《设计》专访｜斩获6项国际设计奖，百度大字版APP助力老年人跨越数字鸿沟
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOu6rxibzjjEdatpQQXPicT2mgjSqY7pBMpOpg11nG7dVAoUxXPa1Cjicc2A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，凭借卓越<span style="color: black;">制品</span>设计能力和社会影响力，百度大字版从数以万计的参赛作品中脱颖而出，接连斩获德国IF、红点、美国Muse Creative Awards 金奖、意大利A’Design 铜奖、中国智造DIA佳作奖以及C-IDEA最佳设计奖共计六项国际设计大奖，设计价值备受权威<span style="color: black;">公司</span>、<span style="color: black;">媒介</span>的肯定。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与此同时，</span><span style="color: black;">百度大字版</span>的设计、用研、<span style="color: black;">制品</span><span style="color: black;">关联</span>负责人<span style="color: black;">亦</span>收到《设计》的专访邀请，就“用设计弥合数据鸿沟”专题分享了百度APP大字版的适老化设计。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《设计》杂志由中国科学技术协会主管，是中国<span style="color: black;">独一</span>一本由中国工业设计协会主办的全国性期刊，<span style="color: black;">始终</span>站在国家转变发展方式的政策高度，沟通设计界和产业界的迫切需求，展示<span style="color: black;">全世界</span>设计精英和设计教育界的新思维和新作品，促进社会公众设计<span style="color: black;">认识</span>的<span style="color: black;">提高</span>，推广中国设计之国际影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOuibYU8Yd7wfjpcZga24mkDwGltgWygp2ahx1xfJ3bibEJYiaTyd9micZQkA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 当前，我国正面临老龄化问题的严峻挑战。统计<span style="color: black;">显示</span>，中国的老龄化人口已达到2.64亿，且这一数据仍在<span style="color: black;">连续</span>增长，而老年人在生活、情感上都面临<span style="color: black;">许多</span>问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，老年人在视觉、听觉、肢体、认知方面都<span style="color: black;">显现</span>了<span style="color: black;">区别</span>程度的退化，<span style="color: black;">没</span>法平等地获取信息和服务。其次，<span style="color: black;">青年</span>人涌向大城市寻找机会，老年人被迫<span style="color: black;">作为</span>空巢者，疫情的<span style="color: black;">出现</span>更使亲人<span style="color: black;">长时间</span>两地分离，老人情感孤独缺少<span style="color: black;">陪同</span>。<span style="color: black;">另外</span>，疫情的爆发<span style="color: black;">亦</span><span style="color: black;">促进</span>线下服务转为线上化，老年人<span style="color: black;">不可</span>很好适应这一转变，遇到<span style="color: black;">非常多</span>困难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AGING 老龄化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AGE-FRIENDLY DESIGN 适老化设计</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"COCOON ROOM" OPTIMIZATION “茧房”优化</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度大字版是一款运用AI技术专为老年人打造的综合型内容与服务App，<span style="color: black;">帮忙</span>老年人更平等<span style="color: black;">方便</span>地获取信息与服务，<span style="color: black;">容易</span>乐享数字新生活。<span style="color: black;">做为</span>用户体验设计师，更深层地<span style="color: black;">认识</span>用户，并<span style="color: black;">供给</span>满足<span style="color: black;">目的</span>人群的体验是设计师的使命，<span style="color: black;">将来</span>还将继续深耕于适老化设计和差异化创新，<span style="color: black;">持续</span>改善<span style="color: black;">制品</span>体验，<span style="color: black;">供给</span>更满足老年人诉求的<span style="color: black;">制品</span>，使老年人更平等<span style="color: black;">方便</span>地获取信息与服务。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">精细系统的适老化设计</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>行业内缺失成体系的老年人<span style="color: black;">科研</span>报告，针对老年人的<span style="color: black;">科研</span>资料分散在建筑/平面/医疗/家居等各个行业，<span style="color: black;">同期</span>业内<span style="color: black;">亦</span>缺少针对老年人系统的设计标准或设计指南，现有<span style="color: black;">没</span><span style="color: black;">阻碍</span>设计标准针对残障人士，且部分标准只适用于PC端，不适用于老年人和移动<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">因此呢</span>在进行百度App大字版的适老化设计时，设计<span style="color: black;">开发</span>团队系统的<span style="color: black;">科研</span>了老年人面临的问题、PC端<span style="color: black;">没</span><span style="color: black;">阻碍</span>设计标准及其他<span style="color: black;">关联</span>资料，产出了系统的移动端适老化设计标准体系，<span style="color: black;">同期</span>结合百度App大字版<span style="color: black;">实质</span>场景产出<span style="color: black;">认识</span>决<span style="color: black;">方法</span>。