论坛 › 广西 › 小红书被爆“笔记灰产”后，强推的种草榜单还可信吗？

esc0rp 发表于 2024-7-9 13:35:48

小红书被爆“笔记灰产”后，强推的种草榜单还可信吗？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vn7RKKicFgvwvj2IGWwiaS90oRibnVzfJWDWialBWHHpQJfS5htx7mHcdfPg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ib4Yia2lBbLFCwEW3zn6Y8jlGvuxDlTDAmNdOYtlFcUrQicMULSkcETAKQ2lOMicE4uldSvRNvOqzfJhhul80LRbEw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几天，小红书发布了一个「小红心大赏」榜单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最初看到这个<span style="color: black;">信息</span>时，我就想起小红书之前的“<span style="color: black;">全世界</span>大赏”榜单。 2015 年双 12 前夕，小红书就推出过一个“<span style="color: black;">全世界</span>大赏”榜单，<strong style="color: blue;">当时的评选<span style="color: black;">无</span>门槛限制，所有用户都<span style="color: black;">能够</span>参与。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而榜单上的<span style="color: black;">制品</span>，都<span style="color: black;">能够</span>直接在小红书商城买到。<span style="color: black;">这般</span>看来，这份榜单更像是与双 12 电商活动的一次联合。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vn0OSbSntCsttOlRfW3ZvGzU63sfeJNzYLeaazDBZPyXQ8Qm6yWCvLgA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">日前</span>的观察来看，<strong style="color: blue;">「小红心大赏」的阵仗比当年的“<span style="color: black;">全世界</span>大赏”还要大，</strong>而<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">无</span>看到它跟今年的“6.6 周年庆”有什么联动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，当我把这个榜单发给闺蜜后，她的<span style="color: black;">第1</span>反应居然是：真的没<span style="color: black;">宣传</span>吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnrUF8S82Qq4AWkviaEdNZN62x3keOic87CTzgOMJuiaJoxmVdaQLxvpP5A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，小红书<span style="color: black;">为何</span>要推出「小红心大赏」呢？它能够给小红书带来什么呢？小红书又<span style="color: black;">怎样</span><span style="color: black;">保准</span>榜单的真实性呢？</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ib4Yia2lBbLFAjbzgWqp4WYczEokbdQqLDgnkj9fMIy8bXqzwbh65Ha3xuzujOE2rlIECHYWiatbRSqakP4bFpKjQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小红心大赏榜单是什么？</span></strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打开「小红心大赏」的榜单<span style="color: black;">能够</span>看到，<span style="color: black;">日前</span>有 3108 款单品进入小红心评分体系，有约 50 万出品人打分，共有 93 个细分榜单，656 个单品上榜。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「小红心大赏」分为卓越大赏、综合榜单和专项榜单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综合榜单<span style="color: black;">举荐</span>的是<span style="color: black;">有些</span><span style="color: black;">拥有</span><span style="color: black;">潜能</span>的新<span style="color: black;">制品</span>、国货和平价<span style="color: black;">制品</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专项榜单则从护肤、彩妆和个护 3 个维度分为 26 个子榜单；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“卓越大赏”榜单集合了<span style="color: black;">每一个</span>专项榜单中的<span style="color: black;">第1</span>名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnecwhZ8kbM9j8VyPpNiaK7ibjc5uhW1ntn7Gf5PF0bMNOFcicuibFyNxGRA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我<span style="color: black;">发掘</span>，这个榜单像极了日本的 Cosme 大赏。</span></strong><span style="color: black;">小红书这是要做中国版的 Cosme 大赏了吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Cosme 大赏是日本权威性最高的<span style="color: black;">百姓</span>榜单、<span style="color: black;">没</span>数女生心中的剁手指南，在每年的 6 月和 12 月<span style="color: black;">颁布</span>，<span style="color: black;">已然</span><span style="color: black;">作为</span>各大美妆、时尚账号必蹭的热点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnYNictsNx7WwWzzgquOMvbuCzpTiaML5GR3gN5IrqhcjtYchSicIwu66RQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">乃至</span>，<strong style="color: blue;">Cosme 大赏<span style="color: black;">亦</span>慢慢地变成品牌的背书，<span style="color: black;">非常多</span>上过 Cosme 大赏的品牌都会在自己的<span style="color: black;">制品</span>贴上这个标签，</strong>尤其是拿下榜单<span style="color: black;">第1</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnICdJnqsTHVdwAVyBZ1GQm3NiakClOuR3clNULDBdbEYQEmtVHYDb8SQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从「小红心大赏」的筛选机制来看，这次的榜单比当年的“<span style="color: black;">全世界</span>大赏”更加严格和专业，<span style="color: black;">乃至</span>比日本的 Cosme 大赏还要严格，最<span style="color: black;">明显</span>的表现是，<strong style="color: blue;">商品的<span style="color: black;">选取</span>和出品人的筛选。