到底什么是制品思维？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>思维<span style="color: black;">不仅</span>在<span style="color: black;">制品</span>工作过程中起着非常<span style="color: black;">要紧</span>的<span style="color: black;">功效</span>，在<span style="color: black;">平常</span>生活中<span style="color: black;">亦</span>能加以运用来<span style="color: black;">处理</span><span style="color: black;">非常多</span>问题。这篇<span style="color: black;">文案</span>，作者把<span style="color: black;">制品</span>思维拆解<span style="color: black;">成为了</span>8种思维方式，分享给<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q2.itc.cn/q_70/images03/20240604/ce5de58c8cf34d2d9d6de37aa1eadf0a.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">非常多</span>人都提及到了<span style="color: black;">制品</span>思维，我认为<span style="color: black;">制品</span>思维是个很抽象的概念，可能还是有<span style="color: black;">非常多</span>人不是很好理解<span style="color: black;">制品</span>思维到底是什么。我<span style="color: black;">近期</span><span style="color: black;">亦</span>结合了下自己的经历，整理了下我所认为的<span style="color: black;">制品</span>思维。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>思维和<span style="color: black;">制品</span>思维拆解 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">认识</span>什么是思维。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">大众</span>肯定都听说过直男思维、传统思维、互联网思维等等带思维的概念，<span style="color: black;">到底</span>是什么思维，我认为思维是<span style="color: black;">表现</span>了<span style="color: black;">咱们</span>对一件事情<span style="color: black;">或</span>一个问题的思考过程，是思考的基点背景、切入点、思路路径、方式<span style="color: black;">办法</span>的集合。<span style="color: black;">那样</span>回过头来再看<span style="color: black;">制品</span>思维，它反映了<span style="color: black;">咱们</span>对做产品的思考过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我把<span style="color: black;">制品</span>思维拆分了如下几个关键思维：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q0.itc.cn/q_70/images03/20240604/6785dafa29c14451b6a5c972d6397915.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、场景思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>场景思维，是<span style="color: black;">需求</span><span style="color: black;">咱们</span>在做一款<span style="color: black;">制品</span>时要<span style="color: black;">思虑</span>到这款<span style="color: black;">制品</span>的应用场景，<span style="color: black;">最少</span>是核心应用场景是什么。<span style="color: black;">由于</span><span style="color: black;">区别</span>的场景产生的需求是不<span style="color: black;">同样</span>的，<span style="color: black;">那样</span>对应的<span style="color: black;">制品</span><span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子，一次性纸杯和保温杯都是杯子，都能接水喝，<span style="color: black;">然则</span>你不会在饭局上用保温杯盛酒喝，<span style="color: black;">亦</span>不会在开车跑长途时用一次性纸杯装水喝——<span style="color: black;">由于</span>这两种场景<span style="color: black;">区别</span>，<span style="color: black;">因此</span>对饮用时<span style="color: black;">必须</span>的工具需求<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信<span style="color: black;">大众</span>都能理解，<span style="color: black;">因此</span>对应的<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>将场景思维进行落地，<span style="color: black;">能够</span>从什么时候、什么地点、用户是谁、要干嘛、<span style="color: black;">为何</span>要做这事5个方面入手思考，简单的<span style="color: black;">能够</span>理解为小学语文老师教你写记叙文的四要素：时间、地点、<span style="color: black;">名人</span>、事件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>把场景捋清楚了，<span style="color: black;">制品</span>设计的方向相信不会错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、用户思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做<span style="color: black;">制品</span>必然要<span style="color: black;">思虑</span>到用户，不仅要<span style="color: black;">晓得</span><span style="color: black;">咱们</span>的用户是谁，<span style="color: black;">亦</span>要<span style="color: black;">晓得</span><span style="color: black;">咱们</span>的用户从哪来，怎么来，习惯有<span style="color: black;">那些</span>，痛点痒点是什么，底层诉求是什么等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>做出来推上线，<span style="color: black;">必定</span>是被用户所<span style="color: black;">运用</span>的，不管是C端、B端、G端，都要探索、挖掘、聆听用户，做一款真正符合用户预期的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>所有用户都要满足么？