谷歌SEO优化外链策略之客座博客 (Guest Posts)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击上方蓝字关注<span style="color: black;">咱们</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh4Ye9jKGicBoIh19VEcp1bWGRamv29sCia9tyeRE2haiacUUTlWvn7jMXhhu6tibR1d6J4iawvH5ibZIsDA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做白帽SEO的小伙伴<span style="color: black;">必定</span>听过“内容为王，外链为皇”的说法。在今天的网站优化中，<strong style="color: blue;"><span style="color: black;">撰写高质量博客</span></strong>，<span style="color: black;">创立</span><span style="color: black;">专题</span>权威性(Topical Authority)<span style="color: black;">已然</span>被证明是做好谷歌SEO的有效<span style="color: black;">办法</span>。至于外链，如今谷歌的算法<span style="color: black;">已然</span>很先进很<span style="color: black;">繁杂</span>了，单依靠外链来决定排名的时代<span style="color: black;">已然</span>过去了。<span style="color: black;">然则</span>外链的地位还是不容<span style="color: black;">忽略</span>的。<span style="color: black;">因此呢</span>，<span style="color: black;">把握</span>有效的、合规的外链建设<span style="color: black;">办法</span>会让你的SEO更上一层楼。而今天要介绍的客座博客(Guest Post)是SEO外链建设中比较实用的、有效的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是客座博客?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客座博客(Guest Post)<span style="color: black;">指的是</span>博主在其他网站上发布自己的博客<span style="color: black;">文案</span>获取外链和流量的方式。这<span style="color: black;">一般</span>需要和其他网站建取得联系，征得同意后刊登自己的内容，并在博客内容里自然地<span style="color: black;">插进</span>指向自己网站页面的链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">利用客座博客进行外链建设的好处</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最<span style="color: black;">显著</span>的好处肯定是<span style="color: black;">提高</span><span style="color: black;">咱们</span>网站权重了。一个网站的权重<span style="color: black;">便是</span>其在谷歌眼里的权威性，权重越高的网站越有可能<span style="color: black;">得到</span>更高的排名。而每一条Dofollow外链在谷歌眼里就像一张信任票，会给<span style="color: black;">咱们</span>网站传递<span style="color: black;">必定</span>的权重。这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>做反向链接的一个重要理由：<span style="color: black;"><span style="color: black;"><span style="color: black;">提高</span>网站域名权重(DA)以及页面权重(PA)，从而<span style="color: black;">得到</span>更好的排名</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 为网站<span style="color: black;">得到</span>引荐流量(Referring Traffic)。<span style="color: black;">倘若</span>你的客座博客内容<span style="color: black;">优秀</span>，用户还可能点击外链<span style="color: black;">文案</span>里<span style="color: black;">插进</span>的链接<span style="color: black;">拜访</span>你的网站，从而<span style="color: black;"><span style="color: black;"><span style="color: black;">得到</span>引荐流量</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投稿人<span style="color: black;">能够</span>自己<span style="color: black;">掌控</span>链接和锚文本。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>自己编辑文案，<span style="color: black;"><span style="color: black;"><span style="color: black;">插进</span>链接和锚文本</span>。</span>这对外链建设还是挺重要的，<span style="color: black;">由于</span>锚文本<span style="color: black;">倘若</span>经常是完全匹配关键词，<span style="color: black;">那样</span>会被谷歌察觉你在做SEO，<span style="color: black;">那样</span>做外链就变成一件适得其反的事情了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">客座博客怎么做?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：利用高级指令搜索:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谷歌搜索栏输入Niche “submit a guest post”<span style="color: black;">就可</span>。类似的指令还有：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Niche “guestpost<span style="color: black;">”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Niche“write for us”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Niche “guest post opportunities”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Niche “submit a blog post”……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在输入Niche时，<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">详细</span>的词，<span style="color: black;">例如</span>”fashion jewelry”;<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>宽泛的词，<span style="color: black;">例如</span>”jewelry”, “fashion”。搜<span style="color: black;">详细</span>的词的话，行业<span style="color: black;">关联</span>性会更高，<span style="color: black;">然则</span>谷歌返回的结果数会变少;搜广泛<span style="color: black;">有些</span>的词，得到的结果则会<span style="color: black;">更加多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh4Ye9jKGicBoIh19VEcp1bWG8zo4pbViajoLIiaPsYic7kMzaKtVibib7Qzq0GxVTkDVprvBjiaXaFgGV0TA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步：利用SEMrush和</strong><strong style="color: blue;">Moz</strong><strong style="color: blue;">筛选网站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用Moz插件<span style="color: black;">检测</span>DA (>=50)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ok,<span style="color: black;">此刻</span><span style="color: black;">咱们</span>有了一堆网站。