微X开放外链半个月，此刻怎么样了？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13292cedc13b414eb73d6a703dad2b9d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729542685&x-signature=D2rpN188L0C6f%2B7QQEY4yXK0oXk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者丨韩夏</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑丨贝尔</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各大互联网平台花费近十年时间筑起的“高墙”，要塌方了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9月9日，工信部<span style="color: black;">相关</span>业务<span style="color: black;">分部</span>召开「屏蔽网址链接问题行政<span style="color: black;">指点</span>会」。据多家<span style="color: black;">媒介</span><span style="color: black;">报告</span>，当天到会企业，覆盖了几乎所有中国互联网企业的一二线巨头，<span style="color: black;">包含</span>阿里、腾讯、字节、百度、华为、小米、网易等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次会议上，工信部提出<span style="color: black;">相关</span>即时通信软件的合规标准，并<span style="color: black;">需求</span>各平台要按标准于9 月 17 日解除屏蔽网址链接，否则将依法采取处置<span style="color: black;">办法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">工信部<span style="color: black;">暗示</span>：</span><strong style="color: blue;"><span style="color: black;">“互联互通是互联网行业高质量发展的必然<span style="color: black;">选取</span>。”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">紧接着，9月13日，工信部<span style="color: black;">资讯</span>发言人、信息通信管理局局长赵志国强调，企业需<span style="color: black;">根据</span>整改<span style="color: black;">需求</span>，务实推动「互联互通」分<span style="color: black;">过程</span>、分<span style="color: black;">周期</span>得到<span style="color: black;">处理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">解除屏蔽外链的<span style="color: black;">信息</span>随即在网络<span style="color: black;">导致</span><span style="color: black;">热榜</span>，互联网巨头们<span style="color: black;">亦</span>主动进行了表态。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里<span style="color: black;">暗示</span>，“互联是互联网的初心，开放是数字生态的<span style="color: black;">基本</span>，阿里巴巴将<span style="color: black;">根据</span>工信部<span style="color: black;">关联</span><span style="color: black;">需求</span>，与其他平台<span style="color: black;">一块</span>制定<span style="color: black;">将来</span>，相向而行。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">腾讯<span style="color: black;">回复</span>，“将坚决拥护工信部的决策，在以安全为底线的前提下，分<span style="color: black;">周期</span>分<span style="color: black;">过程</span>地实施。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">字节跳动的表态则更为有趣，“<span style="color: black;">咱们</span>呼吁所有互联网平台行动起来，不找借口，<span style="color: black;">知道</span>时间表，积极落实，给用户<span style="color: black;">供给</span>安全、<span style="color: black;">靠谱</span>、便利的网络空间，让用户真正享受到互联互通的便利。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>广大用户而言，这无疑是个振奋人心的<span style="color: black;">信息</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">晓得</span>，自移动互联网快速普及这几年，为了不给竞争对手导流，互联网各个巨头的“骚操作”可谓层出不穷，使劲了浑身解数，你来我往地屏蔽封杀“敌人”外链，筑起一道道“高墙”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对这种龙争虎斗的局面，用户却无能为力，只能任由巨头们“摆布”，光是在<span style="color: black;">微X</span>复制粘贴<span style="color: black;">各样</span>乱码火星文，就<span style="color: black;">已然</span>让人烦<span style="color: black;">不堪</span>烦。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今在行政压力之下，这种边界的藩篱即将被打破，不得不说是一件喜事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.巨头的行动</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至于谁先解除，从各路网友及巨头们的<span style="color: black;">回复</span>来看，<span style="color: black;">大众</span>都把热切的目光集中在了腾讯身上，毕竟腾讯手握<span style="color: black;">持有</span>12亿用户的“社交流量之王”——<span style="color: black;">微X</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，就在人们等着<span style="color: black;">微X</span>行动时，QQ率先出手了。9月16日，据部分用户反映，QQ<span style="color: black;">已然</span><span style="color: black;">能够</span>打开淘宝链接直接<span style="color: black;">转</span>，无需像以前<span style="color: black;">同样</span>复制粘贴到浏览器<span style="color: black;">才可</span>观看。