百度推广新玩法——无需买词,有效获取优秀流量
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信做搜索引擎的都<span style="color: black;">晓得</span>，搜索引擎推广中，订单产生的过程：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/d0100023e6347316253~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=RRHyYek4IYlUk3OfOwsg5xcX6Lw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网民在搜索引擎上面搜索<span style="color: black;">关联</span>的搜索词，匹配出<span style="color: black;">宣传</span>信息，将<span style="color: black;">宣传</span>展<span style="color: black;">此刻</span>网民面前，网民点击<span style="color: black;">宣传</span>，从而进入客户网站，这<span style="color: black;">便是</span>一个最基本的“引流”过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/cfe00086c1ea19d6c13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=l4IfjCuva7%2Fbvr5zzW8%2FCt3jBr4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索词</strong>匹配出设置的相应<strong style="color: blue;">关键词</strong>，从而将网民引入<strong style="color: blue;">推广网站。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>自从“魏则西事件”以后，各大搜索引擎都相应的进行了<span style="color: black;">有些</span><span style="color: black;">调节</span>：百度<span style="color: black;">宣传</span>位缩减为四个，360<span style="color: black;">宣传</span>位缩减为6个……这些整改<span style="color: black;">办法</span><span style="color: black;">针对</span>网络营销推广<span style="color: black;">来讲</span><span style="color: black;">便是</span>一次重大的打击，虽然<span style="color: black;">据述</span>9月1日起，百度推广位将恢复到10个，<span style="color: black;">详细</span>位置还未知，<span style="color: black;">然则</span>与之前相比，无论是<span style="color: black;">宣传</span>位置还是展现样式，都受到了<span style="color: black;">极重</span>的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>位置的骤减，最直观的影响<span style="color: black;">便是</span>竞争越来越激烈，推广成本越来越高。以<span style="color: black;">此刻</span>百度4个推广位置为例，成千上万家企业就为了能挤进这前四，<span style="color: black;">能够</span>说争得“头破血流”，<span style="color: black;">然则</span>又有多少企业是真正的懂搜索引擎推广？绝大部分企业主抢占排名的<span style="color: black;">独一</span>方式<span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">调节</span>出价，</strong><span style="color: black;">导致</span>的结果<span style="color: black;">便是</span>价格越来越高，成本越来越大，ROI越来越低，实力弱的就慢慢退出搜索引擎市场，退而求其次的<span style="color: black;">选取</span>其他的方式进行营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>有<span style="color: black;">无</span>一种方式，是不需要高价购买关键词的呢？答案肯定是有的，百度有一个<span style="color: black;">制品</span>能<span style="color: black;">处理</span>这一问题——<strong style="color: blue;">页面投放</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d0100024140585e715c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=QEnEVuR%2FxL3hBGGzikcMB2ijTqA%3D" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">什么是页面投放</strong>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放</strong>是基于页面信息定位<span style="color: black;">优秀</span>流量，<span style="color: black;">有效</span>拓流的一种投放方式，不需要购买关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放<span style="color: black;">处理</span>什么问题？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d0100023e653c4c133a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=43m7AkT7R5wciiDQGTqRQhCvjA0%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还在为流量少、展现<span style="color: black;">不足</span><span style="color: black;">懊恼</span>吗？还在为词库量<span style="color: black;">不足</span>，<span style="color: black;">一直</span>的选词加词，<span style="color: black;">然则</span>效果依然不<span style="color: black;">显著</span><span style="color: black;">哀伤</span>吗？<span style="color: black;">选取</span>页面投放，这些都不是问题。页面投放能<span style="color: black;">处理</span><span style="color: black;">宣传</span>位变少，头部流量竞争大的问题，<span style="color: black;">亦</span>能<span style="color: black;">处理</span>展现不稳定的问题，<span style="color: black;">同期</span>还能<span style="color: black;">加强</span>拓流的效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放是<span style="color: black;">怎样</span><span style="color: black;">处理</span>的呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/cfe00086c1f80fe5128~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=oxDJAYgQ%2FzhgCyQC8kgkS%2FVJh4Y%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面投放<span style="color: black;">再也不</span>是传统的<span style="color: black;">经过</span>搜索词匹配关键词，从而给推广网站导流。这种传统的引流方式存在以下问题：点状枚举，词库固定，流量变化<span style="color: black;">很难</span>被抓取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/ca40007167758bf7610~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=IChYf%2F1147ybyWcM1AErrfsxXUg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面投放<span style="color: black;">经过</span>百度快照技术+搜索人群大数据双管齐下，实时动态匹配<span style="color: black;">优秀</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放是<span style="color: black;">怎样</span>投放的呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d0100023e66f063fe1d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=yDR46XjjmbNgFt7THHLSg7xD3%2Fo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不需要购买关键词，仅需要提交网站主域下的页面，系统将基于页面内容定位<span style="color: black;">优秀</span>搜索流量。<span style="color: black;">例如</span>提交的推广页面为福特野马汽车，系统对页面进行挖掘和语义分析，<span style="color: black;">同期</span>与账户里面的关键词进行精确去重，实时动态匹配最新流量。<span style="color: black;">宣传</span>将展<span style="color: black;">此刻</span>PC端的上方及下方，无线上方及下方。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放有什么<span style="color: black;">优良</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/cfe00086c20727eacb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=xaF4lZmimj8qm5%2BTlyvzkkDTqSY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面投放设置的一个页面，就相当于一个动态词库，不需要筛选设置关键词，<span style="color: black;">就可</span><span style="color: black;">得到</span><span style="color: black;">海量</span>展现，降低了购买关键词的成本，<span style="color: black;">况且</span>还能<span style="color: black;">得到</span><span style="color: black;">有些</span>新的<span style="color: black;">优秀</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面投放在哪里设置？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/ca40007167898f6d446~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=BYYSFoplPYNcNVrRlXnRUiky%2Bt0%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“推广计划”层级，点击【新建计划】右侧的下拉按钮，<span style="color: black;">选取</span>【新建页面投放计划】，<span style="color: black;">就可</span><span style="color: black;">起始</span>页面投放设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">详细</span>进行页面投放计划设置，叔将在下一期为<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">秋叔说几句</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广位骤减以后，推广位还能怎么玩？这个问题<span style="color: black;">始终</span><span style="color: black;">困惑</span>着企业主和SEMer，<span style="color: black;">大众</span><span style="color: black;">亦</span>想尽一切的办法来<span style="color: black;">处理</span>这一困局，<span style="color: black;">例如</span><span style="color: black;">途径</span>转移、加大社会化营销、加大线下<span style="color: black;">营销</span>宣传等等<span style="color: black;">各样</span>方式，<span style="color: black;">然则</span>无论哪种方式，效果甚微，<span style="color: black;">因此</span>在无法改变<span style="color: black;">状况</span>的<span style="color: black;">状况</span>下，<span style="color: black;">咱们</span>只能挖掘一切<span style="color: black;">能够</span>利用的机会，来改善<span style="color: black;">状况</span>，页面投放只是其中之一，<span style="color: black;">然则</span>页面投放<span style="color: black;">亦</span>不是适用于所有行业，不管哪种营销方式，都需要跟<span style="color: black;">自己</span>的<span style="color: black;">实质</span><span style="color: black;">状况</span>相结合，<span style="color: black;">选取</span>最适合<span style="color: black;">自己</span>行业的推广方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/ca3000837f771478cf4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730100905&x-signature=Cs%2BqssMnsXRDJT1fQnPQAi72MK4%3D" style="width: 50%; margin-bottom: 20px;"></p>
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