论坛 › 台湾 › 做为一个营销，怎么样去寻找客户资源？

lbk60ox 发表于 2024-7-19 04:21:43

做为一个营销，怎么样去寻找客户资源？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找客户资源<span style="color: black;">针对</span><span style="color: black;">营销</span><span style="color: black;">来讲</span>是个老大难的问题，尤其是<span style="color: black;">刚才</span>入行的<span style="color: black;">营销</span>小白。毕竟<span style="color: black;">做为</span><span style="color: black;">营销</span>，<span style="color: black;">无</span>客户就相当于<span style="color: black;">无</span>钱赚，<span style="color: black;">无</span>钱赚就<span style="color: black;">寓意</span>着天天吃馒头就咸菜，众所周知，坐在台阶上吃馒头就咸菜的人是<span style="color: black;">无</span>任何魅力可言的，一个人<span style="color: black;">无</span>魅力，<span style="color: black;">亦</span>就基本丧失了交配的机会，怎一个惨字了得！<span style="color: black;">那样</span><span style="color: black;">咱们</span>该<span style="color: black;">怎样</span>寻找客户资源呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">老客户带新客户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老客户是你宝贵的财富，虽然你并<span style="color: black;">不可</span>让<span style="color: black;">她们</span><span style="color: black;">每日</span>都屁颠屁颠的跑过来找你消费，<span style="color: black;">然则</span>你<span style="color: black;">能够</span>让<span style="color: black;">她们</span>为你介绍新客户呀！你做<span style="color: black;">营销</span>这么<span style="color: black;">数年</span>，关系还不错的老客户总还是有的吧？<span style="color: black;">倘若</span>一个<span style="color: black;">亦</span><span style="color: black;">无</span>的话，那我劝你还是麻溜的转行吧，<span style="color: black;">营销</span>这个行业不适合你。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>来讲，你的老客户们都是非常认可你和你的<span style="color: black;">制品</span>的，<span style="color: black;">她们</span><span style="color: black;">一般</span>会向亲戚<span style="color: black;">伴侣</span>分享自己的<span style="color: black;">运用</span>体验，<span style="color: black;">举荐</span>自己<span style="color: black;">运用</span>的<span style="color: black;">制品</span>。又<span style="color: black;">由于</span><span style="color: black;">她们</span>彼此都非常信任对方，<span style="color: black;">因此</span><span style="color: black;">这般</span>的“随口一说”就会形成口碑效应，让他的亲戚<span style="color: black;">伴侣</span>产生购买的欲望。<span style="color: black;">然则</span><span style="color: black;">倘若</span>你直接向新客户推销<span style="color: black;">制品</span>，那对方就很难完全信任你，人家认识你是谁呀？你在<span style="color: black;">她们</span>看来<span style="color: black;">不外</span><span style="color: black;">便是</span>一只烦人的苍蝇，<span style="color: black;">始终</span>绕着<span style="color: black;">她们</span>转圈圈罢了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">郑仁强老师说过，信任是<span style="color: black;">营销</span>的前提，</strong>让客户最信任的人向<span style="color: black;">她们</span><span style="color: black;">举荐</span><span style="color: black;">制品</span>，其效果远好于你亲自过去推销。<span style="color: black;">那样</span>，<span style="color: black;">咱们</span>该<span style="color: black;">怎样</span>带动老客户，让<span style="color: black;">她们</span>帮你介绍新客户呢？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d7239b0a3b974364b7ed20022e396d0b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=1h6%2Bs4UVQ5E0AaT%2B3TRis1QKuV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首要</span>你就得忍痛割肉，</strong>出让你的一部分利益给<span style="color: black;">她们</span>。割肉有两种方式，一是<span style="color: black;">经过</span>附带优惠的方式发展新客户。啥叫附带优惠呢？