适老化设计<span style="color: black;">包括</span>：易阅读、易收听、易操作、易理解四个方面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易阅读的手段<span style="color: black;">包含</span>增大字号、<span style="color: black;">运用</span>符合老年人生理、心理特征的颜色、<span style="color: black;">供给</span>有效的反馈提示等；易收听的<span style="color: black;">措施</span><span style="color: black;">包含</span>：增大音量、降低语速等；易操作的改良<span style="color: black;">包含</span>：增大触控区、降低手指运动距离和操作<span style="color: black;">精细</span>度<span style="color: black;">需求</span>、<span style="color: black;">供给</span><span style="color: black;">知道</span>的操作反馈、隐性操作显性化及辅助用户输入等；易理解的改善<span style="color: black;">包含</span>：采用通俗易懂的文案、<span style="color: black;">供给</span>清晰<span style="color: black;">知道</span>的图标设计、<span style="color: black;">提高</span>信任感、<span style="color: black;">供给</span>即时的<span style="color: black;">帮忙</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOuU02UIotbduIm3iadibJmzTmOGx2AKkzPd4iaXKPMzO15ojCeh4J3b6O5A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">AI赋能，情感<span style="color: black;">陪同</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">非常多</span><span style="color: black;">青年</span>人去大城市寻找机会，<span style="color: black;">引起</span>产生<span style="color: black;">非常多</span>空巢老人，<span style="color: black;">她们</span>情感孤独，缺少<span style="color: black;">陪同</span>。疫情的爆发，更使老年人在节假日<span style="color: black;">亦</span>难以与家人团聚。<span style="color: black;">因此呢</span>百度App大字版<span style="color: black;">经过</span>语音合成等AI能力，还原儿孙亲友的真实声音，用于全局内容播报朗读，使老年人感受到至亲至爱仿佛<span style="color: black;">陪同</span>在他们身边，缓解老年人的孤单和思念之情。全局语音朗读<span style="color: black;">亦</span>能<span style="color: black;">处理</span>老年人的阅读<span style="color: black;">阻碍</span>和<span style="color: black;">长期</span>阅读<span style="color: black;">引起</span>的视觉疲劳问题，<span style="color: black;">同期</span><span style="color: black;">能够</span>解放双手，使老年人随时随地听朗读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOuiciaEeDm6JXicTWNSy5O2ZwXYQHFBoeg2cF1phZnYba97kTZ8FkLUn3iaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">丰富内容，充盈生活</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度App大字版围绕老年人的<span style="color: black;">实质</span>生活需求，依托百度的内容生态和个性化<span style="color: black;">举荐</span>技术，<span style="color: black;">供给</span>了符合老年人兴趣的图文和音视频内容，一站式满足了老年人的内容消费需求。在设计上，<span style="color: black;">经过</span>AI技术，对视频<span style="color: black;">增多</span>智能字幕，方便老年人获取视频信息；在内容流的操作上，<span style="color: black;">经过</span>统一的容器和流式交互，为老年人<span style="color: black;">供给</span><span style="color: black;">方便</span>的操作体验，使<span style="color: black;">她们</span>更方便、平等的获取信息和内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOu6vkbssqVVsyd1whL2g6HGCX0TVCHvvabEVibgFZehtKOPuUqY182fPQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">生活助手，<span style="color: black;">方便</span>服务</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度App大字版还<span style="color: black;">供给</span>了多种实用<span style="color: black;">工具</span>，满足老年人疫情时代和<span style="color: black;">平常</span>的生活诉求。疫情<span style="color: black;">引起</span>线下服务线上化，为了<span style="color: black;">帮忙</span>老年人适应这<span style="color: black;">一辈子</span>活方式的转变，百度App大字版<span style="color: black;">供给</span>了在线政务<span style="color: black;">工具</span>；<span style="color: black;">非常多</span>老年人承担了教育孙辈的责任，<span style="color: black;">因此呢</span>，大字版<span style="color: black;">供给</span>了<span style="color: black;">有些</span>辅助<span style="color: black;">教育</span><span style="color: black;">工具</span>，<span style="color: black;">帮忙</span><span style="color: black;">她们</span>带<span style="color: black;">孩儿</span>。更有疫情地图、垃圾<span style="color: black;">归类</span>等贴合<span style="color: black;">平常</span>生活场景的<span style="color: black;">工具</span>，使智能技术更贴近、融入老年人的生活。