什么是百科推广？怎么样做百科推广？
<div style="color: black; text-align: left; margin-bottom: 10px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着互联网的<span style="color: black;">持续</span>发展，网络推广营销<span style="color: black;">作为</span><span style="color: black;">非常多</span>企业的首选，尤其是对传统企业<span style="color: black;">来讲</span>，<span style="color: black;">更加是</span><span style="color: black;">怎样</span>，网络推广的方式有<span style="color: black;">非常多</span>种，如：<span style="color: black;">照片</span>推</span><span style="color: black;">广、SEM推广、文库推广、百度<span style="color: black;">晓得</span>推广、百科推广等，每一种网络推广<span style="color: black;">办法</span>都<span style="color: black;">能够</span>为企业带来流量、品牌宣传及订单。<span style="color: black;">博主</span>东莞SEO冯</span><span style="color: black;">超在前面<span style="color: black;">已然</span>为<span style="color: black;">大众</span>介绍过<span style="color: black;">非常多</span>推广方式，今天<span style="color: black;">博主</span>冯超为<span style="color: black;">大众</span>分享另一种网络推广<span style="color: black;">办法</span>——百科推广，那什么是百科推广，<span style="color: black;">怎样</span>做百科</span><span style="color: black;">推广？下面就随<span style="color: black;">博主</span>冯超就<span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是百科推广?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百科推广<span style="color: black;">便是</span>企业利用百科平台向用户展现信息，方便用户更好地<span style="color: black;">认识</span>企业，<span style="color: black;">非常多</span>新老品牌或<span style="color: black;">制品</span>乃至<span style="color: black;">名人</span>都在做百科推广。<span style="color: black;">日前</span>百科主<span style="color: black;">要分为百度百科、搜狗百科、360百科、互动百科、维基百科等，其中百度百科在国内中文搜索引擎市场占有率最大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>百度百科的<span style="color: black;">功效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>越来越多的企业<span style="color: black;">认识</span>到百度百科推广的重要性，它的<span style="color: black;">功效</span><span style="color: black;">重点</span>表<span style="color: black;">此刻</span>以下五个方面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">提高</span>用户信任度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>识别一个企业是正规，百度百科起着非常重要的<span style="color: black;">功效</span>，<span style="color: black;">非常多</span>用户都以百度百科<span style="color: black;">做为</span>参考依据，<span style="color: black;">因此</span>，百科<span style="color: black;">亦</span>是<span style="color: black;">提高</span>用户信任度最直接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的表现新式之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、搜索引擎排名比较靠前</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百科的权威性较高，是网站优化所<span style="color: black;">不可</span>及的，<span style="color: black;">咱们</span>在进行搜索时，无论你搜索的是人名、地区、<span style="color: black;">机构</span>、品牌，你都会<span style="color: black;">发掘</span>百科的排名是比<span style="color: black;">较靠前的，仅次于竞价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、大大<span style="color: black;">加强</span>转化率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络粹片化的时代，用户的<span style="color: black;">选取</span><span style="color: black;">更加多</span>，怎么样让你的<span style="color: black;">制品</span>脱颖而出呢？百科推广是重要的参考之一，简单地说，百科推广给了用户信任你<span style="color: black;">的理由，从而大大<span style="color: black;">加强</span>了网站的转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、百科推广持久性更强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百科创建成功之后，不仅排名稳定，<span style="color: black;">况且</span><span style="color: black;">很难</span>删除，除非是频繁修改或是遭到<span style="color: black;">一样</span>举报，<span style="color: black;">也</span>或是内容、参考资料不符。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">增多</span>用户粘性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当用户想<span style="color: black;">认识</span>一个企业时，<span style="color: black;">通常</span>会搜索该企业，<span style="color: black;">经过</span>百科进行直接的<span style="color: black;">认识</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>在百科参考链接处加上企业官网或是<span style="color: black;">资讯</span><span style="color: black;">报告</span>，<span style="color: black;">能够</span><span style="color: black;">更好地<span style="color: black;">增多</span>用户粘性度，<span style="color: black;">亦</span>能有效地<span style="color: black;">加强</span>用户<span style="color: black;">拜访</span>量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是百科推广?