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnKnluzLLKzpibvnDavvia4ZQeU1JaIMUibicwMxiawt6bbqP1ZDlU2ALYA9g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，在选品上，“小红心”测评的商品在前期做了<span style="color: black;">必定</span>的过滤，<span style="color: black;">按照</span>商城的销量和社区中用户笔记的讨论度综合排名进行筛选。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnVNCTqzF9wK0sic1b1bbo9YHKZY562bGbJcxfeqzMoca48unUu9HHQ9g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而 Cosme 榜单上的<span style="color: black;">制品</span>是<span style="color: black;">无</span>初步筛选的，<span style="color: black;">评估</span>模式跟聚美优品的用户<span style="color: black;">评估</span>模块很像，<span style="color: black;">运用</span>过<span style="color: black;">制品</span>的用户进行<span style="color: black;">评估</span>，<span style="color: black;">而后</span> Cosme <span style="color: black;">按照</span>用户<span style="color: black;">评估</span>生成评分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnktSxzEr5JDZJOHjUbn3ooiazke8msk99RM90lcQEiaH0q8rjqHX7GSfQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;Cosme 用户<span style="color: black;">评估</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnLpzyl6nb6poxHgd4FoOFrRdLibwE7Xxz4Xib7CERRHQUQVxoialFhhhVw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">聚美<span style="color: black;">评估</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">评估</span>数据的准确性受<span style="color: black;">全部</span><span style="color: black;">评估</span>人数的多少影响非常大。<span style="color: black;">评估</span>数少的商品，分数越高，排名就会受到影响。<span style="color: black;">例如</span>这款<span style="color: black;">制品</span>，<strong style="color: blue;">即使有 6 分的高分，但<span style="color: black;">仅有</span> 33 个<span style="color: black;">评估</span>，一点说服力都<span style="color: black;">无</span>。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vn2icJcV8U0KFNnty0oiaoRBZ0blUeVtFGXIibawprrmXhFlFxHa3ibb3Dgw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而基于大数据对商品进行初步筛选，在某种程度上能够<span style="color: black;">处理</span> Cosme 的这个问题，起码能够进入榜单的都是有<span style="color: black;">必定</span><span style="color: black;">公众</span>声量的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Cosme 大赏的<span style="color: black;">评估</span>是平台上每一个用户都<span style="color: black;">能够</span>参与的，注册平台的时候<span style="color: black;">必须</span>填写姓名、职业、住址、肤质等基本信息就<span style="color: black;">能够</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnDXAh0uHIKewx0LRxK96XibcLBeF22gmwGjnerREvKEOlRGbbuThrJYQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源 知乎@网易美学</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而 “小红心”把这些对商品进行打分<span style="color: black;">评估</span>的用户<span style="color: black;">叫作</span>为出品人。出品人<span style="color: black;">首要</span>得真实购买过待测评商品，<span style="color: black;">况且</span>，<span style="color: black;">必要</span>是对应品类下有<span style="color: black;">必定</span>电商或社区<span style="color: black;">行径</span>的活跃用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种做法排除了<span style="color: black;">哪些</span><span style="color: black;">仅有</span>一次购买<span style="color: black;">行径</span>，<span style="color: black;">或</span>对“对应品类”<span style="color: black;">不足</span><span style="color: black;">认识</span>的用户，能够<span style="color: black;">保准</span><span style="color: black;">制品</span><span style="color: black;">评估</span>的专业性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnNBJ2gkdbdvkYkTpVugPQNJ2gm18MtesmE3WZhJgB0sePgwnamXegHg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ib4Yia2lBbLFAjbzgWqp4WYczEokbdQqLDIjKjZkibG37D5veVBebVPb0d93miceTWfyia2tea4QAHUTKAtlTtDNvVg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小红心大赏能给小红书带来什么？</span></strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年，小红书还<span style="color: black;">始终</span>面临质疑：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span> 7 千万小姐姐爱上的小红书，半年<span style="color: black;">营销</span>额<span style="color: black;">仅有</span> 7 亿？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年，小红书又被爆 App <span style="color: black;">暗地里</span><strong style="color: blue;">存在“种草笔记灰产”：代写 50元起，<span style="color: black;">供给</span>上热门套餐。