什么是Deal站？亚马逊站外deals平台汇总
<img src="https://p26-sign.toutiaoimg.com/pgc-image/RNz0xPOBRQ8fJg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730012633&x-signature=Ol6au0mYnyi1CTsXyMOyEp1%2BGfI%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">deal是什么意思?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商中，不少卖家都会利用deal来蹭平台流量，带动销量，冲一下排名。<span style="color: black;">通常</span><span style="color: black;">来讲</span>亚马逊卖家<span style="color: black;">一般</span><span style="color: black;">选取</span>的站内Deal以Lightning deal和Best deal两个为主，站外以Slickdeal、Hotukdeals为主。当然这<span style="color: black;">针对</span>跨境电商老司机<span style="color: black;">来讲</span>是再正常<span style="color: black;">不外</span>的手段了，<span style="color: black;">然则</span>对于外贸新手<span style="color: black;">来讲</span>，还不清楚deal站是什么意思呢。<span style="color: black;">那样</span>本篇<span style="color: black;">文案</span>跟<span style="color: black;">大众</span>说说deal这些事儿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是Deal站？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Deal站，即是<span style="color: black;">咱们</span>理解的导购促销网站，Deal站又分为站内Deal和站外Deal。站内Deal<span style="color: black;">重点</span>指的是促销秒杀活动，如亚马逊的Today’s Deal，为卖家做促销<span style="color: black;">供给</span>一个平台。应用得更为广泛的是站外Deal，即是利用平台外的促销网站进行宣传，达到把客户引流到自己的店铺的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以亚马逊为例，站内deal的类别分别有以下：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、Best Deal</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简<span style="color: black;">叫作</span>BD，免费，<span style="color: black;">通常</span><span style="color: black;">能够</span><span style="color: black;">连续</span>2个星期，涵盖美国站和日本站。Best deal的价格不会自动修改，是需要卖家自己手动修改。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、Lighting Deal</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简<span style="color: black;">叫作</span>LD，是极具时效性的秒杀活动，<span style="color: black;">通常</span><span style="color: black;">连续</span>时间4H-6H(Seller和Vendor有所<span style="color: black;">区别</span>，美国4小时，欧洲6小时)，<span style="color: black;">每一个</span>ASIN150美金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、Deal OF The Day</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简<span style="color: black;">叫作</span>DOTD，免费，时间为一天。这个是亚马逊站内秒杀的王中王，这是最难申请的，<span style="color: black;">每日</span><span style="color: black;">仅有</span>三个<span style="color: black;">宣传</span>位，极为稀有。在移动端打开Amazon App的时候，<span style="color: black;">第1</span>个<span style="color: black;">表示</span>的<span style="color: black;">便是</span>Deal OF The Day。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">站内deal的优缺点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、程序简洁，<span style="color: black;">能够</span>直接<span style="color: black;">经过</span>客户经理申请，<span style="color: black;">倘若</span>您的<span style="color: black;">制品</span>足够好，亚马逊会邀请您参与deal。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、流量更<span style="color: black;">精细</span>且多，LD出<span style="color: black;">此刻</span>亚马逊<span style="color: black;">拜访</span>量最高的页面之一，它的活动<span style="color: black;">亦</span>都被收录到搜索结果中。<span style="color: black;">经过</span>deal<span style="color: black;">能够</span>引来大批亚马逊站内免费流量，流量很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">能够</span><span style="color: black;">提高</span>排名和销量，带动其他<span style="color: black;">相关</span><span style="color: black;">制品</span>的销量，还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你清理滞销库存和季节性<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缺点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、亚马逊申请Deal<span style="color: black;">需求</span>严格，首图title必须完全<span style="color: black;">根据</span><span style="color: black;">需求</span>修改。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、审核时间长，审核<span style="color: black;">时期</span>会影响Listing session及转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">倘若</span>是Best deal,亚马逊会<span style="color: black;">需求</span>直接降价，活动后才可提价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、价格相对站外Deal要高<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">增多</span>知名度。流量大，让你的<span style="color: black;">制品</span>有足够的<span style="color: black;">揭发</span>，为用户之后的购买决策<span style="color: black;">供给</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">举荐</span>流量<span style="color: black;">增多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、优化供应链。<span style="color: black;">制品</span>价格和质量得到<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、关键词排名<span style="color: black;">提升</span>。<span style="color: black;">快速</span><span style="color: black;">加强</span>短期销量，<span style="color: black;">提高</span>排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">增多</span>客户信任度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">加强</span>回购率。导购网站<span style="color: black;">通常</span>很<span style="color: black;">注重</span>互动，<span style="color: black;">恰当</span>利用对<span style="color: black;">提高</span>回购率<span style="color: black;">功效</span>很大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做Deal站需要什么<span style="color: black;">要求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">制品</span><span style="color: black;">评定</span>。