lbk60ox 发表于 2024-11-5 19:07:19

SEO新手101指南（7）：外链很重要！怎么加？！（上）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">站外SEO</span></strong><span style="color: black;">（OFF-SITE SEO）<span style="color: black;">指的是</span>站点外执行的操作，<span style="color: black;">包含</span><span style="color: black;">得到</span>来自</span><strong style="color: blue;"><span style="color: black;">权威网站</span></strong><span style="color: black;">的链接（外链）、<span style="color: black;">创立</span></span><strong style="color: blue;"><span style="color: black;">品牌</span></strong><span style="color: black;">及培养内容受众（如<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span><span style="color: black;">加强</span>知名度）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>这篇先来<span style="color: black;">瞧瞧</span></span><strong style="color: blue;"><span style="color: black;">外链</span></strong><span style="color: black;">。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">PageRank：这个排名<span style="color: black;">已然</span>过时？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>还得<span style="color: black;">认识</span>名为 </span><strong style="color: blue;"><span style="color: black;">PageRank </span></strong><span style="color: black;">算法的<span style="color: black;">规律</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的是，虽然 PageRank这个概念本身的<span style="color: black;">运用</span>已有所下降，但<span style="color: black;">经过</span>站外链接<span style="color: black;">得到</span>“权威性”的思路是不变的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PageRank由拉里·佩奇 (Larry Page) <span style="color: black;">研发</span>，<span style="color: black;">经过</span>分析网站在<span style="color: black;">全部</span>网络中的链接<span style="color: black;">状况</span>，来确定它的</span><strong style="color: blue;"><span style="color: black;">重要性</span></strong><span style="color: black;">（“排面”）。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/397e4af0e1214dcfaf4ad6103bf75e30~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730013636&amp;x-signature=295LN7rLeA0HcYcCp6opxG9NBls%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：UC DAVIS Google SEO Fundamentals课程视频截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，当网站 A 链接到网站 B，这<span style="color: black;">寓意</span>着， A 认可了 B 的重要性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，每次一个网站链接到另一个网站时，都算作一次 </span><strong style="color: blue;"><span style="color: black;">“打投”</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由上，<span style="color: black;">按照</span>指向<span style="color: black;">自己</span>的链接“数量”和“质量”，<span style="color: black;">每一个</span>页面都有个对应的</span><strong style="color: blue;"><span style="color: black;">PageRank 值</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去，页面的 PageRank 是公开的（0 到 10 之间，“升级”难度会逐步<span style="color: black;">增多</span>）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌承认<span style="color: black;">她们</span>内部有一个更新频率更高、非公开的 PageRank 分数。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，2013 年谷歌停止了更新 Toolbar PageRank参数，但无论<span style="color: black;">怎样</span>，PageRank仍然是排名的重要参考维度。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎样</span><span style="color: black;">得到</span>“排面”？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一<span style="color: black;">起始</span><span style="color: black;">咱们</span><span style="color: black;">说到</span>，从其他（权威）网站<span style="color: black;">得到</span>外链，有助于<span style="color: black;">加强</span>网站的“权威性”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是</span><strong style="color: blue;"><span style="color: black;">外链（external links）</span></strong><span style="color: black;">？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这张图很好地解释了什么是外链，又<span style="color: black;">叫作</span></span><strong style="color: blue;"><span style="color: black;">反向链接(backlink或</span></strong><span style="color: black;">Inbound Link</span><strong style="color: blue;"><span style="color: black;">)：</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2a926672a8bc49c6a0130a5d6d594cb2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730013636&amp;x-signature=%2BEInBw44Cdm8Hnwz%2BZbThwbKWp4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：</p>https://moz.com/learn/seo/backlinks）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如图所示，A网站<span style="color: black;">供给</span>了指向B的链接，<span style="color: black;">那样</span>对B网站<span style="color: black;">来讲</span>，它就收到了来自A的“安利”链接（backlink）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>要做的，<span style="color: black;">便是</span><span style="color: black;">尽可能</span><span style="color: black;">增多</span>外链，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，很显然，谷歌的规则是，一切操作都要“很自然”：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cb1844e6626c48659008f65cb0817c3f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730013636&amp;x-signature=v0TpG0KV4vKRBqTx40vXhPJFnt8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：UC DAVIS Google SEO Fundamentals课程视频截图）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 谷歌会综合评定链接质量的好坏，所有链接都应是自然<span style="color: black;">得到</span>的，而不是<span style="color: black;">经过</span>有目的地<span style="color: black;">得到</span>或购买。