当然不是<span style="color: black;">亦</span>不可能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着<span style="color: black;">制品</span>的发展，真正对<span style="color: black;">制品</span>对<span style="color: black;">机构</span>有价值的用户可能就<span style="color: black;">那样</span>一小撮，<span style="color: black;">因此</span>要识别出这部分用户，有目的有<span style="color: black;">目的</span>有<span style="color: black;">选取</span>性的去满足，<span style="color: black;">尽可能</span><span style="color: black;">加强</span>投入产出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、流程思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的流程思维，除<span style="color: black;">制品</span>流程将抽象需求<span style="color: black;">详细</span>化意外，我更想强调的是<span style="color: black;">大众</span>在做<span style="color: black;">制品</span>的时候<span style="color: black;">必定</span>要思考到<span style="color: black;">每一个</span><span style="color: black;">制品</span>功能<span style="color: black;">暗地里</span>所对应的业务流程，即<span style="color: black;">大众</span><span style="color: black;">必定</span>要关注下业务<span style="color: black;">规律</span>是怎么样的，<span style="color: black;">区别</span>的业务流程对应的<span style="color: black;">制品</span>流程是不<span style="color: black;">同样</span>的。举个例子，创建优惠券：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a<span style="color: black;">机构</span>是创建完优惠券后<span style="color: black;">必须</span>专人在系统内进行审核，审核完成后生效；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b<span style="color: black;">机构</span>是<span style="color: black;">经过</span>线下邮件审核，审核完成后excel导入直接生成并生效券。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可见两种方式的业务<span style="color: black;">规律</span>不<span style="color: black;">同样</span>，对应的<span style="color: black;">制品</span>功能差异巨大。诚然<span style="color: black;">每一个</span><span style="color: black;">机构</span>的业务<span style="color: black;">规律</span>肯定是不<span style="color: black;">同样</span>的，<span style="color: black;">然则</span>思考的方向和<span style="color: black;">办法</span>都是<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、成本思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>要有成本思维呢，<span style="color: black;">由于</span>产研是成本职能，对<span style="color: black;">机构</span><span style="color: black;">来讲</span><span style="color: black;">能够</span>理解为是一种投资，<span style="color: black;">因此</span><span style="color: black;">必要</span>要<span style="color: black;">思虑</span>成本问题，<span style="color: black;">由于</span>大到项目小到需求都不可能<span style="color: black;">没</span>底线的投入下去，在乙方<span style="color: black;">机构</span>则更为<span style="color: black;">显著</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>一个问题，有的人<span style="color: black;">能够</span>用更短更快捷的方式<span style="color: black;">处理</span>，有的人则<span style="color: black;">必须</span>大动干戈，从<span style="color: black;">机构</span>和团队的<span style="color: black;">方向</span>看更偏向哪一种呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>明白，一个问题的<span style="color: black;">处理</span><span style="color: black;">方法</span>很可能不止一种，投入成本<span style="color: black;">亦</span>是考量最优<span style="color: black;">方法</span>的<span style="color: black;">要紧</span><span style="color: black;">原因</span>之一。<span style="color: black;">这儿</span>的成本<span style="color: black;">包括</span>人力成本、时间成本、物料成本、学习成本等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、数据思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据的<span style="color: black;">要紧</span>性<span style="color: black;">不问可知</span>，不仅<span style="color: black;">能够</span>反应某些问题，<span style="color: black;">亦</span>能挖掘需求点和预测某些问题。<span style="color: black;">这儿</span>我想分享两点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、数据的提前规划，不要等到<span style="color: black;">制品</span>进入<span style="color: black;">研发</span><span style="color: black;">周期</span>后才想起来<span style="color: black;">必须</span>看什么数据，这一点应该都好理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">倘若</span><span style="color: black;">无</span>数据怎么办？我的一贯思路是尽可能的造数据。<span style="color: black;">这儿</span>的造数据不是凭空造假数据，而是脱离系统本身，利用某些手段去生产<span style="color: black;">咱们</span>想要的数据，<span style="color: black;">例如</span>问卷调查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、迭代思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">往大了说，任何一款<span style="color: black;">制品</span>都不是一成不变的，<span style="color: black;">由于</span>市场在变化，需求<span style="color: black;">亦</span>在变化，<span style="color: black;">制品</span>的<span style="color: black;">连续</span>发展离不开<span style="color: black;">持续</span>的更新迭代。