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOu7sp2uyv3ia4q8vK5e9rkAC7IPVTqGG2A0pW9o2GJgfTiahPZufxicjZOg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">以下对话来自</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">《设计》与百度App大字版体验设计团队</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：在设计前期的调研<span style="color: black;">周期</span>，<span style="color: black;">发掘</span>了<span style="color: black;">那些</span>用户需求和体验的痛点？数字时代，老年人群有<span style="color: black;">那些</span>被忽略了的需求？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> LU：</strong><span style="color: black;">咱们</span>的调研<span style="color: black;">发掘</span>，中老年用户<span style="color: black;">伴侣</span>在<span style="color: black;">运用</span>移动互联网<span style="color: black;">制品</span>时，最<span style="color: black;">重点</span>的体验痛点是<span style="color: black;">因为</span>生理老化带来的。随着年龄增大，<span style="color: black;">她们</span>在判断力、操控力、表达力、感官力的老化不可避免，这些老化<span style="color: black;">亦</span>直接影响他们对智能手机的<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，随着年龄的增长，中老年<span style="color: black;">伴侣</span>的信息筛选和判断力在逐步变弱。相比<span style="color: black;">青年</span>人，中老年人<span style="color: black;">更易</span>上当受骗。<span style="color: black;">她们</span><span style="color: black;">平常</span>的受骗类型<span style="color: black;">包含</span>免费领红包、赠送手机流量、优惠打折团购商品等。<span style="color: black;">由于</span>成长环境的影响，中老年人是更信赖权威的，而老化带来判断力的下降，让<span style="color: black;">她们</span>对权威信息源的依赖度更高。在调研中<span style="color: black;">她们</span>提到，像“官方发布”（<span style="color: black;">例如</span>CCTV、<span style="color: black;">地区</span>电视台发布的官方<span style="color: black;">资讯</span>、人民日报的<span style="color: black;">资讯</span>），以及“疫情辟谣”（<span style="color: black;">例如</span>百度App在2019年疫情爆发初期推出的新冠肺炎辟谣栏目），<span style="color: black;">她们</span>觉得很好、很信赖，能<span style="color: black;">帮忙</span><span style="color: black;">她们</span>判断真伪，<span style="color: black;">乃至</span>会在家族群里向其他人<span style="color: black;">举荐</span>。由此可见，信息流<span style="color: black;">制品</span>应该为中老年人<span style="color: black;">供给</span><span style="color: black;">更加多</span>权威<span style="color: black;">源自</span>、真实可信的信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 其次，中老年人的操控力在下降。这<span style="color: black;">引起</span><span style="color: black;">她们</span>接触信息的自主性变弱。在<span style="color: black;">选取</span>手机App上，<span style="color: black;">她们</span>更依赖于<span style="color: black;">经过</span>别人<span style="color: black;">举荐</span>，<span style="color: black;">或</span>看到别人在社交平台的分享后下载，<span style="color: black;">或</span>是<span style="color: black;">选取</span>手机自带的App。相比<span style="color: black;">青年</span>人，<span style="color: black;">她们</span>很少自己主动去应用商店<span style="color: black;">发掘</span><span style="color: black;">有些</span>新的App。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再次，中老年人的语言组织和表达能力下降。在组织的中老年用户座谈会中，设计团队深刻感受到<span style="color: black;">她们</span>的表述能力<span style="color: black;">显著</span>不如<span style="color: black;">青年</span>用户。这表<span style="color: black;">此刻</span>老年人的表达有<span style="color: black;">非常多</span>重复的<span style="color: black;">地区</span>，中间<span style="color: black;">亦</span>会夹杂<span style="color: black;">海量</span>“嗯”“<span style="color: black;">便是</span>”“呢”“吧”等语气词。<span style="color: black;">她们</span>在<span style="color: black;">运用</span>语音交互类<span style="color: black;">制品</span>时表达力差，加上有些用户还有方言，这些都对语音交互、语音识别<span style="color: black;">制品</span>的准确性带来了更具挑战性的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，随着身体机能的老化，中老年人的感官能力<span style="color: black;">亦</span>会下降。对手机<span style="color: black;">运用</span>影响最<span style="color: black;">显著</span>的是视力衰老，会<span style="color: black;">引起</span>中老年人看不清小字，对色彩分辨力减弱，<span style="color: black;">显现</span><span style="color: black;">远视</span>等问题，<span style="color: black;">亦</span>容易眼疲劳。<span style="color: black;">因此呢</span>，手机App的文字排版、界面颜色、音视频功能的适老化就<span style="color: black;">显出</span>尤为<span style="color: black;">要紧</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：要做出理想的适老化设计<span style="color: black;">必须</span>综合运用<span style="color: black;">那些</span>学科的知识？