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是“自然”的外链？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">详细</span><span style="color: black;">怎样</span>评定真假呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总的<span style="color: black;">来讲</span>，是看链接的数量+质量：</span></p><span style="color: black;">链接是来自权威网站、还是来自新网站、或垃圾网站？</span><span style="color: black;"><span style="color: black;">供给</span>外链的网站和你网站的<span style="color: black;">关联</span>性<span style="color: black;">怎样</span>？</span><span style="color: black;">链接在网页上的位置<span style="color: black;">怎样</span>？（事实上，页脚或侧边栏的链接<span style="color: black;">一般</span>价值较低，<span style="color: black;">非常多</span>时候属于付费链接）。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最佳链接类型，是链接被文本环绕，<span style="color: black;">况且</span>是被与您的网站<span style="color: black;">关联</span>度很高的词<span style="color: black;">包裹</span>。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">链接<span style="color: black;">必须</span>：锚文本</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">锚文本（Anchor text）</span></strong><span style="color: black;">是带链接的可点击文本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图中，点击带下划线的部分，能<span style="color: black;">转</span>到其他网页：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a7086f08ed33436b98101be0d141334c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730013636&amp;x-signature=ZjVlOP2dlrR6egdBX0hyjvHRgTw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类似的例子还有：</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6ebff8311c7e4f119c1080c16a313465~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730013636&amp;x-signature=mHsgi%2FeffRK0aQUKbbp3U%2FvVE3Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，“click here”（点<span style="color: black;">这儿</span>）并不属于<span style="color: black;">举荐</span>的好锚文本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理想<span style="color: black;">状况</span>下，锚文本中应含有好的、和主题<span style="color: black;">关联</span>的关键字。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，关键字<span style="color: black;">太多</span>的锚文本<span style="color: black;">亦</span>是不自然的，<span style="color: black;">因此呢</span>每次锚文本不要都用一模<span style="color: black;">同样</span>的单词，而是换一下近义词的变体。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这篇，<span style="color: black;">咱们</span><span style="color: black;">重点</span>介绍了<span style="color: black;">优秀</span>外链的<span style="color: black;">有些</span>原则，在“外链（下篇）”，会有<span style="color: black;">详细</span>的<span style="color: black;">创立</span>外链的技巧和做法（Link Building），请继续关注吧！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">衍生阅读：被垃圾链接骚扰，怎么破？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>网站博客启用了公开评论功能，<span style="color: black;">那样</span>评论区域很容易<span style="color: black;">显现</span>垃圾评论+链接，用下面这个<span style="color: black;">办法</span>来<span style="color: black;">选取</span>不跟踪该区域中用户添加的链接，就可<span style="color: black;">以避免</span>受垃圾链接骚扰啦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">自动添加nofollow阻挡垃圾链接</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>将链接的 rel 属性值设置为 nofollow 或 ugc，就等于告诉 Google 不要跟踪您网站上的某个链接，如下所示：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;a href="http://www.example.com"</span><strong style="color: blue;"><span style="color: black;">rel="nofollow"</span></strong><span style="color: black;">&gt;Anchor text here&lt;/a&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&lt;a href="http://www.example.com"</span><strong style="color: blue;"><span style="color: black;">rel="ugc"</span></strong><span style="color: black;">&gt;Anchor text here&lt;/a&gt;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考文献</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. https://developers.google.com/search/docs/beginner/seo-starter-guide?authuser=1#usenofollow</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. https://developers.google.com/search/docs/advanced/guidelines/prevent-comment-spam?authuser=1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. https://moz.com/beginners-guide-to-seo/growing-popularity-and-links</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. https://static.googleusercontent.com/media/guidelines.raterhub.com/zh-CN//searchqualityevaluatorguidelines.pdf</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. https://moz.com/blog/category/link-building</span></p>




4lqedz 发表于 2024-11-15 02:53:28

楼主节操掉了，还不快捡起来！
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