职场防骗必须技能：用5分钟，学会调查一家企业
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一篇醒脑笔记</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">运用</span>政府企业信用网来<span style="color: black;">查找</span>企业真实信息，可信度会更高。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">笔记<span style="color: black;">源自</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一季职场知识分享社区之乐分享知识课堂丨第17期</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《以北京美味学院为例，用SEO<span style="color: black;">认识</span>企业的真实性》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时间：8月28日本周二<span style="color: black;">夜晚</span>8点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主讲人：ICER，甲方市场负责人，一季社群群友</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔记总计3340字，阅读时间：5分钟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">课程大纲</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PART 1 <span style="color: black;">查找</span>企业信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.企业官方网站<span style="color: black;">查找</span>：百度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.企业备案主体<span style="color: black;">查找</span>：ICP备案系统</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.企业真实信息<span style="color: black;">查找</span>：天眼查、政府企业信用网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">查找</span>流程总结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PART 2 企业竞争对手<span style="color: black;">查找</span>分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.本企业关键词<span style="color: black;">查找</span>：网站源代码及站长工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.行业专业词<span style="color: black;">查找</span>：百度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.竞争对手页面关键词分析及优化依据<span style="color: black;">查找</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PART 3 合作企业<span style="color: black;">查找</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PART 4 本节课小结（附<span style="color: black;">查找</span>工具链接）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">夜晚</span>好，今天和<span style="color: black;">大众</span>分享的是用SEO<span style="color: black;">认识</span>企业真实性的<span style="color: black;">办法</span>。（图1）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ed9c301a7cce43958341723787cbb1f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=3U%2BIAB6iLRBX7XAxIV3F5urdH1o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">为何</span>要<span style="color: black;">认识</span>某家企业的真实信息？（图2）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6c3a30f1e845478bb5a5f940cb4ee1de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=%2FHs85FnJGczart%2BuVuTX3D%2B0dA8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图2</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我简单地列出了以下四点<span style="color: black;">原由</span>（图2）：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">1、</span>这家企业是<span style="color: black;">咱们</span>的竞争对手；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">2、</span>这家企业将<span style="color: black;">作为</span><span style="color: black;">咱们</span>的合作伙伴；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">3、</span><span style="color: black;">咱们</span>将要采购这家企业的<span style="color: black;">制品</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">4、</span><span style="color: black;">咱们</span>将要去这家企业面试，这个是最常<span style="color: black;">显现</span>的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">经过</span><span style="color: black;">查找</span>企业信息的<span style="color: black;">办法</span><span style="color: black;">能够</span>提前对企业有一个全面的<span style="color: black;">认识</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d082b94bef4d4e59b3d1720479b6ee12~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=ZfI%2BMJxicfNl60HkFfYXI6qfkKo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图3</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来正式<span style="color: black;">起始</span><span style="color: black;">这次</span>的分享（图3）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享内容以下方两部分内容为主：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>部分是<span style="color: black;">查找</span>企业信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二部分是企业竞争对手<span style="color: black;">查找</span>分析。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">PART 1 <span style="color: black;">查找</span>企业信息</strong></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/59a64df4b8d1482aa89df54fcffd25d3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=LYYmWJCpt1BSE7ICHikIjo0QNI4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图4</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>先来看<span style="color: black;">第1</span>部分<span style="color: black;">查找</span>企业信息（图4）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e05efaf27fa2439a86c59e349be4702e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=ZrziyzcocxaFSERvi36tjNpwGGQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图5</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全部</span>分享的过程，我都是以“北京美味学院”这家企业为例来和<span style="color: black;">大众</span>分享，<span style="color: black;">这般</span><span style="color: black;">能够</span>方便<span style="color: black;">大众</span>理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">咱们</span>看上面这张图。（图5）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设，当<span style="color: black;">咱们</span>只<span style="color: black;">晓得</span>企业名“北京美味学院”时，<span style="color: black;">咱们</span>需要怎么做呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">第1</span>步，用百度去<span style="color: black;">查找</span>企业的官方网站。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>在百度上搜索“北京美味学院”这个关键词。<span style="color: black;">大众</span><span style="color: black;">能够</span>在图中看到，在搜索结果中会<span style="color: black;">显现</span><span style="color: black;">非常多</span>页面，我用红色线框分别标记了出来。我会来和<span style="color: black;">大众</span>一一作出解释。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来看<span style="color: black;">第1</span>个红框中的内容，即图中的序号1。