软文营销攻略怎么写？
<div style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">01）图书6000册免费正版图书-资源分享</span><span style="color: black;"><span style="color: black;"></span>www.fendoubaba.site/6690.html</span></span><span style="color: black;"><img src="https://pic3.zhimg.com/v2-c7b0b1ad3975106c99612b79d53a3676_180x120.jpg" style="width: 50%; margin-bottom: 20px;"></span></a></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今日的<span style="color: black;">商场</span>活动离不开<span style="color: black;">宣传</span>，更离不开软文，“酒香不怕巷子深” 的传统观念在市场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经济面前早已被证明是行不通的。<span style="color: black;">公司</span>开展软文促销是市场竞争的直接结果，是<span style="color: black;">公司</span>决定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参与市场竞争的标志。从某种<span style="color: black;">道理</span>上<span style="color: black;">来讲</span>，一个<span style="color: black;">公司</span>的软文攻略<span style="color: black;">便是</span>该<span style="color: black;">公司</span>进入市场的宣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">战书。软文对<span style="color: black;">公司</span>在开拓市场、促进<span style="color: black;">营销</span>、改善<span style="color: black;">公司</span>形象、<span style="color: black;">加强</span><span style="color: black;">公司</span>的整体竞争力和社会</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">影响力_上有着<span style="color: black;">非常</span><span style="color: black;">要紧</span>的<span style="color: black;">功效</span>，是连接<span style="color: black;">公司</span>、社会和消费者之间的桥梁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众多<span style="color: black;">公司</span>在注重<span style="color: black;">宣传</span>投入的<span style="color: black;">同期</span>，<span style="color: black;">创立</span>起其完善的网络平台，<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">自己</span>的市</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场占有率，到处<span style="color: black;">颁布</span>自己的软文，对促进<span style="color: black;">制品</span>消费及<span style="color: black;">加强</span>品牌知名度起到了至关<span style="color: black;">要紧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的<span style="color: black;">功效</span>。例如舒肤佳的软文，如图1-1所示。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-a0677dddf749722bebeb13a5d0bc5b8d_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>舒肤佳一 后来居上<span style="color: black;">叫作</span>雄香皂市场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1992年3月，“舒肤佳”进入中国市场，而早在1986年就进入中国市场的“力士”<span style="color: black;">已然</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">牢牢占住香皂市场，后生“舒肤佳”却在短短几年时间里，硬生生地把“力士”从香皂霸主的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宝座上拉了下来，<span style="color: black;">按照</span>2001年的数据，舒肤佳市场占有率达41.95%，比位居第二的力士高出</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14个百分点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">舒肤佳的成功自然有<span style="color: black;">非常多</span><span style="color: black;">原因</span>，但<span style="color: black;">重要</span>的一点在于它找到了一个新颖而准确的“除菌”概念。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在中国人刚<span style="color: black;">起始</span>用香皂洗手的时候，舒肤佳就<span style="color: black;">起始</span>了它长达十几年的“教育工作”，要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国人把手真正洗干净一看得见的污渍洗掉了。看不见的细菌你洗掉了吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 图1-1舒肤佳: 后来居上<span style="color: black;">叫作</span>雄香皂市场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>以上案例，你认<span style="color: black;">为何</span>是软文呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在日新月异的网络市场中，软文<span style="color: black;">霸占</span>着越来越<span style="color: black;">要紧</span>的地位，<span style="color: black;">作为</span>信息传播的<span style="color: black;">重点</span>模式。借</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">助<span style="color: black;">恰当</span>的途径，可让软文内容在<span style="color: black;">短期</span>内<span style="color: black;">得到</span>最佳的传播效果。<span style="color: black;">那样</span>，什么是软文? </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>而言，软文的定义有两种，-种是狭义的，-一种是广义的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(一)狭义的定义</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">狭义的软文指<span style="color: black;">公司</span>花费在报纸、杂</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">志等宣传载体上刊登的纯文字性的广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告，如图1-2所示。即付费文字<span style="color: black;">宣传</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-e813f64fa42f188b580bb6efdb4fb31c_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(二)广义的定义</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广义的软文<span style="color: black;">指的是</span><span style="color: black;">公司</span><span style="color: black;">经过</span>策划在</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报纸、杂志或网络等宣传载体上刊登的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">提高</span><span style="color: black;">公司</span>品牌形象和知名度，或可</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以促进<span style="color: black;">公司</span><span style="color: black;">营销</span>的<span style="color: black;">有些</span>宣传性、 阐释性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>，<span style="color: black;">包含</span>特定的<span style="color: black;">资讯</span>报道、深度<span style="color: black;">文案</span>、</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费短文广:告、案例分析等，如图1-3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所示。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-69e73b407f6e1df6a4ce0f04f6778477_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书所述的软文<span style="color: black;">指的是</span>结合特定的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1-2 狭义的软文</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">概念<span style="color: black;">需求</span>和用讲道理摆事实的方式，使消费者走进设定的消费速成计划。它是-种向消费者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传达详尽的信息并<span style="color: black;">快速</span>实现<span style="color: black;">制品</span>消费的<span style="color: black;">拥有</span>强有力的针对性、心理攻击性的文字(<span style="color: black;">照片</span>)模</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">式。软文<span style="color: black;">重点</span><span style="color: black;">是由于</span><span style="color: black;">公司</span>的市场策划人员或<span style="color: black;">宣传</span><span style="color: black;">机构</span>的文案人员来负责撰写的-种文字<span style="color: black;">宣传</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它将宣传内容和<span style="color: black;">文案</span>内容结合在<span style="color: black;">一块</span>，让用户在阅读<span style="color: black;">文案</span>时能够<span style="color: black;">认识</span>策划人员所要宣传的信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">息。相比硬<span style="color: black;">宣传</span>，软文传播是更有力的营销手段。软文的奥妙之处在于-一个 “软”字，将所</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要宣传内容<span style="color: black;">经过</span>绵里藏针的方式，于<span style="color: black;">没</span>形中使消费者<span style="color: black;">走进</span>精心设计过的“软文<span style="color: black;">宣传</span>”里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仔细</span>内容不在本文阐述，<span style="color: black;">详细</span>目录如下：</p>
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