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9月17日，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>官方发布了关于《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》<span style="color: black;">调节</span>声明</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">声明中<span style="color: black;">叫作</span>，外链管理<span style="color: black;">办法</span>将分阶段分<span style="color: black;">过程</span>实施，<span style="color: black;">第1</span><span style="color: black;">周期</span>将于9月17日起<span style="color: black;">起始</span>执行，其中<span style="color: black;">包含</span>用户升级最新版本<span style="color: black;">微X</span>后，<span style="color: black;">能够</span>在一对一聊天场景中<span style="color: black;">拜访</span><span style="color: black;">外边</span>链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">寓意</span>着，<span style="color: black;">微X</span><span style="color: black;">最终</span>迈出<span style="color: black;">认识</span>除外链屏蔽的<span style="color: black;">第1</span>步，但<span style="color: black;">亦</span>只是<span style="color: black;">第1</span>步，后续还将有<span style="color: black;">更加多</span><span style="color: black;">周期</span><span style="color: black;">调节</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">离9月17日<span style="color: black;">已然</span>过去近半个月时间，<span style="color: black;">微X</span><span style="color: black;">实质</span>执行<span style="color: black;">状况</span><span style="color: black;">怎样</span>？</span></strong><span style="color: black;">霞光社在安卓和苹果机上分别进行了测试。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">截止到9月28日<span style="color: black;">晌午</span>12点，在<span style="color: black;">微X</span>中，安卓机和苹果机均<span style="color: black;">能够</span>打开来自淘宝、抖音的复制链接，<span style="color: black;">不外</span>打开之后，并<span style="color: black;">不可</span>直接<span style="color: black;">转</span>，而是会<span style="color: black;">显现</span>“<span style="color: black;">是不是</span>继续<span style="color: black;">拜访</span>”的提示，并<span style="color: black;">通知</span>用户<span style="color: black;">微X</span><span style="color: black;">没法</span><span style="color: black;">保证</span>内容的安全性，点击“继续<span style="color: black;">拜访</span>”后，才可<span style="color: black;">转</span>到<span style="color: black;">关联</span>页面。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0bbeae2095cc457d8553a9ff5cddcd29~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729542685&x-signature=CRNNf%2BL2ZN3T034T%2FsiGKGyH7Xw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，今日头条图文及视频内容<span style="color: black;">能够</span>在<span style="color: black;">微X</span>中直接打开，<span style="color: black;">况且</span>并<span style="color: black;">无</span>“继续<span style="color: black;">拜访</span>”页面提示。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">霞光社<span style="color: black;">一样</span>对阿里旗下的淘宝及支付宝进行了测试。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在淘宝的对话框中，<span style="color: black;">能够</span>打开来自<span style="color: black;">微X</span>公众号<span style="color: black;">文案</span>和抖音视频的复制链接，<span style="color: black;">不外</span>页面<span style="color: black;">亦</span>会提醒“<span style="color: black;">运用</span>时请<span style="color: black;">重视</span>安全”字样，<span style="color: black;">而后</span>点击“浏览器”打开，<span style="color: black;">才可</span><span style="color: black;">拜访</span><span style="color: black;">文案</span>。</span><strong style="color: blue;"><span style="color: black;">这一流程和<span style="color: black;">微X</span>的操作如出一辙。