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号1中展示的内容是“北京新东方烹饪学校”的搜索<span style="color: black;">宣传</span>，它不是美味学院的网站，<span style="color: black;">因此</span><span style="color: black;">能够</span>跳过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以此类推，<span style="color: black;">咱们</span>来依次查看2-7的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号2中展示的内容是“河北美味学院”，<span style="color: black;">亦</span>不是<span style="color: black;">咱们</span>要<span style="color: black;">查找</span>的<span style="color: black;">目的</span>企业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号3中展示的内容是“北京美味学院”的网站，但<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，下面<span style="color: black;">表示</span>的链接是以m.<span style="color: black;">做为</span>开头的，这说明它是移动端的网站，而不是此次要<span style="color: black;">查找</span>的PC端网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号4中展示的内容是“北京秘味科技有限<span style="color: black;">机构</span>”，它显然<span style="color: black;">亦</span>不是。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号5中展示的内容是北京美味学院在<span style="color: black;">公众</span>点评中的一个页面。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5c32a342d4ef4fa798428640af68c036~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=Z%2B2SIFHeSAuknf1Ep9zS2LSRqUM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图6</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>再看图六（图6）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">序号6中展示的内容是北京美味学院的熊掌号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，从页面标题和描述来看，序号7中展示的内容便是北京美味学院的页面了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7d5cc1b90c65465db5538af8366e4d52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=3ezfQO%2Bz6dfGXVBO9Ci%2Bjy6c%2B2E%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图7</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>点击进去，便会<span style="color: black;">发掘</span>这个页面确实是<span style="color: black;">咱们</span>要<span style="color: black;">查找</span>的<span style="color: black;">目的</span>企业---北京美味学院的官方网站。（图7）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然了，当<span style="color: black;">咱们</span><span style="color: black;">欠好</span>判断<span style="color: black;">咱们</span>的搜索结果页面是不是<span style="color: black;">咱们</span>要寻找的某个网站的时候，<span style="color: black;">这儿</span>有一个比较通用的办法，那<span style="color: black;">便是</span><span style="color: black;">咱们</span>要对搜索结果页面逐一地去点击和查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span>呢，虽然比较麻烦，但它还是比较实用的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 第二步，用ICP备案系统<span style="color: black;">查找</span>企业的真实主体。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/325f58d21ace47479f6391a8a9612a2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=r%2By0bJlWvuwh6PUwR%2Fx0x3T1snY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图8</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">已然</span>找到企业官网时，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">晓得</span>官网网址，<span style="color: black;">亦</span><span style="color: black;">便是</span>企业域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">寓意</span>着<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>进入第二步：<span style="color: black;">经过</span>ICP域名信息备案管理系统来<span style="color: black;">查找</span>企业真实的主体备案信息。（图8）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这上面<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到“企业的主办单位名<span style="color: black;">叫作</span>”、“审核<span style="color: black;">经过</span>时间”等真实信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从图中（图8）<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到北京美味学院官网域名的审核<span style="color: black;">经过</span>时间是2017年11月14日。它的主管单位是“合肥美味课堂餐饮培训有限<span style="color: black;">机构</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">晓得</span>主办单位名<span style="color: black;">叫作</span>的时候，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">经过</span>这个名<span style="color: black;">叫作</span>来<span style="color: black;">查找</span>企业的<span style="color: black;">仔细</span>信息了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 第三步，用天眼查和政府企业信用网<span style="color: black;">查找</span>企业的真实信息。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 用“天眼查”<span style="color: black;">查找</span>企业真实信息</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e40f796bc0c143b3821d0f6c0db679a3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=wfhyVE%2FFpA8o%2BIMZmAbyMqLQNJQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图9</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f361bcf1f7a4e09963a6b6b63509f31~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=FGQJkirOVfmVMMHP9%2F%2FKcKWiWFA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图10</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e3bc3e09318d4c11932d2127eb1126ad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=K6ZEtIo7nx%2FnH9JzWFHSOqDZTb0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图11</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面的三张图（图9、图<span style="color: black;">十、</span>图11）便是我<span style="color: black;">经过</span>天眼查这个工具<span style="color: black;">查找</span>到的该企业的基本信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，该企业的最基本信息例如<span style="color: black;">tel</span>、网址、简介、邮箱等，以及深度信息例如司法<span style="color: black;">危害</span>、经营<span style="color: black;">危害</span>、经济<span style="color: black;">情况</span>、知识产权、劣质信息等资料均有所<span style="color: black;">表示</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.2 用“政府企业信用网”<span style="color: black;">查找</span>企业真实信息。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/772de7429e25476b9830b5a629fa273a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=FOiLEnQhXb2mk0lXU7p33QeH6G8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图12</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图（图12）是我在<span style="color: black;">运用</span>政府企业信用网对该企业进行<span style="color: black;">查找</span>的<span style="color: black;">表示</span>页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>政府企业信用网来<span style="color: black;">查找</span>信息，它的可信度相对<span style="color: black;">来讲</span>会更高<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">大众</span>对这些<span style="color: black;">查找</span>工具<span style="color: black;">能够</span>斟酌<span style="color: black;">运用</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d2a740c720ad475a8f7745704b449aac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=TrAfchc%2BiCo8Fzn3MJtIond4uus%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图13</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.