你做欠好百度网盟推广是因为你忽略了这至关重要的八大要素
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说起网盟推广，大部分人<span style="color: black;">首要</span>想到的应该是烧钱、没效果，<span style="color: black;">包含</span>操作竞价很<span style="color: black;">长期</span>的<span style="color: black;">伴侣</span>，只是听身边人说不要做网盟，太烧钱了，并且<span style="color: black;">无</span>效果，尽管自己从来<span style="color: black;">无</span>开<span style="color: black;">经过</span>，<span style="color: black;">而后</span>就默认的接受了这种认识，笔者觉得还是有一点点道理的，<span style="color: black;">倘若</span>您不懂网盟的话，烧钱确实太正常了，<span style="color: black;">由于</span>网盟流量太大了，比竞价推广烧的更猛、更厉害，即使稍微懂一点，烧钱<span style="color: black;">亦</span>是必然的，以为以至于很大一部分人认为网盟是<span style="color: black;">无</span><span style="color: black;">道理</span>的，<span style="color: black;">导致</span>对网盟推广的误解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实事实却不是<span style="color: black;">这般</span>的，网盟还是有<span style="color: black;">非常多</span>好处和优点的，尤其是<span style="color: black;">针对</span>竞争激烈的行业<span style="color: black;">来讲</span>，搜索推广单价可能高达几十元<span style="color: black;">乃至</span>上百元，而网盟推广的单价则只需要几元钱就够了，并且操作<span style="color: black;">恰当</span>的话，效果<span style="color: black;">亦</span>是非常好的。为了让<span style="color: black;">大众</span>对网盟推广有一个全新的认识，下面为<span style="color: black;">大众</span>总结<span style="color: black;">怎样</span>做好网盟推广的八大要素!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好百度网盟推广的八大要素</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一.地域推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网盟推广的地域<span style="color: black;">选取</span><span style="color: black;">能够</span><span style="color: black;">详细</span>到某个地级市，<span style="color: black;">咱们</span>在<span style="color: black;">创立</span>网盟推广组时，就要<span style="color: black;">选取</span>推广地区，<span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">自己</span>行业的潜在客户<span style="color: black;">重点</span>面向<span style="color: black;">那些</span>地区，<span style="color: black;">而后</span>相对应的推广这些地区，<span style="color: black;">包含</span><span style="color: black;">有些</span>偏远地区，如西藏等，<span style="color: black;">能够</span><span style="color: black;">思虑</span>放弃推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地域推广城市的<span style="color: black;">选取</span><span style="color: black;">大众</span><span style="color: black;">通常</span>还是不会忽略的，<span style="color: black;">然则</span><span style="color: black;">倘若</span>您忽略的话，后果很严重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二.投放网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网盟后台的投放网络共有33个行业<span style="color: black;">能够</span><span style="color: black;">选取</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">自己</span>行业的<span style="color: black;">状况</span>，<span style="color: black;">那些</span>行业与<span style="color: black;">咱们</span>所要推广的<span style="color: black;">制品</span><span style="color: black;">或</span>服务比较接近，<span style="color: black;">而后</span>有针对性的<span style="color: black;">选取</span>这些行业，<span style="color: black;">例如</span>是做竞价托管的，<span style="color: black;">咱们</span><span style="color: black;">首要</span>过滤掉的行业<span style="color: black;">便是</span>小说、游戏、网址导航、网络购物、移动设备应用这些行业，部分行业是非常烧钱的，<span style="color: black;">例如</span>休闲娱乐、小说、游戏，把握<span style="color: black;">欠好</span>的话，呼呼的，<span style="color: black;">宣传</span>费一会就没了。<span style="color: black;">亦</span>许您<span style="color: black;">此刻</span>明白了<span style="color: black;">为何</span>网盟推广太烧钱了吧，这部分网站流量是非常巨大的，一天烧几千、几万<span style="color: black;">亦</span>很正常。<span style="color: black;">不外</span>这些行业<span style="color: black;">针对</span>部分行业的<span style="color: black;">制品</span>和服务还是有他的好处的，<span style="color: black;">重点</span>还是要<span style="color: black;">恰当</span><span style="color: black;">选取</span>投放网络，与自己的行业<span style="color: black;">关联</span>是最好的。