l14107cb 发表于 2024-7-7 21:02:40

真正做外贸挣钱的企业，是怎么样的？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/iazibmF2NTjGBGgaQRhJVuQfu1Eh2cOlLGPsrzNOib4DfUadwLthoPZQEhES3QmqwIRLUdFOhvd90QCquvNtcsr3Q/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iazibmF2NTjGCBxs89u996RrFOcHiaHwEM01WPVZ7tXLy5tnKsV9PBgVqyZph7ZGyJZ4PuDA0e8ibiaN6AocholJblw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2018年3月份的旧文，今天再看，会带来什么新的感悟？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在认识<span style="color: black;">她们</span>之前，我从来没见过一个<span style="color: black;">机构</span>如此充满能量；在认识他之前，我从来不认为一个老板会优秀成<span style="color: black;">这般</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他（老板）和<span style="color: black;">她们</span>（团队），真的很厉害，是<span style="color: black;">咱们</span><span style="color: black;">仰慕</span>不来的那种厉害。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span><span style="color: black;"><strong style="color: blue;">关于投入</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span>都在抱怨外贸<span style="color: black;">欠好</span>做的时候，<span style="color: black;">她们</span>在加大投入。阿里巴巴<span style="color: black;">欠好</span>做？<span style="color: black;">她们</span>投入了P4P，诚信通，金品诚等等所能投入的项目。展会没效果？<span style="color: black;">她们</span>参加了行业内一半以上的展会，买了最佳黄金位（最醒目，最花钱的位置），找了营销团队专门设计展位等等。<span style="color: black;">她们</span>会把每一个资源都用到极致，当然<span style="color: black;">这般</span>做的前提，<span style="color: black;">必定</span>是<span style="color: black;">海量</span>资金投入。<span style="color: black;">然则</span><span style="color: black;">她们</span>都觉得，值！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span><span style="color: black;"><strong style="color: blue;">关于资源</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>除了参加<span style="color: black;">各样</span>各样的展会，投入B2B平台，还<span style="color: black;">一样</span>投入B2C平台以及社交营销推广。该花钱的<span style="color: black;">地区</span>一点不手软，<span style="color: black;">她们</span>始终认为，路是越走越宽的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iazibmF2NTjGCBxs89u996RrFOcHiaHwEM0TQkjw7xr4VyBLrFYlTiafv1cQHKjd6Lrwh7icE8blcWZkXOGqjNDA2Qw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;"><strong style="color: blue;">关于理念</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴的运营是找代运营，社交营销<span style="color: black;">亦</span>请了专业的营销<span style="color: black;">机构</span>来教授怎么运作。他虽然是老板，<span style="color: black;">然则</span>常年不在<span style="color: black;">机构</span>，做什么去了？到国外积攒客户资源和收集订单去了。<span style="color: black;">机构</span>百分之80的客户<span style="color: black;">源自</span>都是老板的功劳，<span style="color: black;">那样</span><span style="color: black;">她们</span><span style="color: black;">机构</span>的业务员做什么的？跟进客户和招待客户，处理订单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最能节约成本的事情，<span style="color: black;">便是</span>让专业的人做专业的事。最能提<span style="color: black;">有效</span>率的事情，<span style="color: black;">便是</span>，我在前面开疆破土，你在身后鼎力相助。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个理念显然和<span style="color: black;">咱们</span>见过的大<span style="color: black;">都数</span><span style="color: black;">机构</span>都不<span style="color: black;">同样</span>。大部分老板都是坐在办公室里，盯着业务员“赶紧上传<span style="color: black;">制品</span>啊”、“今天<span style="color: black;">必要</span><span style="color: black;">研发</span>3个新客户”、“这个月的业绩<span style="color: black;">目的</span>是600万”……大部分业务员<span style="color: black;">亦</span>都在犯愁，“我什么时候<span style="color: black;">才可</span>出单”、“我要怎么样<span style="color: black;">才可</span><span style="color: black;">研发</span>到客户”、“这个月达不到业绩怎么办”……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span><span style="color: black;"><strong style="color: blue;">关于选品</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要觉得有利可图，<span style="color: black;">她们</span>就会去做，<strong style="color: blue;">坚决不把时间浪费在“纠结”上。</strong>那<span style="color: black;">她们</span>是怎么判定一个<span style="color: black;">制品</span>好<span style="color: black;">欠好</span>做？值不值得投入？<span style="color: black;">她们</span>从三方<span style="color: black;">得到</span>信息：一方面来自客户的反馈，<span style="color: black;">由于</span>老板常年在外收集订单的<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">得到</span><span style="color: black;">非常多</span>真实的市场反馈；一方面来自团队的观察和体验；还有一方面来自外文<span style="color: black;">新闻</span>。<span style="color: black;">她们</span><span style="color: black;">机构</span>不止经营一种<span style="color: black;">制品</span>，<span style="color: black;">亦</span>不止一个<span style="color: black;">营销</span>团队。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>从来不会问外贸同行，什么<span style="color: black;">制品</span>好做？在<span style="color: black;">她们</span>眼中这种<span style="color: black;">行径</span>是愚蠢的，<span style="color: black;">由于</span>同行做的好的会保密，做的<span style="color: black;">欠好</span>的，问了反而打击士气。<span style="color: black;">况且</span>“外贸什么时候好做了”，<span style="color: black;">这般</span>的标准答案，<span style="color: black;">基本</span><span style="color: black;">无</span>用。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iazibmF2NTjGCBxs89u996RrFOcHiaHwEM0FAEtpAibCib0W1ibRpBsEJeJMmxXiaBB8xKqgvnQFX9oP8BMmEnNEeNB1Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5</span><span style="color: black;"><strong style="color: blue;">关于招人</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">愿意花重金挖掘人才。