竞价排名信誉度为王？先来瞧瞧信誉度到底是啥
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这几天<span style="color: black;">伴侣</span>圈刷满了“竞价排名规则<span style="color: black;">调节</span>”的<span style="color: black;">各样</span>信息。在短短几行文字中，让<span style="color: black;">咱们</span>感受到了百度<span style="color: black;">针对</span>这次事件的<span style="color: black;">注重</span>，以及百度对<span style="color: black;">日前</span>竞价排名机制整改的决心。<span style="color: black;">那样</span>，接下来<span style="color: black;">咱们</span>就要来<span style="color: black;">诠释</span>下将要更改的排序机制——<strong style="color: blue;"><span style="color: black;">日前</span>信誉度规则。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来看下百度的这篇<span style="color: black;">文案</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这几天围绕百度搜索在“魏则西事件”中存在的问题、搜索竞价排名机制存在的缺陷，调查组认为：百度搜索<span style="color: black;">关联</span>关键词竞价排名结果客观上对魏则西<span style="color: black;">选取</span><span style="color: black;">看病</span>产生了影响，百度竞价排名机制存在付费竞价权重过高、<span style="color: black;">商场</span>推广标识不清等问题，影响了搜索结果的公正性和客观性，容易误导网民，必须立即整改。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>整改如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.全面审查医疗类推广服务，对未<span style="color: black;">得到</span><span style="color: black;">准许</span>资质的医疗<span style="color: black;">公司</span>坚决不予<span style="color: black;">供给</span>推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.改变过去以价格为主的排序机制，改为<strong style="color: blue;">以信誉度为主，价格为辅的排序机制</strong>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">掌控</span><span style="color: black;">商场</span>推广结果数量，每页面<span style="color: black;">商场</span>推广信息条数所占比例不超过30%；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.对<span style="color: black;">商场</span>推广信息进行醒<span style="color: black;">目的</span>识，进行有效的<span style="color: black;">危害</span>提示；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.加强医疗内容生态建设，<span style="color: black;">创立</span>对医疗内容的评级制度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">提高</span>网民权益<span style="color: black;">保证</span>机制，对网民受到的损失经核定后进行先行赔付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">伙伴们<span style="color: black;">重视</span>第二条：“改变过去以价格为主的排序机制，改为以信誉度为主，价格为辅的排序机制”，那<span style="color: black;">到底</span>什么是以信誉度为主，价格为辅的排序机制呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>这个规则<span style="color: black;">好似</span>还<span style="color: black;">无</span>实施，<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">咱们</span>SEMer<span style="color: black;">来讲</span>这个变动蛮大的。以前<span style="color: black;">咱们</span>不是都说质量度么，质量度高，你的关键词出价就越低，<span style="color: black;">然则</span><span style="color: black;">此刻</span>信誉度出来后，我是不是就<span style="color: black;">能够</span>不管质量度了呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然这还都是未知数，<span style="color: black;">详细</span><span style="color: black;">她们</span>有多大<span style="color: black;">相关</span>还是要等<span style="color: black;">详细</span>操作后<span style="color: black;">才可</span><span style="color: black;">晓得</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">首要</span>有一点能确定<span style="color: black;">将来</span>关键词排序以信誉度为主，下面我就给<span style="color: black;">大众</span>整理下信誉度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q1.什么是信誉度？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度<span style="color: black;">日前</span>推广结果中和账户后台首页用户名边上都会<span style="color: black;">表示</span>分别为V1，V2，V3的标识，<span style="color: black;">亦</span>会<span style="color: black;">表示</span>分数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5da0005e7305cc8a3dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=hWoAVkKYr7kOBK0OmFpAM58FOCI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5db0005e650f3d1df14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=OX14kXVHrNnyxaeeqnX92J6DXxk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q2.那这个标识有什么<span style="color: black;">道理</span>呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度官方定义是：商家信誉评级，指百度<span style="color: black;">经过</span>对商家<span style="color: black;">基本</span>信息的真实性验证，并依据商家的信用记录、经营表现、运营实力和<span style="color: black;">保证</span>网民利益损失的意愿，对其进行的综合信誉评级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>理解为信誉度，他有个完善的评分体系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5db0005e65229820f45~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=C5zfoH1jwowZx4RVfLCT0S3GwYo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度客户信用<span style="color: black;">评估</span>体系——信用100，是对客户与百度合作过程中遵守或违反百度生态合作政策的综合评价。信用分值越高—V高，信用分值越低—V低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当客户信用分值降到40分及以下，其推广成本将<span style="color: black;">提高</span></strong>，当客户优化<span style="color: black;">行径</span><span style="color: black;">提高</span>信用分值达到40分以上，推广成本恢复正常。<span style="color: black;">详细</span>如下： 0分<信用分≤40分，<span style="color: black;">提高</span>推广成本5%，信用分≤0分，<span style="color: black;">提高</span>推广成本10%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索网盟都<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q3.