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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>可能的<span style="color: black;">原由</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、模型学习初期成本易波动（首次<span style="color: black;">起始</span>投放的那一刻<span style="color: black;">起始</span>，及其之后的3个自然日）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、当日转化数据延迟未回落到<span style="color: black;">宣传</span>后台<span style="color: black;">引起</span>分时成本超出</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、低成本达成后的正向反馈</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、转化稀疏模型难以较好调控成本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、客户操作影响</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、其他<span style="color: black;">原由</span>可借助排查兔工具定位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>自查<span style="color: black;">过程</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：确定oCPC出价策略<span style="color: black;">是不是</span><span style="color: black;">处在</span>学习初期（首次<span style="color: black;">起始</span>投放的那一刻<span style="color: black;">起始</span>，及其之后的3个自然日）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入口：工具中心-历史操作记录</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">选取</span>问题<span style="color: black;">出现</span>时间近7天的时间；②<span style="color: black;">选取</span>对象为【出价策略-oCPC】问题<span style="color: black;">出现</span>出价策略；③操作动作<span style="color: black;">选取</span>【新建出价策略】→确认新建时间</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f9c7dad8f0034e71ae5d81b530157353~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=COcvXxWQ4Tqv0%2BW%2BG0XO284CKhc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若新建出价策略模型还在学习初期，成本会<span style="color: black;">显现</span>波动，<span style="color: black;">意见</span>拉长周期查看，如遇连续超出设置CPA、且无<span style="color: black;">反常</span><span style="color: black;">调节</span>账号的场景，系统会针对初期的波动给予自动赔付，<span style="color: black;">详细</span>的赔付规则参考账户操作后台自动赔付规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看赔付规则入口：编辑出价策略</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8ca3e64b54ff4bf49dc67f56fc58aee9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=rQOypDqxWyfqrIa9YVKbaqibFkw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：确认 oCPC 出价策略的<span style="color: black;">基本</span>信息和深度转化状态</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入口：资产中心-出价策略-<span style="color: black;">提高</span>转化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>确认问题出价策略转化类型、出价、<span style="color: black;">实质</span>转化量和转化成本、以及深度转化状态等<span style="color: black;">基本</span>信息</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1adcc59d450c4ab0a3f193823559066b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=18644zqOgOGa8vsCK4%2Faet%2BPeHI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d60352ba80bd4106b89f98cec840d1fc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=R4Y2AnItGqcXQJspFowNw4vyWRY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>出价策略所在深度转化<span style="color: black;">周期</span>，判断系统优化和赔付对象</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【仅优化<span style="color: black;">目的</span>转化】系统仅优化浅层<span style="color: black;">目的</span>，并保浅层成本，不优化深层且不<span style="color: black;">保证</span>深层成本→此时若反馈深层超成本，不予人工排查和赔付</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【<span style="color: black;">同期</span>优化深层转化】系统优化浅层<span style="color: black;">目的</span>且保浅层成本，<span style="color: black;">同期</span><span style="color: black;">提高</span>深度转化量但不<span style="color: black;">保证</span>深层成本→此时若反馈深层超成本，不予人工排查和赔付</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【优化深度转化中】系统优化深层且<span style="color: black;">保证</span>深层成本，浅层成本仅做过程指标不<span style="color: black;">保证</span>浅层成本→此时若反馈浅层超成本，不予人工排查和赔付</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">制品</span>介绍见：https://yingxiao.baidu.com/product/active/detail?detailId=1684&from=pap-hardsup</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：在oCPC报告中查看近期转化数据</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入口一：数据报告-专项报告-oCPC报告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入口二：资产中心-出价策略-<span style="color: black;">提高</span>转化-oCPC报告</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cd19be2d988249deacd758151e5bada0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=wN7ZyTZpRFZ7sS4FcLHpGdnsAxg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）学习期内的出价策略无需提交人工排查</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）学习期外的出价策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①转化稀疏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当转化量不足时，即单日转化数<5 个，近 7 天累计转化数< 20 个，请<span style="color: black;">查找</span>累计 20 个转化或累计 1 周转化的累计成本；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时 oCPC 出价策略的数据稀疏不置信，难以支持模型学习，<span style="color: black;">意见</span>查看 oCPC出价策略诊断<span style="color: black;">意见</span>，进行优化，稳定<span style="color: black;">提高</span>转化数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击展开详情，查看流量定向，<span style="color: black;">宣传</span>质量，出价预算，转化状态的关键<span style="color: black;">原因</span>分析。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3989daf04a824f5180278324bcb13639~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=3psomDSVJm405uKxuRG2VWXvUAs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②转化数量充足</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当转化量充足时，即单日转化数>5 个且，转化成本超过设置 CPA 的 1.2倍时，<span style="color: black;">运用</span>【排查兔-超成本工具】进行排查，查看<span style="color: black;">重点</span>影响<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放当天<span style="color: black;">显现</span>超成本的<span style="color: black;">状况</span>，<span style="color: black;">因为</span>当天还没过完，数据<span style="color: black;">无</span>完全回落，存在延迟的<span style="color: black;">状况</span>，<span style="color: black;">引起</span>分时成本超出，<span style="color: black;">意见</span>次日观察成本变化，无需提交排查兔人工排查。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：查看oCPC出价策略的历史操作记录</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">筛选近期时间段（默认近7天）→<span style="color: black;">选取</span>要排查的<span style="color: black;">目的</span>转化出价 → 查看“操作时间”“操作动作”“操作前后”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如账户近期<span style="color: black;">显现</span><span style="color: black;">海量</span>修改出价策略的动作，<span style="color: black;">亦</span>会<span style="color: black;">引起</span>超成本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点关注操作动作：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ø加词/删词；Ø修改出价；Ø修改计划；Ø<span style="color: black;">调节</span>预算；Ø修改落地页内容；Ø修改创意；Ø修改url等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b556680ea22b4287a237b3fee34821e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730124739&x-signature=hAjGinaDIVvU%2BL%2F%2BZB2wVL0kfwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
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