</span></strong></span></p><span style="color: black;"> <strong style="color: blue;">小军：</strong>移动互联网<span style="color: black;">制品</span>适老化设计<span style="color: black;">科研</span><span style="color: black;">触及</span>面非常广，<span style="color: black;">需求</span>学科背景<span style="color: black;">包含</span>设计学、工效学、心理学、应用数学、社会学等学科和专业。</span><span style="color: black;"> 百度App大字版工作中<span style="color: black;">科研</span>了<span style="color: black;">海量</span>的跨学科文献和<span style="color: black;">科研</span>成果，有效<span style="color: black;">指点</span><span style="color: black;">制品</span><span style="color: black;">详细</span>设计工作<span style="color: black;">包含</span>：</span><span style="color: black;">设计学：</span><span style="color: black;">对WCAG国际设计标准<span style="color: black;">科研</span>；</span><span style="color: black;">标识系统<span style="color: black;">没</span><span style="color: black;">阻碍</span>设计<span style="color: black;">科研</span>；</span><span style="color: black;">移动端中文阅读舒适性<span style="color: black;">科研</span>；</span><span style="color: black;">工效学：</span><span style="color: black;">人体手指移动设备屏幕触控区<span style="color: black;">科研</span>；</span><span style="color: black;">老年用户连续性操作<span style="color: black;">行径</span><span style="color: black;">科研</span>；</span><span style="color: black;">心理学：</span><span style="color: black;">老年人心理特征中关于颜色<span style="color: black;">科研</span>；</span><span style="color: black;">移动端<span style="color: black;">制品</span>中反馈设计的情感化<span style="color: black;">科研</span>；</span><span style="color: black;">认知心理学下的移动端<span style="color: black;">制品</span><span style="color: black;">科研</span>报告；</span><span style="color: black;">社会学：</span><span style="color: black;">老年人言语交际<span style="color: black;">阻碍</span>实证<span style="color: black;">科研</span>；</span><span style="color: black;">老年人听觉审美偏好<span style="color: black;">科研</span>；</span><span style="color: black;">老年人言语交际<span style="color: black;">阻碍</span>实证<span style="color: black;">科研</span>；</span><span style="color: black;">应用数学：</span><span style="color: black;">用户<span style="color: black;">科研</span>团队开展基于用户数据分析和基于<span style="color: black;">目的</span>用户已有数据用户特性<span style="color: black;">科研</span>。</span><span style="color: black;"> <strong style="color: blue;">雷哥：</strong>除了设计专业知识，团队在适老化设计过程中运用了<span style="color: black;">海量</span>用户<span style="color: black;">科研</span><span style="color: black;">行业</span>的知识，洞察中老年用户的生理老化特点和心理需求，<span style="color: black;">帮忙</span>设计师们制定出适合中老年用户需求的适老化设计标准。</span><span style="color: black;">在<span style="color: black;">科研</span>中，一方面运用了社会学、心理学<span style="color: black;">行业</span>常用的用户访谈、问卷调查、座谈会等<span style="color: black;">办法</span>，另一方面还引入了人类工效学<span style="color: black;">行业</span>的眼动实验法。<span style="color: black;">经过</span>科学、严谨的实验，<span style="color: black;">评定</span><span style="color: black;">区别</span>设计<span style="color: black;">方法</span>在<span style="color: black;">区别</span><span style="color: black;">运用</span>场景对用户主观体验<span style="color: black;">评估</span>指标和客观眼动指标的影响，<span style="color: black;">最后</span>形<span style="color: black;">成为了</span>一套完备、成体系的适老化设计规范，可用于指引<span style="color: black;">新闻</span>类/阅读类App的适老化设计改造。规范<span style="color: black;">知道</span>了搜索、浏览、长文阅读、辅助信息（如功能按钮、设计页面）<span style="color: black;">区别</span>手机阅读场景，标题、摘要、正文等<span style="color: black;">区别</span>信息层级下，理想字号、行距和粗细组合，并给出了<span style="color: black;">区别</span>灰度颜色的全局最小可辨识字号。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">科研</span>成果<span style="color: black;">亦</span>已撰写成2篇论文，其中《Improving Smartphone Reading Experience for Middle Aged and Elderly Users : The Effect of Font Size, Line Spacing and Stroke Weight》在第24届国际人机交互大会（HCII2022）<span style="color: black;">发布</span>；《中老年移动端数字阅读最小可辩识字号<span style="color: black;">科研</span>》被中文核心期刊《包装工程》录用，即将<span style="color: black;">发布</span>。