百度推广选取合适关键词方能更有效推广
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天分享下百度推广的<span style="color: black;">基本</span>工作，关键词筛选及<span style="color: black;">关联</span>辅助工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 关键词细分及分级</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）所推广的行业：<span style="color: black;">意见</span>分为一级、二级、三级……举例：如米线招商加盟行业，一级关键词是餐饮大行业；二级是快餐行业，三级是米线行业，四级是细分行业，如桂林米线、过桥米线、酸辣米线、常德米粉、南昌米粉等；<span style="color: black;">根据</span>潜在客户质量和匹配度高低，对应ABCD等级划分；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">按照</span>品牌定位，<span style="color: black;">意见</span>主选细分行业词，在细分词流量大中小<span style="color: black;">状况</span>下，匹配<span style="color: black;">区别</span>策略，如区域、时段、排名、着陆页面等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c4a8c8a3aed241d2895ddaadc7238687~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730108793&x-signature=%2BIp2VZZww47Jy4uNmeKwBSG1a%2F4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">细分行业占比不高，<span style="color: black;">然则</span>有市场有流量好竞争</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 关键词类别</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">根据</span>属性划分<span style="color: black;">能够</span>是：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）品牌词：推广的<span style="color: black;">重点</span>词，高质量客户<span style="color: black;">源自</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）行业词：<span style="color: black;">根据</span>上面的细分<span style="color: black;">选择</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）竞品词：“搭便车”的词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）地域词：省或城市+行业/品牌/竞品等关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）<span style="color: black;">关联</span>行业词：米线和米粉、炒粉、捞面等行业<span style="color: black;">关联</span>，相应关键词<span style="color: black;">能够</span>测试；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）行业上下游词：<span style="color: black;">例如</span>找做米线设备、米线厂家等词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（7）同等<span style="color: black;">目的</span>客户群体的词：<span style="color: black;">能够</span>跨行业的词，梳理清楚自己的<span style="color: black;">目的</span>群体，如投资30万的，<span style="color: black;">那样</span>洗衣店、奶茶店等投资大约相等，<span style="color: black;">然则</span><span style="color: black;">精细</span>度较低；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">根据</span>词长短：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）核心短词：5个字以内的关键词，<span style="color: black;">通常</span>搜索流量<span style="color: black;">亦</span>较高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）长尾词：这是抢转化控成本的关键词，长尾词<span style="color: black;">通常</span>竞争低，中小推广账户<span style="color: black;">能够</span>主抓；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">根据</span>用户搜索意图</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）这个<span style="color: black;">归类</span>比较多，<span style="color: black;">每一个</span>行业的用户搜索意图<span style="color: black;">区别</span>，<span style="color: black;">例如</span>招商加盟有：多少钱、投资<span style="color: black;">花费</span>、加盟费、利润、<span style="color: black;">报答</span>、预算、加盟<span style="color: black;">要求</span>、<span style="color: black;">tel</span>等等</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bd7774fb98ed470985d923a119948460~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730108793&x-signature=r%2BRtw1nN5iq7XQOCDy3SuHJ1cOs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾词流量低但词量大，ROI高</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 关键词获取<span style="color: black;">源自</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）百度关键词规划师：<span style="color: black;">根据</span><span style="color: black;">以上</span><span style="color: black;">归类</span>，多搜索关键词<span style="color: black;">举荐</span>结果；（<span style="color: black;">重视</span>百度客户端<span style="color: black;">举荐</span>词和网页版后台<span style="color: black;">举荐</span>词有时不<span style="color: black;">同样</span>，<span style="color: black;">同期</span><span style="color: black;">运用</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）Seo流量词：百度站长工具、百度统计后台等，寻找关键词；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）百度热搜<span style="color: black;">举荐</span>词、下拉词： 百度搜索结果页面会<span style="color: black;">举荐</span>热搜词和下拉词，都是关键词<span style="color: black;">选择</span><span style="color: black;">源自</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）某些关键词<span style="color: black;">举荐</span>工具或网站，百度搜索<span style="color: black;">就可</span>找到这些工具，<span style="color: black;">亦</span>有付费的，<span style="color: black;">重视</span>国内外关键词工具不<span style="color: black;">同样</span>；（<span style="color: black;">有些</span>竞品词最好<span style="color: black;">运用</span>第三方工具，<span style="color: black;">原由</span>懂得都懂）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 关键词分单元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）原则上15个最佳，<span style="color: black;">尽可能</span><span style="color: black;">掌控</span>20个<span style="color: black;">上下</span>，<span style="color: black;">运用</span>Excel或其他工具进行快速<span style="color: black;">归类</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">按照</span>词属性和用户搜索意图相结合进行分单元，<span style="color: black;">尽可能</span>维持<span style="color: black;">关联</span>度类似，<span style="color: black;">例如</span>多少钱的词是一个单元，有利于ocpc模式下的创意质量和点击率高预估；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 关键词URL</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">尽可能</span><span style="color: black;">运用</span>关键词URL，比创意和单元URL的优先度高，方便<span style="color: black;">掌控</span>因词而异的URL；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">运用</span>百度自建站，某些<span style="color: black;">原因</span>上给的权重高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）URL就<span style="color: black;">触及</span>到页面制作，SCQA模型的应用，再分享；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/936510926d7744b2b8e938aec5872a50~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730108793&x-signature=e2b7OElCZF3iviPTTwNI14AJIN8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词其实是推广的<span style="color: black;">目的</span>用户群体</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 关键词<span style="color: black;">关联</span>创意</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）图文创意的标题和描述必须带关键词或一部分，<span style="color: black;">加强</span><span style="color: black;">关联</span>度；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">重视</span>计算机和移动端标题长短，移动端流量最高，倾斜移动端的短标题最佳；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）必须带飘红处理（大括号圈词），<span style="color: black;">重视</span>竞品词侵权问题，不要飘红竞品品牌，可以飘红竞品词尾端的行业词等；地域飘红<span style="color: black;">日前</span>看对点击率<span style="color: black;">提高</span><span style="color: black;">道理</span>不大；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）一个单元<span style="color: black;">通常</span>3-5个创意<span style="color: black;">就可</span>，方便百度自动<span style="color: black;">累积</span>和获取数据<span style="color: black;">运用</span>最好的创意；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）高级创意：<span style="color: black;">照片</span>必须加、视频必须有、高级样式（闪投）必须有，都是<span style="color: black;">提高</span>点击率的<span style="color: black;">特殊</span>点；<span style="color: black;">照片</span><span style="color: black;">能够</span>是图文形式的，点击率有<span style="color: black;">优良</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是关键词<span style="color: black;">选择</span>的分享，其实<span style="color: black;">第1</span>步搞清楚自己的定位，学会做词的细分，重品牌词、抢细分词抢长尾词，不<span style="color: black;">意见</span>上来就抢高流量高竞争的核心短词，预算高的百度账户除外。</p>
哈哈、笑死我了、太搞笑了吧等。
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