m5k1umn 发表于 2024-7-18 11:30:31

一文看懂阿里巴巴国际站——全世界最大的B2B跨境电商平台


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 中国跨境电商概况</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国货物贸易进出口规模再创历史新高</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据中华人民共和国海关总署统计，2022年中国货物贸易进出口总值首次突破40万亿元人民币关口，规模再创历史新高，连续6年保持世界<span style="color: black;">第1</span>货物贸易国地位。其中，2022年人民币计价出口总值23.97万亿元，同比增长10.5%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">民营企业是外贸增长的主引擎。</span><span style="color: black;">2023年前三季度，我国有进出口实绩的民营企业51.18万家，合计进出口16.34万亿元，同比增长6.1%，占我国进出口总值的53.1%，同比<span style="color: black;">提高</span>3.1个百分点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前三季度，我国对中亚、非洲、拉美等新兴市场进出口分别增长33.7%、6.7%和5.1%，均高于我国外贸整体增速；</span><span style="color: black;">近期，我国对欧盟、美国等传统市场进出口<span style="color: black;">亦</span><span style="color: black;">显著</span>改善。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年是共建“一带一路”倡议提出十周年。从前三季度数据看，我国对共建“一带一路”国家进出口14.32万亿元，同比增长3.1%，</span><span style="color: black;">占我国外贸规模的比重为46.5%</span><span style="color: black;">，贸易往来<span style="color: black;">连续</span>活跃。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国跨境电商当前以B2B模式为主，但B2C模式占比在<span style="color: black;">连续</span><span style="color: black;">提高</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">疫情<span style="color: black;">时期</span>线下<span style="color: black;">途径</span>受限加速了线上交易普及度，促进了<span style="color: black;">全世界</span>电商渗透率的<span style="color: black;">提高</span>。随着产业结构升级、政策鼓励支持和技术进步的深入推进，我国跨境出口电商迎来新的发展机遇。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">22年我国跨境电商进出口规模2.1万亿，同比增长7.1%；</span><span style="color: black;">其中出口跨境电商1.53万亿，同比增长10.1%，占比22年出口贸易总额6.3%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2022年中国跨境电商B2B交易模式占比达到75.6%，规模同比增长8.6%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4c9e896fd1a640d19d87af1d6e890960~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=NwnriGv%2BAYzPQixaL%2BLzUOR8x7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">消费电子、家居场景、美妆个护等类目引领跨境市场</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制造业<span style="color: black;">优良</span><span style="color: black;">显著</span>，消费电子、家具园艺、美妆及个人护理等一级类目的<span style="color: black;">制品</span>稳居跨境电商交易额高位，短期内将保持稳定；</span><span style="color: black;">从<span style="color: black;">长时间</span><span style="color: black;">方向</span>，新能源汽车整车、二手车、零配件与其他新能源<span style="color: black;">制品</span>（户外储能、光伏系统等）有望<span style="color: black;">作为</span>新兴<span style="color: black;">潜能</span>品类</span><span style="color: black;">，在能源欠发达的海<span style="color: black;">外区</span>区找到新的市场机会。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新兴市场的掘金机会有望贡献高增速</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">北美（美国、新加坡）、欧盟和日韩等成熟市场仍为中国跨境卖家的<span style="color: black;">重点</span><span style="color: black;">目的</span>，继续保持稳健增长；</span><span style="color: black;">以中东、拉美、东南亚为<span style="color: black;">表率</span>的新兴电商区域强势崛起，逐步<span style="color: black;">作为</span>跨境卖家新一轮的“掘金点”</span><span style="color: black;">。“一带一路”沿线国家市场<span style="color: black;">作为</span>重要的拓展方向，有望贡献更高增速！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d6cc4d0bd4644dbbf7eb435a1a0cc30~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=yimgf%2BpnSvqgIeF8zFKhzFJvj%2Fc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B2C模式的跨境电商屡次受挫——Tiktok为例</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">继在印度、美国被针对后，TikTok在另一重要市场印尼，<span style="color: black;">亦</span>正遭遇不小的麻烦。<span style="color: black;">近期</span>，印尼总统佐科·维多多在内阁会议上正式禁止像TikTok<span style="color: black;">这般</span>的社媒平台进行直接<span style="color: black;">营销</span>交易。