4zhvml8 发表于 2024-11-10 15:30:38

餐饮企业网站怎么做优化？此文案干货满满


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近两年，<span style="color: black;">因为</span>疫情反反复复，几乎所有行业都面临着巨大的冲击和压力，<span style="color: black;">尤其</span>是餐饮行业受影响较为严重。为了“自救”，其中就有不少餐饮商家<span style="color: black;">经过</span>采取线上+线下相结合的数字化<span style="color: black;">处理</span><span style="color: black;">方法</span>，为企业发展谋到了新出路。</p>例如利用餐饮网站进行seo优化，为实体店铺全网营销推广，不仅比传统线下推广方式更节省人力资源成本，<span style="color: black;">况且</span>利用搜索引擎引流获取的流量<span style="color: black;">亦</span>更为<span style="color: black;">精细</span>。<span style="color: black;">然则</span>，<span style="color: black;">针对</span>刚<span style="color: black;">起始</span>做网站推广的商家<span style="color: black;">来讲</span>，<span style="color: black;">想要</span>快速引流并非一件简单的事情。今天就为<span style="color: black;">大众</span>分享一下，餐饮类企业网站怎么做优化才更<span style="color: black;">精细</span>有效？
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5a32011fedfd4abeb401aaa589a011b2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730056826&amp;x-signature=O3s1pznmHpS6FsUuzGbz3EBUC%2F0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">按照</span>企业品牌定位建设网站</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好网站优化的<span style="color: black;">第1</span>步<span style="color: black;">便是</span>——<span style="color: black;">按照</span>定位建网站，换句话<span style="color: black;">来讲</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">按照</span>受众范围、<span style="color: black;">目的</span>群体来确定网站类型。</p>举个例子，<span style="color: black;">倘若</span>你的企业品牌定位是直营模式，<span style="color: black;">重点</span>是为了宣传<span style="color: black;">制品</span>或品牌，<span style="color: black;">那样</span>核心客户群体<span style="color: black;">便是</span>消费者，<span style="color: black;">意见</span>在网站页面设计方面要更注重“色香味”；<span style="color: black;">倘若</span>你的企业品牌定位是加盟模式，<span style="color: black;">重点</span>是为了招商加盟，<span style="color: black;">那样</span><span style="color: black;">意见</span>网站以营销为核心，在页面设计方面偏向于<span style="color: black;">商场</span>模式，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">才可</span>吸引有意向的投资者咨询。
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0835aa667364d96a7a9280eb509dda1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730056826&amp;x-signature=4xiBLeNlT%2FcpOimiRUKw6DVhMrw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">恰当</span>布局核心关键词</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">餐饮类企业网站怎么做优化？网站的核心关键词布局（首页关键词、导航栏关键词、内页关键词）<span style="color: black;">必定</span>要与<span style="color: black;">目的</span>用户的<span style="color: black;">需要</span><span style="color: black;">关联</span>，<span style="color: black;">同期</span>结合事件、活动、宣传等进行延展。</p>以蛋糕店为例，<span style="color: black;">倘若</span>是推广<span style="color: black;">制品</span>的话，<span style="color: black;">能够</span>围绕“订蛋糕送货上门、生日蛋糕网上订购、生日蛋糕定制”等关键词展开；<span style="color: black;">倘若</span>是为了招商加盟，则<span style="color: black;">意见</span>以品牌+行业关键词进行优化，如“xx蛋糕店加盟、xx蛋糕店品牌代理招商、xx蛋糕店加盟<span style="color: black;">花费</span>”等；<span style="color: black;">另一</span><span style="color: black;">针对</span>品牌影响力较低的餐饮企业<span style="color: black;">来讲</span>，还<span style="color: black;">能够</span>结合本地区域关键词优化，如“长沙蛋糕哪家好吃、长沙xx蛋糕店加盟”等。
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/244a8de468f64f4fa2edc224568511a8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730056826&amp;x-signature=58cNyH2sxMVV9uSnWOylj8%2BdM7o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span>网站<span style="color: black;">连续</span>输出<span style="color: black;">优秀</span>内容</span></span></strong><span style="color: black;"><span style="color: black;">这一步<span style="color: black;">重点</span>目的是<span style="color: black;">加强</span>所有页面标题与内容的<span style="color: black;">关联</span>性，<span style="color: black;">加强</span>网站权重与收录率。例如，网站定位是招商加盟类型的，关键词以“长沙蛋糕店加盟”为主，<span style="color: black;">那样</span>创作的<span style="color: black;">文案</span>内容<span style="color: black;">包含</span>文字、<span style="color: black;">照片</span>、标签都最好围绕这个关键词展开，尽可能地满足<span style="color: black;">都数</span>搜索“长沙蛋糕店加盟”的用户潜在<span style="color: black;">需要</span>。<span style="color: black;">同期</span>，<span style="color: black;">亦</span>要<span style="color: black;">保准</span>内容原创度，还有更新频率最好保持<span style="color: black;">每日</span><span style="color: black;">按时</span>定量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>【</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">承涵科技】</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">博主</span>分享的<span style="color: black;">文案</span>内容，“</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">承诺，有内涵</span></span></strong><span style="color: black;"><span style="color: black;">”是<span style="color: black;">咱们</span>对互联网平台的认识。看完了<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>，<span style="color: black;">倘若</span>有<span style="color: black;">区别</span>的观点，请各位指正拍砖，有任何互联网建设<span style="color: black;">研发</span>方面的问题，欢迎与<span style="color: black;">咱们</span><span style="color: black;">一块</span>交流探讨，不忘初心，撸起袖子加油干。当然觉得<span style="color: black;">文案</span>有价值，请您以价值为桥梁点个赞哈，延伸您的价值而分享一下呗。</span></span></p>
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