百度判断垃圾链接的处理办法和原则
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做<strong style="color: blue;">网站优化</strong>的站长们都<span style="color: black;">晓得</span>，搜索引擎优化<span style="color: black;">能够</span>为其带来<span style="color: black;">目的</span>客户转化。想做好搜索引擎优化<span style="color: black;">通常</span><span style="color: black;">经过</span>站内优化与站外优化的有效结合，<strong style="color: blue;">站内优化<span style="color: black;">重点</span><span style="color: black;">经过</span>改进网站质量及代码规范来满足搜索引擎抓取、收录和形成快照，站外优化<span style="color: black;">重点</span><span style="color: black;">经过</span>外链导向其网站获取更高的权重评级，从而使得网站<span style="color: black;">更加多</span>关键词的排名<span style="color: black;">处在</span>更优先位置</strong>，达到搜索引擎营销的目的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/52bc3a21f2984d07add031e08fb8775a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729554437&x-signature=M4aZDSnJFF11ETFZE1x%2B%2BsEAKB8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>站长<span style="color: black;">为何</span><span style="color: black;">爱好</span>外链优化?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">因为</span>站内优化是<span style="color: black;">基本</span>，操作上相对比较传统，<span style="color: black;">因此</span><span style="color: black;">非常多</span>站长将<span style="color: black;">更加多</span>的精力放在了站外优化上，外链资源是改变搜索排名结果的<span style="color: black;">原因</span>之一，<strong style="color: blue;"><span style="color: black;">因此呢</span><span style="color: black;">非常多</span>站长<span style="color: black;">起始</span>打起了外链的<span style="color: black;">重视</span>，<span style="color: black;">经过</span>购买高权重外链、黑链、批量大规模<span style="color: black;">增多</span>低质量外链、链轮及锚文本作<span style="color: black;">坏处</span>等进行外链建设。殊不知百度搜索为了净化网络环境、<span style="color: black;">加强</span>搜索质量和用户体验，早已针对垃圾外链和作<span style="color: black;">坏处</span>外链进行了算法上的升级。</strong>百度公告<span style="color: black;">叫作</span>：判断外链<span style="color: black;">是不是</span>为问题外链的原则——真实<span style="color: black;">举荐</span>，<span style="color: black;">是不是</span>是用户<span style="color: black;">或</span>其他网站的真心<span style="color: black;">举荐</span>，<span style="color: black;">是不是</span><span style="color: black;">详细</span>高质量的<span style="color: black;">举荐</span><span style="color: black;">道理</span>。接下来<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>什么是垃圾外链?什么链接属于作<span style="color: black;">坏处</span>外链?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"><span style="color: black;">2、</span>垃圾外链与作<span style="color: black;">坏处</span>外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度搜索引擎对指向网站<span style="color: black;">无</span><span style="color: black;">举荐</span><span style="color: black;">道理</span>，不是被指向站点故意制作的超链<span style="color: black;">叫作</span>为<strong style="color: blue;">垃圾外链</strong>;以<span style="color: black;">诈骗</span>搜索引擎、蓄意干扰搜索引擎排序为目的，由受益网站主导、人为故意或<span style="color: black;">设备</span>制作的外链<span style="color: black;">叫作</span>为<strong style="color: blue;">作<span style="color: black;">坏处</span>外链</strong>;<span style="color: black;">那样</span>百度<span style="color: black;">怎样</span>判断链接的真伪呢?今天由云优化创始人邢庆涛为<span style="color: black;">大众</span>分析一下百度判断垃圾外链与作<span style="color: black;">坏处</span>外链的<span style="color: black;">办法</span>及处理原则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">1、垃圾外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>垃圾外链都是<span style="color: black;">经过</span>人为操作实现的，<span style="color: black;">非常多</span>站长为了发布外链<span style="color: black;">亦</span>是煞费苦心，有的站长养了<span style="color: black;">非常多</span>网站，如<span style="color: black;">运用</span>站群、克隆站、镜像网站等进行<span style="color: black;">海量</span>链接发布，这些网站链接很容易被判断为垃圾外链，<span style="color: black;">首要</span>是内容<span style="color: black;">关联</span>性进行判断，其次是从网站质量、上线时间、所在域的服务器等进行判断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">2、作<span style="color: black;">坏处</span>外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>作<span style="color: black;">坏处</span>外链都是<span style="color: black;">经过</span>黑客技术手段或交易实现的，如<span style="color: black;">经过</span>入侵他人网站进行挂链，<span style="color: black;">经过</span>购买高质量权重网站进行批量挂链，<span style="color: black;">经过</span>链接恶意轮询让搜索蜘蛛陷入死循环等。<span style="color: black;">然则</span>这些操作都有一个最现实的问题，<span style="color: black;">便是</span>链接批量<span style="color: black;">增多</span>和批量减少。