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1c668a7a303f4a8e987ba4a6ecc90d2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729542685&x-signature=XMsrkauj0w1Xqgh3xCdEo9FQEy8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有意思的是，在支付宝的<span style="color: black;">信息</span>对话框中，则<span style="color: black;">能够</span>直接打开<span style="color: black;">微X</span>公众号<span style="color: black;">文案</span>和抖音的复制链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>中国<span style="color: black;">资讯</span>网最新<span style="color: black;">报告</span>，有<span style="color: black;">信息</span><span style="color: black;">叫作</span>阿里旗下饿了么、优酷、大麦、考拉海购等应用均已接入<span style="color: black;">微X</span>支付，淘特、闲鱼、盒马等App<span style="color: black;">亦</span>已申请接入<span style="color: black;">微X</span>支付，正在等待<span style="color: black;">微X</span>审核。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9月28日，阿里巴巴<span style="color: black;">回复</span>，</span><strong style="color: blue;"><span style="color: black;">旗下应用<span style="color: black;">持续</span>接入<span style="color: black;">微X</span>支付的<span style="color: black;">信息</span>属实</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">霞光社对<span style="color: black;">报告</span>中<span style="color: black;">说到</span>的多款阿里旗下App进行了验证，<span style="color: black;">发掘</span>饿了么、优酷、大麦等应用确已接入了<span style="color: black;">微X</span>支付。看到阿里系<span style="color: black;">已然</span>开放<span style="color: black;">微X</span>支付，不少网友询问，腾讯系的<span style="color: black;">制品</span>什么时候<span style="color: black;">能够</span>开放支付宝支付？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/07796f49b88e480ca6325945eed45319~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729542685&x-signature=KWqsvqNcoo5W9aRqEkzBzsVbPWU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">饿了么、大麦、优酷App支付界面</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从巨头们的动作来看，解除屏蔽链接的过程<span style="color: black;">也</span>步<span style="color: black;">也</span>趋，<span style="color: black;">无</span><span style="color: black;">那样</span>流畅，但无论<span style="color: black;">怎样</span>，互联网巨头们确实都<span style="color: black;">已然</span>迈出了实质性一步。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.巨头互怼，“高墙”林立</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从pc端转向移动端，互联网巨头之间的屏蔽史，几乎是半部互联网发展史。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当年360和腾讯QQ在PC端的对抗，算是开了一个先河，而淘宝、<span style="color: black;">微X</span>、抖音这些移动端的App崛起，则让对抗更加<span style="color: black;">繁杂</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">时间回到8年前，<span style="color: black;">亦</span><span style="color: black;">便是</span>2013年7月，阿里率先动手，屏蔽了来自<span style="color: black;">微X</span>的淘宝客外链。对此，淘宝给出的理由是，用户点击<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">或</span>营销号发来的链接进入了伪造淘宝店，威胁了消费者的个人隐私和安全。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，这只是面向公众的托辞。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>阿里来讲，</span><strong style="color: blue;"><span style="color: black;">不可能坐视<span style="color: black;">微X</span><span style="color: black;">作为</span>淘宝的最大流量入口</span></strong><span style="color: black;">。一旦被<span style="color: black;">微X</span>拿捏着命门，不仅<span style="color: black;">自己</span>容易丧失流量<span style="color: black;">掌控</span>权，自家支付宝支付<span style="color: black;">亦</span>会受到影响。毕竟在<span style="color: black;">微X</span>里打开淘宝链接，还是<span style="color: black;">运用</span><span style="color: black;">微X</span>支付更方便。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">到了11月，淘宝进一步出手，彻底封杀所有来自<span style="color: black;">微X</span>的外链。双方之间的争斗剑拔弩张，腾讯自然<span style="color: black;">亦</span>不甘示弱。随后，<span style="color: black;">微X</span>封锁了来自淘宝和天猫的链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">两个巨头的互相屏蔽，<span style="color: black;">必定</span>程度上稳住了各自的阵地，但<span style="color: black;">同期</span>筑起的高墙，<span style="color: black;">亦</span>给用户带去不少<span style="color: black;">运用</span>上的麻烦。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，这一封闭<span style="color: black;">无</span><span style="color: black;">始终</span><span style="color: black;">连续</span>下去。内部流量的增长放缓，让阿里重新<span style="color: black;">认识</span>到社交流量的红利。