先用Moz的谷歌插件<span style="color: black;">检测</span>网站的域名权威性(DA)，<span style="color: black;">通常</span>最好要DA>=50。<span style="color: black;">所说</span>的DA是<span style="color: black;"><strong style="color: blue;">Moz</strong></span>最先提出来的，用来衡量域名在谷歌眼里的信任值的指标。DA越高，说明<span style="color: black;"><span style="color: black;">网站的权威性越高，能够传递的链接汁</span>(</span>Link Juice)，做反向链接的价值<span style="color: black;">亦</span>越大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh4Ye9jKGicBoIh19VEcp1bWGSsllOicEhI1ZwTdbwXV7WTPIibLiaqTF5kKiatibxlvv2DSKTCCFReXAFDg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：利用模板发送邮件取得联系</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>确定网站是<span style="color: black;">咱们</span>外链的<span style="color: black;">目的</span>对象后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>联系对方了。<span style="color: black;">通常</span>在Submit a Guest Post/ Write for Us页面<span style="color: black;">能够</span>直接提交Guest Post的表格，填写姓名、邮件、博客主题、<span style="color: black;">文案</span>样本等内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/m6NMnRNFMh4Ye9jKGicBoIh19VEcp1bWGY9iclAoCNMkyop4vLJAe4uDAGJibe18kebEd0ZiatudamZ6VS6V0lb7ZA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">好的客座博客不是免费的</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的，80%的客座博客是要钱的，收费在25美金-500美金不等。这听上去挺令人失望的，<span style="color: black;">不外</span><span style="color: black;">亦</span>不是<span style="color: black;">无</span>好处。<span style="color: black;">倘若</span>客座博客纯粹是为了寻找<span style="color: black;">优秀</span>内容而不是为了盈利，那对内容质量的<span style="color: black;">需求</span>会非常高了。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，收费的客座博客只需要超过800字、全原创、无AI痕迹、可读性ok、能<span style="color: black;">供给</span><span style="color: black;">必定</span>价值就行了。相对站内的博客质量<span style="color: black;">需求</span>会稍微低<span style="color: black;">有些</span>。当然了，<span style="color: black;">倘若</span>你<span style="color: black;">期盼</span>站外博客<span style="color: black;">亦</span>能够为<strong style="color: blue;"><span style="color: black;">网站引流</span></strong>，而<span style="color: black;">不但</span>是传递权重，那可能要<span style="color: black;">思虑</span>去流量高的网站发布非常<span style="color: black;">优秀</span>的内容了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体而言，客座博客是一种古老的外链建设<span style="color: black;">办法</span>，但<span style="color: black;">迄今</span>仍然<span style="color: black;">特别有</span>效。尽管<span style="color: black;">此刻</span>的客座博客大多都要收费，<span style="color: black;">况且</span><span style="color: black;">亦</span>比较费时费力，<span style="color: black;">然则</span>相对直接去购买链接的<span style="color: black;">行径</span>，客座博客更为白帽，谷歌的接受度<span style="color: black;">亦</span>比较高。对外贸独立站<span style="color: black;">来讲</span>，建设<span style="color: black;">必定</span>数量的客座博客外链对<strong style="color: blue;"><span style="color: black;">丰富外链类型</span></strong>，<span style="color: black;">提高</span>网站权重是有<span style="color: black;">很强</span><span style="color: black;">帮忙</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是关于Guest post外链的<span style="color: black;">有些</span>解答，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">有些</span><span style="color: black;">帮忙</span>，<span style="color: black;">倘若</span><span style="color: black;">大众</span>觉得找外链是一件很麻烦的事情<span style="color: black;">亦</span><span style="color: black;">能够</span>看过来，<span style="color: black;">咱们</span><span style="color: black;"><span style="color: black;">持有</span><span style="color: black;">海量</span><span style="color: black;">优秀</span>的Guest Posts资源</span>，<span style="color: black;">能够</span>助<span style="color: black;">大众</span>找到合适的匹配度较高的外链，<span style="color: black;">各样</span>数据的都有<span style="color: black;">，</span><span style="color: black;">欢迎点击扫码咨询↓↓↓</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扫码关注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/m6NMnRNFMh6RibiakZMW8BjJPqHaV6NBD9cTRs3cR4QwZ6MuibN0fibfE52prrcic9oJx64TSKEj9jaicsZjA4fiafT2A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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