<span style="color: black;">另一</span>，团队<span style="color: black;">亦</span>与中国老龄产业协会合作，发布了《移动互联网应用程序适老化体验规范》团体标准，共享<span style="color: black;">咱们</span>的经验，<span style="color: black;">期盼</span>带动移动互联网行业关注中老年用户的需求，<span style="color: black;">帮忙</span>其他<span style="color: black;">制品</span><span style="color: black;">提高</span>中老年用户的阅读体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做出理想的适老化设计<span style="color: black;">必须</span>对老年人群体有深入的<span style="color: black;">认识</span>，<span style="color: black;">必须</span>搭建系统的适老化设计理论体系，在前期用户<span style="color: black;">科研</span><span style="color: black;">周期</span><span style="color: black;">必须</span>综合运用生理学、心理学、<span style="color: black;">行径</span>学和社会学等<span style="color: black;">关联</span>的知识，对老年人<span style="color: black;">平常</span>生活和<span style="color: black;">运用</span>移动App所面临的问题有深入系统的分析。在提出<span style="color: black;">处理</span><span style="color: black;">方法</span>的<span style="color: black;">周期</span><span style="color: black;">必须</span>专业的交互设计知识，对人工智能技术有<span style="color: black;">必定</span>的<span style="color: black;">科研</span>，以及对现有业务<span style="color: black;">自己</span><span style="color: black;">持有</span>的资源有深入的<span style="color: black;">认识</span>，<span style="color: black;">这般</span><span style="color: black;">才可</span>提出系统且深入的适老化<span style="color: black;">处理</span><span style="color: black;">方法</span>，而不只是停留在放大字号和功能精简层面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">》：针对老年人对有尊严的生活的<span style="color: black;">巴望</span>，除了<span style="color: black;">经过</span><span style="color: black;">没</span><span style="color: black;">阻碍</span>设计适应老年人群体在生理和心理上的变化之外，百度的适老化设计<span style="color: black;">是不是</span>有<span style="color: black;">思虑</span>在实践中<span style="color: black;">帮忙</span>老年人群体实<span style="color: black;">此刻</span>数字时代中“进化”，来一场跨越数字鸿沟的双向奔赴？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">小军：</strong>百度App大字版体验设计<span style="color: black;">目的</span><span style="color: black;">处理</span>老年人<span style="color: black;">不可</span>用、不敢用、不会用的问题，百度App大字版完成适老化<span style="color: black;">没</span><span style="color: black;">阻碍</span>设计覆盖，<span style="color: black;">处理</span>了<span style="color: black;">制品</span><span style="color: black;">不可</span>用的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度App大字版<span style="color: black;">经过</span>降低操作成本和<span style="color: black;">帮忙</span>老年人学习成长，<span style="color: black;">处理</span>不敢用和不会用问题，实<span style="color: black;">此刻</span>数字时代中的“进化”，<span style="color: black;">详细</span><span style="color: black;">办法</span><span style="color: black;">包含</span>：大字版依托百度领先AI技术，在<span style="color: black;">制品</span>实践中应用语音搜索、图像识别降低输入成本，实现全场景内容朗读降低信息获取成本，<span style="color: black;">经过</span>AI技术应用降低<span style="color: black;">运用</span>成本，<span style="color: black;">处理</span>不敢用的问题。<span style="color: black;">同期</span>计划在<span style="color: black;">制品</span>中<span style="color: black;">增多</span>针对适老功能的分步，直观的教育视频，<span style="color: black;">处理</span>不会用的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：大数据时代<span style="color: black;">怎样</span>实现“茧房”优化？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">火韦：</strong>这个是很专业的问题，深入到了老年人内容消费的核心体验。我尝试片面地回答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">通常</span><span style="color: black;">来讲</span>，“茧房问题”<span style="color: black;">指的是</span>“接收”，<span style="color: black;">便是</span>个性化<span style="color: black;">举荐</span>系统会让人们困在原有的兴趣点上，从而接收不到<span style="color: black;">区别</span>的信息。