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2015年，淘宝发布头口令功能，「复制淘口令后打开淘宝就能直接<span style="color: black;">转</span>到相应页面，凭借淘口令，淘宝客<span style="color: black;">能够</span>在<span style="color: black;">微X</span>卖货」。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对这一功能，<span style="color: black;">微X</span><span style="color: black;">无</span>赶尽杀绝，而是变<span style="color: black;">成为了</span>「如需浏览，请长按网址复制后<span style="color: black;">运用</span>浏览器<span style="color: black;">拜访</span>」，复制淘口令则<span style="color: black;">能够</span>正常分享。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">屏蔽争斗不只局限于巨头之间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>说阿里腾讯<span style="color: black;">由于</span><span style="color: black;">自己</span>实力<span style="color: black;">基本</span><span style="color: black;">浑厚</span>，还能形<span style="color: black;">成份</span>庭抗礼的局面，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有些</span>依赖于这些平台生长的中小<span style="color: black;">机构</span>，一旦被封杀，则会直接遭遇毁灭性打击</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>当年罗永浩推出的社交<span style="color: black;">制品</span>“聊天宝”，原快播创始人王欣上线的“马桶MT”，刚出来没多久，下载链接就被<span style="color: black;">微X</span>封杀，<span style="color: black;">制品</span>的生命周期都<span style="color: black;">无</span>活过<span style="color: black;">一月</span>。想依靠<span style="color: black;">微X</span>裂变增长，腾讯显然不可能给予<span style="color: black;">这般</span>的机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">成立于2011年的垂直电商导购网站蘑菇街，在大火之后，<span style="color: black;">亦</span>被阿里出于对流量的忌惮，在2013年由淘宝下达封杀第三方导购网站令。此后蘑菇街一度走向低谷。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其他的巨头<span style="color: black;">例如</span>美团，用户在<span style="color: black;">运用</span>时<span style="color: black;">亦</span>经常遭遇<span style="color: black;">没法</span><span style="color: black;">运用</span>支付宝支付的现象，即使到<span style="color: black;">此刻</span>，虽然恢复了链接，但在付款界面时，仍然被美团放进了折叠状态。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种明争暗斗案例，在过去的互联网行业<span style="color: black;">不堪</span>枚举。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近几年，</span><strong style="color: blue;"><span style="color: black;">字节跳动的崛起，让“头腾大战”的战火燃起</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2018年5月7日，抖音国际版TikTok下载<span style="color: black;">全世界</span><span style="color: black;">第1</span>，张一鸣在<span style="color: black;">伴侣</span>圈庆祝了这一喜讯，并在评论区留言：</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>的借口封杀，微视的抄袭搬运挡不住抖音的步伐</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">张一鸣<span style="color: black;">这般</span>说的<span style="color: black;">原由</span>不难理解。当年4月，<span style="color: black;">微X</span>等<span style="color: black;">制品</span>彻底屏蔽了抖音链接。对此腾讯给出的解释是，互联网短视频整治<span style="color: black;">时期</span>，暂停短视频APP外链直接播放功能。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但在字节看来，<span style="color: black;">这般</span>的解释苍白无力。<span style="color: black;">由于</span>在屏蔽的同一时间，腾讯上线了多款自家的短视频<span style="color: black;">制品</span>，“司马昭之心，路人皆知。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>马化腾可不这么认为，随后，他现身评论区回复“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>理解为诽谤</span></strong><span style="color: black;">”。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/299717dea18447998cbc99e22cebc2b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729542685&x-signature=tCc5TurkpbnY9FkEe2ARkpwMMqE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">几句<span style="color: black;">伴侣</span>圈互呛后，张一鸣和马化腾再未发声，<span style="color: black;">然则</span>字节和腾讯两家<span style="color: black;">机构</span>之间的互斗，却<span style="color: black;">无</span>停息。从平台声明到对簿公堂，两大巨头之间的互怼，让公众们看得眼花缭乱。