微X外链规范升级后，咱们应该怎么做？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>，<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈和<span style="color: black;">微X</span>会话聊天，都是<span style="color: black;">微X</span>用户和<span style="color: black;">伴侣</span>交流、分享生活点滴的场所，但<span style="color: black;">有些</span>违规链接的<span style="color: black;">显现</span>，对用户体验<span style="color: black;">导致</span><span style="color: black;">困惑</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">帮忙</span>外链服务<span style="color: black;">供给</span>方更好地理解规则，<span style="color: black;">提高</span><span style="color: black;">微X</span>用户体验，<strong style="color: blue;"><span style="color: black;">咱们</span>将对《<span style="color: black;">微X</span><span style="color: black;">外边</span>链接内容管理规范》进行升级，2019年10月28日，升级后的规范将正式投入<span style="color: black;">运用</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那些</span>新增修改点需要<span style="color: black;">重视</span>？<span style="color: black;">详细</span>请看——</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>违规<span style="color: black;">运用</span>用户头像，不<span style="color: black;">能够</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>用户的头像，是用户在<span style="color: black;">微X</span>内获取服务的一种身份凭证，但部分外链<span style="color: black;">经过</span>营销活动拉取用户头像并进行二次加工。为<span style="color: black;">守护</span><span style="color: black;">微X</span>用户隐私，<span style="color: black;">咱们</span>进一步<span style="color: black;">知道</span>了<span style="color: black;">外边</span>链接<span style="color: black;">运用</span><span style="color: black;">微X</span>头像的规范，将<span style="color: black;">选取</span>权交给用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11.4 除标识用户身份以外，禁止任何外链将<span style="color: black;">经过</span>授权<span style="color: black;">得到</span>的标识用户身份的信息（<span style="color: black;">包含</span>但不限于头像、昵<span style="color: black;">叫作</span>等）作其他用途，例如<span style="color: black;">得到</span>授权后直接将该等信息<span style="color: black;">做为</span>二次加工素材；以<span style="color: black;">帮忙</span>用户修改、美化、加工头像、昵<span style="color: black;">叫作</span>为名义，将拉取的用户头像、昵<span style="color: black;">叫作</span>直接予以<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>诱导、误导下载/<span style="color: black;">转</span>，不<span style="color: black;">能够</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“下载XX可得XX”的<span style="color: black;">招数</span>并不少见。点开<span style="color: black;">伴侣</span>发的一个链接时，你可能以为能直接拿到一份奖励，没想到却需要下载应用<span style="color: black;">或</span><span style="color: black;">转</span>。升级后的规范，<span style="color: black;">期盼</span>帮你破解“<span style="color: black;">招数</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.诱导或误导下载/<span style="color: black;">转</span>类内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1 外链内容所明示或暗示的金钱奖励、实物奖品、虚拟奖品（<span style="color: black;">包含</span>但不限于红包、优惠券、代金券、积分、话费、流量、信息）等利益内容，用户<span style="color: black;">没法</span>在<span style="color: black;">微X</span>内<span style="color: black;">得到</span>，而需要下载或<span style="color: black;">转</span>到<span style="color: black;">外边</span>APP，或需要用户离开<span style="color: black;">微X</span>、下载特定内容或完成特定操作，<span style="color: black;">才可</span><span style="color: black;">得到</span>的；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2c892c5721bd4adfba55d959eff2eeb5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=BNwEIejMST2Cgk6moHSfiuzK3nA%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a82c07cd3ba1482c9817b26cb858d15d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=D0E8Q86oWeq3nlweKqX29KdlVUY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 外链内容标题、页面文案、按钮说明、文字提示等与<span style="color: black;">实质</span>实现的效果不符，<span style="color: black;">导致</span>用户误解或误导用户点击，<span style="color: black;">引起</span>用户下载<span style="color: black;">或</span><span style="color: black;">转</span>到<span style="color: black;">外边</span>APP的，例如点击<span style="color: black;">资讯</span>标题后、点击“展开全文”后、点击“继续收听”后、点击“领取红包”后直接<span style="color: black;">转</span>到<span style="color: black;">外边</span>APP内或下载页等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>好友助力、加速、砍价、任务收集等违规活动，不<span style="color: black;">能够</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“砍一刀”、“帮我加速吧”。当<span style="color: black;">微X</span>会话和群聊，被<span style="color: black;">这般</span>的声音“<span style="color: black;">霸占</span>”时，<span style="color: black;">本来</span>的氛围<span style="color: black;">亦</span>被“打扰”了，对此，<span style="color: black;">咱们</span>对好友助力、加速、砍价、任务收集等外链违规活动进行了规范。