生鲜超市怎么做促销吸引顾客？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按以下几种类型去分，用<span style="color: black;">区别</span>的促销方式，<span style="color: black;">详细</span>的要<span style="color: black;">按照</span>店铺<span style="color: black;">实质</span><span style="color: black;">状况</span>而定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>按消费时间段。早上，顾客<span style="color: black;">重点</span>是些老年人，购买的<span style="color: black;">制品</span>基本是日用食材类，蔬菜和肉类这些，中国人<span style="color: black;">膳食</span>习惯和根深蒂固的观念，觉得早上的食材最<span style="color: black;">鲜嫩</span>，这个时候<span style="color: black;">能够</span><span style="color: black;">选择</span>部分绿叶菜类进行促销，老年人<span style="color: black;">针对</span>打折商品总忍不住多看两眼，<span style="color: black;">本来</span>这次不<span style="color: black;">必须</span>的菜品，他看见打折就<span style="color: black;">特别有</span>可能带走，<span style="color: black;">选取</span>的商品要符合老年人对高品质和低价格的<span style="color: black;">需求</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而到下午时间段，服务的消费人群<span style="color: black;">区别</span>，<span style="color: black;">此时</span>候<span style="color: black;">重点</span>是些上班族下班了，<span style="color: black;">必须</span>自己买菜回家做饭，<span style="color: black;">她们</span>对生鲜商品的需求是快捷第<span style="color: black;">1、</span>质量第<span style="color: black;">2、</span>价格第三；此时商品应以半成品、成品和加工类为主，动销率比早上要高<span style="color: black;">非常多</span>。还<span style="color: black;">能够</span><span style="color: black;">选取</span>部分<span style="color: black;">果蔬</span>、牛奶等高品质的<span style="color: black;">制品</span>进行促销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>按<span style="color: black;">制品</span>类型。<span style="color: black;">例如</span><span style="color: black;">果蔬</span>，社群营销、线上营销是比较<span style="color: black;">广泛</span>好做的，<span style="color: black;">能够</span>搞拼团活动、接龙活动等，<span style="color: black;">次日</span>到店自提；当天到了<span style="color: black;">夜晚</span>还卖不完的猪肉，直接拿大喇叭在猪肉摊前吼打折是最有用的，要<span style="color: black;">晓得</span>猪肉<span style="color: black;">这般</span>的<span style="color: black;">制品</span>，宁愿最后亏一点，<span style="color: black;">亦</span>要当天售完最好，喇叭是最土最笨的<span style="color: black;">办法</span>，但确实是最有效的；零食产品，<span style="color: black;">能够</span>设置试吃区域，安排员工在旁边进行促销和讲解，<span style="color: black;">亦</span>起到一个监督的<span style="color: black;">功效</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-42702595c2e447cdb2cb196b5dae6386_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>按季节。季节限定的<span style="color: black;">制品</span>，<span style="color: black;">能够</span>偶尔做促销，<span style="color: black;">例如</span>大闸蟹、荔枝等。促销时<span style="color: black;">能够</span>用展板对商品功效、吃了有什么好处、<span style="color: black;">怎样</span>搭配等进行简单的展示，刺激消费者购买的欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>活动促销。搭配<span style="color: black;">各样</span>节假日，<span style="color: black;">例如</span>给会员发放买满多少减多少的优惠券，第二件只需1元，积分抵扣等等。在做这些促销时<span style="color: black;">必要</span>算好成本利润库存等，否则一不小心搞得人都要累死，算下来却并<span style="color: black;">无</span>赚到什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面<span style="color: black;">说到</span>的只是大框架，<span style="color: black;">针对</span>超市生鲜<span style="color: black;">来讲</span>，<span style="color: black;">定时</span>制作促销<span style="color: black;">方法</span>是<span style="color: black;">特别有</span>必要的，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>。</p>
我完全同意你的观点，说得太对了。
页:
[1]