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这般</span>两面夹击的困境下，「小红心大赏」能给小红书带来什么呢？</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1）<span style="color: black;">回复</span><span style="color: black;">消极</span>，加深种草</span></strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“种草笔记灰产”的<span style="color: black;">揭发</span>让小红书所引以为傲的 UGC 内容陷入了信用<span style="color: black;">危险</span>，<span style="color: black;">倘若</span>用户觉得种草的真实性<span style="color: black;">没</span>法得到<span style="color: black;">保准</span>，小红书很可能会被用户抛弃。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这种<span style="color: black;">状况</span>下，小红书推出「小红心大赏」确实是明智之举。只要能<span style="color: black;">保准</span>榜单的真实性，其种草能力是非常强的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>用户<span style="color: black;">常常</span>会相信“经得住群众检验的<span style="color: black;">制品</span><span style="color: black;">便是</span>好<span style="color: black;">制品</span>”、“群众的眼睛是雪亮的”。我在看到榜单上的<span style="color: black;">许多</span><span style="color: black;">制品</span>之后，就按捺了好久买买买的冲动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>此前的种草笔记都是一篇一篇分独立散的，</span><span style="color: black;"><strong style="color: blue;">榜单相当于把<span style="color: black;">优秀</span>内容专题化了。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>一来，就能满足<span style="color: black;">非常多</span>用户“<span style="color: black;">保藏</span>合集”的需求，进一步加深了种草。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像<span style="color: black;">大众</span>在看到“资料包”、“<span style="color: black;">工具</span>合集”等时，容易产生「损失厌恶」的心理，觉得不<span style="color: black;">保藏</span>就亏了，以后可能会用到。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）榜单+笔记，双重<span style="color: black;">保准</span></span></strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>，「小红心大赏」在榜单<span style="color: black;">制品</span>的评分下面，放上了关于该<span style="color: black;">制品</span>的所有笔记内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ib4Yia2lBbLFAF1P1IregbPwjLbn0m45vnYZ4E1Uuc9P5JdeNPt895K2OX95WKz84VD2D0jAwURaaRCUgRzoS50A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>一来，不仅能够让笔记<span style="color: black;">做为</span>榜单的附加说明，<span style="color: black;">增多</span>榜单的说服力，还能够<span style="color: black;">经过</span>榜单佐证，<span style="color: black;">加强</span>笔记内容的真实性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么说呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前文<span style="color: black;">亦</span>提了，小红书目前<span style="color: black;">重点</span>依靠“小红心出品人”的筛选限定，来<span style="color: black;">保准</span>榜单的高质量和真实性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实除了限定<span style="color: black;">评估</span>人，还有一种有效<span style="color: black;">然则</span>“费力”的方式是<strong style="color: blue;">，鼓励<span style="color: black;">评估</span>人在给出评分之外<span style="color: black;">亦</span>要有<span style="color: black;">评估</span>。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像豆瓣的电影、图书榜单<span style="color: black;">同样</span>，用户除了看评分还会看下面的文字<span style="color: black;">评估</span>，<span style="color: black;">这般</span>整套的<span style="color: black;">评估</span>才更<span style="color: black;">拥有</span>说服力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">豆瓣电影页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本来</span>给一个全新的榜单附上<span style="color: black;">评估</span>内容是一件难度很大的事情，<span style="color: black;">然则</span>小红书<span style="color: black;">持有</span>海量的笔记</span><span style="color: black;">（虽然被爆存在水分）</span><span style="color: black;">，于是在评分+<span style="color: black;">评估</span>这点上，<span style="color: black;">能够</span>算是毫不费力了。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3）榜单+商城，加强转化</span></strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分榜单<span style="color: black;">制品</span>页除了笔记内容之外，还有“购买<span style="color: black;">途径</span>”，<span style="color: black;">同期</span>商品购买页<span style="color: black;">亦</span>会有榜单信息，看样子小红书还想<span style="color: black;">经过</span>商城与榜单双向打通来做转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确实，用榜单做转化是一个很机智的策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比如每年的天猫双 11，会有多个类目的榜单，<span style="color: black;">包含</span>店铺排行榜以及热销品牌榜等，能上榜单的店铺和<span style="color: black;">制品</span>相当于拿到了“爆款登记证”，<span style="color: black;">非常多</span>人会冲着榜单买买买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>京东的<span style="color: black;">非常多</span><span style="color: black;">制品</span>，在介绍页都会有一个榜单，<span style="color: black;">表示</span>类似于「入选10款xxx精选」，用户点进榜单以后，<span style="color: black;">发掘</span>自己想买的<span style="color: black;">制品</span>在榜单上名列前茅，可能<span style="color: black;">马上</span>就决定下单购买了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">榜单相当于降低了用户的决策成本，让用户做转化时更加果断，<span style="color: black;">乃至</span>能够直接<span style="color: black;">导致</span>用户购买需求。