百度<span style="color: black;">举荐</span>系统<span style="color: black;">始终</span>在<span style="color: black;">处理</span>“茧房问题”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>重点说百度大字版对中老年用户需求的<span style="color: black;">尤其</span>处理，<span style="color: black;">增多</span>用户接收内容的多样化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是，鼓励用户主动兴趣表达，<span style="color: black;">经过</span><span style="color: black;">恰当</span>的引导，让老年人主动表达自己的兴趣点、关注点；<span style="color: black;">同期</span>关注用户对<span style="color: black;">举荐</span>偏好的意见反馈，灵活<span style="color: black;">调节</span>内容<span style="color: black;">举荐</span>；二是，搜索和内容<span style="color: black;">举荐</span>的结合，参考用户的搜索意图，<span style="color: black;">弥补</span>实时兴趣点到内容<span style="color: black;">举荐</span>策略中，<span style="color: black;">经过</span>搜索拓展用户对搜索<span style="color: black;">关联</span><span style="color: black;">行业</span>和兴趣的认知边界；三是，通用<span style="color: black;">新闻</span>和兴趣的满足，在个性化的<span style="color: black;">基本</span>上，会<span style="color: black;">增多</span>平台老年人通用的重大<span style="color: black;">资讯</span>事件和垂直<span style="color: black;">行业</span>热门内容的适度<span style="color: black;">举荐</span>；四是，专项策略和体验<span style="color: black;">评定</span>，<span style="color: black;">包含</span>打散同类的、连出的或霸屏的内容，<span style="color: black;">增多</span>多样性，强化兴趣探索，一年多<span style="color: black;">败兴</span>，<span style="color: black;">连续</span>进行实验优化，降低茧房用户占比，<span style="color: black;">经过</span>用户调研<span style="color: black;">周期</span>性收集用户对多样性的体验反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">茧房问题还有一层含义是“接受”，<span style="color: black;">便是</span>人们会抗拒接受新信息、<span style="color: black;">乃至</span>是新事实。<span style="color: black;">尤其</span>是老年人有<span style="color: black;">有些</span>固有的观念和习惯，很难改变。一是，进行科学辟谣，破除错误的<span style="color: black;">认识</span>，倡导健康的生活方式；二是，鼓励老年人多<span style="color: black;">运用</span>搜索，主动拓展认知边界；三是，在用户消费图文和视频时，系统会出<span style="color: black;">关联</span>词，用户一键搜索得到新知识。<span style="color: black;">另外</span>，今年还推出了“交<span style="color: black;">伴侣</span>”模块，通过互动课堂和社区讨论，让老年<span style="color: black;">伴侣</span>更好地接受新信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：老年人<span style="color: black;">运用</span>智能设备进行网络交易时的信息安全和交易安全<span style="color: black;">怎样</span><span style="color: black;">保证</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">火韦：</strong>老年人在<span style="color: black;">运用</span>智能设备，<span style="color: black;">已然</span>从简单的浏览信息、<span style="color: black;">起始</span><span style="color: black;">更加多</span>地进行电子购物，<span style="color: black;">触及</span>到相对<span style="color: black;">繁杂</span>的网络交易过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度App大字版在<span style="color: black;">初期</span>版本就关注到了这个问题，从以下方面<span style="color: black;">连续</span>优化。一是，我们会主动打压低俗、低质的内容和商品，并给<span style="color: black;">优秀</span>和权威的第三方打上官方标，引导老年人识别<span style="color: black;">源自</span>；二是，<span style="color: black;">咱们</span><span style="color: black;">亦</span>加入了百度<span style="color: black;">保证</span>，并且专门推出了老年人<span style="color: black;">保证</span>官网和专属处理流程，对平台<span style="color: black;">出现</span>的网络交易进行提前<span style="color: black;">保证</span>；三是，推出“暖阳热线”400专线<span style="color: black;">tel</span>，随时与老年用户进行沟通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：在适老设计中，AI技术有<span style="color: black;">那些</span>独特的功用？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">雷哥：</strong>在适老化设计中应用AI技术，<span style="color: black;">能够</span>更好地<span style="color: black;">处理</span>老年人在生理和心理上面临的现实问题，满足老年人的信息获取和情感<span style="color: black;">陪同</span>诉求。例如，在信息获取层面，<span style="color: black;">经过</span>语音识别和图像识别技术，<span style="color: black;">能够</span>改变传统的输入文本的搜索方式，大幅降低老年人的搜索成本，使老年人仅<span style="color: black;">经过</span>说话或拍照的输入方式<span style="color: black;">就可</span>更方便地答疑解惑，获取新知。AI技术在视频场景<span style="color: black;">亦</span><span style="color: black;">能够</span>发挥<span style="color: black;">功效</span>，<span style="color: black;">经过</span>智能放大字幕和智能添加字幕，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>老年人更好地获取视频信息。<span style="color: black;">经过</span>声纹识别和声音合成技术，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>老年人录制合成亲友声音，用于全局内容朗读，让与亲友分隔两地的空巢老人体验如同亲友在耳畔般的朗读，获取跨越时空的情感<span style="color: black;">陪同</span>；<span style="color: black;">同期</span>，语音朗读能够<span style="color: black;">处理</span><span style="color: black;">长期</span>阅读带来的视觉疲劳问题。