学会六大催单技巧,下单率加强50%
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">催单是外贸中很重要的一件事情,在<span style="color: black;">此刻</span>这个充满竞争的外贸时代,客户不在你这下单,就跑到别人那去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定金<span style="color: black;">无</span>到账、LC<span style="color: black;">无</span>开出来的<span style="color: black;">状况</span>就不算成单。虽然说正确的<span style="color: black;">过程</span>是不<span style="color: black;">意见</span><span style="color: black;">大众</span>跪舔式的求订单,但<span style="color: black;">针对</span>新人<span style="color: black;">来讲</span>还是得主动一点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dd8c4c50458d4386acd973877ae89a95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721393442&x-signature=Sub2XiHgkvwEa0P%2F46m91NrAqCo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">红火火的催单总是<span style="color: black;">显出</span>僵硬<span style="color: black;">没</span>力,<span style="color: black;">况且</span>非常容易<span style="color: black;">引起</span>客户的反感。<span style="color: black;">尤其</span>是<span style="color: black;">有些</span>外贸新人,客户可能还没下单的意思,他有些事情还没搞明白呢,<span style="color: black;">例如</span>有人问我:“老师,有个客户说<span style="color: black;">咱们</span>给的价格高,后来跟经理商量,给了他<span style="color: black;">咱们</span>的底价了,怎么问他什么时候付款?”显然,案例中这个人就有些操之过急了,价格都还没谈好呢,还远远到不了催单这一步!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">显著</span>的催单效果并<span style="color: black;">欠好</span>。有些客户本想<span style="color: black;">思虑</span><span style="color: black;">思虑</span>下单的,但你一天到晚,有事没事给他发<span style="color: black;">信息</span>,在他产生反感<span style="color: black;">心情</span>的时候,反而不愿意下单了。<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>虽然要催,<span style="color: black;">然则</span><span style="color: black;">必要</span>有点<span style="color: black;">办法</span>,循序渐进,采取委婉的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">试探询问法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然<span style="color: black;">非常多</span>人<span style="color: black;">没</span>法做到自然而然地让客户下单,就最好要用试探询问的<span style="color: black;">办法</span>来引导客户下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“Which color do you prefer for the package,when do you think is the best time for delivery? ”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>客户<span style="color: black;">已然</span>告诉你数量、<span style="color: black;">需求</span>,你能制作PI了,那就主动发给他,并且加上句</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“I just have made a PI for this order,Please check if there need any adjust?”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PI中Price Valid Date不要设置太长,设置有效期短一点,以便他<span style="color: black;">无</span>付款,<span style="color: black;">咱们</span><span style="color: black;">能够</span>找一个继续跟进的<span style="color: black;">专题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>做,就能<span style="color: black;">晓得</span>客户<span style="color: black;">此刻</span>是什么<span style="color: black;">状况</span>,<span style="color: black;">是不是</span><span style="color: black;">已然</span>准备好下单,还是他还有<span style="color: black;">非常多</span>问题疑问<span style="color: black;">无</span><span style="color: black;">处理</span>。<span style="color: black;">倘若</span>他<span style="color: black;">显出</span>还有<span style="color: black;">非常多</span>疑问,显然<span style="color: black;">便是</span>你们谈判还不到位,他还<span style="color: black;">无</span>决定好要下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通知</span>进度法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告诉客户原料<span style="color: black;">已然</span>买好了,<span style="color: black;">此刻</span>等客户的定金一到就<span style="color: black;">能够</span>马上生产了。这是一种委婉的催促<span style="color: black;">办法</span>,一方面<span style="color: black;">显出</span>你们信任他,在他还没付定金的时候就<span style="color: black;">已然</span>给他安排生产了。另一方面,客户本来在犹豫要不要下单,听到你们<span style="color: black;">已然</span>给他准备好原料了,他不下单<span style="color: black;">显出</span><span style="color: black;">欠好</span>意思。就像到餐厅去吃饭,有时候等的时间确实有点长,你<span style="color: black;">亦</span><span style="color: black;">无</span>付款,完全<span style="color: black;">能够</span>走,你问好了<span style="color: black;">无</span>,饭店服务员告诉你<span style="color: black;">已然</span>在炒了,你就<span style="color: black;">欠好</span>意思走了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给予压力法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告诉客户<span style="color: black;">倘若</span>不<span style="color: black;">此刻</span>下单子,<span style="color: black;">根据</span><span style="color: black;">此刻</span>这个趋势来看马上要进入旺季了,可能价格会上涨,交期要延长。还<span style="color: black;">能够</span>营造原材料涨价的假象,国外客户对国内的市场行情<span style="color: black;">认识</span>比较少,直接告诉客户,<span style="color: black;">因为</span>原材料有涨价的趋势,<span style="color: black;">意见</span>早点下单,否则过段时间可能要涨价。做生意,谁都不想<span style="color: black;">加强</span>成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展现<span style="color: black;">优良</span>法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能有些客户还在犹豫,<span style="color: black;">亦</span>有<span style="color: black;">有些</span>客户说还在等<span style="color: black;">信息</span>,<span style="color: black;">那样</span>他可能是在比较几家供应商。<span style="color: black;">那样</span><span style="color: black;">此时</span>候催单并不是一个好<span style="color: black;">办法</span>,你完全<span style="color: black;">能够</span>做些其他事情。<span style="color: black;">倘若</span>客户说你们价格高,不是给他一个最低价就催单了,要充分利用价格之外的<span style="color: black;">优良</span>抬高你们的<span style="color: black;">制品</span>,并告诉他,这些<span style="color: black;">制品</span>的<span style="color: black;">优良</span>,能够给他带来什么价值,有什么售后服务等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>案例法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说以上这些<span style="color: black;">过程</span>做完客户还没下单,<span style="color: black;">那样</span>接下来<span style="color: black;">便是</span>信任问题了。毕竟大部分客户是在远在千里万里之外的国外,<span style="color: black;">无</span>合作过,他<span style="color: black;">已然</span>打算下单,<span style="color: black;">然则</span>还<span style="color: black;">不可</span>完全信任你,<span style="color: black;">因此</span>大部分时候说要下单,到你<span style="color: black;">这儿</span>套出你能给予的<span style="color: black;">各样</span>优惠,接下去可能又去跟老供应商压价,下单给老供应商了——虽然客户对<span style="color: black;">她们</span>不是很满意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单直白告诉</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个当然是最简单的,<span style="color: black;">以上</span><span style="color: black;">办法</span>都讲了之后,<span style="color: black;">能够</span>有些客户还在你面前装傻,打马虎眼,有些国家的老外<span style="color: black;">便是</span>这个样子,<span style="color: black;">那样</span>干脆直接跟他说清楚吧,你不说,不<span style="color: black;">奋斗</span>一下,拖下去的结果<span style="color: black;">便是</span>可能他把订单下到别人那去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span><span style="color: black;">办法</span>总结<span style="color: black;">来讲</span><span style="color: black;">便是</span>要让客户尽快确认订单,催单只是外贸中的一小方面,想要真正做好外贸,要<span style="color: black;">持续</span><span style="color: black;">累积</span>、<span style="color: black;">持续</span>学习,在实践中<span style="color: black;">持续</span>摸索。</p>
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