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">针对</span>小红书<span style="color: black;">来讲</span>，榜单的转化能力还是值得<span style="color: black;">可疑</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>用户对小红书的<span style="color: black;">重点</span>印象还是种草社区，而不是一个电商平台，用你做决策<span style="color: black;">然则</span>不会在你<span style="color: black;">这儿</span>买。<span style="color: black;">况且</span>小红书商城<span style="color: black;">亦</span><span style="color: black;">始终</span>在面临“假货泛滥”的质疑。<span style="color: black;">针对</span><span style="color: black;">打扮</span>护肤<span style="color: black;">制品</span>，用户<span style="color: black;">选取</span>购买<span style="color: black;">途径</span>会更加<span style="color: black;">小心</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，小红书<span style="color: black;">做为</span>种草社区，运营<span style="color: black;">目的</span>之一应该是让用户尽可能多地逛社区</span><span style="color: black;">（<span style="color: black;">增多</span>用户时长）</span><span style="color: black;">。<span style="color: black;">然则</span>有了榜单之后，部分用户可能直奔榜单，不会在社区<span style="color: black;">各样</span>翻阅笔记，这部分的用户时长面临缩短。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">同期</span>榜单吸引到的这些用户，可能会“忍不住”逐个<span style="color: black;">认识</span>榜单上的内容，顺带看一下榜单<span style="color: black;">制品</span>下的笔记，或许又能<span style="color: black;">增多</span>用户时长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「小红心大赏」<span style="color: black;">到底</span>能否帮小红书<span style="color: black;">处理</span>用户时长的问题，<span style="color: black;">咱们</span>就不得而知了。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小红心大赏会面临什么挑战？</span></strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管「小红心大赏」的测评机制和解释与说明中，<span style="color: black;">持续</span>强调榜单的客观性、真实性和权威性，但这个评分体系真的能<span style="color: black;">处理</span>小红书的信任<span style="color: black;">危险</span>吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「小红心大赏」<span style="color: black;">作为</span>权威榜单后，会不会走<span style="color: black;">商场</span>化道路呢？就算本身不做<span style="color: black;">商场</span>化，又<span style="color: black;">怎样</span>防止第三方平台<span style="color: black;">或</span>灰产的介入呢？</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1）榜单会走<span style="color: black;">商场</span>化道路吗？</span></strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「小红心大赏」的<span style="color: black;">制品</span>负责人邓超谈及小红书的<span style="color: black;">将来</span><span style="color: black;">叫作</span>，「小红心大赏」是基于购买用户实时的评分，榜单<span style="color: black;">亦</span>好、评分<span style="color: black;">亦</span>好，收集来的数据是会做动态更迭的，<span style="color: black;">期盼</span>这个榜单<span style="color: black;">能够</span>帮用户消费做决策。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">纵然小红书的初心如此，<span style="color: black;">亦</span>不排除它可能在榜单风生水起的时候，走<span style="color: black;">商场</span>化道路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>这么说？榜单</span><span style="color: black;">（准确地说是“排名”）</span><span style="color: black;"><span style="color: black;">商场</span>化是一条被验证了的，<span style="color: black;">能够</span>产生巨大价值的道路，<span style="color: black;">乃至</span>要比榜单本身带来的用户价值大得多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较典型的<span style="color: black;">便是</span>百度的竞价推广了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一种<span style="color: black;">根据</span>效果付费的推广方式，将付费做<span style="color: black;">宣传</span>的<span style="color: black;">机构</span>，<span style="color: black;">经过</span><span style="color: black;">重要</span>词的搜索优化，将<span style="color: black;">她们</span>的搜索排名提前。</span><span style="color: black;">（搜索“运营<span style="color: black;">科研</span>社”，排名第一个竟然是某<span style="color: black;">机构</span>买了“运营<span style="color: black;">科研</span>社”<span style="color: black;">重要</span>词打的<span style="color: black;">宣传</span>。