之前有<span style="color: black;">说到</span>过关于百度网盟<span style="color: black;">精细</span>投放的<span style="color: black;">办法</span>感兴趣的<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三.用户<span style="color: black;">行径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网盟推广后台<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>用户<span style="color: black;">行径</span>，在<span style="color: black;">这儿</span>务必<span style="color: black;">选取</span>关注指定关键词;，<span style="color: black;">倘若</span>您<span style="color: black;">选取</span>不限的话，<span style="color: black;">便是</span>不管什么样的人，<span style="color: black;">亦</span><span style="color: black;">便是</span>针对所有上网的用户，都会展现<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，<span style="color: black;">倘若</span>是<span style="color: black;">这般</span>的话，那真是太可怕了，烧钱烧到你哭，刚续费短短几分钟就没了，记得前几年，我看到<span style="color: black;">非常多</span>网站展现的百度网盟<span style="color: black;">宣传</span>都是机械行业的，估计是百度客服默认<span style="color: black;">选取</span>的用户<span style="color: black;">行径</span>是不限吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注指定关键词<span style="color: black;">咱们</span><span style="color: black;">能够</span>直接导入搜索推广的关键词，<span style="color: black;">而后</span><span style="color: black;">行径</span>有效期是7天，关键词定向方式分为搜索、当前、历史，团队<span style="color: black;">通常</span>是将搜索、当前和历史分别<span style="color: black;">创立</span>一个推广组，便于数据的统计分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>用户在百度搜索过这个关键词<span style="color: black;">或</span>浏览过<span style="color: black;">包括</span>这个关键词的网页，在7天有效期内，都会对这部分用户展现<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>设置的话，转化<span style="color: black;">亦</span>是非常高的，<span style="color: black;">例如</span>用户之前在百度搜索过‘竞价托管’，<span style="color: black;">那样</span>从他搜索的那天起计算7天内，当他<span style="color: black;">拜访</span>投放有百度网盟<span style="color: black;">宣传</span>的网站时，就会展现的竞价托管<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>的<span style="color: black;">宣传</span>投放<span style="color: black;">显著</span>更<span style="color: black;">精细</span>，<span style="color: black;">由于</span>这部分用户<span style="color: black;">便是</span><span style="color: black;">咱们</span>的潜在客户。用户<span style="color: black;">行径</span>‘当前’<span style="color: black;">指的是</span>用户正在浏览的网页<span style="color: black;">包括</span>指定关键词时展现<span style="color: black;">宣传</span>，‘历史’<span style="color: black;">指的是</span>用户过去7天内阅读过有<span style="color: black;">包括</span>指定关键词的网页，而不管他<span style="color: black;">日前</span>他浏览的网页内容是什么，<span style="color: black;">针对</span>这部分用户展现<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，相对<span style="color: black;">来讲</span><span style="color: black;">亦</span>是比较<span style="color: black;">精细</span>，<span style="color: black;">最少</span>是与<span style="color: black;">咱们</span>指定的关键词<span style="color: black;">关联</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四.垃圾网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做网盟推广，<span style="color: black;">倘若</span><span style="color: black;">宣传</span>上线之后<span style="color: black;">咱们</span>就放任不管，<span style="color: black;">无</span>分析网盟后台数据，<span style="color: black;">而后</span>屏蔽部分网站的投放，那样的话，很大一部分<span style="color: black;">宣传</span>费就会浪费在垃圾网站上，<span style="color: black;">例如</span>一部分网站主为了<span style="color: black;">加强</span>收益，在网页上投放<span style="color: black;">非常多</span><span style="color: black;">宣传</span>，让客户<span style="color: black;">基本</span>分不清哪里是<span style="color: black;">宣传</span>哪里是正文，导航栏投放的是<span style="color: black;">宣传</span>，上一篇、下一篇投放的是<span style="color: black;">宣传</span>，<span style="color: black;">关联</span><span style="color: black;">文案</span>投放的是<span style="color: black;">宣传</span>，下载<span style="color: black;">位置</span>投放的是<span style="color: black;">宣传</span>，然后弹窗<span style="color: black;">宣传</span>、悬浮<span style="color: black;">宣传</span>，<span style="color: black;">全部</span>页面<span style="color: black;">无</span>几处是正文的，<span style="color: black;">这般</span>会<span style="color: black;">导致</span><span style="color: black;">非常多</span>客户误点，从而浪费了<span style="color: black;">海量</span><span style="color: black;">宣传</span>费，<span style="color: black;">这般</span>的网站<span style="color: black;">咱们</span>是需要<span style="color: black;">即时</span>屏蔽的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">有些</span>网站是和运营商合作的，<span style="color: black;">能够</span>直接劫持网站，<span style="color: black;">例如</span>在360、腾讯、凤凰网等大型网站强迫投放<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>形式<span style="color: black;">重点</span>是右下角弹窗，<span style="color: black;">导致</span><span style="color: black;">非常多</span>用户的反感，虽然流量很大，<span style="color: black;">然则</span>效果却并<span style="color: black;">不睬</span>想，<span style="color: black;">意见</span>屏蔽，否则会烧掉您<span style="color: black;">非常多</span><span style="color: black;">宣传</span>费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一部分网站没什么内容、速度打开<span style="color: black;">亦</span><span style="color: black;">尤其</span>的慢<span style="color: black;">乃至</span>打不开，这部分网站<span style="color: black;">咱们</span><span style="color: black;">亦</span>是需要过滤掉的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">统计<span style="color: black;">1星期</span>网盟投放网络数据，<span style="color: black;">针对</span>点击率超过百分之20的网站，<span style="color: black;">能够</span>果断的屏蔽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五.站长刷流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">部分站长为了<span style="color: black;">加强</span><span style="color: black;">宣传</span>收益，<span style="color: black;">运用</span>软件刷网站流量，<span style="color: black;">或</span>站长之间互点联盟<span style="color: black;">宣传</span>，<span style="color: black;">意见</span>站长们不要<span style="color: black;">这般</span>做，<span style="color: black;">第1</span>是损害了<span style="color: black;">宣传</span>主的利益，不道德，第二是迟早会被百度封号(百度技术完全<span style="color: black;">能够</span><span style="color: black;">发掘</span>)，封号之后里面钱就取不出来了，对自己<span style="color: black;">亦</span>是一种损失，还是采取正规途径获取流量比较<span style="color: black;">可靠</span>，<span style="color: black;">例如</span><span style="color: black;">经过</span>seo、<span style="color: black;">博客</span>、<span style="color: black;">微X</span>、qq群等手段获取流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>分析数据，屏蔽部分点击率高的网站，<span style="color: black;">跟踪</span>日点击次数高的网站，查看网站<span style="color: black;">是不是</span>有<span style="color: black;">优秀</span>内容，<span style="color: black;">宣传</span>布局<span style="color: black;">是不是</span><span style="color: black;">恰当</span>、什么类型的网站等等，<span style="color: black;">而后</span>有针对性的屏蔽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">六.自选网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了避免垃圾网站和站长刷流量，还有一种比较好的<span style="color: black;">办法</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>自己<span style="color: black;">选取</span>投放的网站，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>的行业，<span style="color: black;">选取</span><span style="color: black;">有些</span>知名的、大型的、与<span style="color: black;">咱们</span>的行业<span style="color: black;">关联</span>度较高的网站，并且网盟推广后台还<span style="color: black;">供给</span>了网站<span style="color: black;">选取</span>工具，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>网站评分、日展现量、独立ip<span style="color: black;">拜访</span>量、新加盟网站等属性过滤掉很大一部分垃圾网站，从而大大<span style="color: black;">提高</span><span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>投放效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">七.