二哥：网络营销之怎么样做好照片SEO优化？分享8种实战技能！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在做网站优化的时候，<span style="color: black;">常常</span>把<span style="color: black;">重点</span>精力都放在关键词的优化上，注重关键词的排名，<span style="color: black;">然则</span>有<span style="color: black;">无</span>真正<span style="color: black;">注重</span>和关注<span style="color: black;">照片</span>的优化呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>平常在搜索引擎里搜索<span style="color: black;">照片</span>的时候，可能<span style="color: black;">亦</span><span style="color: black;">发掘</span><span style="color: black;">一样</span>内容的<span style="color: black;">照片</span>，排名<span style="color: black;">为何</span>差别这么大呢，<span style="color: black;">这儿</span>其实有好多讲究的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>不仅<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">文案</span>的转化率和体验感，很大程度对读者的视觉<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的愉悦感，无形中延长了读者在页面的滞留时间，<span style="color: black;">这般</span>对搜索引擎非常有利，<span style="color: black;">特别有</span>利于<span style="color: black;">文案</span>的排名，<span style="color: black;">同期</span><span style="color: black;">照片</span><span style="color: black;">亦</span><span style="color: black;">能够</span>单独出<span style="color: black;">此刻</span>搜索引擎搜索结果页，很好的对<span style="color: black;">制品</span>起到营销<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，<span style="color: black;">大众</span>可能<span style="color: black;">已然</span>等不及了，<span style="color: black;">那样</span>到底<span style="color: black;">怎样</span>做好<span style="color: black;">照片</span>SEO优化呢？直接上干货吧！需要做好下面8点的内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/5b3f0005ddfbca6ebdad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730049453&x-signature=EDBt7Hz49Xu%2FCTzV1abaHjHEB9M%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong><span style="color: black;">照片</span>的文件命名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>仔细想想自己都是<span style="color: black;">怎样</span>给<span style="color: black;">照片</span>命名的？比较<span style="color: black;">平常</span>的命名如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2 QQ<span style="color: black;">照片</span>1 QQ<span style="color: black;">照片</span>2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3 未命名-1 未命名-2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4 IMG-1 IMG-2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5 XXXXL XXXXV</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span><span style="color: black;">便是</span>一顿乱打字母，随意起名有<span style="color: black;">无</span>？ <span style="color: black;">咱们</span>的<span style="color: black;">照片</span>是上搜索引擎抓取的，<span style="color: black;">这般</span>连自己都辨识不了的名<span style="color: black;">叫作</span> 搜索引擎能看明白吗？再者有人会用<span style="color: black;">这般</span>的关键词去搜索吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正确的做法如下：站在客户搜索的<span style="color: black;">方向</span>去给<span style="color: black;">照片</span>命名！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">照片</span>的内容 用百度关键词规划师工具去拓展与内容相符的关键词命名，请记住<span style="color: black;">必定</span>要是长尾词去命名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong>Alt标签的优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alt标签<span style="color: black;">便是</span>你经常看到的，当你鼠标移到一张<span style="color: black;">照片</span>的时候，<span style="color: black;">照片</span>上会<span style="color: black;">表示</span>关于这种<span style="color: black;">照片</span>的标签，<span style="color: black;">亦</span><span style="color: black;">便是</span>这种<span style="color: black;">照片</span>是叫什么的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AIT标签<span style="color: black;">便是</span><span style="color: black;">咱们</span>看到一张<span style="color: black;">照片</span>，鼠标移到图片上时，<span style="color: black;">照片</span>上<span style="color: black;">表示</span>的<span style="color: black;">照片</span>的名<span style="color: black;">叫作</span><span style="color: black;">便是</span>AIT标签，AIT标签是<span style="color: black;">帮忙</span>搜索引擎去识别这张<span style="color: black;">照片</span>的内容的。<span style="color: black;">由于</span>搜索引擎很难去直接识别<span style="color: black;">照片</span>的内容，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">伴侣</span>要问了，那<span style="color: black;">倘若</span>我一篇<span style="color: black;">文案</span>中有好多<span style="color: black;">照片</span>，<span style="color: black;">同期</span>AIT标签的内容<span style="color: black;">亦</span>差不多，该<span style="color: black;">怎样</span>设置呢？下面我给<span style="color: black;">大众</span><span style="color: black;">举荐</span>一种批量设置<span style="color: black;">照片</span>标签的插件：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个插件叫做：all in One SEO Pack</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一款插件Yoast SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两款工具都是<span style="color: black;">能够</span>实现alt的<span style="color: black;">所有</span>自动设置。