百度竞价推广成本越来越高怎么办？推广成本怎么样降低呢？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">平常</span>的工作中，<span style="color: black;">咱们</span>听到最多的一句话<span style="color: black;">便是</span>：推广的成本太高了，你要降低一下成本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>百度竞价推广的成本<span style="color: black;">怎样</span>降低呢？<span style="color: black;">咱们</span>该从哪几个方面入手呢？以下是网络推广<span style="color: black;">机构</span>广东米可常用的两个降低成本的<span style="color: black;">办法</span>分享给<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>百度竞价推广成本高的<span style="color: black;">原由</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要降低百度竞价推广成本，<span style="color: black;">首要</span>要弄清楚是什么<span style="color: black;">原由</span><span style="color: black;">引起</span>成本高，<span style="color: black;">仅有</span>找到根源<span style="color: black;">才可</span><span style="color: black;">处理</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广成本高的<span style="color: black;">原由</span>有两个：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、平均点击价格高了，转化率<span style="color: black;">无</span>变</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>之前600的预算<span style="color: black;">能够</span>有200个点击，转化率是2%，<span style="color: black;">便是</span>有4个线索，<span style="color: black;">此刻</span>600的预算<span style="color: black;">仅有</span>100个点击，转化率还是2%，就<span style="color: black;">仅有</span>2个线索了，成本就由150变<span style="color: black;">成为了</span>300.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、点击价格没变，转化率降低了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">想要</span>降低转化成本，要么降低平均点击价格，要么<span style="color: black;">便是</span><span style="color: black;">提高</span>转化率。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/8b69d78af3594a3e9f0c224842274c8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730113330&x-signature=Af6I%2FXBsSgkJouEQZgmnFVs2z78%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>百度竞价推广降低成本实操<span style="color: black;">办法</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、降低平均点击价格</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">处理</span>均价过高的问题其实并不难，核心在于你能<span style="color: black;">不可</span>放出均价比较低的流量，<span style="color: black;">详细</span>操作<span style="color: black;">能够</span>从下面三方面入手：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">提高</span>展现量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提高</span>展现量是降低均价的核心操作，<span style="color: black;">倘若</span><span style="color: black;">无</span>展现量的<span style="color: black;">提高</span>后面的操作将<span style="color: black;">无</span>办法进行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">经过</span>放宽匹配模式、拓词加词、删除多余的否词，<span style="color: black;">增多</span>时段、<span style="color: black;">增多</span>地域等<span style="color: black;">办法</span>来<span style="color: black;">提高</span>账户整体展现量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">提高</span>点击率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要<span style="color: black;">提高</span>点击率就要优化创意，优先优化均价较低、有转化单元的创意，<span style="color: black;">提高</span><span style="color: black;">优秀</span>单元的点击率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）降低出价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对均价极高<span style="color: black;">无</span>转化的词，进行降价操作，降价之后，观察整体流量变化，<span style="color: black;">按照</span>变化再做第二次<span style="color: black;">调节</span>，<span style="color: black;">最后</span>实现均价的下降。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的小伙伴可能会觉得<span style="color: black;">倘若</span>降价的话会<span style="color: black;">无</span>展现，其实这个担心是多余的。曾经管理过一个账户，平均点击价格从8块降到2块，成本<span style="color: black;">亦</span>从700降到了200多，<span style="color: black;">因此</span>不要觉得要去抢排名非得高出价。当然价格要慢慢往下降，<span style="color: black;">不可</span>一下就降低一半，那肯定会影响账户流量的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/97228bdd34144446b39ac0db4a8da74e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730113330&x-signature=70pDO0qz3tgYYPR951nSJuqrkSk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">提高</span>转化率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>，<span style="color: black;">经过</span>分析搜索词报告，分析流量意向的高低，提<span style="color: black;">上升</span>意向流量的占比。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，<span style="color: black;">检测</span>着陆页的承载力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需<span style="color: black;">重视</span>的是，不要单独去看页面，<span style="color: black;">亦</span>不要单独的去看搜索词报告，两者要结合来看。分析搜索词报告比较集中的<span style="color: black;">需要</span>，有<span style="color: black;">无</span>在页面的<span style="color: black;">第1</span>屏第二屏展现等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>百度竞价<span style="color: black;">来讲</span>，转化率低80%问题出在页面上，想要<span style="color: black;">加强</span>账户转化率，页面要满足以下几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）内容流量要承载</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）符合用户<span style="color: black;">爱好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）满足用户痛点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）利用用户心理，激发转化欲望</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上便是关于百度竞价推广成本高的<span style="color: black;">有些</span>优化<span style="color: black;">办法</span>，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span>你；<span style="color: black;">倘若</span>您需要更专业的<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>联系网络推广<span style="color: black;">机构</span>广东米可，<span style="color: black;">咱们</span>有专业的百度竞价代运营团队将为您<span style="color: black;">供给</span>一站式服务，<span style="color: black;">帮忙</span>你<span style="color: black;">提高</span>百度竞价推广效果。</p>
同意、说得对、没错、我也是这么想的等。
页:
[1]