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>百科创建<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，百科创建越来越难，<span style="color: black;">倘若</span><span style="color: black;">无</span>一个好的<span style="color: black;">办法</span>，就算提交再频繁，<span style="color: black;">亦</span>会屡屡遭到百科的拒绝，下面东莞SEO<span style="color: black;">博主</span>冯超就为<span style="color: black;">大众</span>来分享<span style="color: black;">一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（一）、准备事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工欲善其事必先利其器，提前做好准备，是百科创建成功的关键要素之一，需要准备的内容主要有以下方面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、词条定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建百科之前，先要定位是创建个人词条，还是<span style="color: black;">机构</span>词条，抑或是品牌词条。创建个人词条，需要准备权威参考资料，创建企业词条需要<span style="color: black;">准备组织<span style="color: black;">公司</span>代码证，<span style="color: black;">意见</span>直接走企业免费创建通道，创建品牌词条，需准备商标、商标网站链接、权威参考资料等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、词条资料</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">词条定位好之后，还需要把词条的资料准备好，如企业词条编辑，在准备的时候要严格<span style="color: black;">根据</span>百科官方<span style="color: black;">供给</span>的编辑<span style="color: black;">意见</span>进行编辑，<span style="color: black;">亦</span>可参考<span style="color: black;">同行业对手。<span style="color: black;">通常</span><span style="color: black;">包含</span>基本资料、发展历程、<span style="color: black;">机构</span>简介、企业荣誉、企业文化、企业口号等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、参考资料</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考资料是百科<span style="color: black;">是不是</span>审核<span style="color: black;">经过</span>最为重要的一步，如能准备政府网站的参考资料最好，其权威性强，是百科的最爱；<span style="color: black;">倘若</span><span style="color: black;">无</span>，<span style="color: black;">能够</span><span style="color: black;">查询</span>相<span style="color: black;">关媒介发布的资料，<span style="color: black;">例如</span>权威网站网易、<span style="color: black;">外链论坛： http://www.fok120.com</span>、<span style="color: black;">外链</span>、腾讯等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（二）百科编辑技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好准备之后，接下来<span style="color: black;">咱们</span>要进行百科编辑，这<span style="color: black;">亦</span>是需要<span style="color: black;">必定</span>技巧的，<span style="color: black;">详细</span><span style="color: black;">办法</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、百科内容需客观、真实，<span style="color: black;">拥有</span>可读性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说编辑的内容很难<span style="color: black;">经过</span>百科的审核，你<span style="color: black;">晓得</span>这是<span style="color: black;">为何</span>吗？<span style="color: black;">原由</span><span style="color: black;">包含</span>内容夸大其词，推广性，<span style="color: black;">宣传</span>性太强，不符合百科收录规则等，<span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">需求</span><span style="color: black;">咱们</span>编辑的百科内容<span style="color: black;">必定</span>要真实，内容<span style="color: black;">不可</span>过于<span style="color: black;">白话</span>化，尤其是<span style="color: black;">不可</span><span style="color: black;">显现</span>语气词、<span style="color: black;">白话</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、向同行学习，关注百科编辑助手提醒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>看过百科编辑<span style="color: black;">需求</span>后，依然不<span style="color: black;">晓得</span>该<span style="color: black;">怎样</span>进行编辑，告诉<span style="color: black;">大众</span>一个简单的<span style="color: black;">办法</span>，参考同行，<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>是<span style="color: black;">怎样</span>做的，<span style="color: black;">另外</span>，<span style="color: black;">咱们</span>创建好<span style="color: black;">百科内容后，不要急于提交，先看一下百科编辑助手的相应提醒，<span style="color: black;">而后</span>进行适当修改。