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以今年为例，2月，抖音起诉腾讯垄断，<span style="color: black;">叫作</span>腾讯<span style="color: black;">经过</span><span style="color: black;">微X</span>和QQ限制用户分享来自抖音的内容，构<span style="color: black;">成为了</span>《反垄断法》所禁止的“<span style="color: black;">乱用</span>市场<span style="color: black;">安排</span>地位，排除、限制竞争的垄断<span style="color: black;">行径</span>”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6月份，字节跳动又送上一剂眼药，在其<span style="color: black;">微X</span>官方公众号发布了名为《字节跳动遭遇腾讯屏蔽和封禁大事记（2018—2021）》的推文，<span style="color: black;">叫作</span><span style="color: black;">由于</span>腾讯的限制，<span style="color: black;">每日</span>超过4900万人次主动分享抖音至<span style="color: black;">微X</span>、QQ时受阻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有意思的是，这篇<span style="color: black;">文案</span>在公众号的官方平台停留了长达几个小时，并形成刷屏之势，等腾讯反应过来，才屏蔽了该<span style="color: black;">文案</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">到了8月，腾讯视频则反将一军，起诉抖音侵权自家平台视频，索赔1亿。到目前为止，据<span style="color: black;">媒介</span>统计，双方之间的诉讼，<span style="color: black;">已然</span>超过40起，并且<span style="color: black;">无</span>消停的迹象。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些争斗中，<span style="color: black;">无</span><span style="color: black;">所说</span>的谁好谁坏，既想当裁判员，<span style="color: black;">亦</span>想当运动员的国内互联网巨头们，习惯了赢者通吃，<span style="color: black;">她们</span><span style="color: black;">经过</span>一场又一场争斗，封杀入侵者，并<span style="color: black;">持续</span>扩张到<span style="color: black;">更加多</span><span style="color: black;">行业</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这，并不是政府愿意看到的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.反垄断，剑指互联网</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，这次巨头们行动之所以如此<span style="color: black;">快速</span>，这与国内加强反垄断的监管背景是分不开的。尤其今年政府<span style="color: black;">针对</span>互联网行业的监管和整治，力度<span style="color: black;">更加是</span>达到空前。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“反垄断”，从年初到<span style="color: black;">此刻</span>，<span style="color: black;">作为</span>了互联网行业耳熟能详的热词。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年2月，国务院发布《关于平台经济<span style="color: black;">行业</span>的反垄断指南》</span><strong style="color: blue;"><span style="color: black;">，强调《反垄断法》适用于所有行业。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4月，市场监管总局会同中央网信办、税务总局召开互联网平台企业行政<span style="color: black;">指点</span>会。针对强迫实施“二选一”以及其他<span style="color: black;">明显</span>问题，会议<span style="color: black;">需求</span>平台企业做到做到“五个严防”和“五个<span style="color: black;">保证</span>”，其中就<span style="color: black;">包括</span>“严防系统封闭，<span style="color: black;">保证</span>生态开放共享”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7月，工信部<span style="color: black;">起步</span>“互联网行业专项整治新活动”，重点整治恶意屏蔽网址链接和干扰其他企业<span style="color: black;">制品</span>或服务运行等问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8月，市场监管总局<span style="color: black;">颁布</span>《禁止网络不正当竞争<span style="color: black;">行径</span>规定（征求意见稿）》，提出经营者不得利用技术手段，<span style="color: black;">经过</span>影响用户<span style="color: black;">选取</span>、限流、屏蔽、商品下架等方式，减少其他经营者之间的交易机会，实施“二选一”<span style="color: black;">行径</span>，妨碍、破坏其他经营者合法<span style="color: black;">供给</span>的网络<span style="color: black;">制品</span><span style="color: black;">或</span>服务的正常运行，扰乱市场公平竞争秩序。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面是多项政策的连续出台，另一方面，监管层对互联网<span style="color: black;">机构</span>的调查<span style="color: black;">亦</span><span style="color: black;">无</span>停止。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">乱用</span>市场<span style="color: black;">安排</span>地位，</span><strong style="color: blue;"><span style="color: black;">先是阿里被开出182亿的天价罚单</span></strong><span style="color: black;">。没<span style="color: black;">太多</span>久，市场监管总局又宣布，对美团实施“二选一”等涉嫌垄断<span style="color: black;">行径</span>立案调查，<span style="color: black;">这事</span><span style="color: black;">迄今</span>尚未<span style="color: black;">结论</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">政府的出手让公众看到了反垄断的决心，<span style="color: black;">亦</span>让互联网巨头们<span style="color: black;">认识</span>到，此前相互封闭的<span style="color: black;">措施</span><span style="color: black;">已然</span><span style="color: black;">再也不</span>可行，互联互通，是<span style="color: black;">将来</span>互联网发展的必然趋势。