tw4ld6 发表于 2024-11-12 09:32:24

百度推广开户|网络链接怎么样新建推广单元？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百度推广开户</span></strong>|网络链接<span style="color: black;">怎样</span>新建推广单元？今天就和<span style="color: black;">博主</span><span style="color: black;">一块</span>来学一下吧！<span style="color: black;">期盼</span>对您的<strong style="color: blue;"><span style="color: black;">百度推广开户</span></strong>有所<span style="color: black;">帮忙</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入【网络链接】营销<span style="color: black;">目的</span>的【设置推广单元】的页面：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 在新建推广页面中，您已完成推广计划的设置。</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1ddefcf2ddd14985bdc13d5eaa0f4ff1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=HIKxbfireQne1dz7YhlYLXO%2FI4o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. 点击【<span style="color: black;">保留</span>并新建单元】进入推广单元设置页面</span></strong><span style="color: black;">。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7dc0547e9e1d4c50bc912dce8aa8d670~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=cRxLblaeo8ujEQteoksPuHQlxDQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这里</span>页面，您<span style="color: black;">能够</span>设置单元名<span style="color: black;">叫作</span>、单元出价、设备出价系数，并进行定向设置。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b70368efa3244615b5509d49c53bc737~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=OY1PK2ii1%2F4T9Z2rbNrK428Qo5c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）设置单元名<span style="color: black;">叫作</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">输入为此单元设定的名<span style="color: black;">叫作</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单元名<span style="color: black;">叫作</span>仅支持30个字符</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单元名<span style="color: black;">叫作</span><span style="color: black;">不可</span>重复</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）单元出价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单元出价即您为该推广单元内所<span style="color: black;">相关</span>键词所设定的出价。单元出价范围：0.01~999.99</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置单元出价后，如不填写关键词出价，则默认为<span style="color: black;">运用</span>单元出价。在关键词和其所在的推广单元<span style="color: black;">同期</span>设定出价的<span style="color: black;">状况</span>下，以关键词的出价为准。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单元出价基于您计划<span style="color: black;">选取</span>的设备出价基准。如您计划层级<span style="color: black;">选取</span>【以移动设备出价为基准】，则为单元设置的出价是在移动设备上的价格，反之<span style="color: black;">也</span>然。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）设备出价系数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单元的设备出价系数取决于它所在计划的设备出价设置。如计划的设备出价设置为以移动出价为基准，则在单元中只能设置计算机出价系数，反之<span style="color: black;">也</span>然。以下，<span style="color: black;">咱们</span>以计划设备出价设置为移动出价为基准举例说明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">选取</span>【<span style="color: black;">运用</span>计划计算机出价系数】或【<span style="color: black;">运用</span>并设置单元计算机出价系数】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在计划和单元<span style="color: black;">同期</span>设置了出价系数的<span style="color: black;">状况</span>下，以单元层级出价系数为准</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置单元设备出价系数后，在<span style="color: black;">无</span>为关键词设其它系数的<span style="color: black;">状况</span>下，关键词在计算机设备的投放价格为：关键词出价*单元计算机出价系数。<span style="color: black;">倘若</span>在设置系数后，计算机设备的关键词出价超过 999.99 元，则系统自动<span style="color: black;">运用</span> 999.99 元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）定向<span style="color: black;">选取</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定向设置：设置推广计划页面内，推广方式为【关键词】时，对应的单元页的定向方式为【关键词】。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）定向<span style="color: black;">选取</span>为【关键词】，此处为您推广的关键词来自关键词规划师工具，<span style="color: black;">帮忙</span>您更加<span style="color: black;">有效</span>提词，精准推广。