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.2 <span style="color: black;">经过</span>利益<span style="color: black;">引诱</span>，诱导用户分享以及传播外链内容的，<span style="color: black;">包含</span>但不限于：以金钱奖励、实物奖品、虚拟奖品（<span style="color: black;">包含</span>但不限于红包、优惠券、代金券、积分、话费、流量、信息）；声<span style="color: black;">叫作</span>分享可<span style="color: black;">增多</span>抽奖机会、中奖概率、成功可能；<span style="color: black;">经过</span>签到打卡、邀请好友<span style="color: black;">帮助</span>（<span style="color: black;">包含</span>但不限于助力、砍价、加速）、设置收集任务（<span style="color: black;">包含</span>但不限于集赞、集卡、集福、集碎片）等形式利诱、诱导用户分享以及传播外链内容的；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fba8896ab6ac403e9e226405a75a8a4f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=eHHf0Mw0JnZ6UhkobETPAIViNnU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1ed8abb6656146328b39de8ebbe5f60c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=7rBYlrZMgQ%2Bgyju6WmewSUtWnGs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7e6b6abbed6c48e28d70caff66c41356~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=g4TNN2xCZPnhTHRkCxqe10JHXF0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ff6c7eef7d65430eb05a29bdb990463e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=kjirXHhSSgyPBdDJjQ1eSzhtfEc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>违规拼团，不<span style="color: black;">能够</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼团，<span style="color: black;">此刻</span><span style="color: black;">已然</span><span style="color: black;">成为了</span>互联网常见的购物方式。合规的、尊重用户体验的拼团活动能为用户带来便利。但<span style="color: black;">有些</span>违规拼团活动<span style="color: black;">常常</span>暗藏“玄机”，<span style="color: black;">针对</span>虚假、欺诈、抽奖性质、规则不清晰的拼团活动，<span style="color: black;">咱们</span><span style="color: black;">暗示</span>拒绝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1 虚假的拼团活动，如<span style="color: black;">所有</span>或部分拼团参与者无须进行支付，或部分拼团参与者所支付的金额与其他参与者<span style="color: black;">显著</span>不相当的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2 欺诈性质的拼团活动，如<span style="color: black;">所有</span>或部分拼团参与者<span style="color: black;">经过</span>拼团所<span style="color: black;">得到</span>的实物或虚拟物品，其价值<span style="color: black;">显著</span><span style="color: black;">小于</span>用户付出的对价的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.3 带有抽奖性质的拼团活动，如拼团参与者之间<span style="color: black;">得到</span>的实物或虚拟物品之数量或质量、价值等<span style="color: black;">显著</span>不相当的；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e6deeac38aa8473d92467158bb78c7f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729517018&x-signature=RIp7b37B0lHZbFIXB70C14hJV6U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.4 拼团活动无<span style="color: black;">知道</span>且清晰的活动规则，或规则未以<span style="color: black;">明显</span>方式向用户公示，可能误导用户参与拼团或进行支付的。例如在活动规则中约定用户拼团失败后，已支付的<span style="color: black;">花费</span>不退回，但活动规则未以<span style="color: black;">明显</span>方式向用户公示的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>更新违规示例说明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在外链规范的违规情形中，<span style="color: black;">咱们</span><span style="color: black;">供给</span>了新的违规图示，外链服务<span style="color: black;">供给</span>方<span style="color: black;">能够</span>参考规范中的违规示例，<span style="color: black;">检测</span>外链<span style="color: black;">是不是</span>存在<span style="color: black;">关联</span>问题，<span style="color: black;">咱们</span><span style="color: black;">期盼</span>给到<span style="color: black;">大众</span>更清晰的指引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然了，除了以上规范，其他在外链规范中<span style="color: black;">知道</span>提及的违规<span style="color: black;">行径</span>，<span style="color: black;">亦</span>请外链服务<span style="color: black;">供给</span>方<span style="color: black;">重视</span>不要“触雷”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">升级版规范将于2019年10月28日正式实施，<span style="color: black;">亦</span>提醒<span style="color: black;">大众</span>近期尽快进行自查、<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">亦</span>再次重申，<span style="color: black;">微X</span>采取阶梯制的处罚规则，首次违规的链接修改完可申请解封，<span style="color: black;">针对</span>重复、情节严重或多次违规的<span style="color: black;">行径</span>以及违规后仍进行恶意对抗的<span style="color: black;">行径</span>，分别会采取<span style="color: black;">区别</span>程度的阶梯处罚<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">希望和<span style="color: black;">大众</span><span style="color: black;">一块</span>，打造更好的<span style="color: black;">微X</span>环境。</p>
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