印度谷歌宣传花费一览表：2024年投放必须参考（附案例）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>在印度市场的投放成本，<span style="color: black;">始终</span>是众多企业和<span style="color: black;">宣传</span>主关注的焦点。随着印度互联网用户的<span style="color: black;">持续</span>增长，谷歌<span style="color: black;">宣传</span>平台在印度的影响力<span style="color: black;">亦</span>日益扩大，为<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>了广阔的市场空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，投放成本的高低直接关系到<span style="color: black;">宣传</span>主的预算和收益，<span style="color: black;">因此呢</span><span style="color: black;">认识</span>谷歌<span style="color: black;">宣传</span>在印度的投放成本变得尤为重要。接下来，<span style="color: black;">咱们</span>将深入探讨这一<span style="color: black;">专题</span>，<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主更好地把握印度市场的<span style="color: black;">宣传</span>投放策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01、解码谷歌<span style="color: black;">宣传</span>在印度的定价</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>在印度的定价机制颇为<span style="color: black;">繁杂</span>，它受到诸如行业竞争状态、行业<span style="color: black;">特殊</span>、<span style="color: black;">目的</span>顾客群、关键词<span style="color: black;">选取</span>、<span style="color: black;">宣传</span>投放策略以及活动<span style="color: black;">目的</span>等多种<span style="color: black;">原因</span>的<span style="color: black;">一起</span>影响。在PPC或谷歌<span style="color: black;">宣传</span>中，<span style="color: black;">花费</span><span style="color: black;">重点</span>由两部分<span style="color: black;">构成</span>：一部分是PPC的管理<span style="color: black;">花费</span>，另一部分是<span style="color: black;">宣传</span><span style="color: black;">花费</span>或预算。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d37df5ca1c1a4959b86bd58999284553~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=%2BnyaBYxyC2WcIXxsKdh5dKj2kYw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">针对</span>在印度投放谷歌<span style="color: black;">宣传</span>的企业而言，还需额外支付相当于当前<span style="color: black;">宣传</span>支出18%的税费，这<span style="color: black;">针对</span>规模较小的企业<span style="color: black;">来讲</span>，无疑是一个沉重的<span style="color: black;">包袱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.印度的谷歌搜索<span style="color: black;">宣传</span>成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌搜索<span style="color: black;">宣传</span>的基准CPC约为₹20，针对与业务紧密<span style="color: black;">关联</span>的关键词投放<span style="color: black;">宣传</span>，<span style="color: black;">常常</span>能取得<span style="color: black;">明显</span>效果。这些<span style="color: black;">宣传</span><span style="color: black;">花费</span>因关键词和<span style="color: black;">宣传</span>质量而异，高竞争行业中的某些关键词CPC<span style="color: black;">乃至</span>可能会超过₹100。</span></p><span style="color: black;">平均每次点击的<span style="color: black;">花费</span>约为₹20</span><span style="color: black;">平均每千次展示的<span style="color: black;">花费</span>为₹50</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，印度的谷歌搜索<span style="color: black;">宣传</span><span style="color: black;">花费</span>因所选关键词、<span style="color: black;">宣传</span>内容及着陆页质量而异。谷歌<span style="color: black;">宣传</span>采用竞价系统，其<span style="color: black;">实质</span>支付的每次点击<span style="color: black;">花费</span>会<span style="color: black;">按照</span>每次拍卖的竞争<span style="color: black;">状况</span>而有所变动。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/58d15764f7b647d4a186ade40e2e51bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=O%2FnuFLjeDDYjL8kFkCiDGH7XI7o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.印度的展示<span style="color: black;">宣传</span>成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">思虑</span>CPM时，谷歌展示<span style="color: black;">宣传</span>是一种极具经济性的在线<span style="color: black;">宣传</span><span style="color: black;">选取</span>，它的平均<span style="color: black;">花费</span><span style="color: black;">一般</span>介于₹5至₹10之间。<span style="color: black;">因为</span>谷歌展示<span style="color: black;">宣传</span>在印度<span style="color: black;">拥有</span>更广泛的<span style="color: black;">目的</span>受众，无需过于精确的定位，<span style="color: black;">因此呢</span>每次投放的<span style="color: black;">花费</span>相当实惠。