ikkhksvu 发表于 2024-7-20 06:41:20

2022年新手怎么做直播带货?三个过程,让你容易明白


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCrJ4QCIsmjX29TpHm0kckU2BiaS4ib46rHpFZSfibzZYqsuwvDmPvib15CQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好,我是小暖!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年了,你想过做直播带货吗?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手<span style="color: black;">怎样</span>做直播带货?<strong style="color: blue;">下面是小暖实操的<span style="color: black;">有些</span>经验,三个<span style="color: black;">过程</span>,相信读完,新手会能有<span style="color: black;">容易</span>明白。</strong></span></p><strong style="color: blue;">写在前面</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">都说宇宙的尽头是带货。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>直播带货<span style="color: black;">到底</span>能否挣钱?直播带货水深不深?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>每位新手在决心做直播带货之前,<span style="color: black;">必定</span>要翻阅资料,找人问问。</span><strong style="color: blue;"><span style="color: black;">深思熟虑了,再去做。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网上有许多<span style="color: black;">文案</span>告诉<span style="color: black;">咱们</span>,某些主播赚了大钱,一<span style="color: black;">夜晚</span>GMV多少多少;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>有<span style="color: black;">有些</span><span style="color: black;">文案</span>告诉<span style="color: black;">咱们</span>,别干直播,直播<span style="color: black;">便是</span>个坑,贴了<span style="color: black;">非常多</span>钱进去,压了<span style="color: black;">非常多</span>货,最后都失败了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其实,关于直播带货,应该算是见仁见智吧!</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>行业,<span style="color: black;">每一个</span>赛道都有能赚到盆满钵满的一拨人,这些人快速<span style="color: black;">作为</span>佼佼者,<span style="color: black;">作为</span>争相模仿的对象;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与之相反的,<span style="color: black;">每一个</span>行业<span style="color: black;">亦</span>必有盲目跟风,找不准挣钱的打法,最后溃败退场之人;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>,普通人确定要做直播,<span style="color: black;">必定</span>要降低成本去做,别太自信,切记囤太多货,组建太多团队。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCpUsF1iaeszXVLKb26rLSld4aBDCBZvr1RbtKahKabNh28RXncK0V1vg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">前期<span style="color: black;">能够</span>尝试做达人带货,</span></strong><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说帮别人卖货的,好处是:不<span style="color: black;">必须</span>自己谈供应商,不<span style="color: black;">必须</span>自己囤货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后期把直播的门门道道都摸清楚了,数据都不错的时候,再来自己开小店,自己来谈供应链<span style="color: black;">亦</span>不迟。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>只是一两个人直播,想搞点收入的,<span style="color: black;">更加是</span>要量力而行!别一股脑把钱都砸进去了,血本<span style="color: black;">没</span>归!</span></p><strong style="color: blue;">Part 1</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/NGCD7aE3dFVGgicricn7u4QjTPsf8uDEmf2XMbuebMw0ER8Sx8bd7NdPd5MiaxSyQORDG0ppmVO6mpZ1htO3ITDNQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">直播带货平台</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了,<span style="color: black;">咱们</span>来<span style="color: black;">认识</span>一下,直播带货平台有<span style="color: black;">那些</span>?方便<span style="color: black;">咱们</span>好挑选平台来做。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>,直播的平台有<span style="color: black;">非常多</span>,大致有:抖音、淘宝、视频号、小红书、快手等。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小暖之前做的<span style="color: black;">重点</span>是基于抖音平台,毕竟抖音的日活量比较高嘛。据<span style="color: black;">关联</span><span style="color: black;">报告</span>,抖音的日活量已破6亿,相比<span style="color: black;">微X</span>的日活9亿,这数据确实很不错了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">身边<span style="color: black;">亦</span>有<span style="color: black;">伴侣</span>做淘宝直播和视频号直播的,其实都<span style="color: black;">能够</span>。<span style="color: black;">倘若</span>你比较<span style="color: black;">熟练</span>哪个平台,<span style="color: black;">而后</span>,<span style="color: black;">按照</span>你要直播的品类去<span style="color: black;">评定</span>,这个品类在哪个平台数据比较好,都<span style="color: black;">能够</span>去尝试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCHg2WibmG16tj3cUGaHHIlZZVo5leFMG1waQFRRlqrYsc4EtqzVxJ4qQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>有些<span style="color: black;">伴侣</span>可能要问了,能否两个平台<span style="color: black;">同期</span>直播呢?