太多，在直播过程中统一打招呼，<span style="color: black;">或</span>挑选个别重要的粉丝，表达谢意<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">即时</span>回答粉丝提问</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这点非常重要。<span style="color: black;">由于</span>在直播间提问的，基本<span style="color: black;">便是</span>极其<span style="color: black;">精细</span>的客户了。<span style="color: black;">此时</span>候你就要充当客服的角色，<span style="color: black;">即时</span>回复粉丝提问，<span style="color: black;">同期</span>再加上福利话术引导，促进成交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">话术参考：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粉丝问：主播能把这条裙子和<span style="color: black;">刚才</span>的小西装配一下吗？小个子能穿吗？微胖的人能穿吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播答：@###（粉丝账号昵<span style="color: black;">叫作</span>或昵<span style="color: black;">叫作</span>简<span style="color: black;">叫作</span>）小姐姐，<span style="color: black;">能够</span>先关注主播，稍等马上为你试穿哦！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粉丝问：有什么优惠吗？有秒杀吗？那个XX（<span style="color: black;">制品</span>名）多少钱？有优惠券吗？优惠券怎么领？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播答：提问优惠券的那位小姐姐 （最好直接说1D名），XX有优惠券X元，X点<span style="color: black;">能够</span>有秒杀。（<span style="color: black;">而后</span>反复告诉<span style="color: black;">详细</span>的优惠力度及<span style="color: black;">运用</span><span style="color: black;">办法</span>，<span style="color: black;">保证</span>观众能够在你的指引下，正确的<span style="color: black;">运用</span>优惠并下单）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>有粉丝说“怎么<span style="color: black;">不睬</span>我？<span style="color: black;">始终</span>不回答我的问题？”<span style="color: black;">必定</span><span style="color: black;">必定</span>要<span style="color: black;">即时</span>安抚，例如“<span style="color: black;">无</span><span style="color: black;">不睬</span>哦，弹幕太多刷得太快，我看到<span style="color: black;">必定</span>会回的哦，请不要生气哦”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问答话术的关键</span></strong><span style="color: black;">：细致耐心。一个问题可能会有<span style="color: black;">非常多</span>人问，<span style="color: black;">每一个</span>人问的问题，可能<span style="color: black;">亦</span>有很大差异，<span style="color: black;">咱们</span>有时候<span style="color: black;">必须</span>反复回答相同的问题，<span style="color: black;">因此</span><span style="color: black;">必定</span>要耐心、真诚，<span style="color: black;">这般</span><span style="color: black;">才可</span>留住人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">>>话术举例：</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/xCZH9MuVGMLFEYVCfPdDBhhH8VrvjdF5MVqNwQickpIfRl1klPnmJYWNeCnUiacxWROWG4RDgVmwO7HRGMxd0e3A/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播结束前，<strong style="color: blue;">对整场直播进行回顾，感谢粉丝支持，引导用户关注，预告下次直播时间、<span style="color: black;">制品</span>和福利。</strong>直播结束后<span style="color: black;">就可</span>下播，到<span style="color: black;">这儿</span>就完<span style="color: black;">成为了</span>一整场直播带货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，以上话术整理并不是一成不变的，<span style="color: black;">必须</span><span style="color: black;">大众</span><strong style="color: blue;"><span style="color: black;">按照</span>直播<span style="color: black;">状况</span>、<span style="color: black;">制品</span><span style="color: black;">状况</span><span style="color: black;">即时</span>灵活<span style="color: black;">调节</span>。</strong></span></p><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
</strong><span style="color: black;"><strong style="color: blue;">直播预热</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、个人主页预热</span><span style="color: black;">巧妙利用个人主页及昵<span style="color: black;">叫作</span>进行直播预热，让你的用户<span style="color: black;">晓得</span>大概什么时候直播。</span><span style="color: black;">个人昵<span style="color: black;">叫作</span>、主页简介等，<span style="color: black;">便是</span>天然的直播预告公告板，<span style="color: black;">能够</span>在重要的直播活动前5天，<span style="color: black;">即时</span>修改<span style="color: black;">关联</span>信息，让用户和观众能够对直播活动一目了然。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、短视频预热</span><span style="color: black;"> <span style="color: black;">通常</span>在直播前3天<span style="color: black;">上下</span>发布直播的预告短视频，<span style="color: black;">同期</span>在短视频的内容、文字、评论中<span style="color: black;">移植</span>直播的时间，直播的主题等素材。</span><span style="color: black;">在直播当天<span style="color: black;">一样</span>要发预告短视频：</span><span style="color: black;">当短视频的观看数据<span style="color: black;">起始</span>增长以后，要顺势开启直播间，以及提前准备好的导流直播间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、站外预热</span><span style="color: black;"> <span style="color: black;">创立</span>自<span style="color: black;">媒介</span>矩阵，<span style="color: black;">能够</span><span style="color: black;">经过</span>相互引流的方式为你的各个平台带来流量，<span style="color: black;">这儿</span><span style="color: black;">包含</span>但不限于：</span><span style="color: black;"><span style="color: black;">微X</span>公众号、<span style="color: black;">外链</span><span style="color: black;">博客</span>、小红书等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、直播预热</p><span style="color: black;">倘若</span>主播<span style="color: black;">已然</span>有<span style="color: black;">必定</span>的粉丝<span style="color: black;">基本</span>，在直播间预热<span style="color: black;">亦</span>是一种实用<span style="color: black;">办法</span>。<span style="color: black;">例如</span>提前3-5天，<span style="color: black;">每日</span>在直播间预热，<span style="color: black;">通知</span>用户直播活动时间；<span style="color: black;">或</span>在，约定不见不散。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后，我是灿哥，感谢耐心看完的每一位主播。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点亮<strong style="color: blue;">“赞+在看”</strong>，你的直播间<span style="color: black;">必定</span>能够越来越火！人气爆棚</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">你点的<span style="color: black;">每一个</span><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">看</span></span></strong>，<span style="color: black;">都是在为自己的<span style="color: black;">奋斗</span>加油！</span>
你的见解独到，让我受益匪浅，非常感谢。
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