exm?）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度搜索页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类似的还有淘宝版百度：淘宝直通车。淘宝直通车是为商家<span style="color: black;">供给</span>服务的，为商家的宝贝实现更<span style="color: black;">精细</span>的推广。</span><span style="color: black;">（带有“掌柜热卖”字样的<span style="color: black;">便是</span>利用直通车做过优化的<span style="color: black;">制品</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝直通车的展现形式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了这种竞价排名的<span style="color: black;">商场</span>模式之外，<strong style="color: blue;">还有一种是将榜单的某个位置专门设置成<span style="color: black;">宣传</span>位。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>新浪<span style="color: black;">博客</span>热搜榜第三名，<span style="color: black;">通常</span>都是<span style="color: black;">宣传</span>位，上面会有一个蓝色的“荐”字；知乎热搜榜单上的第 10 位会有品牌<span style="color: black;">宣传</span>美其名曰“品牌提问”，并且点开知乎热榜问题后，回答的第 3 位<span style="color: black;">通常</span>都是<span style="color: black;">宣传</span>位。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">左知乎，右新浪<span style="color: black;">博客</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比于竞价榜单，在榜单设置<span style="color: black;">宣传</span>位<span style="color: black;">能够</span>更好地平衡<span style="color: black;">商场</span>化和用户体验之间的关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或许像百度、淘宝、新浪、知乎这种<span style="color: black;">商场</span>化程度还是<span style="color: black;">能够</span>让人接受的，<span style="color: black;">然则</span>榜单造假、做起奖项买卖的生意<span style="color: black;">能够</span>说很丧心病狂了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我之前所在的互联网金融<span style="color: black;">机构</span>，<span style="color: black;">曾经被</span>某次峰会的举办方邀请购买荣誉奖项和奖杯，并<span style="color: black;">能够</span>对外宣<span style="color: black;">叫作</span>这个是真实用户评选出来的奖项，好在当时老板拒绝了<span style="color: black;">她们</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">其实，在互联网金融行业，这种用<span style="color: black;">媒介</span>颁“假奖”的操作屡见不鲜。</strong></span><span style="color: black;"><span style="color: black;">因此</span>就会有那种看起来有一堆<span style="color: black;">尤其</span>牛逼的奖项的<span style="color: black;">机构</span>，在不久后就跑路的现象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>小红书能够把持住自己，不要用「小红心大赏」做<span style="color: black;">商场</span>化。<span style="color: black;">然则</span>我还比较操心的一点是，就算小红书把持住自己不在榜单上卖<span style="color: black;">宣传</span>位，那它能防得住第三方平台和灰色产业的入侵吗？</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2）能避免第三方和灰色产业入侵吗？</span></strong></span></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表面看上去，「小红心大赏」是一个不错的策略，但<span style="color: black;">针对</span><span style="color: black;">哪些</span>如饥似渴的第三方平台和灰色产业链的团队<span style="color: black;">来讲</span>，可能只是个“新机遇”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书<span style="color: black;">亦</span><span style="color: black;">认识</span>到用户可能会质疑这个问题，在官方推文中<span style="color: black;">显示</span>：不可能<span style="color: black;">亦</span>绝不<span style="color: black;">准许</span>商家刷分的<span style="color: black;">行径</span>。<span style="color: black;">由于</span><span style="color: black;">她们</span>采取<span style="color: black;">没</span>人工干涉的后台系统投票……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">&nbsp;图源：小红书</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书<span style="color: black;">制品</span>经理可能低估了第三方平台和灰产的“造假”能力，<span style="color: black;">所说</span>上有政策，下有对策。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小红书的初心何尝不是淘宝里面信誉排行、<span style="color: black;">公众</span>点评里的商品信息流、马蜂窝做旅游攻略的初心。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝在一<span style="color: black;">起始</span>就有<span style="color: black;">评估</span>排名、商家信誉排名的选项，奈何淘宝刷单，好评返现等利用虚假用户<span style="color: black;">评估</span>扰乱排名<span style="color: black;">行径</span>屡禁不止。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公众</span>点评依靠<span style="color: black;">每一个</span>消费者的<span style="color: black;">评估</span>，形<span style="color: black;">成为了</span>平台的可信任商品信息流，这个看似完美的消费平台，<span style="color: black;">亦</span>摆脱不了刷单的嫌疑，曾经还<span style="color: black;">由于</span>刷单被央视 315 点名过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的还有马蜂窝，在去年被爆出 2100 万条<span style="color: black;">所说</span>真实的点评中，有 1800 万点评是从<span style="color: black;">公众</span>点评、携程等竞品抄袭的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想想看，榜单是做品牌和转化的绝佳机会，<strong style="color: blue;"><span style="color: black;">哪些</span><span style="color: black;">无</span>上榜的商家，会老老实实等着用户打分吗？