1fy07h 发表于 2024-7-19 09:04:22

互联网时代，营销人员该怎么样寻找客户？如下三种途径能够选取


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">市场经济之下，任何企业对业务的需求都比以往更加<span style="color: black;">剧烈</span>，而<span style="color: black;">做为</span><span style="color: black;">营销</span>人员，<span style="color: black;">更加是</span>如此。在茫茫的人海里和成千上万的客户群体中，<span style="color: black;">怎样</span>寻找属于自己的潜在客户，又<span style="color: black;">怎样</span>把潜在客户<span style="color: black;">提高</span><span style="color: black;">作为</span>自己的真实客户，这点就变得非常重要。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7fabd41bad7e4b4dbcddb097f1b37ce0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721408026&amp;x-signature=H2A0X1wJ8ZpZ3H6vey8RhQhwFnE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">精细</span>的潜在客户，<span style="color: black;">针对</span><span style="color: black;">营销</span>人员<span style="color: black;">来讲</span>就变得尤其重要。潜在客户越<span style="color: black;">精细</span>，就越能<span style="color: black;">增多</span>成交的可能，<span style="color: black;">亦</span>能大幅度减少<span style="color: black;">营销</span>人员的寻找时间。经过译明<span style="color: black;">数年</span>的<span style="color: black;">营销</span>经验，觉得<span style="color: black;">重点</span>有三个途径<span style="color: black;">能够</span><span style="color: black;">加强</span>寻找潜在客户的精确率。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">现有客户挖潜</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>客户不管<span style="color: black;">针对</span>哪家<span style="color: black;">机构</span><span style="color: black;">来讲</span>，都是一个宝藏式的存在。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/96d3fa6954664403ac46619ccab3bc4b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721408026&amp;x-signature=Ej1h5k6UyKYDodVC44BRZHmem%2BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>，现有客户<span style="color: black;">不仅</span>存在着业务增长的可能，<span style="color: black;">同期</span><span style="color: black;">亦</span>肩负着对你<span style="color: black;">机构</span><span style="color: black;">制品</span>和服务口碑传递的权利。好的<span style="color: black;">制品</span>、好的服务等正面的<span style="color: black;">机构</span>形象<span style="color: black;">或</span><span style="color: black;">消极</span>、不好的客户体验，等等，经过现有客户进行传递，<span style="color: black;">常常</span>能起到事半功倍的效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">注重</span>现有客户的管理和<span style="color: black;">加强</span>现有客户的服务体验就变得至关重要，而<span style="color: black;">针对</span><span style="color: black;">加强</span>客户服务体验，<span style="color: black;">营销</span>人员的<span style="color: black;">功效</span>就变得很关键。<span style="color: black;">营销</span>人员服务好现有客户，现有客户<span style="color: black;">经过</span>转介绍，把同行客户<span style="color: black;">或</span>上下游客户介绍给你，这些潜在客户的质量<span style="color: black;">能够</span>说是最好的，<span style="color: black;">由于</span>中间有现有客户<span style="color: black;">做为</span>介绍和隐形的信用担保。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>说，对现有客户挖潜和服务好现有客户，是<span style="color: black;">营销</span>人员寻找新客户最<span style="color: black;">有效</span>的方式。</span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">网络工具</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在互联网时代，<span style="color: black;">经过</span>大数据来搜索潜在客户，<span style="color: black;">针对</span>现有客户数量<span style="color: black;">不足</span>，<span style="color: black;">或</span>说<span style="color: black;">必须</span><span style="color: black;">更加多</span>潜在客户的企业<span style="color: black;">来讲</span>，是第二个重要的方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如译明就比较<span style="color: black;">爱好</span>用天眼查来寻找新客户。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9687344c7b21476fb63448ed2bc7c8be~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721408026&amp;x-signature=GSml0RtjEhhAQd0Mt5p2PSIpt%2Fc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">互联网本身是一个大缸，里面什么都有，但<span style="color: black;">怎样</span>从这个大缸里把<span style="color: black;">咱们</span>所<span style="color: black;">必须</span>的数据找出来？这点非常重要，天眼查<span style="color: black;">便是</span>一很好的寻找在潜在客户的工作，比百度一下更加实用和<span style="color: black;">精细</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在天眼查上<span style="color: black;">能够</span>进行多个关键词进行搜索，例如环保<span style="color: black;">行业</span>，就<span style="color: black;">能够</span>直接搜索出所有与环保<span style="color: black;">相关</span>的企业，再<span style="color: black;">经过</span>其它关键词，比方说企业的性质、注册资金、联系方式、官网信息，以及是否有违法信息等等。<span style="color: black;">经过</span>天眼查等网络APP<span style="color: black;">能够</span>完整地<span style="color: black;">认识</span>一家企业的实力、信誉、主营业务，以及联系方式等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">认识</span>到这些信息之后，再<span style="color: black;">经过</span>他的官网和<span style="color: black;">tel</span>联系，就基本上<span style="color: black;">能够</span>确定他的真实需求，以便下一步是现场拜访，还是保持沟通等等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>说，</span><strong style="color: blue;"><span style="color: black;">互联网APP大大<span style="color: black;">加强</span>了<span style="color: black;">咱们</span>拜访客户的效率。</span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">行业展会</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展会和客户地扫，这都属于比较传统的寻找潜在客户的方式，<span style="color: black;">然则</span><span style="color: black;">亦</span>有其独特的优点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>的展会<span style="color: black;">亦</span>比较多，行业内部的交流峰会<span style="color: black;">亦</span>比较多。在这种行业峰会中，<span style="color: black;">按照</span>峰会的号召力、规格等等，会有<span style="color: black;">区别</span>等级的企业参展，这<span style="color: black;">便是</span>一个很好的与客户交流和寻找潜在客户的机会。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f0dab5af658f400eaf85affb16696b80~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721408026&amp;x-signature=sdXBlobxXJWASopDB8hwHN7X3Ok%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>从互联网上<span style="color: black;">认识</span>到<span style="color: black;">关联</span>行业的年底展会计划和安排，<span style="color: black;">按照</span><span style="color: black;">需求</span>，报名参展，在会上展示自己企业的形象和<span style="color: black;">优良</span>，争取吸引到对应的潜在客户来咨询，并留下对应的联系方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>在展会中主动出击，主动与参展企业交换名片，向参展企业进行沟通，<span style="color: black;">认识</span><span style="color: black;">她们</span>的需求与业务<span style="color: black;">状况</span>。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">总结</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，不管是以上三种方式的哪一种，都只是与潜在客户<span style="color: black;">创立</span>的<span style="color: black;">第1</span>次初步交流，在后续过程中，还<span style="color: black;">必须</span>进行<span style="color: black;">区别</span>层次和深度的交流沟通，还有<span style="color: black;">非常多</span>其它的工作<span style="color: black;">必须</span>做。例如，平常节日的问候，客户有疑问的时候的答疑解惑等等；当你与客户<span style="color: black;">熟练</span>后，有业务，他自然就会想到你。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#<span style="color: black;">营销</span>#</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（<span style="color: black;">照片</span>来自网络，侵权必删）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是@译明聊科技 在路上的创业者，关注我，<span style="color: black;">每日</span>与您分享对科技的感悟，谢谢！</p>




流星的美 发表于 2024-8-24 02:39:54

认真阅读了楼主的帖子，非常有益。

j8typz 发表于 2024-10-24 18:33:59

对于这个问题，我有不同的看法...
页: [1]
查看完整版本: 互联网时代，营销人员该怎么样寻找客户？如下三种途径能够选取