做独立站这些SEO文案发布规范标准你晓得吗？
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<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站seo<span style="color: black;">文案</span>发布规范标准</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 上传封面<span style="color: black;">照片</span>：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) 500 * 500正方形<span style="color: black;">照片</span>。<span style="color: black;">体积</span>100kb以内，<span style="color: black;">意见</span>上传4张<span style="color: black;">制品</span>图（<span style="color: black;">照片</span>太大直接影响网站打开速度）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 300 * 255 长方形<span style="color: black;">照片</span>。<span style="color: black;">体积</span>100kb以内。（<span style="color: black;">照片</span>太大直接影响网站打开速度）</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">(3) <span style="color: black;">照片</span>优先放<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">照片</span>。（<span style="color: black;">能够</span>带logo）</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 上传视频：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) 上传视频封面<span style="color: black;">照片</span>：封面<span style="color: black;">照片</span>尺寸应和视频尺寸一致，封面还将<span style="color: black;">做为</span><span style="color: black;">文案</span>导航<span style="color: black;">照片</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 视频格式是：MP4 视频<span style="color: black;">体积</span>：20M 视频内容：<span style="color: black;">制品</span>介绍、<span style="color: black;">制品</span>生产过程<span style="color: black;">照片</span>，<span style="color: black;">制品</span><span style="color: black;">照片</span>等。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3. <span style="color: black;">文案</span><span style="color: black;">归类</span>：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) <span style="color: black;">机构</span><span style="color: black;">资讯</span>类：<span style="color: black;">重点</span>发布：新品发布，<span style="color: black;">机构</span>展会、<span style="color: black;">机构</span>活动，跟<span style="color: black;">机构</span><span style="color: black;">相关</span>的<span style="color: black;">资讯</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 行业<span style="color: black;">资讯</span>：<span style="color: black;">重点</span>是优化<span style="color: black;">文案</span>：新<span style="color: black;">制品</span>介绍，跟<span style="color: black;">制品</span><span style="color: black;">相关</span>的<span style="color: black;">文案</span>等。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4.Title <span style="color: black;">文案</span>标题：</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">含有效关键词，表述自然 ，无重复关键词，标题标签(Title Tag)在60个字母以内。（标题<span style="color: black;">很难</span>太长）</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5.Description 概述描述：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">概述、摘要在160个字母以内，必须得带<span style="color: black;">文案</span>标题里面的关键词，表述自然。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. <strong style="color: blue;"><span style="color: black;">文案</span>内容发布：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>标题：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与标题标签是<span style="color: black;">区别</span>的概念， <span style="color: black;">文案</span>标题是<span style="color: black;">文案</span>里的标题；标题标签是呈<span style="color: black;">此刻</span>谷歌搜索 结果里的标题，两者<span style="color: black;">能够</span><span style="color: black;">同样</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>不<span style="color: black;">同样</span>，<span style="color: black;">包括</span>大标题、小标题 在HTML中以H1、H2、H3的形式来呈现最关键的标题是H1、H2 使<span style="color: black;">文案</span>结构清晰，一目了然，不仅是<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>，对<span style="color: black;">文案</span>的读者<span style="color: black;">亦</span>是如此。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b128848cab964ea5bbcf57ec769c07e8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730054608&x-signature=QvQ%2FvUrU%2BlDsv6avhmg6LfZ8iMY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">照片</span>：Alt tag标签</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span><span style="color: black;">照片</span>：<span style="color: black;">体积</span>800*80， <span style="color: black;">体积</span>700kb<span style="color: black;">上下</span>，<span style="color: black;">照片</span><span style="color: black;">制品</span><span style="color: black;">照片</span>。需要设置：上传<span style="color: black;">照片</span>，<span style="color: black;">文案</span>发布后，再次编辑<span style="color: black;">文案</span>，选中<span style="color: black;">照片</span>点击属性，把核心关键词添加到<span style="color: black;">照片</span>说明中：<span style="color: black;">意见</span>放3个核心关键词。<span style="color: black;">照片</span>得居中设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3) </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>内容：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>内容： 1.简洁明了（短句） 2.字数（视竞争而定） 3.可读性（Readability） 4.<span style="color: black;">包括</span>了关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4) </span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>内链：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>内容有<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>需添加内链：内链可添加<span style="color: black;">制品</span>首页链接、单个<span style="color: black;">制品</span>链接。