这就<span style="color: black;">需求</span><span style="color: black;">咱们</span>要<span style="color: black;">一直</span>的<span style="color: black;">科研</span>用户、<span style="color: black;">科研</span>市场，并思考和落地做出<span style="color: black;">怎么样</span>的迭代</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那往小了说，当<span style="color: black;">机构</span>或现有资源不<span style="color: black;">准许</span>将完整规划出来的<span style="color: black;">制品</span>一次性<span style="color: black;">研发</span>完成的时候，<span style="color: black;">咱们</span><span style="color: black;">必须</span>思考最先<span style="color: black;">处理</span>的问题和对应的需求是什么，<span style="color: black;">那些</span>需求可以后续迭代上线，<span style="color: black;">创立</span>一个<span style="color: black;">制品</span>迭代链路，<span style="color: black;">逐步</span>完善。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>不是很大的项目<span style="color: black;">来讲</span>我<span style="color: black;">意见</span>走小跑迭代的方式，尤其是toC的项目，<span style="color: black;">由于</span>用户的需求是分散的，快速变化的，一下做的很饱满可能会有<span style="color: black;">非常多</span><span style="color: black;">没</span>用功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、<span style="color: black;">商场</span>思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商场</span>思维<span style="color: black;">便是</span>利用现有资源和<span style="color: black;">优良</span>，<span style="color: black;">经过</span>特定业务运作产生经济利益的思考方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>永远都是用户需求和<span style="color: black;">公司</span><span style="color: black;">商场</span>价值之间的平衡体，<span style="color: black;">因此</span><span style="color: black;">非常多</span>人<span style="color: black;">更加多</span>时候关注的是用户的需求，而忽略<span style="color: black;">商场</span>价值的思考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老板开<span style="color: black;">机构</span>的目的永远都是<span style="color: black;">挣钱</span>，<span style="color: black;">因此</span>一个<span style="color: black;">制品</span>的<span style="color: black;">商场</span>化路径和<span style="color: black;">商场</span>需求点<span style="color: black;">亦</span>是<span style="color: black;">必须</span>思考的方向。<span style="color: black;">例如</span>淘宝的直通车<span style="color: black;">便是</span>典型的<span style="color: black;">商场</span>化<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、创新思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真正成功的<span style="color: black;">制品</span>，似乎“创新”都起到了不可<span style="color: black;">忽略</span>的<span style="color: black;">功效</span>，设计出别具一格的<span style="color: black;">处理</span><span style="color: black;">方法</span>确实能<span style="color: black;">加强</span>产品竞争力和用户体验，<span style="color: black;">例如</span>自带搅拌功能的马克杯，冲咖啡变得省时省力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">非常多</span>人有一腔创新热血，不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>创新出好的<span style="color: black;">方法</span>。<span style="color: black;">这儿</span>跟<span style="color: black;">大众</span>分享一个不错的思路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）流程重塑性创新：</strong>梳理现有流程，<span style="color: black;">而后</span>思考现有流程某些节点前移、后置或并行<span style="color: black;">就可</span>。<span style="color: black;">例如</span>先用后付的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）空间整合性创新：</strong>将某些物品整合成在<span style="color: black;">一块</span><span style="color: black;">就可</span>。<span style="color: black;">例如</span><span style="color: black;">以上</span>所说的自带搅拌功能的马克杯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是不是很简单？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>总结 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的人对<span style="color: black;">制品</span>思维可能有<span style="color: black;">区别</span>的理解，但不管怎么样，打造出一款好<span style="color: black;">制品</span>永远都是<span style="color: black;">制品</span>思维的核心所在。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文由 @苏C涛哥 原创发布于人人都是<span style="color: black;">制品</span>经理，未经许可，禁止转载</p>
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