同行点击</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和搜索推广<span style="color: black;">同样</span>，网盟推广<span style="color: black;">一样</span>存在很大一部分同行点击，尽管<span style="color: black;">无</span>搜索推广严重，<span style="color: black;">然则</span>还是会浪费<span style="color: black;">咱们</span><span style="color: black;">必定</span>的<span style="color: black;">宣传</span>费，<span style="color: black;">例如</span><span style="color: black;">咱们</span>设置的关注指定关键词，而同行<span style="color: black;">一样</span><span style="color: black;">每日</span><span style="color: black;">亦</span>会搜索这些关键词，<span style="color: black;">因此</span>当<span style="color: black;">她们</span>在浏览投放有网盟<span style="color: black;">宣传</span>的网站时，<span style="color: black;">亦</span>会展现<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span>避免同行点击呢?<span style="color: black;">运用</span>统计工具如51啦统计，分析<span style="color: black;">一月</span>内数据，找出点击网盟<span style="color: black;">宣传</span><span style="color: black;">拜访</span>网站5次以上的ip，<span style="color: black;">而后</span>屏蔽这些ip。分析同行<span style="color: black;">重点</span>集中在<span style="color: black;">那些</span>城市，<span style="color: black;">而后</span>放弃这些城市的<span style="color: black;">宣传</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔者还是<span style="color: black;">意见</span>同行不要点击竞争对手<span style="color: black;">宣传</span>，您的点击是<span style="color: black;">无</span><span style="color: black;">道理</span>的，并且不会对竞争对手<span style="color: black;">导致</span>任何影响，还会浪费您的时间，<span style="color: black;">乃至</span>有可能<span style="color: black;">导致</span>同行的<span style="color: black;">报仇</span>，做好自己的<span style="color: black;">制品</span>和服务才是最重要的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">八.数据跟踪分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">影响网盟推广效果最重要的一项<span style="color: black;">便是</span>数据跟踪，即使<span style="color: black;">咱们</span>前面所有的工作做的都很好，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">无</span>分析数据的话，<span style="color: black;">一样</span>的会浪费<span style="color: black;">海量</span><span style="color: black;">宣传</span>费，数据分析跟踪是一项庞大繁琐的工作，<span style="color: black;">由于</span>网盟推广<span style="color: black;">每日</span>的展现量非常非常的巨大，并且<span style="color: black;">每一个</span><span style="color: black;">照片</span>推广组对应的就有18种<span style="color: black;">照片</span>尺寸，还有上百万的联盟合作网站，做好数据分析是一项重要的、<span style="color: black;">长时间</span>的工作，需<span style="color: black;">咱们</span><span style="color: black;">每日</span><span style="color: black;">持续</span>分析、<span style="color: black;">调节</span>、监控的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是笔者<span style="color: black;">按照</span><span style="color: black;">海量</span>实践经验总结的做好网盟推广的八大要素，<span style="color: black;">实质</span>中网盟推广要做的工作<span style="color: black;">更加多</span>，更繁琐、<span style="color: black;">繁杂</span>，并且网盟后台的工具<span style="color: black;">亦</span>非常强大，如到访定向、受众组合、兴趣组合等等，<span style="color: black;">恰当</span>利用好这些工具<span style="color: black;">亦</span>很重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好网盟推广真的很难很难，<span style="color: black;">此刻</span><span style="color: black;">大众</span>应该明白<span style="color: black;">为么</span><span style="color: black;">非常多</span>人发出网盟无用论;的感叹了吧，<span style="color: black;">无</span><span style="color: black;">海量</span>实战经验，是<span style="color: black;">基本</span>做<span style="color: black;">欠好</span>网盟推广的，而<span style="color: black;">日前</span>很大一部分企业负责百度推广的<span style="color: black;">常常</span>是编辑<span style="color: black;">或</span>程序员，<span style="color: black;">因此</span>烧钱<span style="color: black;">亦</span>是正常的，随便一个<span style="color: black;">原因</span>都有可能<span style="color: black;">导致</span>您烧钱，并且是凶猛的、巨大的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢抚州策划师聂卫平老师的分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/1069000402c1d8eccf43~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730125318&x-signature=p1GKATzHjXyejoCP41JhdBlM8dI%3D" style="width: 50%; margin-bottom: 20px;"></p>
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