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只能说,想象是美好的。做过电商平台的<span style="color: black;">伴侣</span>应该会<span style="color: black;">晓得</span>,<span style="color: black;">每一个</span>平台都不<span style="color: black;">期盼</span>被引流出去,<span style="color: black;">因此呢</span>,很大程度上都会严禁其他平台的词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说,<span style="color: black;">倘若</span>在直播中不小心<span style="color: black;">显现</span>了其他平台的词,就可能<span style="color: black;">触及</span>违规。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>,新手做直播的话,刚<span style="color: black;">起始</span>别贪心,<span style="color: black;">选取</span>一个平台<span style="color: black;">起始</span>尝试<span style="color: black;">就可</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>,<span style="color: black;">每一个</span>平台的规则<span style="color: black;">区别</span>,你<span style="color: black;">必须</span>花时间去<span style="color: black;">科研</span>这些平台的规则,本来就不是件容易的事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下直播带货<span style="color: black;">重点</span>以抖音为例~</span></p><strong style="color: blue;"><strong style="color: blue;">Part</strong>&nbsp;</strong><strong style="color: blue;">2</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCzpgTJTLVibsrgbqtPykV8Z58RnMYVGclm75HzWgiayzdsdqJIcsRC9Bw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">直播带货的前期准备</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)买设备。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">买设备的前提<span style="color: black;">亦</span>是,不<span style="color: black;">必须</span>买太贵的,够用就<span style="color: black;">能够</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑直播的话,<span style="color: black;">能够</span>买个罗技的摄像头,买个声卡,再买个绿布就差不多了。当然,觉得环境<span style="color: black;">不足</span>亮的话,<span style="color: black;">能够</span>加个打光灯。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摄像头<span style="color: black;">倘若</span>嫌贵的话,<span style="color: black;">能够</span>在二手市场看一下。声卡的话,<span style="color: black;">倘若</span>多人直播,那就买<span style="color: black;">能够</span><span style="color: black;">插进</span>多个麦克风的那种。至于绿布,尺寸<span style="color: black;">能够</span>稍微买大<span style="color: black;">有些</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机直播就简单<span style="color: black;">有些</span>,买个手机像素好<span style="color: black;">有些</span>的手机,再加上直播的手机支架。专业<span style="color: black;">有些</span>的话,还<span style="color: black;">能够</span>买个手机声卡。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>遇到苹果手机散热不太好的话,那就买个手机散热器。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCq3rOd9Y7kXqVHyPFcaCfXSlsauE535e2ibt6giaGX8YH4HNCQqGpwS6Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)开通橱窗,设置好收款账户</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期<span style="color: black;">无</span>什么经验,只是先初试水的<span style="color: black;">伴侣</span>,<span style="color: black;">能够</span>先尝试做带货达人。<strong style="color: blue;">此时,只<span style="color: black;">必须</span>花费500元开通橱窗就<span style="color: black;">能够</span>了。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要开小店的<span style="color: black;">伴侣</span>,还<span style="color: black;">必须</span>准备好开店的<span style="color: black;">关联</span>资质,<span style="color: black;">例如</span>食品经营许可证,图书经营许可证等。办理这些证件可能<span style="color: black;">必须</span>2000-5000元不等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">来讲</span>说开通橱窗的<span style="color: black;">过程</span>:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">开橱窗<span style="color: black;">通常</span>是要满足两个<span style="color: black;">要求</span>:一是要视频发够10条,二是要达到1000个粉丝数。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">满足这两个<span style="color: black;">要求</span>后,去做一下账号的实名认证,再交个500元的作者<span style="color: black;">保准</span>金就<span style="color: black;">能够</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如下图所示:</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCicYp21tRBMHWqy5Q8slYmL0LkFLhZZKmQMrXYBbJUyn1RgdiaV3WwD4g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网上有说0粉<span style="color: black;">怎样</span>开通橱窗的。<strong style="color: blue;"><span style="color: black;">通常</span>可能是把这个号绑定到了有小店的账户上,做为该账户的子账号。