<span style="color: black;">例如</span>你是服装<span style="color: black;">营销</span>，一位老客户带着他的<span style="color: black;">伴侣</span>来你<span style="color: black;">这儿</span>买衣服，<span style="color: black;">此时</span>你就<span style="color: black;">能够</span>告诉他“老客户的<span style="color: black;">伴侣</span><span style="color: black;">便是</span>我的<span style="color: black;">伴侣</span>”，并且将<span style="color: black;">有些</span>优惠券、会员卡赠送给老顾客的<span style="color: black;">伴侣</span>，用打折优惠等信息来吸引<span style="color: black;">她们</span>的<span style="color: black;">重视</span>，让<span style="color: black;">她们</span>心动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二是直接让老客户帮你拉人，</strong><span style="color: black;">然则</span>前提是你要给老客户<span style="color: black;">有些</span>利益，<span style="color: black;">例如</span>给<span style="color: black;">她们</span><span style="color: black;">有些</span>提成，赠送<span style="color: black;">她们</span><span style="color: black;">有些</span>礼品，<span style="color: black;">帮忙</span><span style="color: black;">她们</span>拿到限量<span style="color: black;">制品</span>的名额之类的，让老客户有帮你拉客的动力。<span style="color: black;">倘若</span>你不想割肉，那就要打造好服务，进行口碑营销了。小嘴甜点，服务态度好点，让客户满意了，<span style="color: black;">她们</span>才会在不经意间帮你宣传，“就那家服装店里的那个<span style="color: black;">营销</span>小王，服务态度好，小嘴<span style="color: black;">亦</span>像恰了蜜似的，我就<span style="color: black;">爱好</span>去他那里买衣服”，要是你的老客户都<span style="color: black;">这般</span>替你宣传，还愁你<span style="color: black;">这儿</span><span style="color: black;">无</span>新的客户来吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">同行互换资源，玩一波异业合作</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“啥玩意儿？<span style="color: black;">营销</span>还能玩异业合作这一套？还要和同行交换资源？把我辛辛苦苦找到的客户给同行让他白嫖？脑子瓦特了才会这么干吧！老哥你确定你不是在开玩笑？”非<span style="color: black;">亦</span>非<span style="color: black;">亦</span>，此同行非彼同行，这个同行，指的不是和你有竞争的<span style="color: black;">哪些</span>同行，<span style="color: black;">例如</span>店里的其他<span style="color: black;">营销</span>、同类型店铺里的<span style="color: black;">营销</span>等等，指的是广义的同行，<span style="color: black;">亦</span><span style="color: black;">便是</span>其他行业里的<span style="color: black;">哪些</span><span style="color: black;">营销</span>们。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/234525fcef6f4524ba19339a050bdf8a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=qnbHx2wuTF%2BA5%2FTl3LN1kGpM8nI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，你是房地产<span style="color: black;">营销</span>，那么你就<span style="color: black;">能够</span>寻找珠宝<span style="color: black;">营销</span>、金融<span style="color: black;">制品</span><span style="color: black;">营销</span>等人进行合作，你是电器<span style="color: black;">营销</span>，<span style="color: black;">那样</span>你就<span style="color: black;">能够</span>寻找建材<span style="color: black;">营销</span>、家具<span style="color: black;">营销</span>、五金<span style="color: black;">营销</span>等人进行合作，进行一波客户资源互换。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">营销</span>，你手中肯定有<span style="color: black;">有些</span>客户资源吧？这些客户不<span style="color: black;">必定</span><span style="color: black;">仅有</span>买家电这一种需求吧？<span style="color: black;">她们</span>可能还会有装修、买家具等等需求，<span style="color: black;">然则</span>你只是一个家电<span style="color: black;">营销</span>，客户的这些需求你满足不了，只能白白浪费掉吗？不，<span style="color: black;">此时</span>，你就<span style="color: black;">能够</span>找到<span style="color: black;">哪些</span>建材<span style="color: black;">营销</span>、家具<span style="color: black;">营销</span>，与<span style="color: black;">她们</span>达成合作，互相交换客户资源。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你与这些<span style="color: black;">营销</span>之间并不<span style="color: black;">形成</span>竞争关系，<span style="color: black;">亦</span><span style="color: black;">无</span>什么很<span style="color: black;">显著</span>的利益冲突，<span style="color: black;">况且</span>你们的客户属性差不多，都是奔着“装修”、“<span style="color: black;">加强</span>生活品质”来的，你<span style="color: black;">能够</span><span style="color: black;">安心</span>的与<span style="color: black;">她们</span>共享客户资源。