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dbe4b09a5c7c48c383ba26ee4be6c6ed~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=06ymq6O30mUe8M7QSBuaKI7TEGQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如上图，定向设置④中的出价策略分为以下两种：【排名倾向出价策略】和【点击最大化出价策略】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排名倾向出价策略：<span style="color: black;">帮忙</span>您的<span style="color: black;">宣传</span>在<span style="color: black;">目的</span>排位展现</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5634702582ae412a8860af58d595eb9b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=%2FLznoWju3nT3zTywhSex7peeGRA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 点击“排名倾向”后方图标，支持<span style="color: black;">选取</span>已有排名倾向策略或新建出价策略</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d9a7676303f94d66992d7e66638c0f8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=wJU4mmoo80Eiud4CECCuRwA0%2B38%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击最大化出价策略：<span style="color: black;">帮忙</span>您的<span style="color: black;">宣传</span><span style="color: black;">得到</span>尽可能多的<span style="color: black;">优秀</span>点击，操作同上【排名倾向出价策略】<span style="color: black;">选取</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a5624e4d73b64e83ab7c16b851a50e62~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=dh2sD8x%2F6DqVv4zF9ch8OpI8Dro%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击【<span style="color: black;">保留</span>】，到此，您已完<span style="color: black;">成为了</span>定向设置为关键词的推广单元的新建。您<span style="color: black;">能够</span>在完成单元和定向的<span style="color: black;">选取</span>后，点击下一步，继续新建创意。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若您想一次新建多单元，<span style="color: black;">能够</span>点击【<span style="color: black;">保留</span>并新建一个单元】，在<span style="color: black;">保留</span>当前设置的单元的<span style="color: black;">同期</span>，创建一个新单元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已<span style="color: black;">保留</span>的单元可<span style="color: black;">表示</span>在页面最上方，支持【删除】。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fa9fae81bd0945eba719ccc7e017022e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=0sUOUKR6e1gTXOsL6hn7y4P0ZZQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小贴士</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【Q】什么是关键词出价？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【A】关键词出价<span style="color: black;">指的是</span>您愿意为获取流量展现<span style="color: black;">宣传</span>，每次点击支付的最高金额，<span style="color: black;">倘若</span>未填写，则默认<span style="color: black;">运用</span>单元出价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【Q】匹配模式会影响什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【A】匹配模式会影响您设置的关键词展现机会的<span style="color: black;">体积</span>,从精确匹配到智能匹配,关键词能获取到的流量<span style="color: black;">是由于</span>小往大;相对<span style="color: black;">来讲</span>,关键词与用户搜索词的匹配程度<span style="color: black;">是由于</span>严格到宽松。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【Q】出价策略有<span style="color: black;">那些</span>限制？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【A】 同一计划单元内，<span style="color: black;">每一个</span>关键词只能<span style="color: black;">运用</span>一种出价策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【Q】一个计划<span style="color: black;">能够</span>新建多少个单元？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【A】一个计划最多新建1000个单元，但串联流程（一个流程中完成计划、单元的创建）最多一次新建15个单元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定向设置：设置推广计划页面内，推广方式为【网址】时，对应的单元页的定向设置，可设置项为【网址】。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/513f3992f3484065a44de288cc521765~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=k2wQXOVdg3E48shiDGMsz5kbomc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 单元名<span style="color: black;">叫作</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 单元出价；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ 计算机出价系数，同【设置关键词】部分；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 网址：<span style="color: black;">意见</span>您为一个单元填加多个网址，要<span style="color: black;">得到</span>最佳效果，请<span style="color: black;">尽可能</span>让一个单元中的网址均围绕该计划设置的推广业务。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/66d151c93b8443448c4b7f811adf0699~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=JdwOJh9n47hJckPLkr6iLV2sstM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0adaf537acb443948a8f88dc1d829164~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730102096&amp;x-signature=yu5KekAuN7vaZLlLHPl6vODHsfk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击【<span style="color: black;">保留</span>】按钮，<span style="color: black;">能够</span><span style="color: black;">保留</span>当前单元的设置，点击【<span style="color: black;">保留</span>并新增一个单元】按钮<span style="color: black;">能够</span>继续创建新的单元，到此，您已完<span style="color: black;">成为了</span>定向设置为网址的推广单元的创建。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在完成单元和定向的<span style="color: black;">选取</span>后，点击下一步，继续新建创意。</span></p>




qzmjef 发表于 2024-11-14 13:02:52

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4zhvml8 发表于 昨天 18:35

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