这些都得益于百度在人工智能<span style="color: black;">行业</span>的技术<span style="color: black;">累积</span>，<span style="color: black;">因此</span>，AI技术不仅<span style="color: black;">能够</span>在<span style="color: black;">没</span>人驾驶等前沿<span style="color: black;">行业</span>发挥<span style="color: black;">功效</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">制品</span>化<span style="color: black;">处理</span>老年人面临的<span style="color: black;">实质</span>问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：适老化设计的<span style="color: black;">科研</span>和<span style="color: black;">研发</span>在MEUX<span style="color: black;">分部</span><span style="color: black;">处在</span>什么位置？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">雷哥：</strong>MEUX团队<span style="color: black;">始终</span>很<span style="color: black;">注意</span>适老化设计的<span style="color: black;">科研</span>，很早就<span style="color: black;">起步</span>了<span style="color: black;">关联</span>的专项课题并<span style="color: black;">连续</span>投入。在工信部下发互联网应用适老化及<span style="color: black;">没</span><span style="color: black;">阻碍</span>改造专项<span style="color: black;">关联</span>指示文件之前，<span style="color: black;">咱们</span>就<span style="color: black;">已然</span>在进行适老化设计的<span style="color: black;">关联</span><span style="color: black;">科研</span>和探索，并且<span style="color: black;">开发</span>了<span style="color: black;">机构</span>内的首个适老化<span style="color: black;">制品</span>——百度App大字版，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>对国家互联网应用适老化改造的响应是非常积极和<span style="color: black;">即时</span>的。<span style="color: black;">咱们</span>的适老化设计<span style="color: black;">科研</span>及<span style="color: black;">制品</span><span style="color: black;">开发</span>的成功经验，<span style="color: black;">亦</span>推广到了<span style="color: black;">机构</span>内部各个<span style="color: black;">制品</span>团队，为<span style="color: black;">机构</span>内移动应用的适老化设计<span style="color: black;">供给</span>了参照标准。在<span style="color: black;">机构</span><span style="color: black;">外边</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>与老龄委合作制定了国内首个移动互联网应用适老化设计<span style="color: black;">需求</span>的团体标准，将<span style="color: black;">咱们</span>的经验推广到<span style="color: black;">全部</span>行业，形成更加广泛的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">小军：</strong>百度MEUX<span style="color: black;">分部</span>配备用户<span style="color: black;">科研</span>、视觉、交互、运营完备的各职能深度参与并<span style="color: black;">连续</span><span style="color: black;">科研</span>适老化设计，支撑<span style="color: black;">制品</span>建设和<span style="color: black;">连续</span>升级，<span style="color: black;">同期</span>，在学术论文<span style="color: black;">发布</span>、行业团体标准<span style="color: black;">创立</span>、国际奖项申请上均有<span style="color: black;">明显</span>的成果产出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BQ2WV76WMztmHHCARYxbwPQdCjCiakjOuzjycmANzyGGYyb62oOebIDY7efWHsFWD9ckS78W54gDtQSbQdgbmGQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：融入老年人服务生态，百度与<span style="color: black;">那些</span>行业展开了<span style="color: black;">怎么样</span>的合作形式？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">火韦：</strong>百度App大字版的<span style="color: black;">目的</span>是：<span style="color: black;">作为</span>中老年生活的<span style="color: black;">必须</span>App，服务于生活的方方面面。为了实现这个<span style="color: black;">目的</span>，与<span style="color: black;">机构</span>内部<span style="color: black;">关联</span><span style="color: black;">分部</span>、政府<span style="color: black;">分部</span>、行业伙伴进行了广泛合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是，到今天，百度App大字版<span style="color: black;">已然</span>是<span style="color: black;">持有</span>搜索、AI能力、图文、视频、直播、电台、小说阅读的综合内容消费平台。