被挂链网站<span style="color: black;">发掘</span>后<span style="color: black;">必定</span>会<span style="color: black;">即时</span>去除，购买高权重链接成本<span style="color: black;">没法</span><span style="color: black;">连续</span>，<span style="color: black;">引起</span>批量下架等，<span style="color: black;">经过</span>蜘蛛池将搜索蜘蛛困在死循环(<span style="color: black;">日前</span>蜘蛛都有时间戳，一个站或几个站<span style="color: black;">长期</span>爬不完就<span style="color: black;">表率</span>这些<span style="color: black;">相关</span>联网站存在恶意手段)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、垃圾外链示例</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (1)搜索结果页发出的链接。网上存在<span style="color: black;">海量</span>的搜索结果页产生的链接。此类外链将被百度所过滤，不计算链接权重;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (2)站长服务类网站自动生成的链接。一个文<span style="color: black;">文案</span>页“存在多个外链”里面的链接<span style="color: black;">来讲</span>都属于垃圾外链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (3)<span style="color: black;">卑劣</span>垃圾作<span style="color: black;">坏处</span>站自动采集来的链接;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">4、作<span style="color: black;">坏处</span>外链详述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 作<span style="color: black;">坏处</span>外链的表现形式<span style="color: black;">非常多</span>，随着时间的推移总会<span style="color: black;">显现</span><span style="color: black;">各样</span>各样的作<span style="color: black;">坏处</span>手段，但锚文本作<span style="color: black;">坏处</span>、<span style="color: black;">经过</span><span style="color: black;">各样</span>手段<span style="color: black;">增多</span>高权重外链、大规模批量<span style="color: black;">增多</span>外链等几种作<span style="color: black;">坏处</span>方式不会变。 真正的SEO是<span style="color: black;">帮助</span>搜索引擎而不是<span style="color: black;">诈骗</span>流量：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a728239f02d149f89058e471fad4524a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729554437&x-signature=6mrNL1zMyu4g9W2LnhfYenBMhHE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"><span style="color: black;">3、</span>百度认为属于典型作<span style="color: black;">坏处</span>手段的几种列举，<span style="color: black;">包含</span>但不限于如下所述：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">1、锚文本作<span style="color: black;">坏处</span></strong>：<span style="color: black;">运用</span>虚假锚文本等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、增加高权重外链</strong>：黑站加链接、买卖链接、站群轮链等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、大规模批量<span style="color: black;">增多</span>外链</strong>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> web2.0群发(<span style="color: black;">显著</span>作<span style="color: black;">坏处</span>、BBS签名、<span style="color: black;">评定</span>ID挂链接、假<span style="color: black;">举荐</span>真推广、其它群发<span style="color: black;">行径</span>)、蓄意交换友情链接、站群轮链等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、服务器端进行特殊处理</strong>：网站<span style="color: black;">自己</span>或外链针对百度spider与用户返回<span style="color: black;">区别</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>几种外链作<span style="color: black;">坏处</span><span style="color: black;">行径</span>的<span style="color: black;">仔细</span>说明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、锚文本作<span style="color: black;">坏处</span><span style="color: black;">仔细</span>说明：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">海量</span><span style="color: black;">运用</span>虚假性锚文本。例如：<span style="color: black;">运用</span>其它知名网站的名<span style="color: black;">叫作</span>或业务当作自己的锚文本。如：<span style="color: black;">海量</span>的淘宝客类网站或某些知名电商<span style="color: black;">运用</span>“淘宝网”等其他知名网站的名<span style="color: black;">叫作</span><span style="color: black;">做为</span>自己的锚文本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">运用</span><span style="color: black;">各样</span>手段蓄意<span style="color: black;">增多</span>高权重外链<span style="color: black;">仔细</span>说明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> (1)黑站加链接：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用网站的建站漏洞，人为地给<span style="color: black;">有些</span>网站首页下方添加友情链接，为了不<span style="color: black;">导致</span>用户和网站持有者的<span style="color: black;">重视</span>，<span style="color: black;">一般</span><span style="color: black;">状况</span>下绝大<span style="color: black;">都数</span>是不可见的，只能<span style="color: black;">经过</span>html源代码看到;<span style="color: black;">或</span>人为地给fromsite<span style="color: black;">增多</span>目录，目录下的页面中<span style="color: black;">安置</span>带超链的关键词，指向受益的<span style="color: black;">目的</span>url。<span style="color: black;">由于</span>并非网站主动<span style="color: black;">举荐</span>而是利用该站点建站漏洞，被黑客挂上去的页面(站长本身不<span style="color: black;">晓得</span>)，页面内容与上海惠亚货运代理<span style="color: black;">机构</span>一点儿关系都<span style="color: black;">无</span>。