百度搜索被曝推广赌博网站上演“深夜档” 回复：企业私自修改
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bianews <span style="color: black;">报告</span> </strong>今天一大早，新京报就曝出了一则<span style="color: black;">相关</span>百度推广的<span style="color: black;">资讯</span>：多家赌博网站盗用其他<span style="color: black;">机构</span>营业执照注册百度推广账户，深夜10点上线推广信息，清晨9点前线下所有信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">报告</span><span style="color: black;">叫作</span>，<span style="color: black;">媒介</span>记者经过对百度搜索两个月的<span style="color: black;">连续</span>关注，夜间10点以后，盗用多家<span style="color: black;">机构</span>营业资质，多家赌博网站被标注“<span style="color: black;">商场</span>推广”字样悄悄上线，次晨9点前<span style="color: black;">所有</span>下线，恢复自然搜索结果。在季度末和周末，赌博网站<span style="color: black;">更加是</span><span style="color: black;">海量</span>涌现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，在26日晚，记者用百度搜索<span style="color: black;">查找</span>关键词，在头部<span style="color: black;">表示</span>的4条搜索结果均为<span style="color: black;">商场</span>推广信息，且4家网站的子栏目中均<span style="color: black;">触及</span>赌博电子游艺项目，并介绍了<span style="color: black;">怎样</span>存款及提现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span>4条带有“<span style="color: black;">商场</span>推广”字样的搜索结果，均加注绿色粗体“V1”信誉认证。排名前三位的3家赌博网站认证信息均为“河南爱车之道商贸有限<span style="color: black;">机构</span>”，“太阳集团”则认证为“郑州阿尔梅商贸有限<span style="color: black;">机构</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/b1b0010f53734e2ac57~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=TZuowQULveEHHUJzL%2F%2FabBnmKKQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/b19000343ec30de4371~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=d8lccTWEGjLsnxHSlvYaBeI%2BEHo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据说</span>，在百度推广系统中，参与竞价的客户分为企业和非企业两大类。百度非企<span style="color: black;">途径</span>业务员刘明（化名）向新京报反映，<span style="color: black;">叫作</span>以今年一季度为例，有百度推广业务代理商为了完成任务，给非企<span style="color: black;">途径</span>业务员的回扣达到80%，且其所展示的企业资质多为造假，多家赌博网站给百度的推广<span style="color: black;">花费</span>一晚累计超过30万元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘明（化名）还曾从2015年12月起，<span style="color: black;">连续</span><span style="color: black;">持续</span>向百度<span style="color: black;">机构</span>和北京消协举报百度搜索推广赌博网站的问题，但<span style="color: black;">状况</span>并未改变。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天下午，百度推广在其官方<span style="color: black;">博客</span>上对<span style="color: black;">这事</span>作出正面<span style="color: black;">回复</span>，<span style="color: black;">叫作</span>所涉网站中的赌博信息均为企业深夜私自违规更改后的内容，<span style="color: black;">日前</span>百度已<span style="color: black;">起步</span>向公安机关报案，<span style="color: black;">同期</span>正加紧收集证据积极<span style="color: black;">帮助</span>调查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/b1f000eaa7b6a050ef4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=QGn0TF8S7pEu3Gb2feq6tRom1sk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度推广官方<span style="color: black;">博客</span><span style="color: black;">暗示</span>“这些推广网站都是4月底开户，<span style="color: black;">始终</span>未开展推广，6月25日晚11点<span style="color: black;">忽然</span>上线推广，26日早晨6点被查处取缔。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/b19000343ed1f08b4db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=Tzpzny%2FL7%2F7%2FtkZgdi55xLAHAZc%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度的此次<span style="color: black;">回复</span>并<span style="color: black;">无</span><span style="color: black;">触及</span>到问题的本质——对推广信息的监管，<span style="color: black;">倘若</span>说，魏则西事件中，百度推广的责任存在争议，那这一次确确实实是百度自己惹祸上身。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘明的<span style="color: black;">连续</span>举报和<span style="color: black;">媒介</span>两个月的关注，所<span style="color: black;">触及</span>的肯定不止被<span style="color: black;">揭发</span>的4家网站，百度推广的<span style="color: black;">回复</span>有些避重就轻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，从<span style="color: black;">回复</span>中<span style="color: black;">能够</span>看出，百度推广的表态还是比较强硬且正面的。<span style="color: black;">然则</span>，试想，<span style="color: black;">倘若</span><span style="color: black;">无</span>新京报的那篇<span style="color: black;">报告</span>，这些违规信息将会存在多久？既然百度推广<span style="color: black;">叫作</span>是企业私自修改，那<span style="color: black;">亦</span>就说明百度推广<span style="color: black;">针对</span>推广信息的监管力度<span style="color: black;">不足</span>。只是下线这些违规信息，恐怕治标不治本吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">回复</span>的<span style="color: black;">博客</span>发出后，百度推广官微又发了<span style="color: black;">这般</span>一条<span style="color: black;">博客</span>……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/b19000343ee85f2e594~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=2GlMLXIPkNV3h%2FCaJzpFFttiyYE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度貌似在“伪装”自己是一个受害者，<span style="color: black;">然则</span>，@网友不买账……评论一面倒，真是为百度公关捏把汗。刚开通公众号的百度公关团队，不<span style="color: black;">晓得</span>要<span style="color: black;">怎么样</span>卖萌和自黑<span style="color: black;">才可</span>顺利“躲过”这次“<span style="color: black;">危险</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/aff00065eb3ef4b370e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730104805&x-signature=TAah41S0L9MDz8iirLHFRHbQXhU%3D" style="width: 50%; margin-bottom: 20px;"></p>
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