<span style="color: black;">包含</span><span style="color: black;">咱们</span>下面要说到的<span style="color: black;">照片</span>的description说明，都是<span style="color: black;">能够</span>用这两个工具的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>运用这两款工具的时候要<span style="color: black;">尤其</span><span style="color: black;">重视</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和<span style="color: black;">照片</span>的文件命名<span style="color: black;">同样</span>，alt的标签最好<span style="color: black;">亦</span>要用关键字命名，只要正常的描述这张<span style="color: black;">照片</span>就行了，关键字不要形成堆砌和重复</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong><span style="color: black;">照片</span>的说明（Description）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在wordpress中，<span style="color: black;">通常</span>都要对<span style="color: black;">照片</span>加上Description描述，<span style="color: black;">便是</span>对<span style="color: black;">照片</span>做进一步的说明，就好比网页的描述<span style="color: black;">同样</span>，其实<span style="color: black;">便是</span><span style="color: black;">帮忙</span>搜索引擎更进一步识别<span style="color: black;">照片</span>的内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong><span style="color: black;">照片</span>的原创性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>好多时候，<span style="color: black;">照片</span>都是直接从网络上“取”的！这就<span style="color: black;">引起</span>了<span style="color: black;">照片</span>有重复性和非原创性，搜索引擎中<span style="color: black;">已然</span>存在的<span style="color: black;">照片</span>，<span style="color: black;">咱们</span>再去发布，搜索引擎还会给<span style="color: black;">咱们</span>好的排名吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">照片</span>的原创性就很重要。<span style="color: black;">咱们</span>最好<span style="color: black;">运用</span>自己拍摄的<span style="color: black;">照片</span>去上传优化，<span style="color: black;">仅有</span>原创<span style="color: black;">才可</span><span style="color: black;">得到</span>好的排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong><span style="color: black;">照片</span>的<span style="color: black;">源自</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">要求</span>不<span style="color: black;">准许</span>，<span style="color: black;">那样</span>我给<span style="color: black;">大众</span>介绍下面的<span style="color: black;">照片</span>素材<span style="color: black;">源自</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span>参考<span style="color: black;">运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">牛图网 这个上面的<span style="color: black;">照片</span>随便拿，当然有版权的<span style="color: black;">照片</span><span style="color: black;">意见</span><span style="color: black;">大众</span>不要去用，<span style="color: black;">咱们</span>要尊重版权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面的这些<span style="color: black;">途径</span><span style="color: black;">大众</span>都是<span style="color: black;">能够</span>拿到<span style="color: black;">有些</span>免费的高质量的<span style="color: black;">照片</span>，而不只是从搜索引擎去搜索<span style="color: black;">照片</span>了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong><span style="color: black;">照片</span>压缩</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>有了<span style="color: black;">照片</span>之后，需要对<span style="color: black;">照片</span>做进一步优化，<span style="color: black;">尽可能</span>让<span style="color: black;">照片</span>占得内存小点，<span style="color: black;">这般</span>的话<span style="color: black;">能够</span>让网站的加载速度快一点，<span style="color: black;">那样</span><span style="color: black;">照片</span><span style="color: black;">到底</span><span style="color: black;">怎样</span>压缩又不失真变形呢？<span style="color: black;">能够</span>用下面的工具：电脑自带的画图工具压缩</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面这个两个<span style="color: black;">照片</span>压缩的<span style="color: black;">位置</span><span style="color: black;">大众</span>在上传<span style="color: black;">照片</span>到自己的网站之前<span style="color: black;">能够</span>利用工具，先压缩，在上传。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>我的<span style="color: black;">意见</span>是<span style="color: black;">照片</span>压缩后<span style="color: black;">体积</span>最好不要超过100K，<span style="color: black;">否则</span>的话网页中<span style="color: black;">照片</span>一多就会影响网站的打开速度，<span style="color: black;">最后</span><span style="color: black;">亦</span>会<span style="color: black;">引起</span><span style="color: black;">目的</span>客户的流失，当然影响网站速度<span style="color: black;">原由</span>有好多，这只是其中一个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7</strong><span style="color: black;">照片</span>格式（<strong style="color: blue;">JPG,PNG,GIF到底要采用哪一种格式？</strong>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上<span style="color: black;">照片</span>格式<span style="color: black;">不仅</span>与<span style="color: black;">照片</span>体积<span style="color: black;">关联</span>，还跟浏览器的兼容性<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的关系。