简单<span style="color: black;">来讲</span>，印尼人<span style="color: black;">能够</span>继续在TikTok刷短视频（刷到<span style="color: black;">制品</span>推广），但<span style="color: black;">不可</span>直接在TikTok购物，商品交易的功能可能会拆分出其他APP来承载。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资料<span style="color: black;">表示</span>，印尼是TikTok月活用户排名第二的市场，<span style="color: black;">亦</span>是TikTok Shop<span style="color: black;">日前</span>所有站点中表现最好的。</span><span style="color: black;">2022年，TikTok shop在印尼的GMV达到了25亿美元，贡献了<span style="color: black;">全部</span>东南亚市场GMV的57%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok在印尼的遭遇，有政治的刺激，<span style="color: black;">亦</span>有经济的考量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经济方面，是<span style="color: black;">因为</span>TikTok shop在印尼的发展，对其线下实体经济产生了影响：据<span style="color: black;">叫作</span>，Tiktok Shop上线<span style="color: black;">败兴</span>，当地<span style="color: black;">海量</span>实体店卖家的利润损失超过了50%，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">没</span>法与价格<span style="color: black;">优惠</span>的进口<span style="color: black;">制品</span>进行竞争。政治方面，印尼快到大选，对TikTok的禁令等于支持印尼本地线下商家，这一<span style="color: black;">措施</span><span style="color: black;">没</span>疑会得到<span style="color: black;">海量</span>选票支持。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">没</span>独有偶，近期<span style="color: black;">败兴</span>，东南亚其他国家<span style="color: black;">亦</span>纷纷传言将对Tiktok<span style="color: black;">这般</span>的B2C跨境电商采取限制<span style="color: black;">办法</span>。类似Temu（跨境拼多多）的低价低质<span style="color: black;">制品</span>平台对当地实体经济的影响将更大，<span style="color: black;">没</span>疑在这些国家的发展<span style="color: black;">亦</span>步履维艰。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境电商<span style="color: black;">将来</span>趋势仍旧明朗</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当前中国的外贸出口<span style="color: black;">重点</span><span style="color: black;">经过</span>线下交易，线上（电商）成交的比例相对较低，发展空间巨大：2022年</span></span><span style="color: black;"><span style="color: black;">跨境电商出口1.53万亿，仅占比22年出口贸易总额6.3%。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">将来</span><span style="color: black;">全世界</span>经济下行压力犹存的环境下，受制于逆<span style="color: black;">全世界</span>化的<span style="color: black;">昂贵</span>成本以及为<span style="color: black;">认识</span>决高通胀等经济问题，</span><span style="color: black;">国际贸易<span style="color: black;">做为</span>拉动经济最<span style="color: black;">重点</span>的马车之一，各国政府促进贸易的发展是必然的<span style="color: black;">亦</span>是<span style="color: black;">独一</span>的<span style="color: black;">选取</span></span><span style="color: black;">，<span style="color: black;">将来</span>各国家地区间的贸易流动将依然保持活跃，<span style="color: black;">全世界</span>进出口贸易仍具备<span style="color: black;">必定</span>的发展韧性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境B2B模式<span style="color: black;">做为</span>传统贸易的线上模式，<span style="color: black;">长时间</span>必将维持主流地位</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">传统外贸的模式基本是B2B，既Business-to-Business, </span><span style="color: black;"><span style="color: black;">目的</span>客户群体是海外的企业客户，<span style="color: black;">一般</span>是国外的品牌商、批发商、经销商、代理商或工厂、<span style="color: black;">乃至</span>电商客户<span style="color: black;">或</span>商超。</span><span style="color: black;">B2B线上第三方平台<span style="color: black;">重点</span><span style="color: black;">包含</span>阿里巴巴国际站（<span style="color: black;">全世界</span>最大）、中国制造网等、环球资源等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>常说的B2B跨境电商，应该有<span style="color: black;">另一</span>一个更让全世界接受的名字——外贸电商。</span><span style="color: black;">B2B跨境仍在传统的国际贸易的框架之内，仍满足国际贸易的动因——世界各国出口<span style="color: black;">拥有</span>比较<span style="color: black;">优良</span>的<span style="color: black;">制品</span>将促进<span style="color: black;">百姓</span>的“福利”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，B2B跨境电商<span style="color: black;">做为</span>当前主流的跨境方式，不会轻易受到各国政府的禁限制，<span style="color: black;">长时间</span>必将维持主流地位。