从入门到精通，Google SEO行业术语分享
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">俗话说，隔行如隔山。<span style="color: black;">每一个</span>圈子或行业都有着独特的<span style="color: black;">专业术语</span>，SEO<span style="color: black;">亦</span>不例外。入行做跨境营销的推广人<span style="color: black;">常常</span>会面临<span style="color: black;">不足</span><span style="color: black;">熟练</span>专业术语<span style="color: black;">引起</span>的内行人聊得热火朝天，自己<span style="color: black;">满脸</span>懵圈插不进话的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span><span style="color: black;">咱们</span>整理了<span style="color: black;">有些</span>名词解释，<span style="color: black;">期盼</span>对你有所<span style="color: black;">帮忙</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/376e14b9232e4dacb57efaf1834a9c3d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729694436&x-signature=rMRH54p3DRslPsho0W0uJ7t2kLo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">SEO优化篇</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEO</span></strong><span style="color: black;">：Search Engine Optimization，搜索引擎优化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Domain</span></strong><span style="color: black;">：域名，<span style="color: black;">亦</span><span style="color: black;">便是</span>网址，<span style="color: black;">一般</span>以.com，.org或.net等结尾。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Bot (also Crawler, Robot, or Spider): 爬虫，<span style="color: black;">亦</span>叫蜘蛛。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Domain Authority</span></strong><span style="color: black;">：域名权重。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Traffic</span></strong><span style="color: black;">：<span style="color: black;">拜访</span>量，来到一个网站的<span style="color: black;">所有</span><span style="color: black;">拜访</span>和/或<span style="color: black;">拜访</span>者的数量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">URL</span></strong><span style="color: black;">：即 Uniform Resource Locator 统一资源定位、网址。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TKD</span></strong><span style="color: black;">: Title、Description、Keywords简<span style="color: black;">叫作</span>，在SEO行业里，TKD要放在网页的<head></head>之间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Alexa</span></strong><span style="color: black;">：Alexa.com 是专门发布网站世界排名的网站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">PR值</span></strong><span style="color: black;">：全<span style="color: black;">叫作</span>为 Page rank（网页级别），是用于评测一个网页“重要性”的一种<span style="color: black;">办法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Script</span></strong><span style="color: black;">：脚本。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">IP</span></strong><span style="color: black;">：Internet Protocol，指独立 IP 数，一天内相同IP<span style="color: black;">位置</span>只被计算一次（跟营销的IP有区别）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CR</span></strong><span style="color: black;">：转化率，Conversion Rate 的缩写，<span style="color: black;">指的是</span><span style="color: black;">拜访</span>某一网站访客中，转化的访客占<span style="color: black;">所有</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Do-follow</span></strong><span style="color: black;">：与nofollow属性相反的链接。换句话说，<span style="color: black;">便是</span>一个<span style="color: black;">能够</span>传递权重的链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Deep Link</span></strong><span style="color: black;">：深度链接，指向除主页以外任何网页的链接<span style="color: black;">或</span><span style="color: black;">指的是</span>向APP中内容的链接会自动唤醒。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SPAM</span></strong><span style="color: black;"> ：搜索引擎营销中所说的SPAM是专门针对<span style="color: black;">哪些</span><span style="color: black;">诈骗</span>搜索引擎的信息。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CSS</span></strong><span style="color: black;">：Cascading Style Sheets，描述了HTML元素，如颜色、字体等<span style="color: black;">怎样</span>出<span style="color: black;">此刻</span>网页上，以及<span style="color: black;">怎样</span>在<span style="color: black;">区别</span>的设备上<span style="color: black;">表示</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CMS</span></strong><span style="color: black;">：Content Management System的缩写，内容管理系统。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Cloaking</span></strong><span style="color: black;">：伪装，<span style="color: black;">一般</span>是说在Web服务器上<span style="color: black;">运用</span><span style="color: black;">必定</span>的手段，对搜索引擎<span style="color: black;">表示</span>出与普通浏览用户<span style="color: black;">区别</span>内容的网页。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Cached Page</span></strong><span style="color: black;">：缓存页面，搜索引擎最后一次抓取网站时所<span style="color: black;">表示</span>的网页快照。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Broken Link</span></strong><span style="color: black;">：失效链接，链接到404的页面，<span style="color: black;">例如</span>网站下线、<span style="color: black;">目的</span>网页被删除而未被重新定向。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Breadcrumb</span></strong><span style="color: black;">：面包屑一个导航元素，可<span style="color: black;">帮忙</span>用户确定<span style="color: black;">她们</span>在网站中的位置。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Branded Keyword</span></strong><span style="color: black;">：品牌关键字 用户<span style="color: black;">查找</span>的关键词中中<span style="color: black;">包括</span>你的<span style="color: black;">机构</span>、品牌名<span style="color: black;">或</span>网站名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Backlinks</span></strong><span style="color: black;">：外链，Backlinks=InboundLinks<span style="color: black;">是由于</span>其他网站指向你的网站的链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Frames</span></strong><span style="color: black;">：一种浏览器超文本语言。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Meta Tag</span></strong><span style="color: black;">：代码标签。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Niche Sites</span></strong><span style="color: black;">：利基站点。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Site map</span></strong><span style="color: black;">：网站地图。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/81b5e3c424f64af8869ed641d51091ce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729694436&x-signature=E5wZBrECIodbXub%2BqJ0%2FU0fOWEE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">网站运营篇</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">GMV</span></strong><span style="color: black;">：Gross Merchandise Volum 总成交额，多用于电商<span style="color: black;">包括</span>未支付的订单金额。