那什么<span style="color: black;">状况</span>下会扣分呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>这个前<span style="color: black;">首要</span>要<span style="color: black;">晓得</span>一点，这个信用分值由该客户<span style="color: black;">相关</span>圈内<span style="color: black;">所有</span>账户共享，<span style="color: black;">亦</span><span style="color: black;">便是</span>说一个账户有违规操作<span style="color: black;">显现</span>，那所有你<span style="color: black;">相关</span>的账户都会<span style="color: black;">一块</span><span style="color: black;">表示</span>被扣的分值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户违反《百度推广服务合同》或<span style="color: black;">关联</span>推广政策，违规<span style="color: black;">行径</span>会被记录下来，以下的违规<span style="color: black;">行径</span>将<span style="color: black;">引起</span>扣减信用分：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">信用<span style="color: black;">归类</span> </strong><strong style="color: blue;">信用<span style="color: black;">行径</span>标识 </strong><strong style="color: blue;">影响程度 </strong>凤巢推广 推广物料涉嫌<span style="color: black;">违法</span>内容或<span style="color: black;">违法</span>链接轻微 推广物料<span style="color: black;">包括</span>他人注册商标轻微 推广物料<span style="color: black;">包括</span>竞品词汇轻微 网盟推广 推广物料涉嫌<span style="color: black;">违法</span>内容或<span style="color: black;">违法</span>链接轻微 推广物料<span style="color: black;">包括</span>他人注册商标轻微 推广物料涉嫌低俗轻微 推广物料<span style="color: black;">包括</span>竞品词汇轻微 推广内容为网盟禁止业务轻微 信息资质审核 涉嫌<span style="color: black;">违法</span>内容或<span style="color: black;">违法</span>链接严重 <span style="color: black;">保证</span>事件 网民权益<span style="color: black;">保证</span>事件判罚成立严重</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扣分规则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.影响程度严重的信用违规<span style="color: black;">行径</span>，每条信用记录扣除信用分值1000分；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.影响程度轻微的信用违规<span style="color: black;">行径</span>，扣分方式为，以当前有效的信用记录为准，如<span style="color: black;">这次</span>信用记录为该类信用<span style="color: black;">行径</span>的第1到2条，则扣除2分，如<span style="color: black;">这次</span>信用记录为该类信用<span style="color: black;">行径</span>的第3到5次，则扣除5分，如<span style="color: black;">这次</span>信用记录为该类信用<span style="color: black;">行径</span>的第6次及以上，则扣除8分；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.扣分一旦<span style="color: black;">出现</span>不可恢复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q4.那真的<span style="color: black;">不可</span>恢复信誉分吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.影响程度严重的信用违规<span style="color: black;">行径</span>，信用分值<span style="color: black;">没法</span>恢复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.影响程度轻微的信用违规<span style="color: black;">行径</span>，<span style="color: black;">经过</span>90个有消费的推广日之后，该违规<span style="color: black;">行径</span>可被遗忘，该信用违规<span style="color: black;">行径</span>所扣除的信用分值可得到恢复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信用分值计算：信用分 =初始分 - 信用扣分 + 信用恢复分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5dd0005e3e89890bdc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=%2BkEN8LgLNk07mfQAQhR644JaIPI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是百度信誉<span style="color: black;">制品</span>官网：</p>http://trust.baidu.com/vstar/official/index/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在用推广账号登陆后会<span style="color: black;">表示</span>下图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5db0005e651dee318eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=zazsl5qt5P2IJkFZYzLcOHeEjGQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5da0005e731784565ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=plTCXrLfVKPnr29nrIq4%2BPayrQs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信誉的评分高低取决于以下五点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">保证</span>意愿：指商家对网民在交易过程中<span style="color: black;">出现</span>的财产损失和体验损失，<span style="color: black;">供给</span>赔付<span style="color: black;">保证</span>的意愿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.运营实力：指商家在运营管理规范程度和资产实力等方面的表现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.经营表现：指商家在经营业绩，社会认可度，企业荣誉，品牌影响的综合表现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.信用记录：指商家在经营过程中的信用<span style="color: black;">行径</span>表现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.身份验证：指对商家资质及<span style="color: black;">实质</span>经营场所<span style="color: black;">关联</span>信息的真实性验证</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，还有<span style="color: black;">有些</span>百度的认证<span style="color: black;">商场</span><span style="color: black;">制品</span>，收费的<span style="color: black;">能够</span>供企业各需所有：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5de0005e70561eaa764~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730133592&x-signature=vQwpaiBK8GuOYgPfKG5n%2BttGZtI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度<span style="color: black;">日前</span>的信誉体系<span style="color: black;">便是</span><span style="color: black;">这般</span>，<span style="color: black;">将来</span>些许会有<span style="color: black;">有些</span>细微变化，但估计变动不会很大。以往的经历看来百度<span style="color: black;">通常</span>会加大对已有客户和新用户设置更全面的资质审核。最后<span style="color: black;">期盼</span><span style="color: black;">自己</span>的整理对<span style="color: black;">大众</span>有些<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主</span>注：关于百度信誉度问题，接下来百度还会再做进一步的改版，<span style="color: black;">大众</span>密切留意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：喻神 <span style="color: black;">微X</span>公众号：网络营销玩<span style="color: black;">招数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">原创投稿</strong>，未经授权，禁止转载</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投稿：710554356@qq.com</p>
</div>
页:
[1]