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">两张图看懂B2B跨境电商平台 VS B2C跨境电商平台</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，某独立第三方<span style="color: black;">评定</span><span style="color: black;">公司</span>发布了<span style="color: black;">全世界</span>前十的跨境电商平台，其中阿里国际站是B2B跨境电商平台中<span style="color: black;">独一</span>上榜的；国际站</span><span style="color: black;">连续8次被美国福布斯杂志评为：“<span style="color: black;">全世界</span>最佳的B2B贸易平台”。</span><span style="color: black;">因此呢</span>，为了对比<span style="color: black;">B2B跨境电商平台与B2C跨境电商平台</span><strong style="color: blue;"><span style="color: black;">，</span></strong>本文作者一临<span style="color: black;">选择</span>阿里国际站<span style="color: black;">做为</span>B端平台的<span style="color: black;">表率</span>与各C端平台进行比较。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3d1a21f955fa468c943338ed0065afc5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=4AjW6dkJXIVqZT2A%2F0m8WXtDfBE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下图则从市场分布、平台<span style="color: black;">优良</span>、平台劣势等方面梳理了主流的电商平台的差异对比。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ec04a3973e754f578d20893d9de8ce23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=FV%2F1hf1XRI5v5NjIcce3LpYRJig%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>尽早布局B2B平台，<span style="color: black;">或</span>B2B、B2C两条腿<span style="color: black;">同期</span>走路</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">积极拥抱<span style="color: black;">全世界</span>消费是中国出海企业面向<span style="color: black;">将来</span>不可或缺的战略<span style="color: black;">选取</span>，<span style="color: black;">亦</span>是打造世界品牌的必由之路。<span style="color: black;">此刻</span>做跨境电商还是好的<span style="color: black;">机会</span>，<span style="color: black;">意见</span>企业要具备<span style="color: black;">全世界</span>化视野、品牌化策略，<span style="color: black;">期盼</span><span style="color: black;">更加多</span>企业，尤其是有稳定供应能力的企业能抓住<span style="color: black;">机会</span>，<span style="color: black;">经过</span>亚马逊、国际站等<span style="color: black;">优秀</span>电商<span style="color: black;">途径</span><span style="color: black;">步行到</span>更广泛的消费者面前去，实现更大的发展。在<span style="color: black;">全世界</span>通胀高企、下行的国际经济环境下，B2B平台<span style="color: black;">做为</span>传统贸易的线上模式，不会轻易受到各国政府的禁限制。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span>B2B平台比起B2C平台有许多特定的<span style="color: black;">优良</span>：佣金率相对低；发货时间不紧张，<span style="color: black;">无</span>海外仓的库存成本；</span><span style="color: black;">返单复购属性强，<span style="color: black;">累积</span>的客户<span style="color: black;">能够</span><span style="color: black;">作为</span>一种资产，一次<span style="color: black;">研发</span><span style="color: black;">长时间</span><span style="color: black;">守护</span>，<span style="color: black;">将来</span><span style="color: black;">能够</span>带来稳定的收益；养成属性强，给B端客户做深度定制能够深度绑定客户，产生粘度从而<span style="color: black;">长时间</span>合作，随着信任的<span style="color: black;">增多</span>和客户的成长，大订单<span style="color: black;">亦</span>就随之而来了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>B2B跨境是投入<span style="color: black;">能够</span>看到顶，业绩产出看不到顶的生意，它存在亏本的可能性，但<span style="color: black;">同期</span><span style="color: black;">亦</span>充满着想象力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span>企业尽早布局B2B平台，<span style="color: black;">或</span>B2B、B2C两条腿<span style="color: black;">同期</span>走路，<span style="color: black;">同期</span>在两条曲线中探索增长路劲。