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、内容不要<span style="color: black;">触及</span><span style="color: black;">宣传</span>，切勿<span style="color: black;">商场</span>化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑百科时，若内容<span style="color: black;">显现</span><span style="color: black;">显著</span>的<span style="color: black;">宣传</span>字眼，<span style="color: black;">商场</span>化气味太浓，就很难<span style="color: black;">经过</span>百科的审核，<span style="color: black;">意见</span><span style="color: black;">大众</span>在编辑内容时要<span style="color: black;">尽可能</span>做到客观，从<span style="color: black;">处理</span>用<span style="color: black;">户<span style="color: black;">需要</span>出发，<span style="color: black;">加强</span><span style="color: black;">文案</span>的可读性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、升级百科账号等级</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着百度百科手法模式的推出，百科账号等级的<span style="color: black;">功效</span>越来越小，但<span style="color: black;">亦</span>并不是一无所有，比如：<span style="color: black;">有些</span>高质量的词条，需要达到四级以上才可<span style="color: black;">以编辑。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>有必要对账号进行升级，值得一提的是，千万不要为了<span style="color: black;">加强</span>账号等级而去刷等级，<span style="color: black;">或</span>是灌水，一旦被<span style="color: black;">发掘</span>，就有可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能被禁号七天，<span style="color: black;">乃至</span>是永久封号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>创建百科<span style="color: black;">平常</span>问题及应对<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在创建百科时，<span style="color: black;">咱们</span>经常会遇到<span style="color: black;">有些</span>问题，<span style="color: black;">例如</span>百科不<span style="color: black;">经过</span>怎么办？后期<span style="color: black;">怎样</span>修改百科？自己不会创建，<span style="color: black;">是不是</span>有捷径可走？接下来<span style="color: black;">博主</span>冯<span style="color: black;">超就为这三个问题来为<span style="color: black;">大众</span>进行解答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、百科不<span style="color: black;">经过</span>的申诉技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你创建的内容完全符合百科的<span style="color: black;">需求</span>，<span style="color: black;">然则</span>依然<span style="color: black;">没法</span><span style="color: black;">经过</span>，该怎么办呢？你<span style="color: black;">能够</span><span style="color: black;">经过</span>贴吧进行申诉，<span style="color: black;">亦</span><span style="color: black;">能够</span>到百科申诉入口进行申诉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、后期<span style="color: black;">怎样</span>对百科进行修改</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后期修改<span style="color: black;">包含</span><span style="color: black;">增多</span>内容、修改<span style="color: black;">照片</span>以及<span style="color: black;">增多</span>超链接。在<span style="color: black;">增多</span>内容之前，<span style="color: black;">咱们</span>要先准备好参考资料，一次不要<span style="color: black;">增多</span>太多内容，否则很难<span style="color: black;">经过</span><span style="color: black;">，<span style="color: black;">另一</span>，在内容<span style="color: black;">增多</span>处要学会引用参考链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">照片</span>修改，<span style="color: black;">意见</span>一次上传1-3次，切勿上传<span style="color: black;">海量</span><span style="color: black;">照片</span>，<span style="color: black;">照片</span><span style="color: black;">体积</span><span style="color: black;">掌控</span>在1M以内，有时为了方便用户<span style="color: black;">查找</span>，完善百科体验，<span style="color: black;">能够</span>对<span style="color: black;">有些</span><span style="color: black;">词条<span style="color: black;">增多</span>超级链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、不会创建，<span style="color: black;">能够</span><span style="color: black;">选取</span>付费百科推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你嫌麻烦<span style="color: black;">或</span>不会自己创建百科，<span style="color: black;">亦</span><span style="color: black;">没关系</span>，<span style="color: black;">能够</span><span style="color: black;">选取</span>百科付费百科推广，<span style="color: black;">日前</span>，百度百科针对企业、个人、网站及应用软件，有不<span style="color: black;">同的收费标准，<span style="color: black;">一般</span>是按年收费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想快速、有效地创建百科，就需要多做、多测、多反馈，严格<span style="color: black;">根据</span>百科的标准操作，对反馈的结果要多思考、多修改，编辑次数多<span style="color: black;">了，<span style="color: black;">累积</span>了<span style="color: black;">必定</span>的经验，<span style="color: black;">才可</span><span style="color: black;">加强</span>成功率。</span></p>
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