你还<span style="color: black;">能够</span>让对方在与顾客交流的过程中，帮你<span style="color: black;">留意</span>一下有买家电<span style="color: black;">必须</span>的客户，并且把<span style="color: black;">哪些</span>客户<span style="color: black;">举荐</span>给你，<span style="color: black;">或</span>把你的名片递给<span style="color: black;">哪些</span>客户。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8cc60702c56d4fb894c40ba545435a2e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=zjRXxKg4%2B9kcIT2vcFJeDbNZvtk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然了，你在<span style="color: black;">营销</span>过程中<span style="color: black;">亦</span>要留意对方的潜在客户，<span style="color: black;">帮忙</span>对方进行<span style="color: black;">举荐</span>，做到互利共赢，<span style="color: black;">这般</span>，你们都会得到额外的业绩，再<span style="color: black;">亦</span><span style="color: black;">不消</span>蹲在台阶上啃馒头了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">广撒网，多捞鱼</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一个笨<span style="color: black;">办法</span>，为<span style="color: black;">非常多</span><span style="color: black;">营销</span>所不齿，是，<span style="color: black;">这般</span>的<span style="color: black;">办法</span>的确<span style="color: black;">无</span>什么技术含量，<span style="color: black;">然则</span>你<span style="color: black;">亦</span>不要瞧不起笨<span style="color: black;">办法</span>，有时候笨<span style="color: black;">办法</span>会带给你意想不到的效果。广撒网，<span style="color: black;">便是</span>让你玩“大海捞针”那一套，只要你撒的网多，覆盖的面积大，<span style="color: black;">那样</span>总会找到你想要的那个东西的，即使它真的是根针<span style="color: black;">亦</span>能被你捞上来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广撒网的方式有<span style="color: black;">非常多</span>种，我来给你列举几个吧：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一是陌拜<span style="color: black;">或</span>说是扫街发传单。</strong><span style="color: black;">非常多</span><span style="color: black;">营销</span>不屑于去发传单，去陌拜，<span style="color: black;">她们</span>觉得很丢人，<span style="color: black;">然则</span>这个<span style="color: black;">办法</span>确实有效，你发一整天传单，散一整天名片，总会有人对你的<span style="color: black;">制品</span>感兴趣吧？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a61fa8edf44f4cea9dc2908e15c9d03d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=azGUOokFbJLdya0cildYMZ178Ik%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二是<span style="color: black;">tel</span><span style="color: black;">营销</span>。</strong><span style="color: black;">tel</span><span style="color: black;">营销</span><span style="color: black;">便是</span>让你<span style="color: black;">经过</span><span style="color: black;">tel</span>黄页<span style="color: black;">或</span><span style="color: black;">机构</span>内部的客户资料来联系客户，一个一个的打<span style="color: black;">tel</span>，还是那句话，<span style="color: black;">倘若</span>打一百个<span style="color: black;">tel</span>能得到一个有意向的客户，<span style="color: black;">那样</span>打一千个<span style="color: black;">tel</span>就能得到十个有意向的客户，就算有一半的转化率吧，那<span style="color: black;">亦</span>有五个客户能够购买你的<span style="color: black;">制品</span>，这难道很亏吗？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，在打<span style="color: black;">tel</span>，<span style="color: black;">或</span>陌拜的过程中，<span style="color: black;">咱们</span>要<span style="color: black;">重视</span>自己的话术，尤其是开场白，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在开头用利益来<span style="color: black;">引诱</span>对方“您好，我<span style="color: black;">认识</span>到您近期的流量<span style="color: black;">花费</span>较高，<span style="color: black;">此刻</span>有一个新的套餐<span style="color: black;">能够</span>让您的<span style="color: black;">花费</span>降低一半”；<span style="color: black;">能够</span>用自家<span style="color: black;">制品</span>与众<span style="color: black;">区别</span>的<span style="color: black;">优良</span>来吸引对方“您好，<span style="color: black;">咱们</span>是国内最大最专业的机床制造商”；<span style="color: black;">能够</span>用对方行业中的大企业为自己背书“<span style="color: black;">咱们</span><span style="color: black;">刚才</span>为XX<span style="color: black;">机构</span>组织了一次培训服务，<span style="color: black;">她们</span>对<span style="color: black;">咱们</span>的培训效果很满意”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总之呢，只要<span style="color: black;">把握</span>了基本的话术，电销和陌拜找客户就不叫个事儿。