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 中国B2B跨境电商平台分析</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">B2B跨境电商平台围绕供需对接、交易支付、物流服务等建设跨境平台，各平台旨在对接资源、降低中小企业的贸易交易成本（时间成本+资金成本）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴集团旗下的阿里国际站是中国乃至<span style="color: black;">全世界</span>最大的B2B跨境平台，仅次于国际站的是焦点科技旗下中国制造网（侧重于工业、大机械<span style="color: black;">制品</span>）</span>；其他主流的平台<span style="color: black;">重点</span>有环球资源（侧重展会对接资源）、小商品城旗Chinagoods等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴 VS 中国制造网</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/75e1f680e83c42ba96414c4afc72eacc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=OgtXrZoxJDvqGVxJROBfOq17%2FF8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">会员数量及会员价格</span></strong></span></p><span style="color: black;"><span style="color: black;">中国制造网会员数2.5万。</span></span><span style="color: black;"><span style="color: black;">会员服务费（</span><span style="color: black;">金牌会员31,100元/年、钻石会员59,800元/年</span><span style="color: black;">），增值服务费（品牌展示、搜索优化、<span style="color: black;">制品</span><span style="color: black;">举荐</span>等，<span style="color: black;">详细</span><span style="color: black;">花费</span><span style="color: black;">按照</span>客户需求与平台资源<span style="color: black;">状况</span>确定）</span></span><span style="color: black;"><span style="color: black;">阿里巴巴国际站在中国和<span style="color: black;">全世界</span>范围内<span style="color: black;">持有</span>20万名付费供应商会员。</span></span><span style="color: black;"><span style="color: black;">会员费（</span><span style="color: black;">出口通29,800元/年、金品诚企80,000元/年</span><span style="color: black;">）、增值服务费（由种类、服务量和服务期限决定）、客户管理服务费（P4P营销服务）</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">供给侧<span style="color: black;">制品</span>品类</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中国制造网供给侧覆盖全品类，</span><span style="color: black;">以工业机械品为主</span><span style="color: black;">，平台运营规则及操作流程较为简单，对中小企业团队配置<span style="color: black;">需求</span>较低；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴国际站供给侧覆盖全品类，</span><span style="color: black;">以消费品为主</span><span style="color: black;">，首页展示的一级类目<span style="color: black;">包含</span>消费电子、家居园艺、美妆个护、珠宝首饰、汽车零配件、运动休闲、工业器械等。阿里国际站运营规则及操作流程较为简单，对中小企业团队配置<span style="color: black;">需求</span>较低；<span style="color: black;">日前</span>付费供应商客户数量仍有<span style="color: black;">很强</span>渗透空间；平台营销获客较为<span style="color: black;">精细</span>，营销成本相对较低</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 阿里国际站<span style="color: black;">仔细</span>介绍</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a1283c7803db4fe2aeefc20e3f5c56eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=L5a%2Bbr8TemmZN7bxgNbgltjiIJE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴国际站</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（Alibaba.com）</span></strong><span style="color: black;">成立于1999年，是阿里巴巴集团的<span style="color: black;">第1</span>个业务板块，是马云“最初的梦想”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e5fbfbce06af4ab6a782269700fb5372~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=jx0SKbpzwNTcLkGLPRMmE%2FdQj20%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>阿里巴巴2022年报，国际站已累计服务200余个国家和地区的超过4700万活跃企业买家。国际站有1.5亿注册会员，18万B端中国供应商（剔除国外供应商，<span style="color: black;">做为</span>对比国内1688有150万供应商）。</span>国际站是一个竞争相对较小的蓝海平台，使命是实现让<span style="color: black;">海量</span>中小企业<span style="color: black;">无</span>难做的生意，<span style="color: black;">是中小企业拓展国际贸易的首选平台。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">截止</span>2023年3月31日的12个月里，</span><span style="color: black;">国际站GMV增长 110% ，订单量增长 47%，近三年支付买家的复合增长率超过100%。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bbeae8c17e1d41509d569530a46aab0f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=hKbkQHlQV8HRVI3NyB5MwO%2FGvOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">国际站的物流服务</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里物流已覆盖<span style="color: black;">全世界</span>200多个国家地区，<span style="color: black;">日前</span><span style="color: black;">已然</span>基本实现</span><strong style="color: blue;"><span style="color: black;">“门到门”</span></strong><span style="color: black;">的物流服务，即货物从工厂仓库拉到境内港口、报关，<span style="color: black;">经过</span>海陆空进入境外港口，清关、完税，最后完成末端配送。