这些都属于黑站加链接，百度搜索引擎<span style="color: black;">发掘</span>后直接屏蔽网站参与搜索评级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">(2)买卖链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 曾经以黄金链、白金链、财富链为典型<span style="color: black;">表率</span>，当然，<span style="color: black;">日前</span>买卖链接做的更加隐蔽，大部分<span style="color: black;">再也不</span>直接标明黄金链等字样。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3)站群友情链接</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一批有着亲密关系的站点(同一人制作的N个站点或同一家SEO<span style="color: black;">机构</span><span style="color: black;">掌控</span>的多个<span style="color: black;">商场</span>站点)，<span style="color: black;">一般</span>采用<span style="color: black;">海量</span>的同一类锚文本互相<span style="color: black;">安置</span>友情链接，使<span style="color: black;">目的</span>站<span style="color: black;">得到</span>关键词排名。如：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、大规模批量<span style="color: black;">增多</span>低质量外链的<span style="color: black;">仔细</span>说明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> (1)Web2.0群发</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">显著</span>作<span style="color: black;">坏处</span>：<span style="color: black;">例如</span>将带指向受益tourl链接的关键词穿插在bbs帖子里、BLOG日志里;<span style="color: black;">例如</span>将带指向受益tourl链接的关键词堆积在黄页站点或供求站点里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BBS签名：在论坛个人签名处加入超链并且<span style="color: black;">运用</span>anchor作<span style="color: black;">坏处</span>，在论坛内多次发言(无论<span style="color: black;">是不是</span>有<span style="color: black;">道理</span>)，每次发言的都有带超链内容。说明：论坛签名站点内的某个页面<span style="color: black;">同期</span>其符合锚文本作<span style="color: black;">坏处</span>特征。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 评论ID挂链接：在站点级BLOG上注册ID，将ID指向受益的tourl。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假<span style="color: black;">举荐</span>真推广：在<span style="color: black;">海量</span>BBS等web2.0平台发布<span style="color: black;">文案</span>，<span style="color: black;">文案</span><span style="color: black;">一般</span>可读，<span style="color: black;">文案</span>后附一URL链接。发布这些<span style="color: black;">文案</span>时<span style="color: black;">基本</span>不<span style="color: black;">思虑</span>web2.0平台的主题，完全是<span style="color: black;">经过</span><span style="color: black;">设备</span>随意注册并发布带链接的<span style="color: black;">文案</span>。说明：<span style="color: black;">文案</span>本身<span style="color: black;">无</span>问题，但<span style="color: black;">一般</span>存在<span style="color: black;">设备</span>自动<span style="color: black;">海量</span>发布类似的<span style="color: black;">文案</span>，以此来<span style="color: black;">累积</span>链接权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其它群发<span style="color: black;">行径</span>：Web2.0群发的<span style="color: black;">行径</span><span style="color: black;">没法</span>穷举，<span style="color: black;">然则</span>相信绝大部分正<span style="color: black;">一般人</span><span style="color: black;">能够</span>区分。说明：链接<span style="color: black;">显现</span>的位置明显不正常，不是为了用户阅读方便，而是为了<span style="color: black;">诈骗</span>搜索引擎<span style="color: black;">加强</span>外链权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">(2)站群互链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 制作<span style="color: black;">海量</span>独立站点，站内页面有针对性的指向某一个或几个tourl，或站点之内互轮链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;">4、服务器端进行特殊处理：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">存在一类作<span style="color: black;">坏处</span>网站，针对百度spider以及用户返回两种<span style="color: black;">区别</span>的页面(内容完全不<span style="color: black;">关联</span>)或针对百度refer<span style="color: black;">运用</span>户<span style="color: black;">转</span>到其他的内容上，严格<span style="color: black;">来讲</span>，这种作<span style="color: black;">坏处</span><span style="color: black;">不可</span>算在外链作<span style="color: black;">坏处</span>范畴，<span style="color: black;">然则</span>是一种<span style="color: black;">卑劣</span>的作<span style="color: black;">坏处</span><span style="color: black;">行径</span>，<span style="color: black;">这里</span>一并<span style="color: black;">知道</span>一下，百度将给予此类站点更加严格的处理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">不可</span>以利用搜索引擎规则、<span style="color: black;">诈骗</span>搜索引擎达到快速排名的目的</strong>，必须要<span style="color: black;">保持</span>科学的SEO操作规则，围绕用户价值最大化、以<span style="color: black;">处理</span>用户<span style="color: black;">实质</span><span style="color: black;">需要</span>为出发点进行正规SEO操作。即使您能<span style="color: black;">经过</span>SEO黑帽达到关键词排名目的，但绝非<span style="color: black;">很久</span>之计，<span style="color: black;">一般</span>是得不偿失，在江湖上混的迟早是要还的。</p>
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我完全同意你的观点，说得太对了。
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