一篇<span style="color: black;">文案</span>内链大概3个<span style="color: black;">上下</span>。内容有<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>需添加：官网首页链接。每篇<span style="color: black;">文案</span>仅一个链接官网首页链接。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">官网-<span style="color: black;">制品</span>发布规范技巧</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1上传封面<span style="color: black;">照片</span>：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) 500 * 500正方形<span style="color: black;">照片</span>。<span style="color: black;">体积</span>100kb以内，<span style="color: black;">意见</span>上传4张<span style="color: black;">制品</span>图（<span style="color: black;">照片</span>太大直接影响网站打开速度）。（<span style="color: black;">能够</span>带logo）</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2.<span style="color: black;">制品</span>上传视频：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 上传视频封面<span style="color: black;">照片</span>：封面<span style="color: black;">照片</span>尺寸应和视频尺寸一致，封面还将<span style="color: black;">做为</span><span style="color: black;">制品</span>导航<span style="color: black;">照片</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3) 视频格式是：MP4 视频<span style="color: black;">体积</span>：20M 视频内容：<span style="color: black;">制品</span>介绍、<span style="color: black;">制品</span>生产过程<span style="color: black;">照片</span>，<span style="color: black;">制品</span><span style="color: black;">照片</span>等。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3.<span style="color: black;">制品</span><span style="color: black;">归类</span>：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（</span></strong><span style="color: black;">1）<span style="color: black;">制品</span><span style="color: black;">归类</span>，<span style="color: black;">按照</span><span style="color: black;">机构</span>核心<span style="color: black;">制品</span>进行<span style="color: black;">制品</span>栏目添加，有<span style="color: black;">制品</span>添加对应的<span style="color: black;">制品</span>栏目。无<span style="color: black;">制品</span><span style="color: black;">不消</span>做<span style="color: black;">制品</span>栏目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">制品</span><span style="color: black;">归类</span>名<span style="color: black;">叫作</span>规范：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">制品</span>关键词+加型号。 2、<span style="color: black;">机构</span>名+<span style="color: black;">制品</span>+型号</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4.Title <span style="color: black;">制品</span>标题：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">含有效关键词，表述自然 ，无重复关键词，标题标签(Title Tag)在60个字母以内。（标题<span style="color: black;">很难</span>太长）</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">5.Description <span style="color: black;">制品</span>概述描述：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">概述、摘要在160个字母以内，必须得带<span style="color: black;">制品</span>标题里面的关键词，表述自然。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.<span style="color: black;">制品</span>内容发布：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）<span style="color: black;">制品</span>标题：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>标题，<span style="color: black;">包括</span>大标题、小标题 在HTML中以H1、H2、的形式来呈现最关键的标题是H1、H2 使<span style="color: black;">制品</span><span style="color: black;">文案</span>结构清晰，一目了然，不仅是<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>，对想购买的人<span style="color: black;">亦</span>是如此。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）<span style="color: black;">制品</span><span style="color: black;">照片</span>：Alt tag标签</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">照片</span>：<span style="color: black;">体积</span>800*800， <span style="color: black;">体积</span>700kb<span style="color: black;">上下</span>，<span style="color: black;">制品</span><span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alt tag标签设置：上传<span style="color: black;">照片</span>， <span style="color: black;">制品</span>发布后，再次编辑，选中<span style="color: black;">照片</span>点击属性，把核心关键词添加到<span style="color: black;">照片</span>说明中：<span style="color: black;">意见</span>放1个核心关键词。每张<span style="color: black;">照片</span>都得添加关键词。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2cfca1231ad34bc1bfe07332c2e13871~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730054608&x-signature=O4fgHEd2tDeMhP3RPRPIln3wdiw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>得居中设置。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/56515d28250a4d24a7c2e731412fb36a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730054608&x-signature=YxBiQsOwiVhgV0V7iYWQDnkuLmo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）<span style="color: black;">制品</span>内容：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>内容：图文结合，一张<span style="color: black;">照片</span>配一小段<span style="color: black;">文案</span>。不<span style="color: black;">意见</span><span style="color: black;">所有</span><span style="color: black;">运用</span><span style="color: black;">照片</span>展示<span style="color: black;">制品</span>。</span></p>
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