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖家接到订单之后，<span style="color: black;">能够</span>直接在平台<span style="color: black;">选取</span>适合的物流，物流<span style="color: black;">花费</span>由买家承担。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/680bedac75a342648c26aa528bb047b8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=mJUWmIO7KHUS4lw5SEPRTJjqJWw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全外贸链路一站式服务，外贸<span style="color: black;">亦</span>能如此简单</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国际站新上线了极简操作后台，一个操作界面处理从询盘到报关的全流程，最大程度简化业务员的操作，懂电脑就<span style="color: black;">能够</span>做业务员。供应商签约<span style="color: black;">作为</span>国际站会员之后，会有专门的拍档团队负责店铺装修、店铺诊断、物流、报关关税等全外贸链路服务，客户只<span style="color: black;">必须</span>满足三个<span style="color: black;">要求</span>就能做外贸：</span></span></p><span style="color: black;"><span style="color: black;">有稳定的、<span style="color: black;">拥有</span>性价比的货源；</span></span><span style="color: black;"><span style="color: black;">注册有<span style="color: black;">机构</span><span style="color: black;">或</span>个体工商户；</span></span><span style="color: black;"><span style="color: black;">有一个业务员负责选品、发品、回复询盘等。</span></span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/17e2890920da4669bdfac7de31fcd987~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=OLTlxuzzf8MkzIrfkBTPHB4GP6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI让外贸<span style="color: black;">能够</span>更简单</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI生意助手全链路提效降本</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8月24日，阿里巴巴国际站首次发布的全外贸链路AI<span style="color: black;">制品</span>——生意助手。生意助手实现了外贸全环节覆盖，本轮AI浪潮下与产业结合的<span style="color: black;">第1</span>个<span style="color: black;">实质</span>应用<span style="color: black;">制品</span>。驶向AI深海，阿里国际站打响了<span style="color: black;">第1</span>枪。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bfcb722517d24308bb323ff30f2ed558~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=GMrWFokcxKL1S3SLleO3Xs1ZHVA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能商品发布：</span>生意助手在文案上可实现将中文标题自动翻译成英文，并且优化文案，提出更精确的卖点；商品<span style="color: black;">照片</span><span style="color: black;">能够</span>一键合成<span style="color: black;">区别</span>背景场景、<span style="color: black;">区别</span>风格，适应<span style="color: black;">区别</span>用户群体的需求，<span style="color: black;">发布会现场，张阔为这款香薰蜡烛<span style="color: black;">制品</span>智能匹配上了薰衣草、大海和家居等三种背景，<span style="color: black;">不消</span>再出外景拍照，在<span style="color: black;">机构</span>就能一键生成；</span>如需制作商品视频，商家只需上传<span style="color: black;">基本</span>视频素材，“生意助手”<span style="color: black;">就可</span>完成剪辑、字幕和配音，产出一个完整的英文解说的视频。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b8d3af6af50c48eebc71b0b8a2df4922~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=4eg%2FEgsQEnmt58H08Gh%2BTiiMUZU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能商品管理、海外市场分析：</span>生意助手还可实现市场分析功能，把商家从传统的一堆报表和数据中解放出来，<span style="color: black;">按照</span>海外趋势直接给出运营<span style="color: black;">意见</span>。<span style="color: black;">在发布会演示现场，“生意助手”<span style="color: black;">能够</span>直接告诉香薰蜡烛商家最适合的价格区间。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ee5744c79ef24d19a9766e6aa364a9e2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=S0PTOHxTB5mrh%2BXbPpvlxCU1Dz8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">辅助卖家智能对接询盘：</span>“生意助手”<span style="color: black;">能够</span>实现智能接待，自动填写报价单，<span style="color: black;"><span style="color: black;">按照</span>买家问题、上下文以及买家特点，</span><span style="color: black;">自动总结聊天内容，<span style="color: black;">供给</span>辅助回复话术并翻译成英文，</span>让商家与客户在文字沟通时生成更<span style="color: black;">精细</span>、地道的当地话术；视频沟通时，<span style="color: black;">供给</span>实时翻译并在两边的视频界面添加字幕。