并不是<span style="color: black;">每一个</span>类别的<span style="color: black;">制品</span>都适合做促销，都适合用Deal站来做引流，<span style="color: black;">因此呢</span>卖方必须对<span style="color: black;">制品</span>有充分的把握和<span style="color: black;">认识</span>，以判断<span style="color: black;">是不是</span>适合促销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、挑选网站。促销网站的类型和方向是<span style="color: black;">区别</span>的。受众群体和常用人群<span style="color: black;">亦</span>是有差异的，有的科技类<span style="color: black;">占多数</span>，有的是服装类，有的只做母婴等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">认识</span>网站规则。<span style="color: black;">每一个</span>国家都有<span style="color: black;">非常多</span>本地促销折扣网，即便是同一个国家的促销折扣网在政策和流程上<span style="color: black;">亦</span>都有差异，<span style="color: black;">因此</span>中国卖家必须在<span style="color: black;">认识</span>其规则的<span style="color: black;">基本</span>上进行营销，不要一上来就狂轰滥炸或是进行违规操作，被封了账号和IP就得不偿失了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国最大的Deal站Slickdeal（简<span style="color: black;">叫作</span>SD），他的发帖<span style="color: black;">需求</span>很高，在Slickedeals发帖的店铺Feedback数量要大于1000个，<span style="color: black;">制品</span>review数量大于50个，<span style="color: black;">制品</span>评分不<span style="color: black;">小于</span>4.0分。站外deal<span style="color: black;">例如</span>SD，一旦上到首页，一天1000+order基本上是妥妥的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hotukdeals<span style="color: black;">亦</span>是美国很大的Deal网站，他的发帖<span style="color: black;">需求</span>需要Feedback满1000个，<span style="color: black;">同期</span>还<span style="color: black;">需求</span>是在当地进行信息注册（<span style="color: black;">倘若</span><span style="color: black;">发掘</span>是中国卖家注册的信息，绝大<span style="color: black;">都数</span>会被删和封品牌）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相<span style="color: black;">针对</span>SD、Hotukdeals而言Kinja、Groupon算<span style="color: black;">需求</span>很低的Deal网站了，只要你的<span style="color: black;">制品</span>四颗星以上就可<span style="color: black;">以避免</span>费申请。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Deals<span style="color: black;">途径</span><span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.Dealnews：https://www.dealnews.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">月流量15.02M, 日均50W流量，94.94%的流量来自美国。流量数据非常可观。DealNews只能由平台官方发帖，<span style="color: black;">亦</span><span style="color: black;">便是</span>编辑发帖，首页24小时。门槛不高，给钱就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>：Feedback无<span style="color: black;">需求</span>，Review 大于3.5分 ，折扣25% OFF以上！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. Slickdeals：http://www.slickdeals.net/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全网月流量68.42M，日均228W的流量，95.06%来自美国，是很恐怖的数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>流量恐怖，一个帖子效果好的话日出千单不是问题。<span style="color: black;">因此</span>，<span style="color: black;">非常多</span>卖家就瞄准了SD。自己去注册个账号，发自己的<span style="color: black;">制品</span>，一发，就被封号封IP，有可能连品牌都被封掉哦！不懂slickdeals的规则，真的不要轻易尝试！你<span style="color: black;">乃至</span>不<span style="color: black;">能够</span>自己顶帖、回帖、踩贴！你只能静静地看！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. Techbargain: http://techbargains.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">月流量4.81M, 日均16W流量，94.98%来自美国，流量不算很大，<span style="color: black;">然则</span><span style="color: black;">亦</span>很可观，适合3C和家居品类。跟DealNews<span style="color: black;">同样</span>，<span style="color: black;">亦</span>是编辑发帖。TB销量不会很大，<span style="color: black;">然则</span>一旦你的deal表现很好(单量不错)的话，效果延续性很强，爆单能<span style="color: black;">连续</span>2-3周。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>：Feedback跟reviews都无<span style="color: black;">需求</span>，折扣50%OFF以上，越低选上的概率越高。家居类的效果最好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. Dealsplus：https://www.dealsplus.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>：亚马逊店铺Feedback数量要超过100个。要发布的<span style="color: black;">制品</span>的review数量要超过20个。(这两个<span style="color: black;">需求</span>其实<span style="color: black;">能够</span>无视！)<span style="color: black;">制品</span>的分值最好不<span style="color: black;">小于</span>4.0分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>美国deals站表现比较好的还有：Kinja, Dealmoon, Reddit, Fatwallet, bradsdeals。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 您不是大牌；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 您折扣后的价格不是全网最低，那您就别浪费钱去发slickdeals了，不管人家收你30美金一贴还是300美金一贴，都没用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需求</span>：亚马逊店铺Feedback数量要超过1000个(强制<span style="color: black;">需求</span>，但给钱<span style="color: black;">亦</span>能搞定的)。要发布的<span style="color: black;">制品</span>的review数量要超过20个。折扣力度<span style="color: black;">必定</span>要<span style="color: black;">恰当</span>，折后价格太高<span style="color: black;">意见</span>不要发。该<span style="color: black;">制品</span>的分值最好不<span style="color: black;">小于</span>4.0分(分值太低比较难<span style="color: black;">作为</span>popular)。（<span style="color: black;">源自</span>：环球华品网）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！如有侵权，请联系<span style="color: black;">咱们</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有任何亚马逊问题，请关注<span style="color: black;">微X</span>号【cifnewspayoneer】</strong></p>
感谢楼主的分享！我学到了很多。
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