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来还要记得去开通收款账户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收款账户<span style="color: black;">包括</span>:正式账户(聚合账户,支付宝账户、<span style="color: black;">微X</span>支付账户、抖音支付账户)、快速账户、海淘账户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仅有</span>开通了收款账户<span style="color: black;">才可</span>把商品加入到橱窗来~</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGC12ibNnKmmia2iaWxB1wjLk0xNknu0PdGTJoom49Tj9b2ibZvYX3ClCAevg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(3)选样品,买样品,加入橱窗。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开通橱窗之后,<strong style="color: blue;"><span style="color: black;">能够</span>到后台的选品广场里面,去挑选适合的样品。</strong><span style="color: black;">另一</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>第三方工具,抖老板来进行选品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCSDGyoyBKjjBFVLJ55OZqZCOYzhibqiaH9GfFP1eSIibtKhV0ASaJHrrYA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品广场</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品广场里会有<span style="color: black;">表示</span>该商品的<span style="color: black;">营销</span>量,佣金率等,<span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">选取</span>爆款的商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCYqKdEibYqPr0BMsnwocD8SSoghKbH2BOFVnyNDIXGA2l2vibdpezomTA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品广场里<span style="color: black;">能够</span>看到<span style="color: black;">营销</span>量和佣金率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选完之后,<span style="color: black;">能够</span>加入橱窗。<strong style="color: blue;"><span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>样品在直播间展示,前期你可能<span style="color: black;">必须</span>自己买个样品回来。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试联系商家,<strong style="color: blue;"><span style="color: black;">或</span>看能否免费申请样品</strong>。<span style="color: black;">此刻</span>还有“先买样后退款”的功能,<span style="color: black;">亦</span><span style="color: black;">能够</span>试试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等后期有流量,账号有等级的时候,客单价低的商品,其实是有<span style="color: black;">非常多</span>商家会主动联系你,给你免费寄样品,给你定向佣金的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCDib5x9XEpyZj4Rf0h66gxNXMPic6EpXZUQ6AauRJvNzze8M4ZulJKh6Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品页面<span style="color: black;">表示</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选好商品后,记得加入到橱窗来。此时,你就能在自己号的橱窗里看到商品啦!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(4)直播脚本撰写</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播可不是直接开播就行,最好是开播前先写好脚本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">脚本的模本网上<span style="color: black;">非常多</span>,<span style="color: black;">能够</span><span style="color: black;">选取</span>适合自己的。<span style="color: black;">例如</span>下面的:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCzmxStWH75R4FFwm5qQDqUhtmEr7VBmTrvMDw3tt1rl9xxPD3Y1Tmdg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCXF4FKNIpHHgNubjmRG1MCn34qc2slvhytSrdRcE7vRALzC7vWTicfoQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有了脚本,你就<span style="color: black;">晓得</span>自己这场直播的目的是什么?有<span style="color: black;">那些</span>品?讲完哪个再讲哪个?<span style="color: black;">而后</span>,你<span style="color: black;">亦</span>能<span style="color: black;">晓得</span>,怎么搞活动,怎么介绍商品了。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>经常看<span style="color: black;">有些</span>直播间,都是有脚本的。主播上,真的没货了呀,马上跟商家沟通,最后30个之类的,都是有脚本的~~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(5)新手<span style="color: black;">意见</span>首次直播前,先<span style="color: black;">熟练</span>一下后台的操作</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>磨刀不误砍柴工。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中控台怎么操作,怎么上架商品,怎么下架,怎么看数据,怎么点击正在讲解等,都事先<span style="color: black;">熟练</span>一下,别等到直播正式<span style="color: black;">起始</span>后,手忙脚乱的。</span></p><strong style="color: blue;"><strong style="color: blue;">Part</strong>&nbsp;</strong><strong style="color: blue;">3</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCzpgTJTLVibsrgbqtPykV8Z58RnMYVGclm75HzWgiayzdsdqJIcsRC9Bw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">直播带货的流程</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)基本<span style="color: black;">根据</span>直播脚本来走就<span style="color: black;">能够</span>了。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实,脚本真的很重要。