<span style="color: black;">查找</span>流程总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>，我来对<span style="color: black;">第1</span>部分内容进行一个小结。（图13）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">查找</span>一个企业真实信息的简单流程如下：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">已知企业名<span style="color: black;">叫作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">↓</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>百度查看企业网址</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">↓</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>ICP备案系统查看企业主体备案信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">↓</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>天眼查和政府企业信用网来查看企业真实信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个过程中所<span style="color: black;">触及</span>到的<span style="color: black;">查找</span>链接（<span style="color: black;">位置</span>）我会稍后分享给<span style="color: black;">大众</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">PART 2 企业竞争对手<span style="color: black;">查找</span>分析</strong></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f85f36c831be499a9cf83441b698bfdd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=zV5Jv4T8MmHY7uGHfSEHtNkv4DY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图13-1</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面进入第二部分内容---企业竞争对手<span style="color: black;">查找</span>分析。（图13-1）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e08a9aeaf894292b5ffd23257fa607a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=0XBKrD25E4MIB0a5g%2F2YnwDPRRs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图14</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">重点</span>是站在SEO的<span style="color: black;">方向</span>来进行<span style="color: black;">查找</span>和分析的，这个过程分为几个<span style="color: black;">过程</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. <span style="color: black;">第1</span>步，<span style="color: black;">查找</span>企业关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要<span style="color: black;">查找</span>一个企业的竞争对手，<span style="color: black;">首要</span><span style="color: black;">咱们</span>需要先<span style="color: black;">认识</span>这个企业的网站上所<span style="color: black;">触及</span>到的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>企业网站上的关键词会反映出两部分的内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是企业的主营业务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是企业所在行业</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.1 网站源代码<span style="color: black;">查找</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>还是以北京美味学院为例（图14），在它网站上的首页<span style="color: black;">能够</span>直接查到网站源代码。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>进入源代码页面？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>进入到网站首页时，点击鼠标右键，会<span style="color: black;">显现</span>网站源代码选项，点击就会进入到图中所示页面（图14）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个页面上，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到网站的关键词、标题还有描述：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">仅有</span>一个为“北京美味学院。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述为“<span style="color: black;">经过</span>教授中餐、西餐、西点、烘焙等<span style="color: black;">特殊</span>培训为美食<span style="color: black;">兴趣</span>者<span style="color: black;">供给</span>一个美食学习和分享的环境。”<span style="color: black;">经过</span>这段描述<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">认识</span>企业的主营业务及<span style="color: black;">触及</span>的行业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.2 站长工具<span style="color: black;">查找</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ce254a551efe4a0a9fa3d7479367b1f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=yvDLCxBC%2FxRxJT8qEa6R74OdbfE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图15</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>用<span style="color: black;">另一</span>一种页面关键词<span style="color: black;">查找</span>的<span style="color: black;">办法</span>，即<span style="color: black;">经过</span>站长工具来<span style="color: black;">查找</span>（图15）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>输入域名，<span style="color: black;">而后</span>点击SEO综合<span style="color: black;">查找</span>，<span style="color: black;">一样</span><span style="color: black;">能够</span><span style="color: black;">查找</span>到页面的SEO信息，<span style="color: black;">查找</span>的结果和源代码<span style="color: black;">查找</span>是相同的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在<span style="color: black;">经过</span><span style="color: black;">查找</span>关键词<span style="color: black;">认识</span>到企业主营业务及所在行业后，就<span style="color: black;">能够</span>利用百度来<span style="color: black;">查找</span>这个行业的专业词在百度上的竞争度了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 第二步，利用百度<span style="color: black;">查找</span>行业专业词。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/80fef344cb954d468e0b5278b8340b54~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=1uOb7PWXE5j7tFsf%2FXlaOV9g1fk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图16</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">咱们</span>以“北京西点培训”为例。（图16）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在百度上<span style="color: black;">查找</span>北京西点培训时，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到搜索结果页面会<span style="color: black;">显现</span><span style="color: black;">非常多</span>的企业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图（图16）箭头所指的从上往下依次是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蓝山西点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">艺德前程烘焙培训</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北京唐人美食西点培训</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蓝山西点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>大体判断出这些企业是北京美味学院的竞争对手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.