</span></p><span style="color: black;">平均每次点击的<span style="color: black;">花费</span>是₹5</span><span style="color: black;">平均每千次展示的<span style="color: black;">花费</span>为₹50</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，需要<span style="color: black;">知道</span>的是，这些只是平均数值，任何特定<span style="color: black;">宣传</span>活动的<span style="color: black;">实质</span>每千次展示成本（CPM）可能会<span style="color: black;">由于</span><span style="color: black;">各样</span><span style="color: black;">详细</span><span style="color: black;">状况</span>而存在<span style="color: black;">很强</span>的差异。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.印度的购物<span style="color: black;">宣传</span>成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与印度当地市场相比，利用谷歌购物<span style="color: black;">宣传</span>获取流量<span style="color: black;">常常</span>成本更低且效益更高。以下是印度<span style="color: black;">重点</span>谷歌购物<span style="color: black;">宣传</span>类别中每次点击的平均<span style="color: black;">花费</span>。</span></p><span style="color: black;">平均每次点击<span style="color: black;">花费</span>在印度，<span style="color: black;">思虑</span>到其人口规模达到1,380,004,385人，年均电子商务支出总额相当于₹25110，而平均每人年均电子商务支出则为₹24。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/aad423d9aade431fa07b89b5124edcd8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=sn2JbJyGYc1p6vh2vfiCi%2Fq%2B1tA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p><span style="color: black;">平均点击率为了<span style="color: black;">评定</span>付费<span style="color: black;">宣传</span>的效果，你<span style="color: black;">能够</span>采用一个简便的<span style="color: black;">办法</span>：将<span style="color: black;">宣传</span>的总点击量除以<span style="color: black;">宣传</span>的展示次数，得出<span style="color: black;">宣传</span>的点击率（CTR）。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ce944affbe334a8b93ee902b119a1e5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=wnTn0q31n9%2ForlxWy%2B0J0%2FwIRHU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02、印度谷歌<span style="color: black;">宣传</span>的最低预算</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在印度投放谷歌<span style="color: black;">宣传</span>时，并<span style="color: black;">无</span>设定最低预算的限制。尽管<span style="color: black;">无</span><span style="color: black;">详细</span>的数额<span style="color: black;">需求</span>，但我建议您<span style="color: black;">按照</span>自己的<span style="color: black;">目的</span>来设定一个<span style="color: black;">恰当</span>的预算，以<span style="color: black;">保证</span><span style="color: black;">宣传</span>活动能够<span style="color: black;">得到</span>有<span style="color: black;">道理</span>的结果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fccc62cf0fb0447abf49a57157b63843~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=q8guolPDzwOdzhyLz%2FzxIKJl8b8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设想一下，<span style="color: black;">倘若</span>你的首页竞价设定为₹50，并且你的<span style="color: black;">目的</span>是<span style="color: black;">每日</span><span style="color: black;">得到</span>100次点击。在这种情境下，你每日的预算大致会是₹5000。但这只是一个粗略的估算，<span style="color: black;">实质</span>的花费可能会<span style="color: black;">由于</span>营销活动的优化程度而有所变动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击下方链接注册账号，您将能够登录维卓旗下的媒介管家平台免费开户，该平台<span style="color: black;">供给</span>一站式跨<span style="color: black;">媒介</span>转账、账户充值、账户管理、消耗明细以及专家媒介投放<span style="color: black;">意见</span>等服务。您<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>灵活决定投入的资金，满足您的<span style="color: black;">区别</span><span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03、谷歌<span style="color: black;">宣传</span>在印度各行业的成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在印度，谷歌<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>因<span style="color: black;">区别</span>行业而有所差异。<span style="color: black;">针对</span>像法律、房地产和金融等竞争尤为激烈的行业，<span style="color: black;">因为</span>行业内关键词的竞争程度较高，其每次点击的成本（CPC）<span style="color: black;">广泛</span>会偏高。