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">入驻业内专业论坛、短视频APP以及<span style="color: black;">关联</span>群聊</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个互联网时代，不搞点网络营销，你就OUT了，<span style="color: black;">咱们</span><span style="color: black;">亦</span>要去网络上拓展自己的业务！你看哈，不少行业都有自己的垂直网站、专业论坛以及QQ<span style="color: black;">微X</span>群，这上面全是<span style="color: black;">精细</span>客户，<span style="color: black;">况且</span>都有购买<span style="color: black;">关联</span><span style="color: black;">制品</span>的需求，人们<span style="color: black;">能够</span>在上面交流<span style="color: black;">运用</span>心得，<span style="color: black;">举荐</span>好的<span style="color: black;">制品</span>，<span style="color: black;">乃至</span>直接进行报价交易，<span style="color: black;">因此</span>说，别楞着了，快加呀！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e1f8181ddddb47319e0500ab4a268f39~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=t60Lxqalca96JLSWYOpRoJ0XA2o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进去之后，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不要整天发布<span style="color: black;">哪些</span><span style="color: black;">宣传</span>信息，<span style="color: black;">非常多</span>平台是不<span style="color: black;">准许</span>你发布<span style="color: black;">宣传</span>的，<span style="color: black;">倘若</span>你傻乎乎的发了一大堆<span style="color: black;">宣传</span>，那你会直接被踢，被关小黑屋，<span style="color: black;">乃至</span>被封号的。再说了，这些<span style="color: black;">宣传</span>很招人烦，<span style="color: black;">无</span>人会刻意点进来看你的<span style="color: black;">宣传</span>，除了<span style="color: black;">哪些</span>直接<span style="color: black;">供给</span>交易报价的网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在论坛、短视频APP以及<span style="color: black;">各样</span>群聊里，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>发布干货的方式来引流。<span style="color: black;">倘若</span>你是卖护肤品的<span style="color: black;">营销</span>，<span style="color: black;">那样</span>在前期<span style="color: black;">能够</span>多发布<span style="color: black;">有些</span>护肤品知识，<span style="color: black;">例如</span><span style="color: black;">区别</span>地区的人适合购买什么类型的护肤品呀，<span style="color: black;">区别</span>皮肤属性的人该用什么样子的护肤品呀之类的，让<span style="color: black;">大众</span>觉得看你的帖子/视频/<span style="color: black;">信息</span>能够涨知识，从而关注你。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<strong style="color: blue;">在心理学上有一个<span style="color: black;">揭发</span>效应，指的是<span style="color: black;">咱们</span>会偏好自己<span style="color: black;">熟练</span>的事物，</strong>啥意思呢？<span style="color: black;">便是</span>说你要时不时地和其他人互动一下，和<span style="color: black;">大众</span>聊聊天呀，解答一下<span style="color: black;">大众</span><span style="color: black;">广泛</span>存在的问题呀之类的，刷刷存在感，让<span style="color: black;">大众</span><span style="color: black;">熟练</span>你，从而信任你，<span style="color: black;">那样</span>你就可能会吸引一波粉丝，有了粉丝，变现还<span style="color: black;">不易</span>吗？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2046c3daae964b8699c99ac8b587bd23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721397983&amp;x-signature=aiONUKLRJAMVCd0Lv6csEjHqD%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Supervised by 郑仁强老师</span></span></p>

听听海 发表于 2024-9-7 10:36:04

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

4zhvml8 发表于 3 天前

我深受你的启发，你的话语是我前进的动力。

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