<strong style="color: blue;"><span style="color: black;">机构</span>里不缺人，只缺人才</strong>，<span style="color: black;">她们</span><span style="color: black;">不吝</span>花重金从竞争对手的手上挖过来人才为我所用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只招“自私”的人。“我会为了<span style="color: black;">机构</span><span style="color: black;">奋斗</span>工作”，PASS；“我<span style="color: black;">必定</span>会认真工作，不辜负领导的期望”，PASS！“我来是想<span style="color: black;">提高</span>我自己的能力的”，要；“我的<span style="color: black;">目的</span>是<span style="color: black;">每一个</span>月能做到1000万”，要；“我想做外贸主管”，要！凡是“以<span style="color: black;">提高</span>自我为中心”的应聘者都优先<span style="color: black;">思虑</span>，<span style="color: black;">由于</span>“外贸是个自发的为自己工作的工作”。<span style="color: black;">倘若</span>做什么<span style="color: black;">必须</span>人盯着，<span style="color: black;">必须</span>催着，<span style="color: black;">那样</span><span style="color: black;">必定</span>入不了<span style="color: black;">她们</span><span style="color: black;">机构</span>HR的眼。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只招语言能力过硬的人。“外贸<span style="color: black;">便是</span>一个服务行业，表达都有问题，还怎么服务客户？”<span style="color: black;">因此</span><span style="color: black;">她们</span>的员工里面都是英语表达能力的佼佼者，<span style="color: black;">包含</span>海归。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iazibmF2NTjGCBxs89u996RrFOcHiaHwEM0JhLp6f7ibsyHmIEJr5cWRVCiaib4JTN3BlwOOlEKHVmwnicicjTuFqvib8ng/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6</span><span style="color: black;"><strong style="color: blue;">关于团队</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团队的<span style="color: black;">构成</span>：老板+员工，<span style="color: black;">或</span>是<span style="color: black;">营销</span>团队+工厂。在<span style="color: black;">她们</span><span style="color: black;">机构</span>，老板做最难的，员工做<span style="color: black;">容易</span>的。<span style="color: black;">营销</span>团队专心负责<span style="color: black;">营销</span>，而工厂全力<span style="color: black;">协同</span><span style="color: black;">营销</span>。在<span style="color: black;">她们</span><span style="color: black;">机构</span>，对工厂的<span style="color: black;">需求</span>比对业务员<span style="color: black;">需求</span>更加严苛，<strong style="color: blue;">仿佛业务员是<span style="color: black;">机构</span>里最<span style="color: black;">容易</span>的人。</strong><span style="color: black;">她们</span><span style="color: black;">机构</span>的一个业务员曾说“老板<span style="color: black;">亦</span>不在<span style="color: black;">机构</span>嘛，<span style="color: black;">咱们</span><span style="color: black;">通常</span>10点才上班，六点就下班，<span style="color: black;">然则</span><span style="color: black;">咱们</span>工作时间都很忙，很充实<span style="color: black;">亦</span>很<span style="color: black;">容易</span>”，我问你们这么<span style="color: black;">容易</span>，工资能有多少？他说“<span style="color: black;">一般</span>都一万几”。又<span style="color: black;">容易</span>，又高薪，这真真是个彪悍的<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>的高层<span style="color: black;">构成</span>人员，不是从某某<span style="color: black;">机构</span>挖来的人才，<span style="color: black;">便是</span><span style="color: black;">拥有</span>丰富专业经验的大将。<span style="color: black;">哪些</span>亲戚<span style="color: black;">伴侣</span>连带关系网，在<span style="color: black;">她们</span><span style="color: black;">机构</span>是不存在的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iazibmF2NTjGCBxs89u996RrFOcHiaHwEM0OAUm6xUpf0CS3TrdoF5B9y66XjicIto47SjBQcf6sVhxONicwzoUaIpQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个<span style="color: black;">机构</span>能够壮大，<span style="color: black;">必定</span>是<span style="color: black;">由于</span>这个老板足够强大。每一个彪悍的<span style="color: black;">机构</span>，都有大半是老板自己打下来的江山。一个富有能量的人，<span style="color: black;">才可</span>驱动<span style="color: black;">全部</span>团队一致向前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在他的带领下，<span style="color: black;">她们</span>去年业绩达到了60亿，今年的<span style="color: black;">目的</span>是要<span style="color: black;">增多</span>20亿，80亿！你们<span style="color: black;">奋斗</span>地前行着，<span style="color: black;">咱们</span>奋力地向你们学习！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWhJou9CCpqmibD6ldgHL2ONAGE68PcPaHd7aRm2VoFNC4ZT7YJib7cicvF4cO3ZJCLHvsiaNtMM5G2IrA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做外贸<span style="color: black;">挣钱</span>的<span style="color: black;">机构</span>，</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">是越做越<span style="color: black;">容易</span>的。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">维尼新书<span style="color: black;">举荐</span></strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iazibmF2NTjGCfQzfnDFoawR3gJ7yACRwRj0XErVq87QeysF737iaYROzMXeFFLHWOMDgWvdCiakXCDtDWUIc7MaRA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iazibmF2NTjGCBBjJ1sV4ichfGhQdcCvbWicdEkfIaojJzSvGyrT6LDetb4j7YhYvcenGs3Ysicrmy492h2gLU0uiaKA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iazibmF2NTjGCNTA6zwHXuGK2sJMlr1xC9bOEMicD1uxqUo6l9zhgRKDiaYvTIhXIkKSNo5ib8IAeQgUbBuuibpnMvug/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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情迷布拉格 发表于 2024-9-2 09:15:58

哈哈、笑死我了、太搞笑了吧等。
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