百度爱采购竞价推广包年可靠吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度爱采购推出了爱采购实地会员和爱采购竞价推广，<span style="color: black;">同期</span>还有一种被<span style="color: black;">叫作</span>为‘百度爱采购竞价推广包年’的业务。然而，<span style="color: black;">针对</span>这种竞价包年业务，<span style="color: black;">是不是</span><span style="color: black;">可靠</span>呢？让<span style="color: black;">咱们</span><span style="color: black;">一块</span>来<span style="color: black;">认识</span>一下。</p>百度爱采购竞价包年和之前的百度竞价<span style="color: black;">招数</span>类似，<span style="color: black;">有些</span>自<span style="color: black;">叫作</span>为百度核心代理商或二级代理商声<span style="color: black;">叫作</span><span style="color: black;">能够</span>为企业在爱采购上进行关键词包年竞价推广。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，企业<span style="color: black;">能够</span><span style="color: black;">选取</span>3-5个关键词，并<span style="color: black;">保准</span>这些关键词在百度首页全时段展示。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/57952257b16148f3b04e5195038bb0f0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730101153&x-signature=4vk72%2BUj3Wu%2F5iUICX7OdNk20fQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，这种竞价包年业务<span style="color: black;">是不是</span>真的有如此好的效果呢？<span style="color: black;">实质</span>上并<span style="color: black;">无</span>。让<span style="color: black;">咱们</span>来看一下竞价包年的原理：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">倘若</span>企业自己开通竞价账户并设置关键词，<span style="color: black;">例如</span>想要展<span style="color: black;">此刻</span>首页的关键词<span style="color: black;">每日</span>的搜索量是200次，<span style="color: black;">实质</span>的点击率是5%，<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">每日</span>的点击次数是10次。假设百度竞价中每次点击<span style="color: black;">花费</span>为3元，<span style="color: black;">那样</span>一年的<span style="color: black;">实质</span>消费<span style="color: black;">便是</span>360*10=3600次，即3600*3=10800元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，<span style="color: black;">倘若</span><span style="color: black;">选取</span>了<span style="color: black;">所说</span>的竞价包年，就需要付费给他人，自己<span style="color: black;">无</span>竞价账户。这种<span style="color: black;">状况</span>下，对方可能会告诉你，一年给我2万元，<span style="color: black;">保准</span>让你的关键词‘网络推广<span style="color: black;">机构</span>’排在首页。<span style="color: black;">这般</span>一来，自己做竞价只需要1万元<span style="color: black;">上下</span>，而包年则需要2万元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，无论是百度竞价还是爱采购竞价，都<span style="color: black;">能够</span><span style="color: black;">根据</span>区域、时间、年龄、性别等进行<span style="color: black;">选取</span>性投放。<span style="color: black;">倘若</span>企业<span style="color: black;">无</span>后台管理能力，<span style="color: black;">那样</span>投放效果可能会大打折扣。这<span style="color: black;">亦</span>是许多老板抱怨花钱做竞价却<span style="color: black;">无</span>效果的<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，需要<span style="color: black;">弥补</span>一点的是，百度之前确实有过包年<span style="color: black;">制品</span>，名为<span style="color: black;">火热</span>地带，该<span style="color: black;">制品</span>在百度大搜的右侧展示，按年售卖，先到先得。然而，这款<span style="color: black;">制品</span>早在2013年就下架了。</p>综上所述，百度爱采购竞价包年业务并不<span style="color: black;">可靠</span>。竞价本质上是<span style="color: black;">根据</span>点击收费，<span style="color: black;">倘若</span>都<span style="color: black;">根据</span>固定价格售卖，<span style="color: black;">那样</span>百度<span style="color: black;">为何</span>不自己去做呢？<span style="color: black;">为何</span>要将其交给<span style="color: black;">所说</span>的二级代理商呢？<span style="color: black;">因此呢</span>，企业在<span style="color: black;">选取</span>竞价推广时，应该<span style="color: black;">小心</span><span style="color: black;">思虑</span>，并充分<span style="color: black;">认识</span><span style="color: black;">关联</span>的<span style="color: black;">花费</span>和效果，以做出明智的决策。
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