以下是<span style="color: black;">详细</span>的<span style="color: black;">花费</span><span style="color: black;">状况</span>：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6d8a51e53b4342c4aba16b5f375445e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=0TFg6d%2BFGroLgF18VsH6mWmSDEc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">04</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">案例<span style="color: black;">科研</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">印度企业<span style="color: black;">怎样</span>管理<span style="color: black;">宣传</span>支出</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">客户背景及挑战：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">BPL电器，<span style="color: black;">做为</span>印度家电制造的领军企业，尽管其网站吸引了<span style="color: black;">海量</span>的流量，却面临着网站跳出率居高不下的挑战。将在线<span style="color: black;">拜访</span>者成功转化为<span style="color: black;">实质</span><span style="color: black;">营销</span>额，对<span style="color: black;">她们</span>来说仍然是一项相当艰巨的任务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为此，BPL电器<span style="color: black;">选取</span>与维卓媒介管家展开合作，<span style="color: black;">咱们</span>为其精心打造了一套全面策略，重点涵盖<span style="color: black;">精细</span>关键词的<span style="color: black;">选择</span>、吸引人的<span style="color: black;">宣传</span>文案的撰写以及精细化的受众定位。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c99d9feb53bf49b690f931fe8c9c032b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730168730&x-signature=k0Hl8okUm3bmXIuoYrgNAPpI2lI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">战略：</span></strong></p><span style="color: black;">关键词优化：维卓媒介管家对家电行业进行了深入<span style="color: black;">科研</span>，并筛选出了一系列高转化率的关键词。</span><span style="color: black;"><span style="color: black;">宣传</span>文案精炼：精心创作凸显BPL电器的独特<span style="color: black;">制品</span><span style="color: black;">优良</span>的<span style="color: black;">宣传</span>文案，有效<span style="color: black;">提高</span>了<span style="color: black;">宣传</span>的点击率。</span><span style="color: black;">受众定位<span style="color: black;">精细</span>：基于人口统计数据、用户兴趣及购物<span style="color: black;">行径</span>，维卓媒介管家对<span style="color: black;">目的</span>受众进行了精确划分。</span><span style="color: black;">预算分<span style="color: black;">协同</span>理：为表现优异的关键词和受众群体分<span style="color: black;">协同</span>理预算。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">结果：</span></strong></p><span style="color: black;">高ROAS：<span style="color: black;">经过</span>精细化的<span style="color: black;">宣传</span>支出管理，BPL电器实现了惊人的8.5%<span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率（ROAS）。</span><span style="color: black;"><span style="color: black;">营销</span>额飙升：在活动开展的头两个月内，BPL电器的网上<span style="color: black;">营销</span>额实现了150%的<span style="color: black;">明显</span>增长。</span><span style="color: black;">成本效益<span style="color: black;">明显</span>：此次活动在预算范围内取得了<span style="color: black;">明显</span>成效，展现了极高的成本效率。</span><span style="color: black;">策略<span style="color: black;">连续</span>优化：BPL电器<span style="color: black;">按照</span>活动表现<span style="color: black;">持续</span><span style="color: black;">调节</span>策略，重点关注表现最佳的关键词和受众群体。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">结论：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>与维卓媒介管家的合作，BPL电器在有限的<span style="color: black;">宣传</span>预算下，<span style="color: black;">经过</span>精心策划的战略成功<span style="color: black;">提高</span>了ROAS。这一案例充分展示了印度企业在资源受限时，<span style="color: black;">经过</span>实施有效的谷歌战略<span style="color: black;">宣传</span>活动，依然能实现大幅的业务增长和收入<span style="color: black;">提高</span>的巨大<span style="color: black;">潜能</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">05</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在最后</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在印度，谷歌<span style="color: black;">宣传</span>的成本受到多个<span style="color: black;">原因</span>的影响，<span style="color: black;">包含</span>行业特点、竞争<span style="color: black;">情况</span>、关键词的<span style="color: black;">选取</span>以及<span style="color: black;">目的</span>受众的确定等。<span style="color: black;">经过</span>与经验丰富的专业人士或<span style="color: black;">公司</span>合作，您<span style="color: black;">能够</span>进一步实现投资的最大化，并更好地应对印度谷歌<span style="color: black;">宣传</span>成本的<span style="color: black;">持续</span>变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，需要<span style="color: black;">重视</span>的是，<span style="color: black;">把握</span><span style="color: black;">即时</span>准确的信息将是推动有效活动增长和成功的关键所在。如若过程中，有任何疑问，可扫码咨询Google Ads投放专家~</span></p>
页:
[1]