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实证明不是的。<span style="color: black;">例如</span> App Store 在 iOS11 系统之前，<span style="color: black;">非常多</span><span style="color: black;">制品</span><span style="color: black;">研发</span>者会用机刷、积分墙等方式刷榜。后来苹果加强管控，环境基本上稳定。</span><span style="color: black;"><span style="color: black;">然则</span>，没<span style="color: black;">太多</span>久又有新的刷榜方式<span style="color: black;">显现</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>将注册链接投放到各大刷单平台，用户点击注册并且实名认证后会有 6~10 元的收益，可能是以现金的形式发放，还有可能是 App 本身的新手奖励金。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当灰产伪装成一个个真实的用户，那才是最可怕的。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像 iOS11 系统重大升级后，榜单人工<span style="color: black;">干涉</span>白热化，这个时候又诞生了<span style="color: black;">非常多</span>新的刷单平台</span><span style="color: black;">（避免<span style="color: black;">宣传</span>嫌疑，我就不举例子了）</span><span style="color: black;">。审核机制加严只是<span style="color: black;">增多</span>了刷单的成本<span style="color: black;">罢了</span>，毕竟有需求就有市场。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天这篇<span style="color: black;">文案</span>，<span style="color: black;">咱们</span><span style="color: black;">经过</span>对「小红心大赏」的观察分析，<span style="color: black;">发掘</span>小红书在种草这件事上确实做出了<span style="color: black;">非常多</span><span style="color: black;">奋斗</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>大胆猜测了一下小红书推出「小红心大赏」的目的：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① <span style="color: black;">回复</span>之前的<span style="color: black;">消极</span><span style="color: black;">信息</span>，<span style="color: black;">保准</span>自己的种草实力；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 合海量笔记，<span style="color: black;">增多</span>种草的说服力；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ <span style="color: black;">经过</span>与商城双向打通，加强转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">但<span style="color: black;">同期</span>这个策略<span style="color: black;">亦</span>带来了<span style="color: black;">有些</span>疑虑：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 小红书商城面临的定位问题和信誉问题，榜单不<span style="color: black;">必定</span>能够<span style="color: black;">处理</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 榜单的<span style="color: black;">显现</span>或许会与小红书“<span style="color: black;">增多</span>用户时长”的运营<span style="color: black;">目的</span><span style="color: black;">出现</span>冲突；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 最<span style="color: black;">重要</span>的问题在于，「小红心大赏」能否抵抗“<span style="color: black;">商场</span>化”的吸引力，又能否真正有效阻止第三方和灰产进入呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">·&nbsp; 运&nbsp;</span><span style="color: black;"><span style="color: black;">·&nbsp; 营&nbsp;&nbsp;</span>· &nbsp;地&nbsp;&nbsp;<span style="color: black;">· &nbsp;图&nbsp;&nbsp;<span style="color: black;">·</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2019 最硬核的运营秘笈「运营技能地图」！</span><span style="color: black;">相信我，这份实力与颜值并存的地图，每次打开都会有意外的收获与惊喜！！扫描下方二维码快来购买吧！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你会<span style="color: black;">经过</span>榜单买东西吗？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欢迎留言和<span style="color: black;">咱们</span>分享</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">点击下方</span><strong style="color: blue;"><span style="color: black;">阅读原文</span></strong><span style="color: black;">，快速<span style="color: black;">提高</span>运营技能</span></strong></strong></strong></strong></span></strong></span></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>

cvh132 发表于 2024-9-3 12:50:22

“沙发”（SF，第一个回帖的人）‌

1fy07h 发表于 2024-10-2 19:53:29

太棒了、厉害、为你打call、点赞、非常精彩等。

1fy07h 发表于 2024-10-14 17:19:26

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

4lqedz 发表于 2024-10-17 01:18:55

我完全赞同你的观点，思考很有深度。

1fy07h 发表于 昨天 02:44

论坛是一个舞台，让我们在这里尽情的释放自己。

查看完整版本: 小红书被爆“笔记灰产”后，强推的种草榜单还可信吗？