ikkhksvu 发表于 2024-7-18 14:50:24

上线三个月热卖200万件，国货品牌红透印尼半边天


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/9004db98900f46d5b65fe7146c1138ee~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=86XVmLCcQCDsYw0zHv%2BS91e7wP4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在印尼卖爆</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在跨境电商的浩瀚星空中，总有<span style="color: black;">有些</span>品牌以其独特的魅力和创新策略脱颖而出，<span style="color: black;">作为</span>市场瞩目的焦点。2022年才<span style="color: black;">选取</span>出海东南亚的国货漱口水品牌MeToo便是收获胜利果实的一员。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>EchoTik统计的数据，</span><strong style="color: blue;"><span style="color: black;">在近一年多的时间里，MeToo在印尼就卖出了超过200万件<span style="color: black;">制品</span>，总GMV高达598万美元</span></strong><span style="color: black;">。<span style="color: black;">必须</span>指出的是，漱口水在印尼<span style="color: black;">已然</span>是红海类目，MeToo能够拿下如此佳绩实属厉害。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8f25348206d244478a1810a8e7cefcdf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=WSRAveP%2BqnMItl1pneN%2B3zoxCSQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>数据 图源：EchoTik</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，</span><strong style="color: blue;"><span style="color: black;">自2022年3月正式上线TikTok<span style="color: black;">败兴</span></span></strong><span style="color: black;">，MeToo<span style="color: black;">快速</span>收割了大批印尼<span style="color: black;">青年</span>消费者的芳心。在</span><strong style="color: blue;"><span style="color: black;">短短三个月内，MeToo漱口水便实现了线上全<span style="color: black;">途径</span>销量超过200万的佳绩，登顶印尼漱口水线上销量榜首。</span></strong><span style="color: black;">MeToo漱口水之<span style="color: black;">因此</span>能够<span style="color: black;">快速</span>赢得印尼<span style="color: black;">青年</span>消费者的<span style="color: black;">喜爱</span>，关键在于其</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精细</span>的市场定位。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在竞争激烈的印尼漱口水市场中，MeToo并未<span style="color: black;">选取</span><span style="color: black;">茫然</span>跟风，而是深入洞察消费者需求，<span style="color: black;">精细</span>把握市场脉搏。传统漱口水在印尼市场<span style="color: black;">广泛</span>含有酒精，<span style="color: black;">口味</span>辛辣，难以满足<span style="color: black;">青年</span>消费者<span style="color: black;">针对</span>舒适体验的追求。</span><strong style="color: blue;"><span style="color: black;">MeToo另辟蹊径，推出了白桃、柠檬等多种清新口味，并在包装上参考韩国风格，<span style="color: black;">同期</span>主打“益生菌”的差异化概念，</span></strong><span style="color: black;">深受<span style="color: black;">海量</span><span style="color: black;">青年</span>消费者的<span style="color: black;">喜爱</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2566a20fc55d4b5893de8e8be4f0c9b6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=7eTQ0HBz0VTOm0AoEA7VfDc5hpE%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>多种口味 图源：Metooglobal.com</p>
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    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2a66567e0dcd4e0e85ee01f4039fd4ea~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=TLKSVLR%2Fv4BWv5CiJ4AlHVL94Fs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">线上线下联动</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在MeToo走红印尼市场的过程中，有一股强大的助推力量功不可没，那<span style="color: black;">便是</span>TikTok。为了快速<span style="color: black;">提高</span>品牌知名度和<span style="color: black;">制品</span>销量，</span><strong style="color: blue;"><span style="color: black;">MeToo充分利用了TikTok平台的流量<span style="color: black;">优良</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，MeToo<span style="color: black;">经过</span>创意十足的</span><strong style="color: blue;"><span style="color: black;">达人挑战赛，</span></strong><span style="color: black;">将漱口水的核心<span style="color: black;">优良</span>和功效融入挑战赛互动元素中，让消费者们直观<span style="color: black;">认识</span><span style="color: black;">制品</span>特点，</span><strong style="color: blue;"><span style="color: black;">还邀请了印尼有名的女明星阿曼达<span style="color: black;">做为</span>MeToo的品牌大使参与达人挑战赛</span></strong><span style="color: black;">，进一步点燃了消费者的参与热情。据统计，有超过2万名网红参与了MeToo漱口水的挑战赛，总<span style="color: black;">揭发</span>量高达300亿次。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a41e816918ea434a84d48983825ea758~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=uYi%2BOq%2FCi620gFxSa7Ogf8sZWmk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">印尼女明星阿曼达代言MeToo 图源：Tokopedia.com</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">值得一提的是，在取得线上销量佳绩的<span style="color: black;">同期</span>，MeToo并<span style="color: black;">无</span><span style="color: black;">忽略</span>线下市场的布局。</span><strong style="color: blue;"><span style="color: black;">线上与线下<span style="color: black;">营销</span><span style="color: black;">途径</span>的双重联动让MeToo得以拿到<span style="color: black;">更加多</span>的市场份额。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">MeToo的品牌创始人兼CEO吴少珑<span style="color: black;">暗示</span>，</span><strong style="color: blue;"><span style="color: black;">2022年9月，MeToo就<span style="color: black;">已然</span><span style="color: black;">起始</span>进军线下<span style="color: black;">途径</span>，和印尼两家最大的连锁便利店Alfamart和Indomaret全面达成合作</span></strong><span style="color: black;">，<span style="color: black;">快速</span>在印尼各大商超铺货，在<span style="color: black;">短期</span>内实现了线下销量前三的佳绩。据<span style="color: black;">认识</span>，</span><strong style="color: blue;"><span style="color: black;">短短一年MeToo漱口水就在印尼8万家商超完成铺货，<span style="color: black;">作为</span>当地市场不可或缺的一部分。</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/64a8784254ae4ba9b750b21ae997d6da~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721323553&amp;x-signature=gUYEqvqdUbb6LEJIGlu7dZcEHDM%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">铺货线下超市 图源：亿邦动力</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，MeToo漱口水的成功是跨境电商<span style="color: black;">行业</span>的一次生动实践，给广大出海玩家树立了一个标杆。<span style="color: black;">经过</span><span style="color: black;">精细</span>的市场定位、创新的营销策略以及卓越的<span style="color: black;">制品</span>品质，MeToo在印尼市场<span style="color: black;">快速</span>崛起并火出圈外。跨境卖家们不妨从中借鉴可取经验，结合<span style="color: black;">自己</span><span style="color: black;">实质</span><span style="color: black;">状况</span>做出<span style="color: black;">调节</span>，说不定会有所收获。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | 李一钟</span></p>




b1gc8v 发表于 2024-10-15 15:51:05

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

4lqedz 发表于 6 天前

你的见解真是独到，让我受益匪浅。
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