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SKU</span></strong><span style="color: black;">：即库存量单位，英文Stock KeepingUnit 的简<span style="color: black;">叫作</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3PL</span></strong><span style="color: black;">：即第三方物流（Third PartyLogistics），电商行业意指快递<span style="color: black;">机构</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ITO</span></strong><span style="color: black;">：Inventory TurnOver 库存周转率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Brand Loyalty</span></strong><span style="color: black;">：品牌忠诚度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Promotion</span></strong><span style="color: black;">：促销。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">A/B Testing</span></strong><span style="color: black;">：<span style="color: black;">通常</span>把人群分为两组，在相同<span style="color: black;">状况</span>下用于某一变量的测试。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">BFCM</span></strong><span style="color: black;">： black friday and cyber monday，即黑五网一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">COD</span></strong><span style="color: black;">：Cash on delivery 货到付款。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">POD</span></strong><span style="color: black;">： Print On Demand or publish on demand订阅服务。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">CRM</span></strong><span style="color: black;">：客户关系管理：CRM是一种以客户为中心以信息技术为手段的经营策略。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Consumer Insights</span></strong><span style="color: black;">：消费者洞察，从对消费者心理的<span style="color: black;">认识</span>，从消费者的想法去找到<span style="color: black;">宣传</span>的诉求或定位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">GA</span></strong><span style="color: black;">： Google Analytics Google用于网站分析工具。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">GTM</span></strong><span style="color: black;">：Google Tag manager Google用于管理代码的工具。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Bounce</span></strong><span style="color: black;">：跳出。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Bounce Rate</span></strong><span style="color: black;">：跳出率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Referral</span></strong><span style="color: black;">：引荐。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Retention</span></strong><span style="color: black;">：用户留存。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Engagement</span></strong><span style="color: black;">：互动，指的是用户在网站或 APP上的交互程度<span style="color: black;">或</span>参与度，<span style="color: black;">能够</span>由多个指标组合而成。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Dimension</span></strong><span style="color: black;">：维度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Unique</span></strong><span style="color: black;">：排重，<span style="color: black;">独一</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Benchmar</span></strong><span style="color: black;">k：行业标准。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">UV</span></strong><span style="color: black;">：Unique Visitor，独立访客。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">PV</span></strong><span style="color: black;">：Page View，网页被浏览的总次数。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Average Order Value</span></strong><span style="color: black;"> (also AOV)：客单价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Filter</span></strong><span style="color: black;">：过滤。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Segmentatio</span></strong><span style="color: black;">n：细分。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Purchase Funnel</span></strong><span style="color: black;">：营销漏斗（购买漏斗）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Conversion Funnel</span></strong><span style="color: black;">：转化<span style="color: black;">途径</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Customer Journey</span></strong><span style="color: black;">：购买流程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Repeat Visitor</span></strong><span style="color: black;"> ：重复<span style="color: black;">拜访</span>者，在一<span style="color: black;">按时</span>期内不止一次<span style="color: black;">拜访</span>一个网站的独立用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Return Visits</span></strong><span style="color: black;">：重复<span style="color: black;">拜访</span>数量，用户在一<span style="color: black;">按时</span>期内回到网站的平均次数。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">UED</span></strong><span style="color: black;">：User Experience Design用户体验设计。UED的本意是用户体验设计，即呈<span style="color: black;">此刻</span>用户眼前的页面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">LTV</span></strong><span style="color: black;">： Life Time Value 用户生命周期。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Opt-in</span></strong><span style="color: black;">：订阅。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Shopping Cart Abandonmen</span></strong><span style="color: black;">t：购物车丢弃，用户加购后放弃支付。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">EDM</span></strong><span style="color: black;">： E-mail Direct Marketing，邮件营销。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着互联网的<span style="color: black;">持续</span>发展，<span style="color: black;">关联</span>的行业术语<span style="color: black;">亦</span>会越来越多。<span style="color: black;">咱们</span>需要多加<span style="color: black;">重视</span>，并且认真铭记<span style="color: black;">关联</span>行业术语的<span style="color: black;">道理</span>。<span style="color: black;">做好<span style="color: black;">基本</span>工作</span>，这才是在这个行业中如鱼得水的首要前提。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/42c0082ef4574540949575a5250052f1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729694436&x-signature=WuF4rx%2BMXdi7nLAmuOhhgi1t7V8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21a0db497dbf49389022f7af517fc4c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729694436&x-signature=LNA93w31Ol0GTXeqd2BVkCO2xaM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">TigerLittle，是专为国内中小企业商家和海外小B商家搭建的<span style="color: black;">新兴一站式供货平台</span>，致力于<span style="color: black;"><span style="color: black;">经过</span>向海外买家展示、推广供应商的企业和商品，</span>为中小企业拓展海外贸易<span style="color: black;">途径</span>。</span></p>
外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 交流如星光璀璨，点亮思想夜空。
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