百度竞价推广关键词宣传的否词是什么?百度代运营怎么样做否词屏蔽?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做百度竞价推广，关键词很重要，但<span style="color: black;">非常多</span>人<span style="color: black;">常常</span>只沉迷于优化高价值的热门关键词，想尽办法挖掘重要的关键词，但对<span style="color: black;">有些</span>不<span style="color: black;">关联</span><span style="color: black;">或</span>转化效果差的词，却<span style="color: black;">选取</span>性忽略，<span style="color: black;">亦</span><span style="color: black;">便是</span>不做否词，白白浪费了百度竞价的<span style="color: black;">宣传</span><span style="color: black;">花费</span>，这是一种很不专业<span style="color: black;">表现</span>。<span style="color: black;">那样</span>该<span style="color: black;">怎样</span>做账户否词呢？<span style="color: black;">此刻</span>百度代运营<span style="color: black;">机构</span>米可网络就带你<span style="color: black;">认识</span>！</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>百度竞价关键词<span style="color: black;">宣传</span>的否词是什么?有什么用?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、否词是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度竞价关键词<span style="color: black;">宣传</span>的否词<span style="color: black;">指的是</span><span style="color: black;">针对</span>用户搜索过程中，与自己<span style="color: black;">制品</span>不<span style="color: black;">关联</span><span style="color: black;">或</span>转化效果比较差的词，进行屏蔽，这一类流量<span style="color: black;">能够</span>算是无效流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、否词有什么用?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度竞价<span style="color: black;">宣传</span>否定关键词在计划层级和单元层级都<span style="color: black;">能够</span>进行设置，分为否定关键词和精确否定关键词，是与关键词匹配方式中的广泛匹配、短语匹配<span style="color: black;">协同</span><span style="color: black;">运用</span>，<span style="color: black;">能够</span>对创意展现进行限制，起到了<span style="color: black;">掌控</span>的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">为何</span>要做关键词否词?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">否词在百度竞价推广中是<span style="color: black;">非常</span>重要但却容易被忽略的<span style="color: black;">过程</span>，<span style="color: black;">倘若</span>你否词做的好，关键词会更<span style="color: black;">精细</span>，相对的转化效率<span style="color: black;">亦</span>会得到<span style="color: black;">提高</span>，<span style="color: black;">倘若</span>否词做的不对，不仅<span style="color: black;">不可</span>实现优化，还会流失掉一部分流量，<span style="color: black;">由于</span>把一部分<span style="color: black;">目的</span>用户拒之门外了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>否词<span style="color: black;">重视</span>事项?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、否词不宜否单字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>汉字是<span style="color: black;">能够</span>反复多次组合的，<span style="color: black;">倘若</span>否单字的话，<span style="color: black;">因为</span>重复率及覆盖面太广，会影响<span style="color: black;">全部</span>百度<span style="color: black;">宣传</span>的展现，<span style="color: black;">况且</span><span style="color: black;">亦</span>会<span style="color: black;">导致</span>流量的缺失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">定时</span><span style="color: black;">检测</span>，<span style="color: black;">即时</span>更新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人把<span style="color: black;">有些</span>词关进“否词”小黑屋以后，就放任不管了，但市场是瞬息万变动态发展的，<span style="color: black;">意见</span>对否词进行<span style="color: black;">定时</span><span style="color: black;">检测</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、确定短否和精否</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>只是针对某一<span style="color: black;">行业</span>的话，<span style="color: black;">能够</span>用短否来批量剔除。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>百度竞价推广做否词<span style="color: black;">关联</span>的内容，<span style="color: black;">期盼</span>对您有所<span style="color: black;">帮忙</span>。当然，<span style="color: black;">倘若</span>您需要更专业的<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>联系<span style="color: black;">咱们</span>米可网络，<span style="color: black;">咱们</span>专业的百度代运营团队将为您<span style="color: black;">供给</span>一站式服务，<span style="color: black;">帮忙</span>你<span style="color: black;">提高</span>百度竞价推广效果。</p>
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