<span style="color: black;">重点</span>要<span style="color: black;">重视</span>以下几种<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">显现</span>颜色失真、内容凌乱<span style="color: black;">无</span>主题的，<span style="color: black;">表示</span>不完整的<span style="color: black;">照片</span>坚决不要<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">通常</span>通用的是GIF或JPEG的格式。当然GIF格式的<span style="color: black;">照片</span><span style="color: black;">尽可能</span><span style="color: black;">亦</span>不要太多</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">意见</span>不要采用的PNG、BMP等<span style="color: black;">照片</span>格式，<span style="color: black;">由于</span>这些格式的图片体积相对JPEG而言比<span style="color: black;">很强</span>，会影响加载速度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>几个<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>的电商网站<span style="color: black;">来讲</span>，<span style="color: black;">选择</span>JPG的格式是最好的，<span style="color: black;">由于</span><span style="color: black;">照片</span>的质量是有<span style="color: black;">保证</span>的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GIF 就少用了把，<span style="color: black;">尤其</span>是大图，很影响网站的加载速度，能<span style="color: black;">不消</span>就<span style="color: black;">不消</span>了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-PNG介于JPG,GIF之间，<span style="color: black;">非常多</span>网站的小图标都是用png做的，<span style="color: black;">然则</span><span style="color: black;">非常多</span>的png格式比JPG还大，这点要<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎不<span style="color: black;">爱好</span>8位的<span style="color: black;">照片</span>，不<span style="color: black;">爱好</span>体积大的<span style="color: black;">照片</span>，<span style="color: black;">爱好</span>高质量<span style="color: black;">同期</span>加载速度又快的<span style="color: black;">照片</span>，从这一点来看<span style="color: black;">仅有</span>jpg了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8</strong><span style="color: black;">照片</span>周边文字的<span style="color: black;">关联</span>性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人会说：我<span style="color: black;">无</span><span style="color: black;">按照</span><span style="color: black;">照片</span><span style="color: black;">周边</span>的文字来命名<span style="color: black;">照片</span>，<span style="color: black;">为何</span>我的<span style="color: black;">照片</span>排名还挺好的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>：需要说明的是，<span style="color: black;">咱们</span>说的<span style="color: black;">照片</span>优化是多维度进行优化的，不是说做了alt，做了description就<span style="color: black;">必定</span>能排<span style="color: black;">第1</span>，<span style="color: black;">照片</span>优化的质量度是从多个方面来衡量的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二：搜索引擎对<span style="color: black;">照片</span>内容的判断还有一个判断依据<span style="color: black;">便是</span>：你的<span style="color: black;">照片</span>和你<span style="color: black;">照片</span><span style="color: black;">周边</span>文字内容的<span style="color: black;">关联</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">照片</span>的<span style="color: black;">周边</span>都是关于描述“电脑”的文字信息，<span style="color: black;">那样</span>搜索引擎很可能会判断这张<span style="color: black;">照片</span>是和“电脑”是<span style="color: black;">关联</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span><span style="color: black;">亦</span>就很好理解了，有时候<span style="color: black;">咱们</span><span style="color: black;">无</span>给<span style="color: black;">照片</span>命名<span style="color: black;">这般</span>的关键词，<span style="color: black;">然则</span><span style="color: black;">经过</span><span style="color: black;">这般</span>的关键词还能搜索出来这张<span style="color: black;">照片</span>了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上8个方面<span style="color: black;">便是</span>我在<span style="color: black;">平常</span>网站优化过程中，总结的<span style="color: black;">照片</span>优化技巧，每一个点做好了都是在给<span style="color: black;">照片</span>优化加分，只要<span style="color: black;">根据</span>以上的<span style="color: black;">办法</span>来优化<span style="color: black;">照片</span>，相信<span style="color: black;">无</span><span style="color: black;">照片</span>的排名效果<span style="color: black;">亦</span>是非常理想的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎优化 是个细致的货，<span style="color: black;">然则</span><span style="color: black;">咱们</span>真正做到以上8点是很困难的，<span style="color: black;">包含</span>我自己明明<span style="color: black;">晓得</span>该<span style="color: black;">怎样</span>做，<span style="color: black;">然则</span><span style="color: black;">常常</span>有时候<span style="color: black;">亦</span>会犯懒图省事，<span style="color: black;">倘若</span><span style="color: black;">大众</span>还有更好的<span style="color: black;">照片</span>优化技巧 欢迎在下方留言探讨，<span style="color: black;">一块</span>交流！</p>
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