竞争对手页面关键词分析及优化依据<span style="color: black;">查找</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>找到了这些竞争对手，需要做两件事：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">1、</span>对竞争对手进行基本的企业信息<span style="color: black;">查找</span>，<span style="color: black;">查找</span><span style="color: black;">办法</span>为<span style="color: black;">第1</span>部分的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">2、</span>查看竞争对手所优化的关键词并进行筛选。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">3、</span>将筛选出的关键词放到<span style="color: black;">咱们</span>自己的网站上进行优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做完上面这三件事，<span style="color: black;">能够</span>使<span style="color: black;">咱们</span>的网站页面在同行业中更具备竞争力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d26d754e7d6c4683a68e83b79da2815e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=0UQGTsahL%2BHEvqxGF%2BMqf7wXhiY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图17</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面这张图是关键词优化依据。（图17）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>看到竞争对手的页面关键词时，<span style="color: black;">咱们</span>需要去对关键词进行两方面的判断：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是去判断这些关键词<span style="color: black;">是不是</span>是<span style="color: black;">咱们</span>所需要的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是去判断这些关键词<span style="color: black;">是不是</span>具备较强的行业竞争力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图（图17）展示的关键词优化工具叫做关键词规划师，它是我比较常用的一个工具。在关键词规划师上面搜索某个关键词的时候，<span style="color: black;">能够</span>看到这个关键词的<span style="color: black;">关联</span>关键词、<span style="color: black;">关联</span>长尾词、日均搜索量、日均移动搜索量等可视化的信息数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，这些信息数据都<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">咱们</span><span style="color: black;">是不是</span>优化这个关键词的依据。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">PART 3 合作企业<span style="color: black;">查找</span></strong></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/364eab078ef1438fa8725fe01dc1950c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=zrK2rLDTms7cCxaOFhc%2BxXHuRJU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图18</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面说一下<span style="color: black;">怎样</span>查看某个企业网站上的合作企业。（图18）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">状况</span>下，一个企业网站上的合作企业的<span style="color: black;">表示</span>位置是在其官方网站首页的最底端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图（图18）的截图是北京美味学院官方网站首页的最底端位置。<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，最底端并<span style="color: black;">无</span><span style="color: black;">表示</span>任何合作企业。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>暂定为此企业暂无合作企业。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5131eb79faf84a95b8a1e2019fd50ff9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=yLpCTtefCORVv6%2FO7%2BhetH4I1LE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图19</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了方便<span style="color: black;">大众</span>的理解，我又截了一张图（图19），此图展示的是北京新东方烹饪学校官网首页最底端的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到链接部分有<span style="color: black;">知道</span>的标注合作企业，例如北京中国大饭店、北京饭店等等，这些都是它的合作企业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">因此，关于<span style="color: black;">查找</span>合作企业这<span style="color: black;">一起</span>，<span style="color: black;">大众</span>只需要记住<span style="color: black;">查找</span>位置----企业官网的最底端<span style="color: black;">就可</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">PART 4 本节课小结</strong></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e5c354b9dc4641d09fe4f0227d4d4f9c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=cV9Hx15evze0APVQgYlj2KwtLSU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图20</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图是对<span style="color: black;">这次</span>分享的一个小结，我和<span style="color: black;">大众</span><span style="color: black;">一块</span>来回顾一下：（图20）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>分为五部分要点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 企业信息<span style="color: black;">查找</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 网站关键词<span style="color: black;">查找</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">经过</span>关键词等方式<span style="color: black;">查找</span>竞争对手</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 对竞争对手进行<span style="color: black;">查找</span>分析及关键词优化依据<span style="color: black;">查找</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 合作企业<span style="color: black;">查找</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fec22add63384e668c34c5857a00960e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=UkofwfgXwQbCOcemto3TSFdBcis%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图21</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>最后一张图（图21）是<span style="color: black;">这次</span>分享所<span style="color: black;">触及</span>到的<span style="color: black;">查找</span>链接，以及我平时所<span style="color: black;">运用</span>的比较顺手的<span style="color: black;">有些</span><span style="color: black;">查找</span>工具，<span style="color: black;">大众</span>有需要的<span style="color: black;">能够</span>存一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢各位。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5fb01c4cc4484bef873a2802e6f041e8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049723&x-signature=1c1KOYPJfTXgyWDXCsLA0yKRcdw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图22</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尤其</span>说明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本课件已获老师独家授权，只能用于<span style="color: black;">自动</span>学习和<span style="color: black;">科研</span>，不得用于任何<span style="color: black;">商场</span>用途。</p>
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