你说流程吧,就<span style="color: black;">根据</span>脚本来走就<span style="color: black;">能够</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">半途</span><span style="color: black;">显现</span><span style="color: black;">有些</span>意外,主播和运营<span style="color: black;">能够</span>临时<span style="color: black;">调节</span>一下。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)直播前先把商品上架到直播间</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>上架商品,<span style="color: black;">然则</span>主播却<span style="color: black;">已然</span>在介绍了,这<span style="color: black;">亦</span>是有可能违规的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(3)直播中和直播后<span style="color: black;">即时</span>复盘</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播后<span style="color: black;">咱们</span>是<span style="color: black;">必须</span>对整场直播进行复盘的,<span style="color: black;">例如</span>GMV,在线人数,最高人数等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NGCD7aE3dFV82sj0ARlmCG5u9iayR6DGCDQDpevGgibpvKap766XNpV33OET60Q53jB3uuAKM6Xd9V6B6RlOevpg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>其实,<span style="color: black;">此刻</span><span style="color: black;">按照</span>抖音算法的<span style="color: black;">调节</span>,<strong style="color: blue;"><span style="color: black;">亦</span>是主张直播中进行<span style="color: black;">即时</span>复盘的,</strong><span style="color: black;">例如</span><span style="color: black;">按照</span>数据,主推款<span style="color: black;">是不是</span>要变更,福利款<span style="color: black;">是不是</span>要<span style="color: black;">增多</span>等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(4)千川投流先别急</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手上来,不<span style="color: black;">意见</span>直接投放千川。<span style="color: black;">由于</span>千川的<span style="color: black;">花费</span>实在不低,单是开户都要4000-5000元(当然,后期可退)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">刚<span style="color: black;">起始</span>直播<span style="color: black;">能够</span>跑一跑自然流量,投放一下小店随心推。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">决定投放千川前,<span style="color: black;">必定</span>去学习一下<span style="color: black;">关联</span>的教程,</span></strong><span style="color: black;">怎么做计划,有针对性的投流,<span style="color: black;">才可</span>达到效果的<span style="color: black;">同期</span>,又不会乱烧钱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上便是新手怎么做直播带货的三个<span style="color: black;">过程</span>,新手<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>,少走弯路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不外</span>,直播运营<span style="color: black;">触及</span>的东西太多了,<span style="color: black;">必须</span>自己在实践中慢慢学习和<span style="color: black;">累积</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">还是那句,前期不要投入太多,等待数据上来,再做下一步<span style="color: black;">调节</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上,共勉!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者</span></strong><span style="color: black;">&nbsp;|&nbsp;慢跑的小暖,热爱写作的运营喵,深耕自<span style="color: black;">媒介</span>写作,运营及成长干货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span></span></strong><span style="color: black;">&nbsp;| 摄图网<span style="color: black;">及网络,如侵</span><span style="color: black;">必删。</span></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">点击标题,阅读小暖的原创好文~</strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;">公众号封面怎么提取?用这个<span style="color: black;">办法</span>很简单</a></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;">什么是好<span style="color: black;">文案</span>?谈谈好<span style="color: black;">文案</span>定义是什么?</a></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<a style="color: black;">32岁的我,<span style="color: black;">最终</span><span style="color: black;">选取</span>裸辞了</a></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<a style="color: black;">早睡,是成年人最高级的自</a>律</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<a style="color: black;">30条让你悄悄变好的自律<span style="color: black;">名单</span>,<span style="color: black;">举荐</span><span style="color: black;">保藏</span></a></span></p>
    </h2><strong style="color: blue;">▼点击下方卡片 <span style="color: black;">发掘</span><span style="color: black;">更加多</span>干货</strong>




情迷布拉格 发表于 2024-8-22 17:37:42

楼主的文章非常有意义,提升了我的知识水平。

AventurineLe 发表于 2024-9-8 06:40:58

外贸论坛是我们的,责任是我们的,荣誉是我们的,成就是我们的,辉煌是我们的。

m5k1umn 发表于 2024-10-3 14:59:29

期待楼主的下一次分享!”

nykek5i 发表于 2024-10-27 10:34:19

“BS”(鄙视的缩写)‌
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