百度推广开户|怎么优化账户搭建来得到流量？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>新户搭建</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.简单几步，制作搜索<span style="color: black;">宣传</span>进行投放</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/cbfbe8f51cfa42868d015a0ec0784732~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=4jaLcTH2jD0gGkI7zPHTHIeKw3I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.新建</span><strong style="color: blue;"><span style="color: black;">百度推广开户</span></strong><span style="color: black;">后的准备工作</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7b621f31523412d9ef2a241be5dea70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=WD3ystB0mAHZSkP%2F8KDEiTz0sm8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.搜索推广的定向<span style="color: black;">办法</span>和工具，<span style="color: black;">得到</span>充裕的流量</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c03643408d534cd0bca11d14cd1b642f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=TY6bbleFlRVr7%2Bz36DkF4r%2FRO98%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.账户结构-关键词定向</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百度推广开户</span></strong><span style="color: black;">过的账户结构由账户、推广计划、推广单元和关键词&创意四个层级<span style="color: black;">形成</span>。一个好的账户结构<span style="color: black;">能够</span>让日后的推广效率事半功倍。充分<span style="color: black;">认识</span>结构规则有利于优化师充分把控每一层级。下图简单示意:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8b59841d4c9e41d0939933d936355bc2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=yrlKr8bXSN69u9UVK9G5kvVZgII%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.关键词匹配[精确、短语、智能匹配]<span style="color: black;">选取</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词匹配的层级<span style="color: black;">包括</span>关系</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词设置为精确匹配，可被精确匹配触发；关键词设置为短语匹配可被精确触发，短语触发；关键词设置为智能匹配，可被精确触发，短语触发和智能触发</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6efa73d802744447824c54fbbd36013a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=DtpTS27uVflXMRyUR%2BqYwBnd734%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.创意撰写:一条好创意需要具备的四要素</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/244795d033254c5db9ef97d20aa1b3f6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=oBviaQ0GZnPERuMyecQOGzTLOfA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.词+创意+落地页:全<span style="color: black;">关联</span><span style="color: black;">加强</span>质量度</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/993b5c296619430195c7ce06f9ff9ea8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=v7Zs757zl6NkHMpzjm%2FCa5q8JNM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>存量优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.仅<span style="color: black;">保存</span>最有必要的否定关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重复否定词: 指某计划下的单元重复设置了相同的否定词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冲突否定词:指该否定词字面和计划 /单元内已购关键词的字面一致，或否定词字面被<span style="color: black;">包括</span>于关键词字面，例如:账户购买关键词[鲜花]，否定词设置[鲜花] ，[鲜花]为冲突否定关键词账户购买短语匹配关键词[鲜花多少钱]，短语否定词设置[鲜花]，[鲜花]为冲突否定关键词<span style="color: black;">为何</span><span style="color: black;">能够</span>清理:重复/冲突否定关键词不会拦截您的<span style="color: black;">宣传</span>流量，您<span style="color: black;">能够</span><span style="color: black;">安心</span>一键清理，释放否定关键词额度，添加更有必要的否定关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冷门否定关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冷门否定关键词指90天内没被用户搜索过的否定关键词，这些否词虽然存在于您的账户设置中，但<span style="color: black;">实质</span>上能起到的流量拦截<span style="color: black;">功效</span>微乎其微。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">能够</span>清理:<span style="color: black;">倘若</span>您计划/单元中的否定关键词额度已达上限，<span style="color: black;">没法</span>新增否定关键词，<span style="color: black;">意见</span>您移除这些冷门否定关键词释放否定关键词额度。<span style="color: black;">由于</span>这些否定词能够为您拦截很少的<span style="color: black;">宣传</span>流量，<span style="color: black;">能够</span>清除冷门否定关键词后添加更能够优化投放成本的否定关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.oCPC优化侧重点</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/483c01229a504f72b123b2d35864111b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=PohZ7FQvbjEyVPFG4Aed8INKPSs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.清理过时、无流量的冷门关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冷门关键词指30天内<span style="color: black;">无</span>匹配到任何搜索词的关键词，这些词不会带来流量。即近期用户搜索流量极低的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">能够</span>清理?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您计划中关键词额度已达上限，<span style="color: black;">没法</span>新增关键词，<span style="color: black;">意见</span>您<span style="color: black;">首要</span>清理冷门关键词，一键清理冷门关键词，比手动清理30天内无展现关键词更安全<span style="color: black;">方便</span>。<span style="color: black;">由于</span>很少用户搜索这些冷门关键词，清理后<span style="color: black;">亦</span>不会影响<span style="color: black;">目的</span>转化成本出价模式投放的稳定性。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d736a3f1bce4b8c837888ba4948284d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=zK0Wzfuojo7D7dIf%2BhOuKs2Y2b8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.点击出价模式下，<span style="color: black;">调节</span>关键词和出价</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4a9d6bae296c45e39eb0ee9973c11a4b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730106622&x-signature=d05y6w6cztxDChlkokVLkqucSiw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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