关于“平台互通互联”的讨论，<span style="color: black;">起始</span>在行业内<span style="color: black;">显现</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7月，市场<span style="color: black;">信息</span>传来<span style="color: black;">叫作</span>“阿里和腾讯互相开放生态系统”，虽然阿里腾讯并未作出官方正式<span style="color: black;">回复</span>，但从两家<span style="color: black;">机构</span>高层的表态能一瞥端倪。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里CEO张勇在财报<span style="color: black;">tel</span>会上<span style="color: black;">暗示</span>，“<span style="color: black;">咱们</span><span style="color: black;">重视</span>到，<span style="color: black;">近期</span>工信部<span style="color: black;">起步</span>了互联网行业专项整治行动，其中重点整治问题<span style="color: black;">包含</span>恶意屏蔽网址链接和干扰其他企业产品或服务运行等问题。<span style="color: black;">咱们</span>觉得非常必要，<span style="color: black;">咱们</span>将<span style="color: black;">根据</span>政府<span style="color: black;">需求</span>，与其他平台<span style="color: black;">一块</span>面向<span style="color: black;">将来</span>，相向而行。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">腾讯总裁刘炽平在<span style="color: black;">回复</span>平台互联互通问题时则<span style="color: black;">叫作</span>，“腾讯的生态环境‘本质上’是开放的，<span style="color: black;">咱们</span>的生态<span style="color: black;">目的</span><span style="color: black;">便是</span>让中小型<span style="color: black;">机构</span>能够融入其中。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今监管大锤落下，<span style="color: black;">已然</span>不是互联网<span style="color: black;">机构</span>自己愿意不愿意的问题，而是必须要去执行的问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.新的流量红利</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然互联网平台之间的壁垒尚未完全打破，<span style="color: black;">然则</span>互联互通带来的积极影响，却是被一致看好的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">许多互联网从业者经常会<span style="color: black;">说到</span>一句话——流量红利见顶。这句老生常谈的话，每年都会被拿出来翻来覆去说无数遍。<span style="color: black;">倘若</span>互联互通全面实现，估计这句话不会再有人常挂嘴边了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">互联互通的本质是流量壁垒的打破，这必然带来新的流量红利。<span style="color: black;">例如</span><span style="color: black;">针对</span>患了“流量焦虑症”的阿里<span style="color: black;">来讲</span>，<span style="color: black;">她们</span>显然<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">微X</span>拉新，带来新一波增长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">毕竟这几年，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">微X</span>成长起来的拼多多，<span style="color: black;">已然</span>抢去了阿里太多的市场，这让阿里感到“恐慌”，<span style="color: black;">亦</span>让<span style="color: black;">她们</span>看到，<span style="color: black;">微X</span>社交流量所<span style="color: black;">包含</span>的巨大<span style="color: black;">潜能</span></span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实现互联互通，让<span style="color: black;">更加多</span>中小企业<span style="color: black;">亦</span>有了创新发展的机会，<span style="color: black;">同期</span><span style="color: black;">亦</span>降低了<span style="color: black;">她们</span>的流量<span style="color: black;">花费</span>和经营成本，<span style="color: black;">加强</span>了经营的便利。<span style="color: black;">针对</span>普通用户来讲，支付、分享、阅读等效率的<span style="color: black;">提高</span>，<span style="color: black;">亦</span>减去了太多<span style="color: black;">运用</span>上的麻烦。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">针对</span>互联网巨头们<span style="color: black;">自己</span><span style="color: black;">来讲</span>，或多或少的冲击是肯定的。只是从<span style="color: black;">长时间</span>来看，解除屏蔽、互联互通是一件利大于<span style="color: black;">坏处</span>的事情，这既符合社会公共利益，<span style="color: black;">亦</span>符合互联网行业发展的长远利益。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，巨头之间的博弈不会停止，但这次对互联网行业的刮骨疗毒，<span style="color: black;">道理</span>重大。</span></span></p>
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