在<span style="color: black;">机构</span>内部，多达10多个<span style="color: black;">分部</span>的200多位同事参与了百度App大字版的<span style="color: black;">研发</span>和运营，其中<span style="color: black;">包含</span>搜索、语音搜索和语音智能处理、百家号内容平台、信息流策略、小程序和小说等兄弟业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是，<span style="color: black;">咱们</span>积极响应政府<span style="color: black;">关联</span><span style="color: black;">分部</span>的倡议，全面进行适老化改造，并与百度关怀版<span style="color: black;">一块</span>申请并<span style="color: black;">经过</span>了《移动互联网应用适老化设计<span style="color: black;">需求</span>》团队标准。<span style="color: black;">同期</span>与中国老龄协会<span style="color: black;">一块</span>推出了《老年智能科技大赛》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三是，在服务生态上，与养老行业<span style="color: black;">公司</span>和<span style="color: black;">公司</span>进行深入合作，<span style="color: black;">包含</span>与红松学堂、人人讲合作推出“交<span style="color: black;">伴侣</span>”社区，引入百度健康、薄荷营养<span style="color: black;">供给</span>健康功能，引入喜马拉雅和懒人畅听的小说、相声、评书等娱乐内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>与这些伙伴<span style="color: black;">一块</span>培育养老市场，让<span style="color: black;">更加多</span>的人关心老年群体在智能时代的难处。<span style="color: black;">例如</span><span style="color: black;">咱们</span>在父亲节那天全网推出“你先忙，爸没啥事”活动，用八张大图，说出了父亲和<span style="color: black;">孩儿</span>打<span style="color: black;">tel</span>时想说但<span style="color: black;">无</span>说的话。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：针对老龄化群体，百度在软硬件<span style="color: black;">研发</span>方面还有<span style="color: black;">那些</span><span style="color: black;">详细</span>的长短期规划？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">火韦：</strong>从2021年1月推出<span style="color: black;">败兴</span>，百度App大字版<span style="color: black;">始终</span>专注于为老年手机用户<span style="color: black;">供给</span>友好的内容和服务。这是一个<span style="color: black;">繁杂</span>的持久过程，还在苦练内功，与用户沟通、<span style="color: black;">认识</span><span style="color: black;">她们</span>的需求、<span style="color: black;">爱好</span>和习惯，<span style="color: black;">持续</span>推出新的App功能（电台、视频内容、搜索、AI能力、课程等）。这些业务都有向智能硬件、线下业务延伸的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《设计》：在做适老化设计的过程中，<span style="color: black;">做为</span>设计师、工程师，你们收获了<span style="color: black;">怎么样</span>的体验？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> LU：</strong>怀着同理心和使命感来设计<span style="color: black;">制品</span>。中老年人是<span style="color: black;">咱们</span>的长辈，<span style="color: black;">她们</span><span style="color: black;">青年</span>时为社会、为国家贡献了<span style="color: black;">非常多</span>。当<span style="color: black;">她们</span>年迈，<span style="color: black;">由于</span>身体老化在融入信息社会面临困难时，<span style="color: black;">咱们</span>有责任、有义务去<span style="color: black;">帮忙</span><span style="color: black;">她们</span>，让<span style="color: black;">她们</span>能够<span style="color: black;">容易</span>、愉快、便利地享受信息生活。<span style="color: black;">这里</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>呼吁<span style="color: black;">更加多</span>的移动互联网App、设计师和<span style="color: black;">制品</span>经理参与进来，推进移动互联网<span style="color: black;">制品</span>的适老化升级，<span style="color: black;">帮忙</span>中老年人享受信息社会，为中国的信息<span style="color: black;">没</span><span style="color: black;">阻碍</span>建设贡献自己的一份力量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">小军：</strong><span style="color: black;">做为</span>设计师，参与多轮的用户访谈，扫公园接触真实用户收集<span style="color: black;">运用</span>反馈意见。收集政府、竞对、<span style="color: black;">科研</span><span style="color: black;">公司</span>的<span style="color: black;">状况</span>。这让<span style="color: black;">咱们</span>对老年用户有了更深入的认知。<span style="color: black;">制品</span>设计中相比功能上的优化，情感上的关怀<span style="color: black;">亦</span>是内在需求。<span style="color: black;">咱们</span>的着眼点从<span style="color: black;">没</span><span style="color: black;">阻碍</span>设计，深入到情感化设计中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你<span style="color: black;">“在看”</span>我吗？</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/BQ2WV76WMzsfNTPhXic83pXG10881SVAGsEpNDR6VB2XMR6O1NwicIXzBBVIicIo6OOrT0E5oX2cjHJwjePDPxMrg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
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