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7dc4a73854fb4ed685b9fb188edd9f27~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=v7fMaCuBNmz6ArDrEvl4bNJ7TdU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3D VR Showroom AI数字人带看 &amp; AI直播数字人</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">VR Showroom</span></strong><span style="color: black;">是 Virtual Reality Showroom 的简<span style="color: black;">叫作</span>，<span style="color: black;">重点</span>利用三维空间建模技术打造，<span style="color: black;">能够</span>更全面、直接、生动、形象地展示工厂、店铺、样品间各<span style="color: black;">制品</span>种类、特性、细节等，高度还原线下交易场景。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>：对做阿里国际站入驻感兴趣的商家<span style="color: black;">伴侣</span>，请头条私信“联系一临”，我随时在线。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际站推出的 3D VR Showroom 是阿里卖家快速获取客户信任，打消客户疑虑，节省沟通时间成本、<span style="color: black;">提高</span>买家在店铺停留时间<span style="color: black;">从而</span><span style="color: black;">加强</span>转化率的有效工具。</span><span style="color: black;">以上</span>视频中还运用到了阿里数字人技术，<span style="color: black;">运用</span>AI数字人进行店铺、样品间、工厂的时时智能带看讲解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里在国际站还推出了数字人直播，只需提前设置好文本和模型，就<span style="color: black;">能够</span>24小时不间断数字人直播，数字人<span style="color: black;">能够</span>智能回复观看者在直播间提出的问题，还能<span style="color: black;">按照</span><span style="color: black;">区别</span>国别更换语言。阿里国际站的AI直播数字人为商家<span style="color: black;">供给</span>了强大而<span style="color: black;">有效</span>的贸易支持，让生意变得更加<span style="color: black;">容易</span>。</span><span style="color: black;"><span style="color: black;">况且</span>值得<span style="color: black;">重视</span>的是，阿里国际站<span style="color: black;">日前</span>正在重点扶持卖家直播（初期<span style="color: black;">优良</span>），开播的卖家会有很可观的流量支持。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI数字人直播客户案例：永康HR保温杯有限<span style="color: black;">机构</span></span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7672a119fa884dee89c4527f39bcd241~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721314081&amp;x-signature=K7dwaHv1b8uQFcRRnBLHJTQK6J0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由上图<span style="color: black;">能够</span>看出，这家<span style="color: black;">机构</span><span style="color: black;">经过</span>两场直播<span style="color: black;">得到</span>了丰富的商机，询盘人数得到了<span style="color: black;">明显</span><span style="color: black;">提高</span>，<span style="color: black;">增多</span>了2-4倍，直播热度排名全网第11名！</span><span style="color: black;">毫<span style="color: black;">没</span>争议的是，只要文本设置适当，AI数字人直播完全<span style="color: black;">持有</span>匹敌真人直播的效果，<span style="color: black;">乃至</span>优于真人直播。</span><span style="color: black;">意见</span><span style="color: black;">已然</span>开通阿里国际站的客户抓住这波红利，为<span style="color: black;">机构</span>的增长赋能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利用好阿里国际站做直播，是当下阿里卖家获取海量商机的重要策略。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">申明：本文作者非本行业资深专家，数据<span style="color: black;">源自</span>各大网站、数据库，请<span style="color: black;">自动</span>验真，部分多<span style="color: black;">媒介</span>素材来源于网络，如有侵权，请联系作者删除</span></span></p>




948888269 发表于 2024-9-10 13:38:59

软文发布平台 http://www.fok120.com/

nykek5i 发表于 2024-10-15 02:55:35

楼主的文章非常有意义，提升了我的知识水平。

j8typz 发表于 2024-10-17 00:39:51

软文发布论坛开幕式圆满成功。 http://www.fok120.com

4lqedz 发表于 2024-11-1 11:42:25

感谢你的精彩评论，为我的思绪打开了新的窗口。

4lqedz 发表于 2024-11-2 22:24:07

你的见解独到，让我受益匪浅，期待更多交流。
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